Let’s start with the punchline: By making a few minor tweaks to our top landing pages, we can drive an additional 60,000,000 Firefox downloads per year. 60 million is a big number, so let’s add a little context. Looking back at our record breaking download day during the launch of Fx3 (June 2008), a total of 8,002,530 people downloaded Firefox. Adding 60 million downloads is akin to running 10 Dow
