  |
はてなキーワード: motivatorとは
Temu Affiliate Program [acp8567098] | Join & Earn $100000 In a Month
Have you thought about joining the Temu affiliate program? You may have seen lots of buzz in TikTok and other social media platforms about the Temu affiliate program which pays a higher commission rate than any other e-commerce platform. So if you thought about joining the Temu Influencer or Temu Affiliate program then you will find all the details here.
I've seen my fair share of affiliate programs come and go. But when I stumbled upon the Temu affiliate program, I knew I had found something special. In this article, I'll share my personal journey with Temu's affiliate program and provide you with all the insider knowledge you need to succeed in this exciting opportunity.
Having worked with countless affiliate programs across various niches, I can confidently say that Temu's offering stands out from the crowd. Whether you're a seasoned affiliate marketer or just starting your journey in the world of online income, this guide will help you navigate the ins and outs of the Temu affiliate program and maximize your earning potential.
Temu Affiliate Program
The Temu affiliate program is a game-changer in the world of e-commerce affiliate marketing. Launched by the rapidly growing online marketplace Temu, this program offers a unique opportunity for content creators, influencers, and marketers to earn substantial commissions by promoting Temu's vast array of products.
What sets Temu's affiliate program apart is its generous joining bonus, which ranges from $55 to $75 depending on your social media following. This initial boost can be a great motivator for new affiliates and a nice addition to the earnings of established marketers.
One of the most impressive aspects of the Temu affiliate program is its global reach. Available in 66 countries, it opens up a world of possibilities for international marketers and those targeting diverse audiences. This wide availability ensures that you can tap into various markets and maximize your earning potential on a global scale.
After participating in the Temu affiliate program for several months, I can confidently say that it's one of the most rewarding programs I've encountered. The combination of high-quality products, competitive commission rates, and user-friendly tools makes it a top choice for affiliates of all levels.
One of the standout features of the program is its intuitive dashboard. As someone who's dealt with clunky, outdated interfaces in the past, I was pleasantly surprised by how easy it was to navigate Temu's affiliate portal. Tracking your earnings, accessing promotional materials, and generating affiliate links are all straightforward processes that don't require a tech degree to figure out.
Another aspect I appreciate is the wide range of products available for promotion. From trendy fashion items to innovative gadgets and home decor, there's something for every niche and audience. This variety has allowed me to diversify my promotional efforts and tap into different markets, significantly boosting my overall earnings.
The support team at Temu has also been exceptional. Whenever I've had questions or encountered issues, their responsive and knowledgeable staff have been quick to assist. This level of support is crucial, especially when you're trying to maximize your earnings and optimize your strategies.
What is Temu Affiliate Program?
The Temu affiliate program is a partnership opportunity offered by Temu, a popular e-commerce platform known for its wide range of affordable products. As an affiliate, you earn commissions by promoting Temu's products and driving sales through your unique affiliate links.
What makes Temu's program unique is its focus on social media and content creation. They understand the power of influencer marketing and have tailored their program to cater to this modern approach. Whether you're a blogger, YouTuber, Instagram influencer, or TikTok star, Temu provides the tools and support you need to monetize your audience effectively.
The program operates on a cost-per-action (CPA) model, meaning you earn a commission when a user clicks on your affiliate link and makes a purchase. This model ensures that you're rewarded for driving actual sales, not just traffic.
How to Join Temu Affiliate Program?
Joining the Temu affiliate program is a straightforward process. Here's a step-by-step guide based on my personal experience:
Visit the Temu affiliate program website.
Click on the "Join Now" or "Apply" button.
Fill out the application form with your personal and professional details.
Provide information about your promotional channels (website, social media accounts, etc.).
Read and agree to the terms and conditions.
Submit your application.
Wait for approval (usually takes 1-3 business days).
Once approved, log in to your affiliate dashboard and start promoting!
Remember, Temu values quality over quantity when it comes to affiliates. Make sure to highlight your unique selling points and explain how you plan to promote their products effectively in your application.
How to Sign Up for Temu Affiliate Program
The sign-up process for the Temu affiliate program is similar to joining, but here's a more detailed breakdown of what you can expect:
Navigate to the Temu affiliate program homepage.
Look for the "Sign Up" or "Create Account" button and click it.
Choose between individual and business account options.
Enter your email address and create a strong password.
Provide your full name, address, and phone number.
Select your primary promotion method (blog, social media, email marketing, etc.).
Enter your website URL or social media handles.
Specify your niche or the main categories of products you plan to promote.
Describe your promotional strategy and expected monthly sales.
Agree to the program's terms and conditions.
Verify your email address by clicking the link sent to your inbox.
Complete any additional verification steps if required.
Once you've completed these steps, your application will be reviewed by the Temu team. If approved, you'll gain access to your affiliate dashboard and can start generating affiliate links.
Temu Affiliate Codes
Temu affiliate codes are unique identifiers assigned to each affiliate. These codes are incorporated into your affiliate links and help Temu track the sales you generate. Here's what you need to know about Temu affiliate codes:
Uniqueness: Each affiliate receives a unique code to ensure accurate tracking and commission attribution.
Integration: Your affiliate code is automatically included in the links generated through your dashboard.
Custom Links: You can create custom short links that include your affiliate code for easier sharing on social media.
Multiple Codes: Some affiliates may receive multiple codes for different campaigns or platforms.
Code Protection: Never share your affiliate code publicly to prevent unauthorized use.
Performance Tracking: Use your affiliate code to monitor the performance of different promotional channels.
Special Promotions: Temu occasionally provides special promo codes for affiliates to boost sales during specific periods.
Pro Tip: I've found that creating memorable, niche-specific custom links with my affiliate code embedded has significantly increased my click-through rates, especially on platforms like Instagram and TikTok where direct linking can be challenging.
How Much Is Temu Affiliate Program Commission Rate?
One of the most attractive aspects of the Temu affiliate program is its competitive commission rates. While the exact rates can vary depending on product categories and promotional periods, here's a general overview:
Standard Commission: 5-10% on most products
Electronics: 3-5%
Fashion and Accessories: 7-12%
Beauty and Personal Care: 8-15%
It's worth noting that Temu often runs special promotions where commission rates can be boosted by an additional 1-3%. Keep an eye on your affiliate dashboard for these opportunities.
In my experience, the key to maximizing your earnings is to focus on high-ticket items and product categories with higher commission rates. I've had great success promoting fashion accessories and home decor items, which tend to have higher margins and, consequently, better commission rates.
Temu Affiliate Program Payments Method
Temu understands the importance of timely and convenient payments for affiliates. They offer several payment methods to cater to affiliates from different countries:
Direct Bank Transfer: Available in most countries, this is the most common and often the fastest method.
PayPal: Perfect for international affiliates, PayPal offers quick and easy transfers.
Wire Transfer: Ideal for large payments, especially for high-earning affiliates.
Digital Wallets: Some regions have access to popular digital wallet options.
Check: Available in select countries, though less common due to longer processing times.
Payment Threshold: The minimum payout threshold is typically $50, which is quite reasonable compared to many other programs I've worked with.
Payment Schedule: Temu processes payments on a monthly basis, usually within the first week of the following month.
Currency: Payments are generally made in USD, but some local currency options may be available depending on your location.
Pro Tip: I always recommend setting up at least two payment methods. This ensures you have a backup in case there are issues with your primary method, preventing any delays in receiving your hard-earned commissions.
Your Temu affiliate program link is your golden ticket to earning commissions. Here's what you need to know about creating and using these links effectively:
Link Generation: You can create affiliate links directly from your dashboard for any product on Temu.
Deep Linking: Temu supports deep linking, allowing you to create affiliate links for specific product pages, categories, or even search results.
Link Cloaking: You can use link cloaking services to create shorter, more appealing links that still contain your affiliate code.
Link Tracking: Temu provides detailed analytics for each of your links, helping you understand which products and platforms are performing best.
Mobile Optimization: All Temu affiliate links are mobile-friendly, ensuring a seamless experience for users on smartphones and tablets.
Social Media Integration: Temu offers special tools to create social media-friendly links that work well on platforms with link limitations.
QR Codes: You can generate QR codes for your affiliate links, perfect for offline promotions or print media.
Best Practices:
Always disclose your affiliate relationship when sharing links.
Test your links regularly to ensure they're working correctly.
Use compelling call-to-actions (CTAs) with your links to encourage clicks and purchases.
What is Temu Affiliate Influencer Program?
The Temu affiliate program has a special focus on influencers, recognizing the power of social media in driving sales. As someone who's worked extensively in influencer marketing, I can attest to the effectiveness of Temu's approach. Here's what you need to know about their influencer program:
Tiered System: Temu uses a tiered system based on follower count and engagement rates. Higher tiers often receive better commission rates and exclusive perks.
Custom Campaigns: Influencers can work with Temu to create custom campaigns tailored to their audience.
Product Seeding: Top-performing influencers may receive free products to review and promote.
Exclusive Discounts: Influencers often get access to exclusive discount codes to share with their followers.
Performance Bonuses: Temu offers performance-based bonuses for influencers who exceed their sales targets.
Content Support: The program provides content ideas, best practices, and sometimes even professional content creation support.
Cross-Promotion: High-performing influencers may be featured on Temu's official social media channels.
To make the most of the influencer program, focus on creating authentic, engaging content that showcases Temu products in real-life scenarios. I've found that behind-the-scenes content and honest reviews tend to perform particularly well.
How To Become a Temu Affiliate?
Becoming a successful Temu affiliate involves more than just signing up and sharing links. Here's a strategy I've developed over my years in affiliate marketing, tailored specifically for Temu:
Choose Your Niche: Focus on product categories that align with your audience's interests and your expertise.
Build Your Platform: Whether it's a blog, YouTube channel, or Instagram account, create a strong foundation for your content.
Create Valuable Content: Develop high-quality, informative content that genuinely helps your audience.
Understand Your Audience: Use analytics tools to understand what products and content resonate with your followers.
Optimize for SEO: If you're running a blog, make sure your content is optimized for search engines to attract organic traffic.
Engage with Your Community: Respond to comments and messages to build a loyal following.
Stay Updated: Keep up with Temu's latest products, promotions, and affiliate program updates.
Experiment with Different Formats: Try various content types like unboxing videos, product comparisons, and style guides.
Be Transparent: Always disclose your affiliate relationship to maintain trust with your audience.
Track and Analyze: Regularly review your performance metrics and adjust your strategy accordingly.
Remember, success in affiliate marketing doesn't happen overnight. It requires consistency, creativity, and a genuine desire to provide value to your audience.
How to Make Money on Temu Affiliate Program?
Based on my experience, here are some effective strategies to maximize your earnings with the Temu affiliate program:
Leverage Seasonal Promotions: Temu often runs special deals during holidays and shopping events. Plan your content calendar around these to boost sales.
Create Product Bundles: Showcase how different Temu products work together to increase average order value.
Utilize Email Marketing: If you have an email list, send curated product recommendations to your subscribers.
Explore Different Social Platforms: Don't limit yourself to one platform. Test your promotions across various social media channels to find what works best.
Host Giveaways: Partner with Temu to host product giveaways, increasing engagement and attracting new potential customers.
Produce Comparison Content: Create videos or blog posts comparing Temu products with similar items from other retailers.
Focus on High-Commission Products: While it's important to promote products your audience Permalink | 記事への反応(0) | 01:15
【目的】
「日本語読んでたはずなのに、いつの間にか英語読んでた！」というのが理想。
TEDから文章だけでも内容が伝わるダニエル・ピンクのプレゼンを引っ張って来たのですが、実験的にやるにしては少し内容が堅く、マテリアル選択を誤った気がしなくもありませんｗ
http://www.ted.com/talks/lang/jpn/dan_pink_on_motivation.html
めちゃ長いですが、LanguageがTransformする過程を味わって頂ければと思います。
--------------------------------------------------
最初に告白させてください。20年ほど前にしたあることを私は後悔しています。あまり自慢できないようなことをしてしまいました。誰にも知られたくないと思うようなことです。それでも明かさなければならないと感じています(ざわざわ)。1980年代の後半に私は若気の至りからロースクールlaw schoolに行ったのです(笑)。
In America, 法律は専門職学位です。まずuniversityを出て、それからlaw schoolへ行きます。law schoolで私はあまり成績が芳しくありませんでした。控えめに言ってもあまり良くなく、上位90パーセント以内という成績で卒業graduateしました(笑)。どうもlaw関係の仕事はしたことがありません。やらせてallowed toもらえなかったというべきかも (笑)。
But today, betterではないことだとは思いつつ、wifeの忠告にも反しながら、このlegal skillsを再び引っ張り出すことにしました。今日はstoryはtellしません。主張caseを立証します。合理的で証拠evidenceに基づいた法廷におけるような論証で、how we run our businessesを再考してみたいと思います。
陪審員juryの皆さん, take a look at this。This is called 「ロウソクの問題」。ご存じの方もいるかもしれません。1945年にKarl Dunckerという心理学者psychologistがこの実験experimentを考案し、様々な行動scienceのexperimentで用いました。ご説明しましょう。私が実験者だとします。私はあなた方を部屋に入れてcandleと画鋲thumbtackとマッチmatchesを渡します。そしてこう言います。「テーブルtableに蝋waxがたれないようにcandleを壁wallに取り付けattachしてください。」Now what would you do?
Many peopleはthumbtackでcandleをwallに留めようとします。でもうまくいきません。あそこで手真似をしている人がいましたが、matchの火でcandleを溶かしてwallにくっつけるというideaを思いつく人もいます。いいideaですがうまくいきません。After five or 10 minutes, most peopleは解決法を見つけます。このようにすればいいのです。Keyになるのは「機能的固着functional fixedness」を乗り越えるovercomeするということです。最初、あのboxを見て、単なる画鋲の入れ物だと思うでしょうが、それは別な使い方をすることもできます。candleの台platformになるのです。これがcandle problemです。
次にSam Glucksbergというscientistが、このcandle problemを使って行ったexperimentをご紹介します。彼は現在Princeton Universityにいます。この実験でthe power of incentivesがわかります。彼は参加者participantsを集めてこう言いました。「this problemをどれくらい早く解けるsolveできるか時計で計ります。」そしてone groupにはthis sort of problemを解くのに一般にどれくらい時間がかかるのかaverage時間を知りたいのだと言います。もう1つのgroupには報酬rewardsを提示します。「上位25percentの人には5dollarsお渡しします。fastestになった人は20dollarsです。」Now this is several years ago。物価上昇inflationを考慮に入れればa few minutes of workでもらえるmoneyとしては悪くありません。十分なmotivatorになります。
このグループはどれくらい早く問題を解けたのでしょう？答えはon average, 3分半余計に時間がかかりました。Three and a half minutes longer。そんなのおかしいですよね？I'm an American。I believe in 自由市場。そんな風になるわけがありません(笑)。If you want people to perform better, 報酬を出せばいい。Bonuses, commissions, あるいは何であれ、incentiveを与えるのです。That's how business works。しかしここでは結果が違いました。Thinkingが鋭くなり、creativityが加速されるようにと、incentiveを用意したのに、結果はoppositeになりました。思考は鈍く、creativityは阻害されたのです。
この実験experimentがinterestingなのは、それが例外aberrationではないということです。この結果は何度も何度もfor nearly 40 years 再現replicateされてきたのです。この成功報酬的な動機付けmotivators―If Then式に「これをしたらこれが貰える」というやり方は、in some circumstancesでは機能します。しかし多くのtasksではうまくいかず、時には害harmにすらなります。これはsocial scienceにおける最も確固robustとした発見findingsの1つです。そして最も無視ignoreされている発見でもあります。
私はthe last couple of years, human motivationの科学に注目してきました。特に外的動機付けextrinsic motivatorsと内的動機付けintrinsic motivatorsのdynamicsについてです。大きな違いがあります。If you look at これ、scienceが解明したこととbusinessで行われていることにmismatchがあるのがわかります。business operating system、つまりビジネスの背後にある前提assumptionsや手順においては、how we motivate people、どう人を割り当てるかという問題は、もっぱらextrinsic motivators(アメとムチ)にたよっています。That's actually fine for many kinds of 20th century tasks。But for 21st century tasks, 機械的mechanisticなご褒美と罰reward-and-punishmentというapproachは機能せず、うまくいかないか、害harmになるのです。Let me show you what I mean。
Glucksbergはこれと似たanother experimentもしました。このように若干違ったslightly differentな形で問題を提示したのです。Tableにwaxがたれないようにcandleを壁にattachしてください。条件は同じ。あなたたちは平均時間を計ります。あなたたちにはincentiveを与えます。What happened this time？今回はincentivizedグループの方が断然勝ちました。Why？箱に画鋲が入っていなかったから。it's pretty easy isn't it?(「サルでもわかる」ロウソクの問題) (笑)
If-then rewards work really well for those sorts of tasks。Simpleなルールとclearな答えがある場合です。Rewardsというのはfocusを狭めmindを集中させるものです。That's why報酬が機能する場合が多い。だからこのような狭い視野で目の前にあるゴールをまっすぐ見ていればよい場合にはthey work really well。But for the real candle problem, そのような見方をしているわけにはいきません。The solutionが目の前に転がってはいないからです。周りを見回す必要があります。Rewardはfocusを狭め、私たちの可能性possibilityを限定restrictしてしまうのです。
Let me tell you why this is so important。In western Europe, in many parts of Asia, in North America, in Australia, white collarの仕事にはthis kind of workは少なく、このような種類の仕事が増えています。That routine, rule-based, left brain work, certain kinds of accounting, certain kinds of financial analysis, certain kinds of computer programingは 簡単にアウトソースできます。簡単にautomateできます。Softwareのほうが早くできます。世界中にLow-cost providersがいます。だから重要になるのはthe more right-brained creative, conceptual kinds of abilitiesです。
Your own workを考えてみてください。Youが直面faceしている問題は、あるいはweがここで議論しているようなproblemsは、こちらのkindでしょうか？A clear set of rules, and a single solutionがあるような？そうではないでしょう。ルールはあいまいで、答えはそもそも存在するとしての話ですが、驚くようなsurprisingものであり、けっして自明obviousではありません。Everybody in this room is dealing with their own version of the candle problem。And for candle problems of any kind, in any field, if-then rewardsは機能しないのです。企業の多くはそうしていますが。
Now, これにはcrazyになりそうです。どういうことかというと、これはfeelingではありません。私は法律家lawyerです。Feelingsなんて信じません。This is not a 哲学philosophy。I'm an American。Philosophyなんて信じません(笑)。This is a fact。私が住んでいるWashington D.C.でよく使われる言い方をするとtrue factです(笑)。(拍手)Let me give you an example of what I mean。Evidenceの品を提示します。Iはstoryをtellしているのではありません。I'm making a 立証。
Ladies and gentlemen of the 陪審員, 証拠を提示します: Dan Ariely, one of the great economists of our time, Heは3人の仲間とともにsome MIT studentsを対象に実験studyを行いました。These MIT studentsにたくさんのgamesを与えます。Creativity, and 運動能力motor skills, and concentrationが要求されるようなゲームです。そして成績に対するthree levels of rewardsを用意しました。Small reward, medium reward, large reward。Okay？非常にいい成績なら全額、いい成績なら半分の報酬がもらえます。What happened？「As long as the task involved only mechanical skill、bonusesは期待通りに機能し、報酬が大きいほどパフォーマンスが良くなった。 しかし、cognitive skillが多少とも要求されるタスクになると、larger rewardはより低い成績をもたらした。」
Then they said,「cultural biasがあるのかもしれない。Indiaのマドゥライで試してみよう。」In Madurai, Standard of livingが低いので、North Americaではたいしたことのないrewardが 大きな意味を持ちます。実験の条件はSameです。A bunch of games, three levels of rewards. What happens? medium level of rewardsを提示された人たちは small rewardsの人たちと成績が変わりませんでした。But this time, people offered the highest rewards, they did the worst of all。「In eight of the nine tasks we examined across 3回の実験, よりhigherインセンティブがworse成績という結果となった。」
これはおなじみの感覚的なsocialistの陰謀conspiracyなのでしょうか？No. Theyはeconomists from MIT, from Carnegie Mellon, from the University of Chicagoです。And do you know who sponsored this research? FRBです。これはまさにAmerican experienceなのです。
Let's go across the pond to the London School of Economics。11人のNobel 受賞者 in economicsを輩出しています。Greatな経済の頭脳がここで学んでいます。George Soros, and Friedrich Hayek, and Mick Jagger(笑)。Last month, just last month, economists at LSE looked at 51 studies of 成果主義 plans, inside of companies。彼らの結論は「We find that 金銭的なインセンティブ can result in a negative impact on 全体的なパフォーマンス.」ということでした。
There is a 食い違い between what 科学 knows and what ビジネス does. And what worries me, as この潰れた経済の瓦礫の中に立って, is that あまりに多くの組織 are making their decisions, their policies about 人や才能, based on assumptions that are 時代遅れ, 検証されていない, and rooted more in 神話 than in 科学. this 経済の窮地からget out ofと思うなら 21st century的な答えのないtasksで high performanceを出そうと思うのなら、wrong thingsを これ以上続けるのはやめるべきです. To 誘惑 people with a sweeter carrot, or 脅す them with a 鋭いムチ. まったく新しいアプローチが必要なのです.
And the いいニュース about all of this is that scientistsが新しいapproachを示してくれているということです. It's an approach built much more around 内的な motivation. Around the desire to do things because they matter, because we 好き it, because they're 面白い, because they are 何か重要なことの一部. And to my mind, that new operating system for our businesses revolves around three elements: 自主性、成長、目的. 自主性, the 欲求 to 方向 our own lives. 成長, the desire to get better and better at 何か大切なこと. 目的, the 切望 to do what we do in the service of 大きな何か than ourselves. これらがour businessesのentirely new operating systemの要素なのです.
I want to talk today only about 自主性. In the 20th 世紀, we came up with this idea of マネジメント. Management did not 自然に生じた. Management is like -- it's not a 木. It's a テレビ. Okay? Somebody 発明した it. And it doesn't mean it's going to work 永久に. Management is great. 服従を望むなら, Traditional notions of management are ふさわしい. しかし参加を望むなら, 自主性 works better.
Let me give you some 例 of some kind of 過激なnotions of 自主性. What this means -- あまり多くはありませんが 、非常に面白いことが起きています. Because what it means is paying people 適切に and 公正に, 間違いなく. Getting お金の問題 off the table. And then giving people 大きな自主性. Let me give you 具体的な例.
How many of you ご存じ of the 会社 Atlassian? 半分もいない感じですね(笑). Atlassian is an オーストラリアのソフトウェア会社. And they do すごくクールなこと. A few times a year they tell their エンジニア, "これから24時間何をやってもいい, as long as it's not part of your regular job. Work on 好きなことを何でも" So that エンジニア use this time to come up with a cool 継ぎ接ぎ for code, come up with an エレガントなハック. Then they 何を作ったのか見せる to their teammates, to the rest of the company, in 雑然とした全員参加の会合 at the end of the day. And then, オーストラリアですから, everybody has a ビール.
They call them 「FedExの日」. Why? Because you 何かを一晩で送り届けなければならない. It's 素敵. It's not bad. It's a huge 商標権 侵害. But it's pretty clever. (Laughter) That one day of 集中的な自主活動 has produced 多数の software 修正 that might never have existed.
And it's worked so well that Atlassian has taken it to 次のレベル with 20 Percent Time. Googleがやっていることで有名ですね.Where エンジニア can work, spend 20 percent of their time working on anything they want. They have 自主性 over their time, their task, their team, their 技術. Okay? Radical amounts of 自主性, And at Google, as many of you know, 新製品の半分近く in a typical year are 生まれています during that 20 Percent Time. Things like Gmail, Orkut, Google News.
Let me give you an even more 過激な example of it. Something called 「完全結果志向の職場環境」. The ROWE(Results Only Work Environment). Created by two American コンサルタント, in place at about a dozen companies around 北アメリカ. In a ROWE people don't have スケジュール. They show up 好きなときに. They don't have to be in the office 特定の時間に, or any time. They just have to 仕事を成し遂げる. How they do it, when they do it, where they do it, is totally up to them. ミーティング in these kinds of environments are オプショナル.
What happens? ほとんどの場合, productivity goes up, 雇用期間 goes up, 社員満足度 goes up, 離職率 goes down. 自主性Autonomy, 成長mastery and 目的purpose, These are the 構成要素 of a new way of doing things. Now some of you might look at this and say, "Hmm, 結構だけど、it's 夢物語." And I say, "Nope. I have 証拠."
The mid 1990s, Microsoft started an 百科事典encyclopedia called Encarta. They had deployed all the right インセンティブ. All the right incentives. They paid プロ to write and edit 何千という記事. たっぷり報酬をもらっている managers oversaw the whole thing to make sure it came in on budget and on time. 何年か後に another encyclopedia got started. 別なモデル, right? Do it for 楽しみ. No one gets paid a cent, or a Euro or a Yen. Do it because you 好き to do it.
ほんの10年前に, if you had gone to an 経済学者, anywhere, And said, "Hey, I've got 百科事典を作る2つのモデル. 対決したら, who would win?" 10 years ago you could not have found a single まともな経済学者 anywhere on planet Earth, who would have predicted the Wikipediaのモデル.
This is the 大きな battle between these two approaches. This is モチベーションにおけるアリ vs フレージャー戦. Right? This is 伝説のマニラ決戦. Alright? 内的な motivators versus 外的な motivators. Autonomy, mastery and purpose, versus アメとムチcarrot and sticks. And who wins? Intrinsic motivation, autonomy, mastery and purposeが ノックアウト勝利します.まとめましょう.
There is a 食い違い between what science knows and what business does. And here is what science knows. One: Those 20th century rewards, those motivators we think are a 当然 part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often 損なう creativity. Three: The 秘訣 to high performance isn't rewards and punishments, but that 見えない intrinsic drive. The drive to do things 自分自身のため. The drive to do things それが重要なことだから.
And here's the best part. Here's the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science knows and what business does, If we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe, maybe we can change the world. I rest my 立証。
