Module 1 Concept of Communication
Module 1 Concept of Communication
Module 1 Concept of Communication
Concept of
Communication
1
Agenda
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3
Communication from Mars
The Mars Climate Orbiter spacecraft lost contact with NASA mission control just after
it arrived at Mars. A subsequent investigation revealed that the main problem was a
minor software programming error caused by communication errors. Like many
business projects, the Mars Climate Orbiter involved a wide range of people in a range
of locations.
The programmers who wrote the software that controlled the spacecraft’s engines
worked in Great Britain, and used metric measurements in their calculations, while the
engineers who made the satellite’s engines worked in the United States and used
English measurements.
Both teams assumed that they were using the same measurement standards, neither
team made any attempt to check, and no one else caught the error. With that failure,
NASA lost a $125 million satellite and years of effort, while gaining a major public
embarrassment
Why Study Communication?
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Definition of
Communication
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Message
ise
No
Encode Decode
Idea Transmit Receive Response
Communication Process
Sender Receiver
Feedback
se
N oi
Types of Communication
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Barriers to • Physical barriers
• Language and semantic barriers
Communicati • Socio-psychological barriers
on • Organizational barriers
• Cultural barriers
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•Climate
•Time and duration
•Distance
Physical •Fatigue
Barriers •Environment
•Disturbance in channel
•Physical distractions
•Physical disability
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Linguistic • Inappropriate selection of words
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• Personality
• Confidence
• Self-worth
Socio- • Emotions
• Status
Psychologic • Stress
al Barriers • Distrust
• Varied perception
• Different attitudes
• Difference of opinion
• Goals and values
• Cultural difference
• World view
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•Ethnocentrism
Cultural •Stereotyping
•Language variance
Barriers •Geographical distance
•Conflicting values
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Long lines of
Turf wars
communication
Organizat
Lack of communication Competition for power,
skills ional status and rewards
Barriers
Closed communication Fear of reprisal for
climate honest communication
Differing frames of
Top-heavy organizational
reference among
structure
communicators
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Gateways to • Minimize distractions
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Small Talk and Building
Rapport
Why learn small talk?
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