APN Podcast: Finland's growing appetite for foreign food

As ethnic and specialty stores grab a small but growing share of the Finnish grocery market, APN asks if Finland's eating and shopping habits are changing.

Photo shows a shopper in the fruit and veg aisle of Alanya Market.
Image: Maiju Hakalahti / Yle
  • Yle News

The opening of the country's largest ethnic grocery store in Helsinki's Itis shopping centre has raised discussions about Finland's changing food tastes.

The trend is a welcome development for some, with All Points North listeners telling the show about their experiences of fruitlessly and frustratingly searching for some much-loved food item among Finnish supermarket shelves.

"You already expect not to find things. I always try to be positively surprised. It's more like, when you find something, then great," Luis Orozco, a Mexican living in Finland for nearly 25 years, tells APN.

Who can challenge Finland's grocery duopoly?
Who can challenge Finland's grocery duopoly?

Listen to the episode via this embedded player, on Yle Areena via Apple or Spotify or wherever you get your podcasts.

The show also discovers that so-called ethnic and specialty food stores are not just popular among immigrant communities, but among Finnish shoppers too.

"About 70 percent of my customers in this new shop are Finnish, and I am so very happy that now we have Finnish customers here too," Alanya Market owner Emin Gürmüc tells the show.

Finland's grocery market is, however, dominated by the two main players, S-Group and Kesko — which between them command over 80 percent of market share. This means gaining a foothold is not easy for smaller food retailers . But there is hope.

"I think they have all the possibilities to survive in the market, and of course it is always a customer benefit if we have more competition. I can see that in a good location, they have a good chance to survive and grow in the market, especially in the big cities in Finland," Kari Luoto, managing director of the Finnish Grocery Trade Association, tells APN.

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This week's show was presented by Ronan Browne and Veronica Kontopoulou. The sound engineer was Laura Koso.

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