Gjoko Muratovski
Stanford University, Stanford Institute for Innovation in Developing Economies, Innovation Consultant
Gjoko Muratovski is an award-winning designer, researcher and innovation consultant working with a wide range of universities, Fortune 500 companies, and various governments from around the world. Throughout his career, he has held numerous leadership and high-profile appointments at various academic and professional institutions. He holds a PhD in Design Research and Corporate Communication Strategies.
Currently, he is an Innovation Consultant at the Institute for Innovation in Developing Economies at Stanford University (USA). In addition to this, he has numerous other academic affiliations such as inaugural Scholar-in-Residence at Frank Lloyd Wright’s Fallingwater Institute (USA), Visiting Professor at the Copenhagen Business School (Denmark), Visiting Professor at the University of Zagreb (Croatia), Guest Professor at Tongji University (China), Adjunct Professor at the Queensland University of Technology (Australia), and Research Co-Investigator and Visiting Scholar with the University of Delhi (India) and Harvard University (USA).
His other appointments include Scientific Expert for the Ministry of Education, University and Research (Italy), Business Consultant for the Ministry of Economy and Industry (Israel), High-End Foreign Expert with the State Administration (China) and Advisor to the White House Presidential Innovation Fellows Program (USA).
For his contributions to the field of design, he was elected as the Fellow of the Designers Institute (New Zealand) and Fellow of the Design Research Society (UK). Muratovski was also an invited member of the Forbes Councils (USA), Yale Higher Education Leadership Summit (USA), and the Oxford Digital Leaders Network (UK).
Over the years, he worked with organizations ranging from the US Federal Government, Australian State Governments, NASA, World Health Organization, UNESCO, and Greenpeace to Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook. Currently, he is working with the International Space Station (ISS) on matters related to commercializing space research, and with the World Design Organization (WDO) and IBM Design (USA) on defining the future of design education.
Between 2016 and 2021, Muratovski served as the inaugural Endowed Chair and Director of The Myron E. Ullman, Jr. School of Design and he led the school through a transformative period of change. Originally founded in 1869, the Ullman School of Design at the University of Cincinnati is the oldest public design school in the USA.
Currently, he is an Innovation Consultant at the Institute for Innovation in Developing Economies at Stanford University (USA). In addition to this, he has numerous other academic affiliations such as inaugural Scholar-in-Residence at Frank Lloyd Wright’s Fallingwater Institute (USA), Visiting Professor at the Copenhagen Business School (Denmark), Visiting Professor at the University of Zagreb (Croatia), Guest Professor at Tongji University (China), Adjunct Professor at the Queensland University of Technology (Australia), and Research Co-Investigator and Visiting Scholar with the University of Delhi (India) and Harvard University (USA).
His other appointments include Scientific Expert for the Ministry of Education, University and Research (Italy), Business Consultant for the Ministry of Economy and Industry (Israel), High-End Foreign Expert with the State Administration (China) and Advisor to the White House Presidential Innovation Fellows Program (USA).
For his contributions to the field of design, he was elected as the Fellow of the Designers Institute (New Zealand) and Fellow of the Design Research Society (UK). Muratovski was also an invited member of the Forbes Councils (USA), Yale Higher Education Leadership Summit (USA), and the Oxford Digital Leaders Network (UK).
Over the years, he worked with organizations ranging from the US Federal Government, Australian State Governments, NASA, World Health Organization, UNESCO, and Greenpeace to Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook. Currently, he is working with the International Space Station (ISS) on matters related to commercializing space research, and with the World Design Organization (WDO) and IBM Design (USA) on defining the future of design education.
Between 2016 and 2021, Muratovski served as the inaugural Endowed Chair and Director of The Myron E. Ullman, Jr. School of Design and he led the school through a transformative period of change. Originally founded in 1869, the Ullman School of Design at the University of Cincinnati is the oldest public design school in the USA.
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Papers by Gjoko Muratovski
The following text has been published as a 5-part series by the Asia Pacific Design Library in their Design Online Blog.
A historiographic and interpretative methodology will be used to present the analogous case of corporate and national identity formulation. The current political situation in Macedonia will be used to exemplify the argument. This paper will address the subtheme ‘Identities/Subjectivities’ for the conference and will engage with activities in the boundaries of corporational-ism and nationalism.
cultural transformation, the world of branding has taken refuge in the world of sacred and assumed almost religious dimensions. Brands have become modern-day totems –
commercial idols around which a meaningful existence is formed. This, in return, has triggered the emergence of what has now been referred to as ‘consumer religion’. Unlike
most people think, branding is not only a marketing concept, but also a system of belief that is integral to our culture.
understand and apply the vocabulary and strategies of research methods
learn how to adapt themselves to unfamiliar situations
develop techniques for collaborating with non-designers
find and use facts from diverse sources in order to prove or disprove their ideas
make informed decisions in a systematic and insightful way
use research tools to find new and unexpected design solutions.
Research for Designers is an essential toolkit for a design education and a must-have for every design student who is getting ready to tackle their own research.
With Foreword by Ken Friedman.
The following text has been published as a 5-part series by the Asia Pacific Design Library in their Design Online Blog.
A historiographic and interpretative methodology will be used to present the analogous case of corporate and national identity formulation. The current political situation in Macedonia will be used to exemplify the argument. This paper will address the subtheme ‘Identities/Subjectivities’ for the conference and will engage with activities in the boundaries of corporational-ism and nationalism.
cultural transformation, the world of branding has taken refuge in the world of sacred and assumed almost religious dimensions. Brands have become modern-day totems –
commercial idols around which a meaningful existence is formed. This, in return, has triggered the emergence of what has now been referred to as ‘consumer religion’. Unlike
most people think, branding is not only a marketing concept, but also a system of belief that is integral to our culture.
understand and apply the vocabulary and strategies of research methods
learn how to adapt themselves to unfamiliar situations
develop techniques for collaborating with non-designers
find and use facts from diverse sources in order to prove or disprove their ideas
make informed decisions in a systematic and insightful way
use research tools to find new and unexpected design solutions.
Research for Designers is an essential toolkit for a design education and a must-have for every design student who is getting ready to tackle their own research.
With Foreword by Ken Friedman.
In order to get a better understanding of the role that design plays in the military and how design is used in the service of national security, I conducted an interview with Major Tracy Moss – a retired USAF Intelligence Officer and specialist in military design thinking. Her primary objective, while in active service, was designing and activating global special operations strategies to prevent proliferation of weapons of mass destruction (WMD). In this capacity, she served with the US Special Operations Command
(USSOCOM) – the unified combatant command charged with overseeing the various special operations component commands of the Army, Marine Corps, Navy, and Air Force of the US Armed Forces. Here she worked as a part of an organization called the Joint Intelligence Center (JIC), where she partnered with an interagency design team comprised of a diverse body of experts. Their task was to design creative special operations capable of identifying and addressing complex national security threats.
In the role of the Global Head of Industrial Design and Human Factors (IDHF) at Johnson & Johnson Medical Devices Companies (JJMDC), Eichmann leads the development of new medical devices and healthcare technology. Based on his achievements in the field, the management consulting firm McKinsey & Company recognized him as ‘the changing face of medical-device design’ and heralded his ability to make design a CEO-level topic. In this capacity, Eichmann leads JJMDC teams throughout the world in pioneering innovative, intuitive medical device solutions. A progressive thinker and award-winning designer himself, Eichmann and his team members have been recognized with more than 60 international design industry awards for their transformative design solutions.
adults who still cannot read and write and there are at least 250 million children that are failing to acquire basic literacy skills. These low levels of literacy lead to low-skilled youth and adults who in return cannot
fully participate in their communities and societies. Addressing this issue is so important that the advancement of literacy as an important part of lifelong learning has been addressed in the United Nations 2030 Agenda for Sustainable Development and is now featured in the Sustainable Development Goals – ‘a universal call to action to end poverty, protect the planet, and improve the lives and prospects of everyone, everywhere’.
Reneé Seward is the founder of the education technology start-up See Word Design. The purpose of her start-up is to help children and adults with reading difficulties to learn how to read. After more than a decade working on this issue, in 2018, she launched her education technology (EdTech) start-up in partnership with the University of Cincinnati. Seward is an award-winning designer and entrepreneur, and her start-up has been profiled by Forbes magazine.
There are very few designers in the world who operate on such a scale and whose design decisions can touch so many people’s lives. At the very top of this ladder sits Phil Duncan, the Global Design Officer at P&G. In this capacity he leads the global design strategies that are transforming the company’s product categories into superior, holistic consumer experiences. Working seamlessly from innovation to execution, his organization applies design thinking and technical expertise to all aspects of product, package, retail, digital and environment design.
I was honoured to be invited on two occasions, in 2017 and in 2018, to serve in an advisory capacity to the White House PIF program, where I provided advice on advanced design thinking, evidence-based research, crisis leadership, and on working within complex organizational structures. I also had the pleasure of helping with the process of recruitment and onboarding of new Fellows. The person who first introduced me to the PIF program was one of the Fellows at the time, Mitchell Sipus.
It’s hard to define what kind of designer Mitchell Sipus is. At best, he can be described as a human-centric designer and urban planner who works with complex socio-technical systems. Nevertheless, the work that he does defies conventions and challenges the existing notions of how far design as a profession can go in the twenty-first century. Even when we look at the forecasts of how the most important design jobs of the future might look, we can see that Sipus already sits on the far end of some of these projections.
Here, Kathman explains how the field of design (graphic design especially) changed and evolved, while outlining some of the influences that sparked these changes. He also reflects on how the business of design changed over the course of the last century, and how research became an integral part in the practice of design.
Jerry Kathman is recognized within the corporate sector as a leading authority on the role of design in brand building. His global experience has provided Fortune 50 companies with insights into both the opportunities and pitfalls of building a global brand in today’s rapidly changing world. He has appeared on CNN and CNBC and has been quoted or published in The New York Times, The Wall Street Journal, Brandweek, Design Management Review, Die Welt, and Hong Kong Economic Times. He has lectured to business and academic audiences in Europe, Asia and North America, including Columbia University, University. of California at Berkeley, New York University, the Hong Kong Design Centre, and the Singapore Design Festival. Kathman is the author of numerous white papers in academic and professional journals on topical issues in brand design development and management. He is also the Chairman Emeritus of the Board of the Design Management Institute.
According to her, the value of design is neither in the methodology, nor in the making of tools, but in helping people to deal with uncertainty. ‘Uncertainty helps us to actively seek understanding’ – she says. Noël sees the design process as a continuing series of steps towards gaining better understanding of people. She believes that in design we learn about the world through action – and through action we can change it.
More than 50 years ago, a small group of design educators tried to change this way of working on Africa. While their pioneering effort did not succeed at the time, their approach to teaching design resonates today with powerful effect. This is the story of how ethnographic research became a tool for decolonizing design in Africa. It is also the story of François-X. N.I. Nsenga, an indigenous designer from Rwanda.
research-driven product development process has yielded promising results.
As an executive at Tupperware, David Kusuma has been responsible for leading research and product innovation, and the development of products that have been launched in over 100 countries around the world. He has an interesting multidisciplinary background. He holds a bachelor’s degree in Industrial Design, and another in Mechanical Engineering. He also holds a master’s degree in Management, and one in Business Administration, and a PhD in Polymer Engineering. As an executive, his focus has been to leapfrog conventional boundaries of innovation by developing new technologies and materials to create game-changing product solutions. In 2019, he was also appointed as the President-Elect of the World Design Organization (WDO) – the premier design organization with a United Nations Special Consultative Status.
she balances theoretical approaches and rigorous academic research with the real-world expectations of their industry sponsors.
The book:
- Takes an organized approach to walking you through the basics of research.
- Highlights the importance of data.
- Encourages you to think in a cross-disciplinary way.
Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.
The book also features a Foreword by Ken Friedman, a new Preface with Don Norman, and an Afterword by Steven Heller.