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Communication

The document outlines the principles and processes of effective communication, emphasizing the importance of clarity, completeness, and ethical considerations in both oral and written forms. It discusses barriers to communication, such as emotional and perceptual barriers, and highlights the significance of ethical communication in various industries, including medical, property consulting, and marketing. Additionally, it provides principles of ethical communication, stressing honesty, active listening, and respect for privacy.
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0% found this document useful (0 votes)
12 views28 pages

Communication

The document outlines the principles and processes of effective communication, emphasizing the importance of clarity, completeness, and ethical considerations in both oral and written forms. It discusses barriers to communication, such as emotional and perceptual barriers, and highlights the significance of ethical communication in various industries, including medical, property consulting, and marketing. Additionally, it provides principles of ethical communication, stressing honesty, active listening, and respect for privacy.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Unit 1

Communication
Group 11
Group
Lessons

01 02 03
Principles of
Principles of
Communicatio
Communicatio Communicatio
Communicatio Communicatio
Communicatio
n Process
n Process n
n n Ethics
n Ethics
01
Communcation
Process
Lesson 1
Information
Information Cultural
Cultural
Language
Language Overload
Overload Difference
Difference
words and
words and action
action that
that we have
we have all
all been
been in
in arise ifif you
arise you don't
don't
stereotype others
stereotype others onon the
the situations when
situations when wewe felt
felt understand the
understand the group's
group's
basis of
basis of personal
personal or or that too
that too much
much required behaviour
required behaviour
group affiliation
group affiliation are
are information was
information was coming
coming patterns which
patterns which increase
increase
examples of
examples of bias
bias at us
at us the risk
the risk ofof doing
doing
Selective
Selective Emotional
Emotional Emotional
something.
Emotional
something.

Perception
Perception Barrier
Barrier Discomfort
Discomfort
is the
is the tendency
tendency to to either
either IQ of
IQ of aa person
person affect the
affect the chance
chance of
of
"under notice"
"under notice" or
or "over
"over determines the
determines the ease
ease and
and successful
successful
focus on"
focus on" stimuli
stimuli that
that comfort with
comfort with which
which they
they communication, for
communication, for
cause emotional
cause emotional can communicate
can communicate example when
example when aa person
person
discomfort or
discomfort or contradict
contradict is feeling
is feeling stressed
stressed or
or
prior beliefs
prior beliefs anxious.
anxious.
Perceptual
Perceptual
Lack of
Lack of
Attitude
Attitude Noise
Noise Barrier
Barrier Source
Source

are behaviour
are behaviour oror found in
found in the
the exist in
exist in people's
people's can derail
can derail
perception that
perception that environment of
environment of mind based
mind based on
on communication,
communication,
prevents from
from communication and
communication and how they
they perceive
perceive especially when
when
prevents how especially
interrupt the
the
communication
communication interrupt
Emotional
Emotional
communication
the world
the world around
around humor is
humor is involved
Organizationa
them. Organizationa
involved
Gender
Gender
effectively.
effectively. communication
process.
process.
them.
ll
Structure
Structure
Barrier
Barrier Barrier
Barrier Barrier
Barrier

distinct differences
distinct differences some people
some people may
may find
find itit many methods
many methods of of
between the
between the speech
speech difficult to
difficult to express
express their
their communication at
communication at an
an
pattern of
pattern of aa men
men and
and emotions.
emotions. organisational level
organisational level
women.
women.
02
Principles of
Communication
Core Communication
Communication is
is
Communication Communication is
Communication is
Principles
Dynamic
Dynamic
Communication
Communication is
is Unique
Unique
Communication
Communication is
is

Linguistic
Linguistic Competence
Competence
Communication is
Communication is
Communication isis
Communication
being transformed
being transformed by
by media
media
and technology
technology Contextual
Contextual
Communication
and
Communication is is Communication is
is
Communication

Symbolic
Symbolic Colaborative
Colaborative
Princples of
Effective
Communication
1st The Oral Communication

1. Be
1. Be clear
clear with
with your
your objective
objective

2. Be
2. Be complete
complete with
with the
the message
message you
you deliver
deliver

3. Be
3. Be concise
concise

4. Be
4. Be natural
natural with
with your
your delivery
delivery

5. Be
5. Be specific
specific and
and timely
timely with
with your
your feedback
feedback
Principles of Effective Written
Communication
1.Completene
1.Completene
ss
ss
2.Conciseness
2.Conciseness
3.Considerati
3.Considerati
on
on
4.Concretene
4.Concretene
ss
ss
5.Courtesy
5.Courtesy
6.Clearness
6.Clearness
03
Communication
Ethics
Communicatio
The act
The act or
n
or process
process of
of imparting
imparting or
or interchanging
interchanging of
of information
information by
by
speech, writing,
speech, writing, or
or signs
signs

Ethics
A system
A system of
of moral
moral principles
principles that
that govern
govern human
human conduct
conduct

Communication
The
Ethics
The set
set of
of principles
principles governing
governing communication
communication
What is Ethical
Communication?
It is
It is a
a type
type of
of communication
communication thatthat
is predicted
is predicted upon
upon certain
certain business
business
values, such
values, such as
as being
being truthful,
truthful,
concise, and
concise, and responsible
responsible with
with one’s
one’s
words and
words and the
the resulting
resulting actions.
actions.
Fundamentals of Ethical
Communication
Ethical communication
Ethical communication also also assumes
assumes thatthat
communicated information
communicated information isis always
always
presented (and
presented (and received
received byby the
the listener)
listener)
according to
according to one’s
one’s subjective
subjective perception,
perception,
even if
even if only
only in
in the
the most
most minimal
minimal way,
way, and
and
thus the
thus the goal
goal of
of ethical
ethical communication
communication is is to
to
be as
be as objective
objective as as possible
possible when
when
communicating with
communicating with others
others and
and to
to ensure
ensure
that every
that every recipient
recipient receives
receives the
the same
same
Openness and Transparency
Truthfulness &
Truthfulness & honesty
honesty is is the
the core
core
principle of
principle of ethical
ethical communication.
communication. This This
means that
means that speaking
speaking while
while omitting
omitting anyany
detail (intentionally)
detail (intentionally) changes
changes thethe way
way
that a
that a listener
listener will
will perceive
perceive an an event.
event.
Thus, being
Thus, being 100
100 percent
percent open
open andand
transparent, and
transparent, and hiding
hiding nothing,
nothing, isis key
key inin
order for
order for all
all business
business relationships
relationships to to
succeed in
succeed in the
the short
short term
term and
and long
long term.
term.
Consideration for Any Potential
When
Roadblocks
When communicating
communicating with another
with another party,
party, truly
truly ethical
ethical
communication entails
communication entails considering
considering any
any potential
potential factor
factor that
that may
may
influence how
influence how the
the recipient
recipient understands
understands or
or receives
receives the
the
information that
information that is
is being
being communicated
communicated
Several examples
Several examples are
are below
below where
where roadblocks
roadblocks may
may
present themselves
present themselves

Language Use
Language Use Jargon
Jargon
Accessibility to
Accessibility to
Language FLuency
Language FLuency Technology
Technology
Development of Relationship
The art
The art of
of communication
communication allows
allows people
people to
to
express themselves
express themselves in in order
order to
to develop
develop
relationships. In
relationships. In business,
business, this
this can
can be
be an
an
employee dealing
employee dealing with
with aa manager,
manager, executives
executives
communicating with
communicating with stakeholders,
stakeholders, oror managers
managers
talking with
talking with other
other business
business representatives.
representatives. ItIt is
is
critical for
critical for there
there to
to be
be no
no confusion
confusion or
or
misunderstandings when
misunderstandings when businesses
businesses try
try to
to
develop relationships
develop relationships within
within themselves
themselves andand
with other
with other business
business entities
entities or
or
Principles of Ethical
Communicationx
There is a myriad of core principles associated
There is a myriad of core principles associated
with ethical
with ethical communication,
communication, starting
starting with
with the
the
core value
core value ofof honesty
honesty that
that all
all other
other values
values are
are
connected to.
connected to. However,
However, it it can
can be
be said
said that
that
there is
there is aa value
value underlying
underlying honesty
honesty (with
(with regard
regard
to ethical
to ethical communication)
communication) and and that
that is
is emotional
emotional
intelligence/empathy as
intelligence/empathy as the
the precursor
precursor of of all
all soft
soft
skills, which
skills, which allows
allows all
all personnel
personnel to to be
be
understood, and
understood, and to
to effectively
effectively communicate
communicate
with others.
with others.
Principles of Ethical
Communication
1. Be
1. Be Truthful
Truthful and
and Honest
Honest Channel
Channel
6. Strive
6. Strive to
to Understand
Understand
2. Active
2. Active Listening
Listening
7. Avoid
7. Avoid Negative
Negative Tone
Tone
3. Speak
3. Speak Non-Judgementally
Non-Judgementally
8. Do
8. Do Not
Not Interrupt
Interrupt Others
Others
4. Speak
4. Speak from
from your
your own
own
Experience
Experience 9. Respect
9. Respect Privacy
Privacy and
and
Confidentiality
Confidentiality
5. Consider
5. Consider the
the Reciever’s
Reciever’s
Preferred Communication
Preferred Communication10.Accept
10.Accept Responsibility
Responsibility
Examples
Medical Industry
Medical Industry

In the
In the medical
medical industry,
industry, not
not only
only is
is
there the
there the key
key HIPAA
HIPAA regulation,
regulation, but
but
there are
there are numerous
numerous medical
medical codes
codes
of ethics
of ethics that
that medical
medical
professionals have
professionals have toto follow,
follow, with
with
regard to
regard to their
their actions,
actions, conduct,
conduct,
and communications.
and communications. These These
principles ensure
principles ensure that
that all
all patients
patients
and fellow
and fellow medical
medical professionals
professionals
have their
have their rights
rights protected.
protected.
Property Consulting
Property Consulting Industry
Industry

Ethical communications
Ethical communications in in the
the
property consulting
property consulting industry
industry can
can
take several
take several forms,
forms, including
including
revealing key
revealing key pieces
pieces of
of information
information
to would-be
to would-be home
home owners
owners of of a
a
property, including
property, including “negative”
“negative”
truths about
truths about the
the property
property
Marketing Industry
Marketing Industry

Ethical communications
Ethical communications in in the
the
marketing industry
marketing industry can
can include
include
revealing to
revealing to clients
clients that
that their
their
business marketing
business marketing applications
applications
are not
are not optimal,
optimal, and
and that
that a a
cheaper vendor,
cheaper vendor, or
or a
a different
different form
form
of marketing,
of marketing, will
will yield
yield better
better
results.
results.
If a
If a company
company waswas going
going to
to undertake
undertake a a
project that
project that would
would temporarily
temporarily bring
bring a
a
lot of
lot of noise
noise pollution
pollution into
into aa
neighborhood, an
neighborhood, an example
example of of ethical
ethical
communication would
communication would be
be sending
sending aa
notice to
notice to residents
residents of
of the
the area
area warning
warning
them about
them about the
the disturbance
disturbance andand
explaining the
explaining the reasons
reasons for
for it.
it.
Times of
Times of crisis
crisis are
are another
another example
example of of
when good
when good ethical
ethical communication
communication is is an
an
absolute necessity.
absolute necessity. For For example,
example, ifif the
the
above-mentioned company
above-mentioned company accidentally
accidentally
caused an
caused an oil
oil spill
spill into
into aa river
river that
that ran
ran
through a
through a residential
residential neighborhood,
neighborhood, they
they
would need
would need to to communicate
communicate factually
factually and
and
ethically in
ethically in order
order toto minimize
minimize thethe damage
damage
to their
to their reputation.
reputation.
One form of ethical communication
involves the questioning of suspects and
witnesses by police officers and
prosecutors. Interrogations sometimes
involve deliberately misleading
information that, while accurate, is
conveyed in a manner intended to
confuse the suspect or witness.
Another form
Another form ofof ethical
ethical communication
communication
could involve
could involve thethe techniques
techniques used
used by
by
automobile dealerships
automobile dealerships to to sell
sell vehicles.
vehicles.
The buying
The buying and and selling
selling of
of automobiles
automobiles is is a
a
notoriously difficult
notoriously difficult process
process in
in which
which the
the
seller, whether
seller, whether a a dealer
dealer or
or a
a private
private
citizen, is
citizen, is almost
almost always
always going
going toto conceal
conceal
certain facts
certain facts about
about the
the vehicle
vehicle in
in question
question
regarding its
regarding its reliability,
reliability, such
such as
as whether
whether itit
has an
has an oil
oil leak
leak that
that will
will require
require repairs.
repairs.
End of
Lesson

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