Mariam Gamil
Mariam Gamil
Mariam Gamil
• Research and development : Information systems help R&D staff design products, gather input from
customers that leads to new ideas and improvements, and enable the sharing of information with a
worldwide community of researchers.
• Sales and marketing : Information systems help sales and marketing personnel develop new goods and
services (product analysis), determine the best advertising and sales approaches (promotion analysis),
and set optimal product prices to get the highest total revenues (price analysis).
4.DISCUSS THE CHARACTERS OF VALUABLE INFORMATION ?
• Accessible: Information should be easily accessible by authorized users so they can obtain it in the right
format and at the right time to meet their needs.
• Accurate : Accurate information is error free. In some cases, inaccurate information is generated because
inaccurate data is fed into the transformation process. This is commonly called garbage in garbage out.
• Complete : Complete information contains all the important facts. For example, an investment report that
does not include all important costs is not complete.
• Economical : Information should also be relatively economical to produce. Decision makers must always
balance the value of information with the cost of producing it.
• Flexible : Flexible information can be used for a variety of purposes. For example, information on how much
inventory is on hand for a particular part can be used by a sales representative in closing a sale, by a
production manager to determine whether more inventory is needed, and by a financial executive to
determine the amount of money the company has invested in inventory.
• Relevant : Relevant information is important to the decision maker. Information showing that lumber prices
might drop is probably not relevant to a computer chip manufacturer
4.DISCUSS THE CHARACTERS OF VALUABLE INFORMATION ?
• Reliable : Reliable information can be trusted by users. In many cases, the reliability of the information
depends on the reliability of the data-collection method. In other instances, reliability depends on the
source of the information. A rumor from an unknown source that oil prices might go up may not be reliable.
• Secure : Information should be secure from access by unauthorized users.
• Simple : Information should be simple, not complex. Sophisticated and detailed information might not be
needed. In fact, too much information can cause information overload, whereby a decision maker has too
much information and is unable to determine what is really important.
• Timely : Timely information is delivered when it is needed. Knowing last week’s weather conditions will not
help when trying to decide what coat to wear today.
• Verifiable : Information should be verifiable. This means that you can check it to make sure it is correct,
perhaps by checking many sources for the same information.
5.LIST THE COMPONENT OF INFORMATION SYSTEM ?