INTRODUCTION TO ROBLOX

Roblox is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by
themselves or other users. Created by David Baszucki and Erik Cassel in 2004 and released in 2006, the platform hosts user-created games of multiple
genres coded in the programming language Lua.
SOME ROBLOX STATISTICS
Roblox is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by
themselves or other users. Created by David Baszucki and Erik Cassel in 2004 and released in 2006, the platform hosts user-created games of multiple
genres coded in the programming language Lua.

77.7 16.7 2.6 5.2

Million Daily Active Billion Engagement Million Active
Million Developers
Users Hours Experiences
Roblox offers a vast array of games, from thrilling adventures to relaxing
simulations. Whether you’re into racing, fashion, or virtual pet care, there’s
something for everyone. The social aspect extends beyond gameplay —
users can join groups, attend virtual events, and even participate in game
jams to collaborate with others.

DIVERSE EXPERIENCES
Roblox offers a vast array of
Roblox
games,
Studio,
fromthe
thrilling
gameadventures
development
to relaxing
environment, empowers users to
simulations. Whether you’recreate
into racing,
their own
fashion,
games,or virtual
characters,
pet care,
and there’s
assets. It’s like having a mini
something for everyone. The social aspect
game
extends
development
beyond gameplay
studio at your
— fingertips!
users can join groups, attend
The Roblox
virtual marketplace
events, and even
allows
participate
creators to
in sell
game their virtual items, clothing,
jams to collaborate with others.
and accessories, fostering a vibrant economy within the platform.

USER-GENERATED CONTENT
Roblox offers a vast array of
Creators
games, can
from
earn
thrilling
Robux adventures
(the virtual
tocurrency)
relaxing through game sales, in-
simulations. Whether you’re
gameinto
purchases,
racing, fashion,
and ads.
or Some
virtualdevelopers
pet care, there’s
have turned their passion into
something for everyone. The social aspect extends beyond
a full-time
gameplay
career.—
users can join groups, attend
Brands
virtual
and events,
influencers
and can
evenpartner
participate
with Roblox
in gameto promote their products,
jams to collaborate with others. reaching a massive audience of players.

MONETIZATION OPPORTUNITIES
Roblox offers a vast array of games, from thrilling adventures
Roblox offers
to relaxing
a vast array of games, from thrilling adventures to relaxing
simulations. Whether you’re into racing, fashion, or
simulations.
virtual petWhether
care, there’s
you’re into racing, fashion, or virtual pet care, there’s
something for everyone. The social aspect extends beyond
something
gameplay
for everyone.
— The social aspect extends beyond gameplay —
users can join groups, attend virtual events, and even
users
participate
can join groups,
in gameattend virtual events, and even participate in game
jams to collaborate with others. jams to collaborate with others.

EDUCATIONAL INITIATIVES
 ROBLOX COMMUNITY
The Roblox community is a vibrant and diverse group of players, creators, and enthusiasts who come together within the Roblox platform. Players can
connect through groups, create their own games using Roblox Studio, explore the Roblox Community Space, and engage with a global audience
 GROUPS
Roblox hosts a wide range of groups where users can connect with
like-minded individuals. These groups cover various interests,
including fan clubs, help communities and hobbies.

COMMUNITY SPACE
Within the platform, there’s a dedicated Roblox Community Space
where users can socialize, meet new people, and participate in
upcoming events and activities.

GLOBAL REACH
Roblox is a global platform, connecting millions of players worldwide.
Whether you’re a gamer, developer, or simply a fan, there’s a place
for you in this dynamic community
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