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    Zelulu Pitch Deck - 20241003 - 115620 - 0000

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    vanshtaneja2004

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    © All Rights Reserved
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    Zelulu Pitch Deck - 20241003 - 115620 - 0000

    Uploaded by

    vanshtaneja2004
    5 views10 pages

    Original Title

    ZELULU PITCH DECK_20241003_115620_0000

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    Copyright:

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    Download as pptx, pdf, or txt
    5 views10 pages

    Zelulu Pitch Deck - 20241003 - 115620 - 0000

    Uploaded by

    vanshtaneja2004

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    ZELUL

    U
    Your Passport to Exclusive Parties and Cultural Experiences
    Problem
    Statement
    Gen-Z craves a platform that fosters genuine connections, where
    they can break through barriers, join exciting social events, and
    create unforgettable memories with new friends.
    he problem goes beyond just access—it's about feeling left out,
    missing authentic experiences, and being unable to control their
    own social narrative in a world where exclusivity and curated
    experiences define social value.
    Zelulu’s
    Offering
    Exclusive House parties
    Join curated events based on your profile and interests.

    Cultural Gate-Crashing
    Get approved to attend events like weddings and festivals with
    enthusiastic hosts.
    USP of ZELULU
    Expanding Market Potential
    • Unlock Experiences: Access exclusive parties and cultural events.
    • Connect Authentically: Transform strangers into meaningful
    friendships.
    • Empower Social Exploration: Make gate crashing an adventurous
    opportunity.
    Expanding Market Potential
    • Verified Profiles: Safe and trustworthy connections.
    • Curated Events: Handpicked parties and gatherings.
    • Dynamic Waiting List: Hosts choose attendees from interested
    guests.
    • Inclusive Atmosphere: Ensure a balanced mix of attendees.
    • Real Reviews: Genuine feedback for hosts and guests.
    • Cultural Immersion: Join diverse celebrations and experiences.
    • User-Friendly Interface: Easy navigation and seamless booking.
    Business Model
    Sustainable and Scalable Model

    Revenue Streams Value Proposition User Enagement


    • Service Fees: Percentage fee on • Hosts: Easy event management, vetted ⚬ Referral Program: Incentives for users to
    successful bookings. attendees, and feedback system. invite friends.
    • Premium Memberships: Access to • Guests: Safe connections, unique ⚬ Loyalty Rewards: Points for attending
    exclusive events and features. experiences, and curated events. events, redeemable for discounts.
    • Advertising Partnerships:
    Collaborations with brands for event
    promotion.
    Market Opporttunity
    ₹50,000 CR ₹500 ₹10,000
    Market (TAM) CR
    Total Addressable

    The Indian events industry, including weddings and


    Serviceable
    Obtainable Market
    (SOM)
    Aiming for 2% market capture by Year 3 through
    CR
    Serviceable
    Available Market
    (SAM)
    Targeting urban youth (ages 18-35) interested in
    social gatherings, is growing rapidly. strategic marketing and user acquisition. unique party experiences, representing about 20% of
    the TAM.

    Market
    Trends
    • Increasing demand for unique social experiences.
    • Shift towards digital solutions for event hosting.
    • Growing interest in cultural integration and diverse gatherings

    Key
    Statistics
    • Urban population projected to reach 600 million by 2031.
    • Indian event industry expected to grow at a CAGR of 11% from 2023 to 2028.
    GTM Strategy Standing Out in th
    Market
    e

    Target Audience

    Students: Primary users looking for


    social experiences and connections.

    Customer Approach
    Community Building:
    • Referral Program: Incentivize users to invite friends with rewards.
    • User-Generated Content: Encourage • Campus Partnerships: Collaborate with universities for event promotions.
    users to share experiences and events. • Social Media Campaigns: Engage students on platforms like Instagram,
    TikTok, and Snapchat.
    • Feedback Loop: Regularly gather user • Event Collaborations: Host unique parties and cultural events on campus.
    feedback for continuous improvement. • Student Ambassadors: Recruit passionate students to promote ZELULU
    within their networks.
    Competitive
    Analysis
    Cometitor Strengths Weaknesses ZELULU Advantages

    Established brand, wide event Limited focus on social Focus on curated social
    Eventbrite
    variety Connections experiences

    Less emphasis on exclusive Unique platform for cultural


    Meetup Strong community focus
    events immersion

    Overehelming options, lack of Personalized event


    Facebook Events Large user base
    exclusivity recommendations

    Social networking for Not event focused, limited to Seamless integration of events
    Bumble BFF
    friendship online and connections

    Easy to use for small Lack of verifications, safety


    House Party Apps Verified profiles and safe connections
    gatherings concerns
    Our Meet Our Exper
    t Team

    Team

    Avtansh Sreejan Jashnoor Singh Ayush Pal


    Shukla
    CHRO
    Datta
    COO Khalsa CDO
    CEOI
    THANK
    YOU!
    ZELULU

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