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Identity Theft

Identity theft-defying jacket wins Finland’s Young Designer of the Year award

Design student Jim Bergström’s striking creation earned him the 24th Young Designer of the Year Award.

Tänä vuonna kilpailutehtävänä oli suunnitella tulevaisuuden takki. Bergströmin suunnittelema takki ottaa kantaa identiteetin suojaamiseen ja tarjoaa mahdollisuuden pysyä tunnistamattomana.
The panel said that Jim Bergström's gender-neutral black jacket provided a clear vision of the future. Image: Martti Kainulainen / Lehtikuva
  • Yle News

Aalto University design student Jim Bergström won over a panel of judges to cop the 2018 Young Designer of the Year award on Friday. In addition to the title, Bergström also won a cash prize of 5,000 euros.

The challenge facing competitors this year was to design the jacket of the future. Bergström channelled a vision of a dystopian future to create a jacket that would allow the wearer to remain anonymous and thwart identity theft.

The panel noted that the design offered an unmistakeable reference to the future and also praised the garment for providing a new perspective on the coat as a protective garment.

Story continues after photo.

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Vuoden nuoren suunnittelijan, Aalto-yliopistossa muotoilun laitoksella opiskelevan Jim Bergströmin vaatteita ja malli palkinnonsaajan julkistustilaisuudessa Helsingissä 5. lokakuuta.
Young Designer of the Year Jim Bergström is a student at Aalto University's Department of Design. Image: Martti Kainulainen / Lehtikuva

The jury added that the winning piece staked out a clear position on protecting identity from the algorithms of facial recognition technology. Bergström’s jacket features water-repellent surplus fabric from the clothing industry. It is suitable for all body types and is gender-neutral.

Fashion design students in Finland compete annually for the Young Designer of the Year award. This year was the 24th iteration of the contest.