Lesson 1 Part 1-2-3

Lesson One
Introduction
Persuasive Writing
L.O.
-Read the persuasive text.
-Introduce the Persuasive techniques
-Annotate the text as required.
Persuasive Writing
Persuasive writing is writing
that tries to convince a reader
to do something or to believe
what you believe about a certain
topic.
It takes a position for or against

something.
Starter: Look at the product
(Chocolate bar / Fidget pop it
toy), write three sentences to
persuade the customer to
buy it.
Persuasive Writing
LOGOS
Logic/Reason
Your writing must be logically structured
and contain factual information as proof.
Ethos PATHOS
Credibility/Trust Emotions/Values
Your writing must present you as an expert on Your writing must contain moving language,
the topic with similar beliefs to your audience. stories and appeals to the audience.
Lesson One
Part 2
AFOREST: Basic
Persuasive
ALLITERATION
Devices
Mobile phones are like dynamite: they demolish and devastate family time…
FACTS Older girls are the most active on their mobile phones.
Parents should take mobiles off their children at night to ensure they get a full night’s
OPINIONS sleep.
Did you use your mobile to check social media before speaking
RHETORICAL QUESTION to another person face-to-face this morning?
Dozens of reckless people die (or kill innocent pedestrians) each
EMOTIVE LANGUAGE year through using mobile whilst driving.
In 2017, the average amount of time spent on smart phones is three hours per day.
STATISTICS
Excessive use of a mobile phone can lead to low self-esteem, stress and a poor
attention span.
TRICOLON
Lesson One
Part 3
Four Elements: Simplified
Criteria
Persuasive Audience
Devices Awareness (Tone)
Layout & Structure SPaG

Persuasive writing follows a certain
format:
• INTRODUCTION with a “hook” and thesis statement
• BODY where the argument is explained
• CONCLUSION where main points are summarized and reviewed

and the reader is left with something to think about.
Main Activity : Explanation-Task
Persuasive Writing can be used to…
Purpose
Persuasive Statement
• “Please support my football
• Support a cause team by buying discount
coupons.”
 Urge people to action • “Vote for Sarah!”
• Make a change • “The principal should let us

wear hats.”
• “Cell phones don’t cause
• Prove something wrong brain cancer.”
Persuasive Writing can be used to…
Purpose Persuasive Statement
• Stir up sympathy • “If you don’t adopt this dog, it
could have to live in a shelter.”
• “Better grades get you a better
• Create interest job and more money.”
• “I am sure you’ll agree that Milky

• Get people to agree Way is the best candy bar.”
with you
FIVE FACTS:
1. 30% of teens talk face-to-face to communicate.
2. Between 60-70% say they are more likely to text
than talk on the phone. “MOBILE
3. Older girls are the most active on their phones
sending & receiving 3000 texts a month.
PHONES ARE
4. In 2017, the average amount of time spent on DESTROYING
smart phones is 3hrs per day. SOCIAL
5. Around 2hrs of that time is spent on social media.
SKILLS
You are going to write response & HUMAN
RELATIONSHIPS.”
to this opinion. What persuasive
devices do you already know?
How effective a
response is this?
Mobile phones are like dynamite: they demolish and devastate
family time… Older girls are the most active on their mobile
phones. Parents should take mobiles off their children at night to
ensure they get a full night’s sleep. Did you use your mobile to
check social media before speaking to another person face-to-face
this morning? Dozens of reckless people die (or kill innocent
pedestrians) each year through using mobile whilst driving. In 2017,
the average amount of time spent on smart phones is three hours
per day. Excessive use of a mobile phone can lead to low self-
esteem, stress and a poor attention span.
104 WORDS
Alternatives are offered
to the reader; explores
Just imagine what we could
children/adults choices be doing with that time Emotive Language:
– aware of different instead: children could be used to criticise mobile
audiences. phone use – after
playing out on their bikes gaining readers’
(much healthier than sympathy.
hunching over a silly piece
of plastic) and adults could
take the time to read a
newspaper (rather than
Brackets: used to add
most of the fake news you extra information;
find on social media). more criticisms of
mobile phone users.
Opinion: used to open
the final paragraph. I’m not trying to say that
mobile phones are evil, but
everyone should take
responsibility for their own Added detail: the point
is developed and
use of them. Nothing is better expanded upon with
than a face-to-face chat with a explanation.
Readers’ Attention: friend or family member.

many references to Maybe you think this has
the reader (you) to
hold their attention.
nothing to do with you, and
you may be right, but ask Rhetorical Question:
yourself this: when was the used to leave the
last time you checked your reader thinking and
reconsider their own
mobile phone? behaviour.
FIVE FACTS:
1. 30% of teens talk face-to-face to communicate.
2. Between 60-70% say they are more likely to text
than talk on the phone. “MOBILE
3. Older girls are the most active on their phones
sending & receiving 3000 texts a month.
PHONES ARE
4. In 2017, the average amount of time spent on DESTROYING
smart phones is 3hrs per day. SOCIAL
5. Around 2hrs of that time is spent on social media.
SKILLS
Write your response considering:
& HUMAN
Persuasive Audience
RELATIONSHIPS.”
Devices Awareness (Tone)
Layout & Structure SPaG

Your task
• Read the comprehension text (Text messaging is better than talking).
• List 3 sentences support the writers idea
• List 2 sentences support the opposing view
Plenary
Annotate 3 persuasive techniques used in the text

Lesson 1 Part 1-2-3

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Lesson One

It takes a position for or against

Layout & Structure SPaG

• BODY where the argument is explained

• CONCLUSION where main points are summarized and reviewed

• Make a change • “The principal should let us

• “I am sure you’ll agree that Milky

Readers’ Attention: friend or family member.

Layout & Structure SPaG

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