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The Road to business success – are you [really] prepared?March 24, 2011
The Road to Business Success - Are Your [Really] Prepared?
What About Fuel-Efficiency?
Lack of Efficiency Costs Money
And it Can Affect All in the Car!
Business PlanningPreliminary PlanningCPA, Financial Planner, AttorneyBusiness Model & ConceptFundingLocationEquipment & SuppliesEmployeesCustomer TargetsAdvertising & Marketing
Is it Enough?
Is it Enough?
Getting the Engine to Run
Getting the Engine to Run
Sales – The Fuel That Drives The Business Engine!
Would you…just put in the minimum amount of gas?not care if there was gas in the car?ignore fuel efficiency?be happy with running out of gas?
Of course…the answer to all these questions is…
Now, Let’s Revisit Fuel-Efficiency
Would you…ignore necessary repairs?be happy with increased expenses?not care about additional costs?
Of course…the answer to these questions is also…
So…if sales is the fuel that drives the business engine, why is the fuel gauge often ignored?if improving sales efficiency helps improve sales volume, why is it not made priority one?
What is a Lead?
What is a Lead?A lead is anyone who contacts your businessfor any reason pertaining to your products or services!A lead is a repeat customer… each time!A lead is the result of advertising, marketing and public relations efforts!A lead is the result of money and/or time spent to attract customers to yourbrand and stores!Sales cannot happen without leads!
What is Sales Efficiency?Sales efficiency is total sales divided by number of leads.For instance…$40,000 sales divided by 2000 leads results in a sales efficiency of $20
Improving Sales EfficiencyTelephoneCustomer ServiceFollow-upReferralsAnd, of course… advertising, marketing & pr
Improving Sales EfficiencyTelephoneCustomer ServiceFollow-upReferralsAnd, of course… advertising, marketing & pr
What Happens with Improved Sales Efficiency?
If Improved to $252000 leads at $25 = $50,000That means… $10,000 more salesWithout spending one more dollar for…AdvertisingMarketingPublic Relations
Over the Course of a Year…$10,000 x 12 = $120,000You do the math!
Marketing Efficiencies…Cost per campaign or ad Against desired sales volumeDetermines leads needed to be generatedIs the effort worth it?
For example…Cost - $1000At 10% - $10,000 sales volume desiredDivided by $25 – 400 leads neededIs it worth it?
The Road to Business Success - Are Your [Really] Prepared?
The Road to Business Success - Are Your [Really] Prepared?
Choices and Options
Sales-driven MindsetStarts with leadsMust be primary focusManaged by accountabilityDefined by results
The Road to Business Success - Are Your [Really] Prepared?
The Road to Business Success - Are Your [Really] Prepared?

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