Chapter 5:

POLICE
COMMUNITY
RELATIONS
Learning Objectives

At the end of this chapter, the student will be able to:

1. Describe Police Community Relations as an evolving

policing system.
2. Explain the different components of community
policing.
3. Internalize the basic principles of community
policing.
4. Using critical thinking, evaluate the PNP Revised
PCR Master Plan.
Introduction
Police-Community Relations is a slowly evolving policing system that is
being adopted by police organizations worldwide. This policing system can be
equated with diplomacy such that even the subjects of policing actions view
the system as the most acceptable form of police-community interaction to
ferret out crimes, ensure public safety, or maintain peace and order.
Police officers have only a set of narrowly defined objectives and a body
of law that is continually subjected to revision and interpretation to guide
them. Given the urgency of the plight in which police usually find themselves,
it is a wonder that the police can perform their duties with as little controversy
as they do. There is no question that many times police are forced to act
intuitively. But this is not the characterization of police that is rendered to the
public.
To reverse this negative public perception, the Philippine National Police
continues to reinvent its policing system. It is implementing programs to
regain public support and trust. Thus, it has adopted the ideals of a strong
police-community relation.
Community Policing
Community policing is a philosophy that promotes organizational strategies, which support
the systematic use of partnerships and problem-solving techniques, to proactively address the
immediate conditions that give rise to public safety issues such as crime, social disorder, and
fear of crime.
Components of Community Policing
1. Community Partnerships Collaborative partnerships between and among other law
enforcement agencies and the individuals and organizations they serve to develop solutions to
problems and increase trust in the police as follows;
• Other Government Agencies;
• Community Members/ Groups;
• Nonprofits/ Service Providers;
• Private Businesses; and
• Media.
2. Organizational Transformation The alignment of organizational management, structure,
personnel, and information systems to support community partnerships and proactive
problem-solving.
3. Problem Solving The process of engaging in the proactive and systematic examination of
identified problems to develop and rigorously evaluate effective responses.
Steps to Influence Individuals to Join PNP Programs

For a common cause, the following basic steps may be implemented to attract the citizens to join police community activities;

1. Forging relationships. Establishing relations, either personal or professional, is a key factor that establishes credibility and
confidence so that the information intended to be conveyed to the other party can be trusted and relied upon.
2.Use of information. Public information is a vital tool to raise awareness and knowledge that creates an impression over certain
facts.
3. Shaping perceptions and influencing their thoughts. When the use of information is properly done, then the educative and
illuminative process of injecting information to the consciousness of the receiver becomes the dominant and the controlling factor
that affects the decision-making process of the receiver of the information.
4. Community organization and mobilization. The visible indromurs that community perceptions have been shaped in favor of
law enforcement action are the reduced resistance or non-resistance of the members of the community towards any forms of
policing actions. This makes them willing to be organized and form groups for the welfare of the community and harmony of its 5
interaction
ACTIVITIES IN COMMUNITY POLICING COMMUNITY
POLICING IS A SYSTEM THAT LINKS AND BONDS THE POLICE TO THE
COMMUNITY AND CREATES A STRONGER AND COHESIVE COMMUNITY
INTERACTION. EXCHANGES OF INFORMATION ARE FAST DUE TO ESTABLISHED
POLICE COMMUNITY RELATIONS. EVERYONE KNOWS ONE ANOTHER, TALKS TO
AND TRUSTS EACH OTHER, AND CONFIDENT THAT THEIR POLICE CAN BE
RELIED UPON FOR KEEPING THE PEACE AND MAKING THE COMMUNITY SAFER.
POLICING THE COMMUNITY CAN BE DONE THROUGH THREE (3) TYPES OF
ACTIVITIES: PATROL ACTIVITIES, ORGANIZATIONAL WORK, AND COMMUNITY
INTERACTIONS.

1. PATROL ACTIVITIES. THESE ACTIVITIES ARE CONDUCTED SO THAT POLICE

AND ITS AUXILIARIES CAN BE SEEN AND FELT BY THE COMMUNITY. THIS CAN
BE ACCOMPLISHED WITH PATROLLING COMBINED WITH OTHER PATROL
RELATED ACTIVITIES SUCH AS TRAFFIC DIRECTION AND CONTROL, FIXED AND
MOBILE CHECKPOINTS, STANDING AND WATCH DUTIES, AND BEAT PATROL
DUTIES.
2. Organizational work. Community policing cannot be undertaken solely by the police. It will
need the help of various sectors in the community. The following organizations are material in the
upkeep of peace and order and public safety activities:

• Barangay Peacekeeping Action Teams (BPATS)

• Anti-Drug Councils and Movements
• Council of Elders
• Radio and Social Networking Clubs
• Fire and Disaster Brigades
• Livelihood Cooperatives
• Sports Club
• Skills Development Club

3. Community Interaction. It is an indispensable tool in bringing the police closer to the people.
This requires the police to be visible in the community and make its presence physically felt .
 TWO WAYS OF COMMUNITY INTERACTION
.Area Visit
1 2. House Visit
The community or area visit is It is an interpersonal
conducted for several specific purposes interaction that brings the police
and is designed to attain the following closer to the communities,
objectives using an 8-man team
composition; connects the police with the
public, inform the community of
• Police visibility to neutralize or drive
out a larger group of insurgents or various matters that affect their
criminal gangs in the community. lives. This starts from issues
• Conduct peripheral visit and forge involving peace and order, laws
relationships with the people in the area that affect their daily activities
by conducting interpersonal dialogue, (FAs, Anti-fencing, Anti-Illegal
establish rapport and offer friendship. drug, and human trafficking. etc.),
• Educate the people in the community economics, social and cultural
about the recent news that may capture issues, health, social inventions, to
their interest and important laws that as odd as lives of celebrities.
may affect their lives. 8
IMPORTANT BASIC PRINCIPLES OF
COMMUNITY POLICING

The Basic Principles of Community Policing

is anchored on the Professional Police Principles
advocated by Sir Robert Peel, Founder Of the
British Police System, and Edward Davies, the
Chief of Police of California.

9
1. Prevention of crime is the basic mission of the police
The primary mission of the police is to prevent crime and ensure a
peaceful and orderly community interaction without the necessity of
resulting in a military intervention to repress crime and severity of
legal punishment. The need, therefore, to enforce laws and ordinances,
protect lives and properties and maintain peace and order, are
preconditions that limit the formation of conflict in the environment
and therefore ensure Public order and safety. When the police are
already in crime deterrence and control function, then it is
approximating a failure to perform its primary mission.

2. Police must be respected by the community

The ability of the police to perform their duties is dependent upon
public approval of police existence, actions, behavior, and the ability
of the police to secure and maintain public respect. Accordingly, no
policemen can work in a hostile environment.
3. A citizen's respect for law develops his respect for the police.
The police must secure the cooperation of the public in voluntary observance of the law to be
able to secure and maintain the respect and approval of the public. The police must have a
conscious and deliberate effort to influence the community, about the need to advise or at the very
least, persuade every citizen not to violate the law or tolerate amongst those who do.

4. Cooperation of the public decreases as the use of force increases

The degree of cooperation of the public that can be secured diminishes the necessity for the use of
physical force and compulsion in achieving police objectives proportionately.
An officer with the ability to firmly but pleasantly solicit the cooperation of individual or groups
can frequently accomplish, through their cooperation, what it might take scores of officers to
accomplish through the use of a hard approach to the situation.

5. The police must render impartial enforcement of the law

The police seek and preserve public favor, not by catering to public opinion, but by constantly
demonstrating impartial service to the law. This is done by the ready offering of individua service
and friendship to all members of society without regard to their race or social standing, by the
ready exercise of courtesy and friendly good humor; and by the ready offering of individual
sacrifice in protecting and preserving life.
6. Physical force is used only as a last resort
The police should use physical force to the extent necessary to secure observance of the law or to
restore order only when the exercise of persuasion, advice, and warning is found to be insufficient
to achieve police objectives. The police should use only the minimum degree of physical force
which is necessary on any particular occasion for achieving a police objective.

7. The police are the public, and the public are the police
The police at all times should maintain a relationship with the public that gives reality to the
historic tradition that the police are the public and the public are the police. The police are the
only members of the public who are paid to give full-time attention to duties which are incumbent
on every citizen in the intent of the community welfare.

8. Police represent the law

The police should always direct their actions strictly towards their functions and never appear to
usurp the powers of the judiciary by avenging individuals or the state, or authoritatively judging
guilt or punishing the guilty.

9. The absence of crime and disorder is the test of police efficiency

The test of police efficiency is the absence of crime, and disorder, not the visible evidence of
police action in dealing with them.
 THE PNP REVISED PR MASTER PLAN
The pcr revised master plan shall serve as the
national pcr program strategy of pnp.it
emphasizes the capacity building and skills
development of the members of the pnp to
become catalysts community organizers and pcr
practitioners in support of pnp transformation
plan.
Two Prong Strategy of the Revised PCR Master Plan
A. Internal Targets

a. Integrated Transformation Program

The PNP Integrated Transformation Program is the roadmap to a more responsive, transformed PNP. The program presents
a comprehensive approach to reform the PNP with its honest-to-goodness assessment of its existing institutional framework,
policies, systems, structures, and procedures.

b. Capability Building and Advocacy Program

The Capability Building and Advocacy Program is designed to effectively develop the lower commanders and Chiefs of
Police as organizing catalysts through internalization of the Community Oriented Policing System (COPS) philosophy.
Activities include developing PC/COPS skills such as to conduct of Public Information Officer Courses, Effective Writing
seminars, PCR courses, Basic Information Operation Courses, Radio Reporting, Social Ethics, Photography, BAT, Disaster
Management training and other PC related training.

c. Economic Welfare Development Program

These are activities that cater to the needs of the PNP personnel through cooperative development and
livelihood skills seminar, police entrepreneurship and police productivity. projects. Day Care centers are
programmed to be established initially in all PROs/NSUs while PNP Cooperatives are being organized in as
many police units as possible.

d. Socio-Cultural, Education, Health, Sports, Environment and other Programs

These are activities that cover the set-actualizing need of the PNP personnel to develop a positive behavior
towards work. 14
This portrays the human side of law enforcement. Activities will include school grants, special training, sports
B. EXTERNAL TARGETS
a. SERVICE ORIENTED PROGRAM
THE PNP IS MANDATED UNDER RA 8551 AS A COMMUNITY AND SERVICE-ORIENTED AGENCY. ACTIVITIES INCLUDE ALL
THE SERVICES PROVIDED BY THE PNP SUCH AS SECURITY, MARITIME, ROAD SAFETY, AIR SAFETY, HEALTH CARE, AND
PUBLIC SAFETY. PROJECTS SUCH AS THE PNP TEXT 2920, RESPONSE TO EMERGENCY 117, MEDICAL AND DENTAL OUTREACH,
TOURIST ORIENTED POLICE, CRAC, WCCD, POLICE ASSISTANCE CENTER, DISASTER RELIEF OPERATIONS, ENVIRONMENTAL
PROTECTION,
b. PUBLIC COMMUNITY SAFETY PROGRAM
THESE ARE CRIME PREVENTION ACTIVITIES THAT ENSURE SECURITY, COMMUNITY PROTECTION AND PROVIDE PUBLIC
SAFETY. ACTIVITIES INCLUDE CHURCH-BASED PROTECTION AND FAMILY CRIME PREVENTION PROGRAMS, HOUSE
VISITATION, PRODUCTION/ DISSEMINATION/ DISTRIBUTION OF INFORMATION, EDUCATION AND COMMUNICATION (IC)
MATERIALS ON CRIME PREVENTION TIPS, BPAT ACTIVITIES, FORGING OF PEACE AGREEMENTS, SETTLEMENT OF DISPUTES,
AND ACTIVITIES TO INCREASE AWARENESS ON ACCIDENT PREVENTION.
c. Institutional Development Support Program
These activities implement the foundation role of networking, establishing linkages and interacting. Coordinating with
different government agencies or private institutions in support of national, economic and political objectives, and also to generate
support and community participation to PNP programs.

d. Community Information/ Education Program

These are activities designed to disseminate timely and relevant information to the community, improve image and credibility
and provide a psychological environment to support PNP activities on internal and external targets. It utilizes various forms of
media to destroy the will of the criminals to continue with their anti-social behavior or criminal activities.
e. Economic Welfare Development Program
These are activities designed to help provide an alternative source of income through
livelihood skills development, cooperative development projects, and other livelihood training in
coordination with government agencies/ institutions. It aims to improve the quality of life of the
community and help poverty alleviation programs of the government.
These programs for External Targets will make the community satisfied which will result
in their changed perception of the PNP. This will propel them to work and become partners of the
PNP in its various anti-crime and development programs.
EVOLUTION OF PCR POLICY PLANS

1. Organizational Plan "SAMBAYAN"

This organization plan aims to generate community partnerships and forge a united front for the promotion of peace
and order. It is designed to unify and harmonize the efforts of all PCR units and to encourage broad networking,
coordination and integration of all related undertakings within the PNP, LGUs, various sectoral groups and people's
organization.

2. Information Plan "SANTINIG"

This plan sets forth the concept of operation, operational guidelines and tasks of all PNP units/Offices for a deliberate,
synchronized, and concerted effort to inform the public of the activities, programs, and accomplishments of the PNP. It is
aimed at regaining the trust, support, and cooperation of the citizenry in contributing to the attainment of the national
government's goal of a strong republic. This plan is also aimed at the development of a favorable public attitude towards the
government and the deepening of public appreciation to the growing political, social and economic dimension of national
security

3. LO1 22/09 "BAYANIHAN" (Barangay Peacekeeping Operations)

The Philippine National Police (PP) recognizes the role of the Barangay Tanods, Bantay,, Civilian Volunteer
OrganizationS, Barangay Auxiliaries, Non-Government Organizations and other people's Organization that can be utilized
as force multipliers in the fight against criminality, insurgency, and terrorism. These organizations are also able partners in
the development of the community.
Executive Order No. 546 authorizes the PNP to deputize the Barangay Tanods as a force multiplier in the implementation of
the peace and order plan subject to the concurrence of the appropriate local Chief Executive through the Local Peace and
Order Council (LPOC).
Doctrine of Reciprocal Responsibility

-This requires that the PNP and the public work together towards the attainment of a
healthy and peaceful environment. The police on their own cannot effectively prevent
and control crimes. The participation and support of the citizenry in their anti-crime
campaign is indispensable.To ensure the success of COPS, the community must be
viewed as the stakeholder. Ideally, crime is everybody's business. However, some
citizens are not aware Of this responsibility.
The community must help in eradicating the causes of criminality as föllows:

•Poverty
• Ignorance
•Injustices/ abuses
• Soft state/indiscipline
• Fear
• Lost family values
• Violence
• Urban migration
• Overpopulation
• Unemployment
THE PCR TEAM

The PCR Team Composition

The PCR Team, which also serves as Beat Patrol Officers, is composed of a two-person field operator,
normally a veteran and a rookie policeman. Their main function is to assist the MPS/CPS in conducting community
policing. The PC team performs the following police activities:

1. Patrol the beat -During patrolling, the team checks alleys, abandoned houses, abnormalities in the surrounding,
communicates with people. They can also ask information about anything that may affect peace and order, stop and
frisk anybody suspected of concealing weapons or suspiciously loitering around to victimize people.

2. Conduct of house visit -The main purpose of house visit is forging a relationship and getting information about
the status of the household (profiling) and its occupants, their problems in the community and find out how the police
can assist them. The veteran member usually undertakes the questioning while the rookie serves as the security for
the PCR operator and at the same time learns how the interpersonal conversation is conducted.

3. Organize and Mobilize people -Every area and house visits conducted by PR teams should have a distinctive
purpose connected to organizational works intended for community mobilization and intervention. The
organizational works conducted by PCR teams are all part of community policing.
The Attributes of a PCR Man

The PCR man is the role model in the community. The community
looks upon him with respect, learns from him how to respect the laws,
and cooperates with him because what he is doing is for the good of the
community. He renders impartial enforcement of the law because the
community knows that he represents the law. By his mere presence, the
community is assured of the absence of crime and disorder. To command
this kind of perception and earn the respect of the community, he must,
therefore, display the following attributes:
He is the father of all the kids. The PCR operator should show Concern for the kids he meets
in the street as every father does. He asks the kids how well they are, how they fared in school,
guide them not to cut classes, study their lessons, be courteous to elderly and their teachers,
offers assistance to intervene when abused by their parents or siblings. In short, when the kids
can't find somebody to ally with him, it is not the peers or the destructive gangs in the street
that the kids should seek support. The police should intervene in this dysfunction before a child
seeks somebody else for support.

He is a friend to the working adults. The police in the neighborhood is a dependable ally of
the working sector of the community who leaves their homes unattended and at the mercy of
burglars and brigands. The police make a round and check homes if they are properly secured
if kids or elderly were left alone and sees if they may need some help from the appropriate
agencies.

He is the loving son of the elderly. He is a policeman in the neighborhood who visits the
elderly who normally need some attention. He visits the sick elderly and those living alone and
sees that the appropriate agencies in the government like the DSWD are attending to their
needs. He takes conscious efforts to bring food when needed during the visit or takes time to
bring the visited elderly for a medical check-up to a government hospital, run errand to call the
attention of the nearest kin, or takes the elderly for a joy ride or walk in a public park.
The Area Visit

The area visit is a form of a patrol to be conducted jointly by a two-person team from
concerned police stations with a team from
RPSB Or PPSC or by maneuver units. Its purpose is not only to ensure the protection of
the barangay or community and its households being visited but also to check on the
following:

• Presence of Anti-Government Movement (AGM) armed component (as embodied in

Campaign Plan Sandugo).
• Presence of Organized Gangs and other criminal elements
(Campaign Plan Sandigan).
• Indicators of clandestine prohibited drug laboratory and trafficking (Oplan Sambanat).
• Indicators of flood and erosion potentials (Saklolo).
• Illegal logging quarrying and poaching of wild animals (Sangyaman).
• Presence of threat groups and private armed groups
(PAGs) (Sang-ingat).
The House Visit or Neighborhood Partnership

Familiarity with the names, faces, children, vehicles and living habits of people in the neighborhood
increases security. The police discourage the people from prying on the private affairs of their neighbors
unwarrantedly. Instead, they are encouraged to have a general idea of the daily routine of their immediate
neighbors and occurrences in their neighborhood. In so doing, one is more likely to notice a stranger
loitering in the neighborhood area or somebody with suspicious/criminal intent.

Police officers will knock on doors and introduce themselves to residents to ask if they have problems with
crime or anti-social behavior.
The officers and members from the police community support team will also tell people what they are
doing to make their local area safer and provide crime prevention advice.

Neighbors or every resident will be given a chance to speak directly to the police on issues that
concern them. Any information gathered from the community would be used to determine the crime-
solving priorities for the local police teams.
Purposes of Neighborhood Partnerships
• Improve trust and confidence in the police, council and other partners;

• Improve perceptions of legitimacy in the police;

• Encourage people to tell about the issues that affect them, report crimes, and
provide sensitive information;

• Improve the level of volunteering, the likelihood of witnesses coming forward,

and people being willing to attend court hearings and getting involved in making
their communities safer; and
THE POWER OF GOOD GROOMING AND DRESSING

Good grooming means being neat and being properly dressed.

As a public servant, being well-groomed helps build self-confidence, and earns awesome respect and high regard
from the people. It makes one feel proud of himself knowing that others appreciate his ways and appearance.

1. Proper wearing of uniform and grooming

Most people can identify a police officer by the official police uniform. Mired and stuck on a busy street and in
need of help, the mere Sight of the police officer in a distinctive uniform is a sigh of relief for most citizens. Most, if
not all, drivers willingly submit and obey to the hand directions of a police officer in proper uniform. Criminals
usually curb their unlawful behavior when they spot a uniformed police officer in the area. A police officer wearing a
snappy uniform while performing his/her duty commands awesome respect and obedience from the citizens.

2. Attire of Police Officers while using public transport

For practical and safety reasons, police officers are encouraged to wear civilian attire while riding public transport.
This will also dispel a bad impression or notion that the Police Officer is riding for free Badge
or Tsapa system).

Off-Duty Attire -There is no defined dress code for a police officer while off-duty, but it is most encouraged for
him/her to wear clothes or attire appropriately as dictated by the occasion, Every police officer shall bear in mind that
"The clothes make the man.

Office Dress Code -All PNP personnel shall wear the prescribed uniform while on duty as required by the situation.
PUBLIC INFORMATION

One of the main components of Police Community Relations is

Public Information (PI). Public information covers information that pertains to documents, memoranda and
informative materials for public consumption. It can also be in the form of multi-media: print, TV, radio, web
(internet). Further, it is related to any activity in all fields of work of the organization.

PNP's Public Information efforts provide the internal and external audience with accurate information about
agency's programs and projects and in some instances, clarify issues relevant to the PNP. It also addresses the need
for information to the community and the police.

Public Information and Perception Management

The term Public Information refers to information collected and held by various-levels of the government that
are available to public inspection by its nature, or at the request of individuals. In the context of the police operation
and community relations, public information is used largely to educate the public and clarify issues that may provide
vague meanings, and partly to help enlighten the public about police work. In most instances, it is this information
that generates perceptions that may or may not result in good public cooperation and support. It is in this regard that
various organizations conceptualized a management tool to sway public perception towards the organization.
 PUBLIC INFORMATION AND PERCEPTION MANAGEMENT

The term public information refers to information collected and held by

various levels of the government that are available to public inspection by its
nature, or at the request of individuals. In the context of the police operation
and community relations, public information is used largely to educate the
public and clarify issues that may provide vague meanings and partly to help
enlighten the public about police work. In most instances , it is this information
that generates perceptions that may or may not result in good public
cooperation and support . It is in this regard that various organization
conceptualized a management tool to sway public perception towards the
organization.
SOURCES OF PUBLIC INFORMATION

1. FACE TO FACE INTERACTION-This involves the following lectures ,

seminars , symposium , “pulong-pulong” and others.

2.MULTI-MEDIA – The various media available the police must be utilized to

disseminate information both to the public and the police themselves . The includes
print , broadcast , and internet.
MULTI MEDIA RELATIONS

The PNP media relations activity is consistent with the policy of the
rational transparency in all police activities and up holding the rights of the people
to be informed of matters in public interest . It seeks to establish specific
guidelines on how every member of the Philippine National Police (PNP) should
deal with members of the media especially in releasing public information.
This also aims to re-orient and further motivate every PNP personnel to be
mindful of the importance of a good working relationship with media as a vital
component of the organizations over all police community relations police
program but with full awareness of the limits of disclosure of information.
RELASING INFORMATION TO THE MEDIA

INTELLIGENCE INFORMATION-While it is the policy of the PNP to

cooperate fully with the media it may keep from the press those regarded as
active or classified such as criminal information of intelligence value.

NON-INVESTIGATIVE INFORMATION-Information of a general nature .

The PNP allows the release of which is not specific to an ongoing investigation.
Investigative Information

Information that may be released in connection with an investigation of an event or crime includes:
1. The type or nature of an event or crime;
2. The location, date and time, injuries sustained, damages and the general description of how the incident occurred;
3. Type and quantity of property taken;
4.The identity and approximate address of a victim except for sex crime victims, and in other cases where reprisals.
or intimidation may be employed.
5. Requests for aid in locating evidence, a complainant or a suspect;
6. Numbers of officers or people involved in an event or investigation, and the length of the investigation; and,
7. Name of the Investigator-on-Case, his supervisor and division or unit assignment (exception: the name of any
undercover officer will be released).

On the other hand, Information that may not be released in connection with an investigation of an event or crime,
unless authorized include:

1. The identity of a suspect before arrest unless such information would aid in apprehending the suspect or serve to
warn the public of potential danger;
2. The identity of the victim of a sex crime or any related information which, if divulged, could lead to the victim's
identity;
3. The identity of victims or witnesses if such disclosure would prejudice an investigation to any significant degree,
or if it would place the victim in personal danger;
4. The identity of any juvenile who is a suspect or defendant in a case subject to the jurisdiction of the juvenile
court;
6. The results of any investigative procedure such as lineups, polygraph tests,
fingerprint comparison, ballistic test or other procedures;

7. The information which, if prematurely released, may interfere with the

investigation or apprehension such as the nature of leads, specifics of a Modus
Operandi, details of the crime known only to the perpetrator and the police, or
information that may cause the suspect to flee or more effectively avoid
apprehension;

8. Information that may be of evidentiary value in criminal proceedings;

9. The specific cause of death unless officially determined by the medical
examiner; and,

10. Any information leading to a home address and telephone number.

DEALING WITH BAD NEWS

Principles in dealing with bad news for senior officials

1. Accept without rancor (or false hope of changing) the adversarial relationship which exists between the press and
law enforcement agencies.

2. Institutionalize that acceptance by not permitting overreaction to bad news.

3. Protect the credibility of the PIO or unit's /department's spokesperson (and through them the organization) by
alerting them to the bad news before it appears in the press.

4. Allow the PIO/spokesperson the latitude to limit the badness of the news.

5. Specifically: Authorize the PIO to reveal the bad news, along with the good.

6. Adopt a defensive attitude by responding to queries only, or, worse yet, simply ignoring a problem and hoping it
will go away is a leadership failure. It usually doesn't go away.

7. Bad news doesn't smell better the older it gets.

 COMMUNITY AFFAIRS DIVISION

Another major component of Police Community Relations is the

Community Affairs Division. Its function is to organize the different
community sectors in forging a united front against crime, terrorism,
insurgency and other forms of lawlessness, mobilize communities in
ensuring public safety and create an environment conducive to safer
and harmonious interactions.
Functional Sections of the Community Affairs Division

1. Community Organizing. A process by which people are brought together to act in common self-interest with the
end goal of building a changed community by empowering its community members with the knowledge and skills.

2. Mobilization. Training and mobilization of the chosen core group should immediately be done to enhance their
capabilities and skills in handling not only the problems of the people but of resisting the odds as well.

3. Community Intervention. It is generally a combination of efforts of the Community Organizers and some local
individuals resulting from continuous communication and evaluation process to prevent dysfunction and promote
well-being among the residents. This is where various intervention programs are conducted for healing processes. If
a problem is perceived as a community crisis, then it would require community solution focusing on community
development, capacity building, empowerment and the provision of increased livelihood programs.

4. Community Safety & Security Assistance. It refers to the measures/ actions to be undertaken to ensure the safety
and security of the residents in a certain locality. It is a collaboration of efforts among individuals aiming to make
their daily lives and social choices without feeling unsafe or fear of becoming a victim of crime. It also involves
community leaders and various agencies working together to address persistent crime problems and disorder
affecting the people in the area.
INFORMATION OPERATIONS RESEARCH CENTER

The Information Operations (I0) as part of the Police Community Relations of the PNP is
relatively new. While some aspects of it had been practiced and continued to be practiced by
some units and police managers, it has not been truly formalized as a comprehensive tool to
further police operations. However, recent experiences in the Philippine setting (to include
BALIKATAN) had shown the importance of 10 to the success of field operations including
law-enforcement. There is a need, therefore, to awaken more awareness to use I0 as a tool in
police operations. This is to say that each police must imbibe the attitude, skills, and
knowledge to pursue an IO effort.
Fundamentals in Information Operation

A favorable measure of gain has been observed with the current efforts of the Public
Information Division of Directorate for Police Community Relations in feeding out some
propaganda, materials thru the Internet and print broadsheets including the fight against
insurgency. Recently, issues have been exploited that undermine the (PP's organizational,
political, and ideological activities, plans, united front efforts as well as its protracted armed
struggle to seize political power. On another front, the Information Operation and Research
Center of the Directorate (IOC) assists in shortlisting the seemingly endless line of syndicated
crimes with the current organizational efforts to institutionalize these approaches.

Information Operation encompasses attacking command and control systems of any anti-
government organizations or groups while protecting friendly command and control systems from
any adverse disruptions whether criminal or subversive. Effective responses will combine the
effects of offensive and defensive IO to produce information superiority at crucial points of either
police or political confrontation under the current situation of global terrorism and neo-subversive
strategy and tactics in which the enemies of the State have become adept at exploiting
institutional structures and modern governance methods.
Information Operation Defined

Information Operation employs the core capabilities of electronic warfare, computer

network operations, psychological operations, military deception, security operations, and in
concert with specified supporting and related capabilities, to affect or defend information systems
that strategically influence the decision making the process of the higher offices. This includes a
higher level of knowledge based on the consciousness of PNP personnel on the different aspects
of mass media and mass communication in the light of rapid advances in information and
communication technology. In understanding the general and specific functions of the print and
broadcast media, IO shall conduct an integrated attempt to synchronize the effects of its
accomplished specific objectives. This can be either Offensive or Pro-active dissemination of
appropriate information, polemics and educative materials for internal organizational build up by
the Philippine National Police.
 Forms of Information Operation

1. Offensive IO. To destroy, degrade, disrupt, deny, deceive, exploit, and influence adversary
decision-makers who can affect the success of the friendly operation. It is the integrated use
of assigned and supporting capabilities and activities, mutually supported by intelligence, to
affect enemy decision-makers or to influence others to promote specific objectives.

2. Defensive IO. To protect and defend friendly information command and control. Effective
IO requires integrating information related activities such as public affairs and CMO.
 SALAAM POLICE CENTER AND COUNTER
RADICALIZATION

Another important aspect in the PNP's PCR plan is to oversee

foreign nationals' and cultural minorities' concerns, especially in the
aspect of safety and security. This is the main reason for the creation
of the Salaam* Police Center and Counter-Radicalization. (*Salaam
is an Arabic word which means peace)
Functions of the SALAAM Police Center and Counter Radicalization

1. Undertake close monitoring, networking and liaising activities with Muslim communities in addressing terrorism and
lawless violence in their respective areas to ensure respect of cultural diversity and cooperation;
2. Conduct training, seminars and continuing education to the Muslim and Non-Muslim PNP personnel in terms of
counter radicalization and deradicalization efforts of the PNP to include Muslim elders, Ulama, and Muslim scholars;
3. Conduct information dissemination about Muslim beliefs, culture, and traditions to Non-Muslim PNP personnel,
students from different levels and the tri-media thru dialogues, radio guesting, school visitations and fyers distribution to
promote harmony and awareness;
4. Serves as coordinating body among the regular PNP operating units, different Salaam Police Offices in the ground,
and AFP units in the conduct of police operations against Muslim personalities or in Muslim communities including
arrest, investigation, and filing of cases to safeguard the proper implementation of law and observance of human rights;
5. Enhance linkages with the National Commission on Muslim. Filipinos and the Muslim-Christian communities to
ensure effective community partnership in addressing terrorist threats and violence;
6. Strengthening of the Salaam Police Center to operate with autonomy as a separate unit, similar to the setup of HRAO
and WCPC, with appropriate personnel, logistical, and financial capability;
7. Allow the Muslim police officers to wear veil or Hijab, long skirts and pants as well as male police officers to wear
jogging pants during athletics, to hide their aura (private parts;
8. Increase the number of police personnel assigned at the Salaam Police Center to be more effective in their basic
police service, and encouraging the assignment of recruits to the Salaam Police Center after basic training with the
permanency of assignment depending on their performance;
9. Formulate specific PNP policy raising the consciousness of its personnel in the religious, social, cultural aspects of
the Muslims which are sensitive to Islam faith and which could build significant development in the peace process; and
10. Close coordination with the Office of the National Commission on Muslim Filipinos for the Muslim PN personnel to
participate on the Hajj mission subject to availability of funds.
 Counter Radicalization and Deradicalization Aspects

Counter Radicalization is a reverse process of radicalization to

discourage extremists from using political violence and terrorism, and
from preventing recruitment from the Muslim community. The scope
of the strategy in counter radicalization and deradicalization programs
is to eradicate the intent of the radicals to commit crime and terrorism.
 BARANGAY PEACEKEEPING PCR OPERATIONS
Barangay Peacekeeping Action Team (BPAT) desks shall be established in the City
and Municipal Police Stations or the Police Community Precincts in the urban centers.
The present Police Community Relations Office (PC) shall allocate a BPAT Office
where the organization regularly holds meetings. Consequently, the PCR Officer
becomes the BAT Officer. Traditional PC functions and the Beat Patrol System will be
implemented by the BPAT Officers. Inherent to their functions as BPAT members are
their involvement in an on-the-spot community / barangay conflict resolution. When
confronted by such situation, a BPAT member(s) is obliged to bring the parties before
the Barangay Peacekeeping Desk (BPD) within their locality and address the issues in
such a manner that will bring harmony to all party concerned. If necessary, the
presence of any elected Barangay official and police supervisor is required.

The mission of the BPAT is to conduct peacekeeping activities in association with the
various sectors of the community and ensure their continuous support towards the
maintenance of peace and order and safety .
 PCR'S APPROACH IN INTERNAL SECURITY OPERATION

The problem on internal security has continued to persist which has resulted in serious socio-
economic consequences. In its efforts to curb insurgency, the government outlined an approach
to solve the problem where the AFP, PNP and other government instrumentalities have
currently cued with the "all of government approach" and designed its strategy towards
winning the peace. The PNP now rides with the thrust through its PNP ISO Plan Samahan 2011
and put a new vigor in addressing the three-decade-long insurgency problem.

The PCR approach aims to soften the ground as the PNP march forward to advance the level of
security and safety of every Filipino people into another dimension, and smoothen rough edges
when the stronger arm of the law created some imperfections in shaping the environment
towards safer communities.

As such, the PCR phased the operations through the INFLUENCE-ORGANIZE-MOBILIZE-

SECURE (IOMS) concept as an antidote to the CPP/NPA/NDF's (CNN) method of winning
the countryside with their INFORM-AGITATE MOBILIZE (IAM) technique. The IOMS
concept is simply a war of information with a battle cry "winning the communities" as follows;
INFLUENCE. Influencing involves persuading people to actively participate in the shared
responsibility of ensuring peace and order without pushing or forcing to do it. There are three
important steps as preconditions to the process of influencing;

ORGANIZE. Organizing people in the community is an indispensable tool as it will create a

sense of participation, involvement, and belongingness in carrying out police anti-crime
activities. Thus, the following organizational work is desired for the following; school-based
organizations, out-of-school-youth organizations, and community-based organizations.

MOBILIZE. Community interventions that target risk factors and introduce protective
factors to prevent anti-social behavior
SECURING COMMUNITIES

1. Area Visit -A form of Patrol to be conducted by RPSB /PPSCs alone or jointly with a two-person team from the concerned
police station. Its purpose is not only to ensure the protection of the barangay and the household being visited but also to check on
the following as provided in the following campaign plans;
• Presence of the anti-government movement's armed component (Campaign Plan Sandugo)
•Presence of Organized Gangs (Campaign Plan Sandigan)
• Indicators of clandestine laboratory (Sangbanat)
• Indicators of flood and erosion potentials (Saklolo)
• Illegal logging and poaching of wild animals (Sangyaman)
• Presence of threat groups and PAGs (Sang-Ingat)

2. House Visits -House visits for the conduct of interpersonal interaction is an effective tool of forging a relationship with the
communities, connect with them and inform them of various matters that affect their lives. This starts from issues involving peace
and order, laws that affect their lives (FAs, illegal logging, fencing, drug abuse, human trafficking, etc.) economics, social and
cultural issues, health, social inventions to as odd as talking about lives of celebrities.

3. Community Profiling -Knowing every bit of information about the community makes the job of the police in community
policing easier. It involves the following;
3.1. Community mapping -The road network and access to a community and between communities should be profiled in
standard format with names of street, roads, drives, avenues, and highways indicated, and with important access between
households such as alleys, walkways, catwalks, bridges, and trails. This is to ensure that that navigation by police elements and
other government agencies responding to emergencies or just plainly conducting patrols can be expeditiously facilitated.
3.2. Household Profiling -The house profiling shall be undertaken by PC operators during house visits which involve getting the
identities, age profiles, job profile, religious profile, educational profile and economic profile of the occupants. The profiling may
include the number of occupants in the house, including the identities of the transients, employees, household helpers, and drivers.
Extra care should be observed to avoid accusations of infringement of the right to privacy of the citizen by the police.
THANK YOU FOR
LISTENING!

GOD BLESS!!!