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    HTCampus Intro

    Uploaded by

    Ashish Ranjan
    This document provides an introduction and overview of HTCampus, an education portal in India. The key points are: 1. HTCampus is part of HTMedia Group and provides comprehensive and reliable information on over 25,000 colleges to help students make informed choices about higher education. 2. The site offers tools like college comparisons and career calculators. It also provides question/answer forums, sample test papers, and a common application form. 3. In its first year, HTCampus saw great response with over 5 lakh registered users, 10 lakh monthly visits, and engaged daily users asking 600+ questions and taking 1000+ tests per month.

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    HTCampus Intro

    Uploaded by

    Ashish Ranjan
    183 views24 pages
    This document provides an introduction and overview of HTCampus, an education portal in India. The key points are: 1. HTCampus is part of HTMedia Group and provides comprehensive and reliable information on over 25,000 colleges to help students make informed choices about higher education. 2. The site offers tools like college comparisons and career calculators. It also provides question/answer forums, sample test papers, and a common application form. 3. In its first year, HTCampus saw great response with over 5 lakh registered users, 10 lakh monthly visits, and engaged daily users asking 600+ questions and taking 1000+ tests per month.

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    This document provides an introduction and overview of HTCampus, an education portal in India. The key points are: 1. HTCampus is part of HTMedia Group and provides comprehensive and reliable information on over 25,000 colleges to help students make informed choices about higher education. 2. The site offers tools like college comparisons and career calculators. It also provides question/answer forums, sample test papers, and a common application form. 3. In its first year, HTCampus saw great response with over 5 lakh registered users, 10 lakh monthly visits, and engaged daily users asking 600+ questions and taking 1000+ tests per month.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    183 views24 pages

    HTCampus Intro

    Uploaded by

    Ashish Ranjan
    This document provides an introduction and overview of HTCampus, an education portal in India. The key points are: 1. HTCampus is part of HTMedia Group and provides comprehensive and reliable information on over 25,000 colleges to help students make informed choices about higher education. 2. The site offers tools like college comparisons and career calculators. It also provides question/answer forums, sample test papers, and a common application form. 3. In its first year, HTCampus saw great response with over 5 lakh registered users, 10 lakh monthly visits, and engaged daily users asking 600+ questions and taking 1000+ tests per month.

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    Download as PPT, PDF, TXT or read online from Scribd
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    HTCampus A brief Introduction

    Indias Fastest Growing Education Portal

    Complete, Updated and Reliable Information for over 25000+ Colleges

    HTCampus.com is a part of the HTMedia Group, Indias leading multimedia company

    Urban India 3.6 mn

    Hindi speaking belt 11.5 mn

    Business Leaders and policy makers 0.2 mn

    Youth 10 mn

    Domestic and international printing solutions

    Started in April 2010. 4 centers in prime locations Delhi

    Big Media Alliances

    HTMedia is focused on education To help students make informed choices

    HTCampus Destination site for higher education information


    Our Mission: To help students take the right decision about their higher education
    Comprehensive, Updated and reliable information on 26,000+ colleges

    Innovative tools like compare colleges and future salary calculator to help students decide

    Interaction with experts and peers through Q&A and discussion forums

    Sample test papers across various streams

    Common Application form to enable smooth single form application to multiple colleges. Categories Available : MBA, Engineering, BBA, Hotel Management

    Helping Students through the college search journey

    Seeks expert advice What Exams will I have to take to reach to these institutes

    Reality check and Seek expert

    Prepare for entrance exams

    MBA / Engg . Influence by Friends & Family

    Shortlist of colleges to apply

    Search colleges

    Ask

    Exams to take

    Ask

    Refine List

    Prepare

    Apply

    Panel of Prominent Educationalists & thousands of peers 10,000+ Colleges to search. To grow this to 25,000+ by Dec - 11

    Panel of Prominent Educationalists & thousands of peers Detailed college profiles, Courses, Fees, Infrastructure, etc

    100+ Sample test to take and compare performance with peers

    Exam Details, Tests across categories

    First year into the market -> GREAT RESPONSE

    Registered database of 5lakh+ users in less than a year of operations Traffic of 10

    lakh+ visits every month 20 lakh PVs every month

    Engaged users with

    Daily registrations of 2000+ students

    600+ questions asked in a month 1000+ tests taken in a month

    Marketing and Promotion - HTCampus

    Organic Traffic

    Part of Traffic Comes Directly to the site The organic (new and repeat) traffic to the site is growing at the rate of 50% every month

    Internet Marketing

    HTCampus is also marketed on the Internet on Search Engines, Social Media (Facebook etc) and education content websites both through text and banner ads

    Affiliate Networks

    HTCampus has tied up with multiple websites with high-quality traffic, relevant to domestic education

    Events

    HTCampus has strong presence at events happening at colleges for education fairs and Job-fairs, where students are present in bulk, covering the people who dont have access to internet

    Media Activity
    Visibility in education supplement HT Horizons, Hindustan Times <Main Paper> and Hindustan continues. Leverages the Test Prep season

    Online visibility continues

    Top Desired Courses & a Few Select Clients

    The New Landing Pages have been released in the last few months for capturing Targeted leads for: MBA / Management Engineering Hospitality / Hotel Management Animation Medical Media, Mass Comm & Fashion Clinical Research

    HTCampus Products & Service Offerings

    Home Page
    Top banner Slots 3x2 Size 200x60 pixels

    Featured RHS Slots 10x2 Size 120x60

    Footer Slots 8x2 Size 80x80

    Salient Features of Home Page Branding

    Maximum traffic landing on to the home page Home Page panel guides the student to various section of the site Search option available to go to various categories Student enquiry form and Q&A section available as a ready reckoner

    Footer Inventory with a rotating branding option

    Category / Sub Category Pages


    Top banner Slots 3x2 Size 200x60 pixels

    Sponsored Listing Slots 3x2 Size 746x60 pixels Text Banner ONLY

    Salient Features of Category Page Branding Maximum Visibility, with more than 40,000 students visiting htcampus everyday All the logos redirected to college microsite on htcampus Content on College microsite on HTCampus can be modified as per client requirement

    College login id and password on a dashboard to be provided to view a details of leads, branding etc..!
    Management page banner can be linked to micro site in order to monitor the responses which will be exclusive because students are showing their interest in your micro site after visiting it.

    Search Results Page

    Search Page Sponsored Listing Combination of Keyword + City Slots 10 Size 125x125

    Sample Tests Page / Tests Page


    Sample Test Page Slots 3 Size 200x60

    Sample Test Page Slot 5

    QnA / Article Pages


    Top Banner Slot 1 Size 468x60

    College Micro Site View 1

    Snapshot of Institute Details

    Student Lead Form

    College Micro Site View 2


    Detailed information about Courses

    College Micro Site View 3


    Facility Details

    Faculty Details

    Admission Solutions / Leads Acquisition Explained

    HTCampus follows a rigorous lead verification process


    LEAD CAPTURING

    1 User reaches site


    Student reaches HTCampus through its marketing efforts

    2 Lead Captured
    Student enters basic details, which gets recorded in Our System

    3 Lead Called
    Within 24 hours, the lead is called by one of our telecounselors V E R I F I C A T I O N

    PITCHING

    6 Lead sent
    If the student is interested to know more, the lead is passed on to the client

    5 College Suggested
    Based on interest, the student is suggested names of our clients and given details

    4 Data Verified
    Tele-counselor verifies the details and gathers more info such as Location Preference

    Emailers & SMS Blasts on HTCampus Database


    Sample Emailer

    SMS Blast
    Flexibility to make data cuts as required Custom Communications as per the clients requirement Sent SMS Reporting on Sent/Delivered/Failed Parameters Strictly Acc. To TRAI Regulations

    Terms & Conditions All payments are 100% advance Service Tax of 10.3 % levied on the prices quoted Cheques & DD to be paid in favor of Firefly e-ventures limited For detailed terms & conditions, please visit the Terms & Conditions section on www.HTCampus.com

    Thank You..!

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