Course : Innovation & Entrepreneurship

Effective Period : 2021

Methods for innovations

Part 4
Session 05
 Acknowledgement

These slides have been adapted from:

Christian Buchhloz & Benno Van Aerseen. (2020).

The Innovator’s Dictionary, Walter de Gruyter
GmbH.Wiley. ISBN: 3110677210, 9783110677218.
 Learning Outcomes
• LO 1: Explain the methods type and the
innovation phases.
• LO2: Apply the selection of suitable methods for
creative workshop, daily work and innovation
project.
• LO3: Analyse the strategic method change for
the development of establishment and
spontaneous workshop.
 What is Factfinding?
• The Factfinding method uses specific questions
to collect information and facts on a challenge.
• in many cases reflecting on the problem, in that
it offers Factfinding, leads to difficult problems
losing their initial scariness or to the discovery of
an under- lying problem.
 Factfinding Output

• Creates new knowledge and experience

• Creates more background information
 Factfinding Steps
• Step 1: Answer the questions in relation to given
challenge
• Step 2: The results from step 1 are compiled and
ideally presented as a problem profile.
 What is Fast Finish?
• Fast Finish defines a pseudo-final project status
in order to develop a presentable result within
an artificially shortened time.
• Accordingly, the objective is to develop various
different solutions in the shortest possible time
and to check an initially defined, real project
goal.
 Fast Finish Output
• Creates better team spirit, more openness,
sensitivity to inspiration
• Generates ideas for new markets and new
business models
• Generates ideas plus initial funding and
feasibility studies
• Generates plans and prioritizations
• Helps with decisions, assessments and
feedback
• Produces more motivated and innovative
participants
Fast Finish Step
• What
The FiveisHuman
Five Factors
Human Factors?
method is about
studying the physical, cognitive, social, cultural
and emotional factors that make up a complete
customer experience.
• The Five Human Factors support customer
observations in the field during the observation
phase of an in- novation project.
 Five Human Factors Output

• Creates new knowledge and experience

• Creates greater clarity on a topic
• Creates segmented, categorized, clustered
data
• Generates forecasts and derivations
• Makes complex cause-effect relationships
visible
 Five Human Factors Steps
• Step 1: Prepare the observation work
• Step 2: Carry out your interviews
• Step 3: Look through Five Human Factor glasses
• Step 4: Describe the customer experience
comprehensive
 What is Porter’s Five Forces?
• Porter’s Five Forces Model is a classic
business model for analyzing industry
structure and competitive situations.
• Not only is it still valid, it can also be
used within the innovation process.
 Porter’s Five Forces Output
• Creates idea search fields, undiscovered
problems, inspiration
• Generates ideas for new markets and new
business models
• Generates ideas, solutions, preliminary ideas,
possibilities
Porter’s Five Forces Model
 What is Gamification?
• Gamification has become an integral
part of innovation workshops.
• Gamification is the integration of game
principles in applications and routines of
everyday work and innovation.
 Gamification Output
• Creates better team spirit, more openness,
sensitivity to inspiration
• Produces more motivated and innovative
participants
 Gamification Step
• Step 1: Make status visible
• Step 2: Time limit certain tasks
• Step 3: Announce goal in advance
• Step 4: Give positive feedback
• Step 5: Make clear the deeper meaning of the
task
• Step 6: Use the power of community
• Step 7: Concentrate on the essentials
 What is Goldfish Bowl?
• The Goldfish Bowl method is particularly suitable
when participants from multidisciplinary teams
who are not yet familiar with the views of other
participants come together, or when team
members are not used to listening to each other
and react straight away to what is said.
 Goldfish Bowl Output
• Creates better team spirit, more openness,
sensitivity to inspiration
• Creates greater clarity on a topic
 Goldfish Bowl Step
• Step 1: Think about a topic before the meeting
and write down questions about it. It should be
suitable for group discussion.
• Step 2: Choose a room where there’s plenty of
space, move all the tables out or to the side.
• Step 3: Create an observation sheet for each
participant with two columns and four rows. In
the cells of the first column, write the headings
Point One to Point Four. Write the word
“Statements” in the header of the second
column.
 Goldfish Bowl Step
• Step 4: Arrange the chairs so that they form
two concentric circles. The inner circle is for the
players, the outer for the observers.
• Step 5: Participants receive an observer or
player status. Each receives a pen and a
handout. Then the participants sit down in the
appropriate chair circles.
• Step 6: Introduce the topic and let participants
discuss it for 15 minutes.
 Goldfish Bowl Step
• Step 7: After 15 minutes the participants
change roles. Then there is another discussion.
• Step 8: At the end of the discussion rounds,
volunteers report their observations based on
their notes and discuss their impressions.
 What is Graphic Recording?
• Graphic Recording refers to visual/graphic
accompaniment of workshops, meetings,
conventions, conferences and major events.
• In this context Graphic Recording can be called a
source of inspiration.
 Graphic Recording Output
• Creates posters
• Creates early prototypes
• Creates greater clarity on a topic
• Generates lists of opportunities and risk
• Identifies existing strengths
• Makes complex cause-effect relationships
visible
Graphic Recording
 What is Guess Map?
• Guess Map, also known as Future Map, is
a method for generating possible overall
scenarios based on the joint assumption
of a number of events
• In use, the group learns to adapt to
unexpected events as side effects and,
ideally, step by step its so- called Future
Readiness. See also the opportunity-
response model.
 Guess Map Output
• Creates idea search fields, undiscovered
problems, inspiration
• Creates greater clarity on a topic
• Generates ideas for new markets and new
business models
 Guess Map Step
• Step 1: Specify the time period for which an
overall scenario is to be created
• Step 2: Prepare core questions for which the
participants are to assess so called tipping
points.
• Step 3: List up to 30 questions in the above
form on prepare maps.
• Step 4: Prepare a timeline
• Step 5: Number and distribute adhesive dots
• Step 6: Invite the participants to pin their
(expert)
 What
• Produce ideasis and
Hallinsights
of Fame?
by relating
your challenge to the words and
thoughts (quotes) of the great thinkers
of world history.
• Create your own Hall of Fame of favorite
quotes. Consult the great thinkers,
leaders and most successful
entrepreneurs (real or imaginary).
 Hall of Fame Output
• Creates idea search fields, undiscovered
problems, inspiration
• Generates ideas, solutions, preliminary ideas,
possibilities
• Step 1: Create your own personal Hall of Fame:
Collect characters – real or fictitious – that seem
Hall
inspiring to you.of Fame Step

• Step 2: If you are facing a challenge, consult your

Hall of Fame, choose an individual from it and
one of their quotes. This can be remotely related
to your challenge – but is not absolutely
necessary.
 yourself. Write down all the thoughts that come
to mind – regardless of your current challenge.
Let MANY thoughts flow. Strive for quantity.
Hall ofjudgments.
Avoid premature Fame CombineStep and
duplicate your thoughts.
• Step 4: Find your most promising idea from the
results list. Rephrase it in the sense of the
challenge.
• Step 5: Take five to ten minutes – only to allow
ideas to emerge from previous thought
processes.
• Hypothesis Matrix does not aim at finding ideas
for problems, but rather at helping to better
What is Hypothesis Matrix?
understand them through the analytical
processing of facts and to show the connections
lying within them.
• The analysis not only considers simple
observations, the findings of a Hypothesis Matrix
can also be made by a precise description of
relationships.
Extreme User Interview Output
• Creates greater clarity on a topic
• Creates segmented, categorized, clustered data
 Extreme User Interview Step
Step 1: In order to identify new relationships
between problem areas A and B
Step 2: The hypotheses found are collected axially
symmetrically both in the column and row headers
of a table.
Step 3: Now comes the hard work. All hypotheses
must be compared to the opposing pairs to
determine whether there are relationships
between the problem areas.
 Reference

• Christian Buchhloz & Benno Van Aerseen. (2020).

The Innovator’s Dictionary, Walter de Gruyter
GmbH.Wiley. ISBN: 3110677210, 9783110677218