by Artem Shtatnov and Ravi Srinivas Ranganathan Almost a year ago we described our learnings from adopting GraphQL on the Netflix Marketing Tech team. We have a lot more to share since then! There are plenty of existing resources describing how to express a search query in GraphQL and paginate the results. This post looks at the other side of search: how to index data and make it searchable. Speci
This is the third blog of the series on Marketing Technology at Netflix. This blog focuses on the marketing tech systems that are responsible for campaign setup and delivery of our paid media campaigns. The first blog focused on solving for creative development and localization at scale. The second blog focused on scaling advertising at Netflix through easier ad assembly and trafficking. Netflix’s
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