Papers by Dr. Ousanee Sawagvudcharee
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Phuket Rajabhat University Academic Journal, 2024
Creating unique tourism marketing characteristics process in various forms is important to receiv... more Creating unique tourism marketing characteristics process in various forms is important to receive perception from the tourist consumer effectively. It also has become one of problems to each tourism type. This includes the local market walking street tourism. Hence, the researcher is interested in studying the uniqueness of tourism marketing characteristics for decision making to
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C4K, 2019
The research was designed to focus on seeking for any suitable theoretical models for dealing wit... more The research was designed to focus on seeking for any suitable theoretical models for dealing with strategic management of global corporations for organizational development. There are three basic models which help people to deal with the concept of business strategy. These are input/output model, a resources-based model, and an agency model. These models are a result of the strategic management paradigm. However, knowledge management was later on developed to significantly define knowledge as a valuable strategic resource for business. Consequently, it should be interesting to develop a new flexible theoretical model by using knowledge cybernetic and knowledge management to embrace complexity of systems and organizations. Hence, this research was conducted with three major purposes in view: (1) to analyze the real situation of business environment, (2) to identify key issues which allow for the development of suitable scheme to get through a theoretical model, and (3) to gain facts concerning the effects of strategic business management. The topic was created as “Dealing with strategic management for global corporations of organizational development.” One significant question was designed as “In what theoretical model should be suitable for dealing with strategic business management for organizational improvement.” A qualitative research was planned to apply by using a documentary data collection method to gain into relevant situations and themes. The data were collected during the Years 2015-2017. The study replied on interpretive approach that allows the study could be analyzed of texts or language to discover embedded meaning. Then, a content analysis and thematic coding were employed to analyze data for developing a theoretical model from the study. The study has found that there is a connection between knowledge management and strategic management which people can apply them to deal with implementing business strategies. It also has found that the notion of knowledge cybernetics can be applied to assist executives and managements of global corporations to have more ability in handling strategic management in place. It can help them understand the principles of 6Ws and 1H questions; what/where/when/why/whose/whom and how. This evolutionary growth of strategic management has recently incorporated knowledge management that has suffered from a lack of an endogenous consideration of most global corporations to advance its capacity to deliver a competitive advantage, which cannot be facilitate solely through the use of technology. Besides, spreading beyond knowledge management to viable systems theory, more can be said about the association amongst the capacities of the organization to develop knowledge, core competencies and competitive advantage, conditioned as it must be by its pathologies.
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Research, 2007
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Social Science Research Network, Apr 2, 2018
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International Journal of Economics, Business and Management Research
This study is designed to focus on analyzing how to facilitate transformational change toward kno... more This study is designed to focus on analyzing how to facilitate transformational change toward knowledge management and internal communication, in the form of internal marketing. It employed a case study approach (as a privatization) wherein a qualitative data collection was conducted. It used interviews to identify key issues from the perspective of those employed in the case study organization as well as the documentary methods. With special reference to Thailand, the case of the privatization of the Provincial Electricity Authority (PEA) was examined as a transformational change. The findings of the research will provide a comprehensive insight into the concept of privatization in a state-owned enterprise (SOE) in the context of internal marketing. As such the results cannot be generalized to other organizational environments because they have different complexity systems. On the other hand, the research should provide significant insights into how knowledge management in the dire...
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Social Science Research Network, Jul 1, 2019
The paper aims to generate a true cycle leading away from stable states through instability. This... more The paper aims to generate a true cycle leading away from stable states through instability. This should lead through transformation and new windows of opportunity to new stable states-or into demise. The purpose is to create a predominantly theoretical effort complemented by a single short case study that illustrates the theoretical approach. For a scientific community, a paradigm consists of a constrained set of values, attitudes and assumptions, legitimate goals, concepts, and accepted pattern of behavior. These are considered to behavior. These are considered to be the normal way of viewing reality and are presenting the legitimate set of solutions. Therefore, this paper adopts the notion of a paradigm to a corporation in view of the fact that corporations through their "culture" also adheres to a constrained set of values, goals, and practices. These can be understood to be the "only legitimate" way of thinking and acting within the organization.
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Social Science Research Network, Dec 1, 2017
This paper considers the nature of the dominant corporate paradigm, its change, failures or succe... more This paper considers the nature of the dominant corporate paradigm, its change, failures or successes, and it’s relationship with the homeostatic organization. There is a popular way of understanding the dynamics of organizational change and that is through the pre-configured sequence of stages in a corporate life-cycle. Through there are a number of competing models for this kind of analysis. In all of them, the sequence of stages is defined by that which configures the life-cycle deterministically. However, there is little discussion given for how these models of organizations shift between stages, and none appear to dominate in the literature. A major criticism of these models is that they do not represent complex organizational processes of change. Therefore, this paper represents an alternative model, called “the paradigm life-cycle”, which is connected to the homeostatic processes that maintain an organization, and which is, in principle, capable of generating corporate life-cycles under conditions of complexity.
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The aim of this study is to gain insight into the real-life perception of Chang Island’s destinat... more The aim of this study is to gain insight into the real-life perception of Chang Island’s destination identity by its sender side stakeholders. This will help the researcher identify key issues that allow for the development of a suitable guideline for review and possible revision of the island’s destination identity. A qualitative analysis of data collected in this study provides a grounded theory, to support the perception of the sender side of Chang Island’s stakeholders. Because so many do recognize the value of travel and actually go on holidays, the global tourist industry has grown and developed to the point where it has become a significant business sector that has the potential to produce revenue in virtually every country on the planet. Because of the benefits tourism brings in terms of direct revenue and increased jobs, people within the industry, as well as government entities, focus resources on the issues surrounding tourism development; which is why the concept and per...
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SSRN Electronic Journal, 2018
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Journal of Education and Vocational Research, 2016
The tourism industry in Thailand is a significant economic activity due to the large and increasi... more The tourism industry in Thailand is a significant economic activity due to the large and increasing number of tourists, facilities, accommodation and revenue. It is likely to increase its contribution to the GDP from its already significant role of more than 10%. Additionally, the tourism industry career opportunities and helps spread prosperity throughout the kingdom. Chang Island is no exception. Tourism on Chang Island is arguably the most important revenue-generating sector because of the income and job creation. Much of the competition in tourism focuses on tourists’ ability to recognize and remember a particular destination as being unique. Because of this, the development and use of a strong destination identity is critical when making strategic marketing plans. Many tourists will select their holiday destination from their memory of, or recognition of a destination identity. That is why the message behind a destination identity should be a topic to highlight. The aim of th...
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International Journal of e-Education, e-Business, e-Management and e-Learning, 2020
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Asian Social Science, 2019
Changes to the education landscape in recent times include increased globalisation, evolving nati... more Changes to the education landscape in recent times include increased globalisation, evolving national curricula, the need for a more global education, attracting and retaining value-adding faculty members and the increased competition to attract students. Schools also need to deal with a shrinking pool of available teachers as enrolment by young people into teacher education degrees are falling and many mature teachers are retiring from teaching. These changes in the teaching landscape are all having an impact on the ways schools conduct business, and it is particularly true in the international school setting. A significant proportion of teachers in international schools are less than 40 years old (aka millennials). Millennials have been the focus of some research of late, and initial findings would indicate that there are a lot of unknowns and misconceptions surrounding their expectations, their world view, and how to best utilise them in the workforce. Following these lines of in...
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International Business Research, 2019
Festival tourism is part of a phenomenon which is rather larger than its tourism component. The r... more Festival tourism is part of a phenomenon which is rather larger than its tourism component. The relationship between people and the various elements of the festival may be complicated by the changing availability of information sources, including web-based sources, as well as changing relationships towards those sources with respect to access ease and trust. A sample of 400 respondents was achieved via online questionnaire distribution to investigate these issues and to formulate lessons that might inform marketing strategies relating to future iterations of the festival. It was found that no straightforward relationships existed with respect to segmentation of the sample and, therefore, population and that attitudes towards both information sources and the institutions of the festival are undergoing a process of change.
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Marketing and Management of Innovations, 2019
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Journal of Education and Vocational Research, 2018
This paper considers the nature of the dominant corporate paradigm, its change, failures or succe... more This paper considers the nature of the dominant corporate paradigm, its change, failures or successes, and its relationship with the homeostatic organization. There is a popular way of understanding the dynamics of organizational change and that is through the pre-configured sequence of stages in a corporate life-cycle. Through there are a number of competing models for this kind of analysis. In all of them, the sequence of stages is defined by that which configures the life-cycle deterministically. However, there is little discussion given for how these models of organizations shift between stages, and none appear to dominate in the literature. A major criticism of these models is that they do not represent complex organizational processes of change. Therefore, this paper represents an alternative model, called “the paradigm life-cycleâ€, which is connected to the homeostatic processes that maintain an organization, and which is, in principle, capable of generating corporate lif...
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Journal of Social and Development Sciences, 2018
These days, countries around the world continue with their process of globalization in the digita... more These days, countries around the world continue with their process of globalization in the digital business and marketing. However, they find themselves straddling different national cultures, which lead to problems of cross-cultural communication management resulting in, for instance, miscommunication and misunderstanding. Consequently, an understanding of the characterisation or mapping of culture is significant, and while there are not many theories of cultural mapping, most stem from the base work of Hofstede. Basically, most people begin with a categorisation of culture through the creation of an ontology that differentiates relatable levels of reality, as a theory of levels allows culture to be broken down into parts that can be analysed more easily. It also helps them to facilitate the creation of a set of generic or universal dimensions of culture which can be used to map different cultures. However, a problem with this theoretical approach is that it does not offer a very d...
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The aim of this research is to examine the applicability of the concept of internal marketing (IM... more The aim of this research is to examine the applicability of the concept of internal marketing (IM) for managing the particularities of a privatization process within a Thai state-owned enterprise (SOE), Provincial Electricity Authority (PEA) in between year 2004 to 2006.To address the research objective the following question was posed. How can the concept of internal marketing (IM) be applied in a Thai SOE to create a positive attitude to transformational change during the privatization of the organization? This study was based on a subjective ontology and interpretivist epistemology. This research applied the case study approach to the PEA. A qualitative method for data collection was used. Semi-structured interviews were conducted with people from four different levels of the organization’s hierarchy, these are from the operational, management, senior management, and top management level. During the PEA’s privatization process there are informed sources and factors that positivel...
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International Journal of Organisational Transformation and Social Change, 2010
Dealing with corruption is essential for the health of social agents no matter what their politic... more Dealing with corruption is essential for the health of social agents no matter what their political, social or economic nature is. A generic theory of corruption is explored that it stems from the connection between ideology and ethics. It shows that political, economic and social dimensions of activity can all contribute to processes of corruption when a complexity of ideological/ethical interconnections becomes pathological. Without adopting ethical, honesty, social responsibility and moral issues in practice, corruption cannot be eradicated. In addition, a public servant dimension of activity can also be involved in contributing to process of corruption when a complexity of ideological/ ethical interconnections becomes pathological for future consideration. Illustration of the issues that are involved is provided by a brief examination of the Thai police, the Ratchadaphesek Road case, and the Reformation Plan for the State Railway of Thailand. Keywords: Corruption, Knowledge cybe...
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Papers by Dr. Ousanee Sawagvudcharee