The document outlines steps for generating business ideas, including examining existing goods and services, identifying customer needs, and evaluating available resources. It emphasizes the importance of value propositions and unique selling propositions (USP) in attracting customers and differentiating products. Additionally, it provides guidance on creating effective branding and marketing strategies to enhance business visibility and customer engagement.
The document outlines steps for generating business ideas, including examining existing goods and services, identifying customer needs, and evaluating available resources. It emphasizes the importance of value propositions and unique selling propositions (USP) in attracting customers and differentiating products. Additionally, it provides guidance on creating effective branding and marketing strategies to enhance business visibility and customer engagement.
The document outlines steps for generating business ideas, including examining existing goods and services, identifying customer needs, and evaluating available resources. It emphasizes the importance of value propositions and unique selling propositions (USP) in attracting customers and differentiating products. Additionally, it provides guidance on creating effective branding and marketing strategies to enhance business visibility and customer engagement.
The document outlines steps for generating business ideas, including examining existing goods and services, identifying customer needs, and evaluating available resources. It emphasizes the importance of value propositions and unique selling propositions (USP) in attracting customers and differentiating products. Additionally, it provides guidance on creating effective branding and marketing strategies to enhance business visibility and customer engagement.
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QUARTER I-WEEK 3
TLE9-ICT-COMPUTER SYSTEM SERVICING
GENERATIN G BUSINESS 1. Examine the existing goods and services. We always asked ourselves, are we satisfied with the product? What other people say about the products they used? How to improved it? 2. Examine the present and future needs Look and listen to what the customers, institution, and communities are missing in terms of goods and services 3. Examine how the needs are being satisfied To satisfy these needs is to supply the products and services that meet the demands of the market 4. Examine the available resources around you. Observe what materials or skills are available in your area 5. Read magazines, news articles, and other publications on new products and techniques or advances in technology. You can pick up new business ideas that are available in our locality especially those that are offered from Department of Trade and Industries. 1. How much capital is needed to put up the business? 2. Where should the business be located? 3. How big is the demand for the product? Do many people need this product and will continue to need it for a long time? 4. How is the demand met? Who are processing the products to meet the needs (competition or demand)? How much of the need is now being met (supply)? Finding Value People buy for a reason. There should be something in your product or service that would give consumers a good reason to go back and buy more. There must be something that will make you the best option for target customers; otherwise, they have no reason to buy what you are selling. This implies further, that you offer something to your customers that will make them value your product or VALUE PROPOSITION The value you incorporate in your product is called value proposition. Value proposition is a believable collection of the most persuasive reasons why people should notice you and take the action you’re asking for. It is what gets people moving, what makes people spend for your product or UNIQUE SELLING PROPOSITION Unique Selling Proposition (USP) Unique Selling Proposition is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. Before you can begin to sell your product or service to your target customers, you have to sell yourself in it. This is especially important when your product or service is similar to your Here's how to discover your USP and how to use it to increase your sales and profit
Use empathy: Put
yourself in the shoes of your customers. Always focus on the needs of the target customers and forget falling in love with Here's how to discover your USP and how to use it to increase your sales and profit Identify customer’s desires. It is very important for you to understand and find out what drives and motivates your customers to buy your product or service. Make some effort to find out, analyze and utilize the information that motivates the customers in their Here's how to discover your USP and how to use it to increase your sales and profit Discover customer’s genuine reasons for buying the product. Information is very important in decision making. A competitive entrepreneur always improve their products or services to provide satisfaction and of course retention of customers. MARKETING STRATEGY MARKETING STRATEGY After you have discovered business opportunities, you will need to figure out how to work together to reach your goals. To grab the attention of your potential customers, create your own branding, create your own business taglines and have your own business logo/slogan Branding - is a marketing practice of creating a name, a symbol or design that identifies and differentiates A good product can: - deliver message clearly, - confirm credibility, - connect to target prospect, - motivate buyers, Develop a tagline. Here are Write a statement simple tips to that is meaningful, publicize impressive, and easy your to remember to brand: capture the essence of your brand. Design a logo. Here are Create a logo simple tips to symbolic of your publicize business and your consistent with your brand: tagline and displace it strategically. Write a brand Here are simple message. Select a tips to key message to publicize your communicate about brand: your brand. Sustain a brand Here are simple quality. Deliver a tips to publicize promise of quality your through your brand: brand. Practice Here are simple consistency. Be tips to reliable and publicize your consistent to what brand: your brand means in your business.
