2017-08-17
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The theory of sociocultural viability (cultural theory, for short) is a tool for institutional analysis built upon a theory of plural rationality connected to
social context. It posits that the variety of human social life can be categorised within a vefold typology (Individualism, Egalitarianism, Hierarchical,
Fatalism and Isolate). It envisages a dynamic system where people constantly perform di erent social relations in an ever-changing socio-material
context. Concomitant with each form of social solidarity is a view on reality, from which narratives are generated regarding nature, humanity and the
limits of knowledge. Cultural theorists thus argue that the ve narratives may be generated around any situation and, furthermore, each articulates a
particular piece of knowledge about the world irreducible to that of the other narratives. This short article seeks to illustrate these narratives through
popular music. Indeed, if all ve solidarities and narratives may be present in any given situation it seems likely that they have appeared on music
records in the past 50 years. This article seeks to identify evidence of di erent solidarities drawn from the author’s own knowledge of music. The
intention is pedagogic, to provide an accessible rst step into the at times muddy waters of cultural theory analysis. Each solidarity is considered in
turn, with a single song in particular selected to represent each.
Individualism
You Can Get It If You Really Want – Jimmy Cli
You can get it if you really want - Jimmy Cliff
To the individualist, the world is one of opportunity – nature presents a benevolent context that individuals compete to take advantage of. This is
epitomised by Jimmy Cli ’s You Can Get It If You Really Want. The song is an exhortation to the listener to pursue their dreams. It won’t be easy
however – they “must try, try and try, try and try”. Furthermore, success will take a ‘battle’ that makes success only the ‘sweeter’. Thus life is a
competition of equals with the spoils going to deserving victors. As such, songs that express admiration for the taking of risks (“you can win if you
dare” (https://www.youtube.com/watch?v=NouZB6QuCys)) and the uncomplaining “dignity” (https://www.youtube.com/watch?v=hhN-n7XZCss) of
life spent striving honestly for a just reward, tend to articulate the narratives of the individualistic solidarity.
Egalitarianism
The Digger’s Song – Dick Gaughan
Dick Gaughan - World Turned Upside Down
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In contrast to individualism, the narratives of the egalitarian social solidarity stress strength in group membership – united we stand, divided we fall.
Whereas the individualists believe that those who put most
in should get
most out, (/)
egalitarianism argues for equality of result on social issues.
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Fairness is thus a concern of egalitarians and it is easy to nd songs that call for members of the group to ‘stand up and ght’ together, warning of
the dangers (https://www.youtube.com/watch?v=mYalsVzbCXw) of breaking solidarity (including occasionally threats of punishment
(https://www.youtube.com/watch?v=AAVKy9WUzeU) from within the group). In the case of The Digger’s Song visions of equality, safety nets and
collective ownership (“the sin of property, We do disdain”) are articulated, with a 17th century English Protestant radical group
(https://en.wikipedia.org/wiki/Diggers) idealised as an example of an egalitarian society.
Hierarchical
Matty Groves – Fairport Convention
Fairport Convention - Matty Groves
The central concern of the narratives of hierarchy is order – the world is nite, measurable and controllable. This is a narrative often employed in
depictions of modern science (although the reality may di er). Within society, wealth should be distributed based on ranked needs. This clear order
of business may need to be enforced. This enforcement of order is very much in evidence in Matty Groves – at the beginning of the song the titular
Matty Groves is seduced by a married noble lady (known only by her station as “Lord Darnell’s wife”). This breaks societal rules of class and location
(the couple sleep in the lord’s own bed). Lord Darnell then appears in the story as the agent of order – he slays Groves and then o ers his wife the
opportunity to return things to normal. His wife refuses and is thus murdered. In death the dominant order is reasserted “A grave, a grave, Lord
Darnell cried, To put these lovers in, But bury my lady at the top, For she was of noble kin”. Under hierarchy, to each according to their rank.
Fatalism
The Poorest Company – Drever, McCusker and Woomble
Drever, McCusker, Woomble - The Poorest Company
Cultural theory analyses often focus upon individualism, egalitarianism and hierarchy, because these are the narratives that are usually most
prominent in policy discussions. The nature of the fourth narrative, fatalism, is that those articulating it are seldom politically active and they are
often e ectively silenced. The fatalist is resigned to the inherent iniquity of any given situation, the capriciousness of nature and the
untrustworthiness of other people. One can hear echoes of the fatalist in songs of industrial decline (https://www.youtube.com/watch?
v=4GaFUOQWi9A) or emigration (https://www.youtube.com/watch?v=wgyRWKLkxvE) (although there are often hints of individualism or
egalitarianism in such lyrics) or in ceasing to strive (https://www.youtube.com/watch?v=WeYsTmIzjkw). The Poorest Company is fairly unusual in its
acceptance and perhaps celebration of the iniquities of life – “When the world feels like world, useless spinning all around me … When we steal
what we can, I take everything I see, And I’ve found where I belong among the poorest company”.
Isolate
Born to Be Wild - Steppenwolf
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Steppenwolf - Born To Be Wild (Easy Rider) (1969)
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The isolate was perhaps the hardest to identify in music. This is due in part to the isolate’s nature, which is qualitatively di erent to the other social
solidarities. The isolate is often a temporary stopping point on actors’ journeys between di erent solidarities (indeed, it is ideally the standpoint
where the cultural theorist makes their analysis). Thus the organisational narrative of the isolate is rarely articulated clearly. It is present however, for
example in the song of the hippy movement Incense and Peppermints (https://www.youtube.com/watch?v=RghL1rViX34) with its assertion that one
needs to ‘drop out’ to see the world truly. However, Steppenwolf’s Born to Be Wild has been selected here as it captures the ‘journeying’ aspect of
the isolate - the isolate is on an unplanned journey to anywhere, focused on the hear-and-now and no heavy scenes nor responsibilities are going to
get in the way. Indeed, the isolate sees humanity and nature as part of one whole – “like a true nature’s child we were born, born to be wild”.
Final thoughts
The foregoing suggests that one can nd the narratives of each of cultural theory’s social solidarities in variety of popular music. Whilst this should
not be confused with performing a cultural theory analysis (which ideally involves thoroughly examining diverse multidisciplinary sources of data), it
does make it possible to end on a couple of pieces of advice to help the would-be cultural theorist. Firstly, the social solidarities are seldom found in
ideal form – many if not most institutions contain a range of social solidarities. Secondly, one shouldn’t essentialise the social solidarities – people
exist in dynamic contexts and move between solidarities all the time. As such, de nitively categorising a person or an institution as X solidarity can
only be done with regard to temporal, social and environmental contexts. This complexity is also re ected in popular music – the examples above
have been argued to embody particular narratives, however it is possible to spot echoes of other solidarities at times. Indeed, many songs do not
necessarily articulate a consistent perspective. In sum, social solidarities (and their narratives) are everywhere and in motion – just turn on the radio!
Just don’t think it’s too easy.
Benedict Singleton
Cultural theory resources
Useful texts
DOUGLAS, M. & WILDAVSKY, A. 1983. Risk and culture, Berkeley, University of California Press.
NEY, S. & VERWEIJ, M. 2015. Messy institutions for wicked problems: How to generate clumsy solutions? Environment and Planning C: Government
and Policy, 33(6), 1679-1696.
SWEDLOW, B. 2011. Cultural Coproduction of Four States of Knowledge. Science, Technology, & Human Values, 37, 151-179.
THOMPSON, M. 2008a. Clumsiness: why isn't it as easy as falling o a log? Innovation: The European Journal of Social Science Research, 21(3), 205216.
THOMPSON, M. 2008b. Organising and Disorganising, Axminster, Triarchy Press Limited.
VERWEIJ, M. 2011. Clumsy solutions for a wicked world: How to improve global governance, Basingstoke, Palgrave Macmillan.
Discussion of criticisms of cultural theory
6, P. & MARS, G. 2008. Introduction. In: PERRI & MARS, G. (eds.) The institutional dynamics of culture volume I. Farnham: Ashgate.
Case studies using cultural theory
DOUGLAS, M. & MARS, G. 2003. Terrorism: a positive feedback game. Human Relations, 56(7), 763-786.
SINGLETON, B. E. 2016. Clumsiness and elegance in environmental management: applying cultural theory to the history of whaling. Environmental
Politics, 25(3), 414-433.
SINGLETON, B. E. & FIELDING, R. 2017. Inclusive hunting: examining Faroese whaling using the theory of socio-cultural viability. Maritime Studies,
16(6).
SWEDLOW, B. 2007. Using the boundaries of science to do boundary-work among scientists: pollution and purity claims. Science and Public Policy,
34(9), 633-643.
SWEDLOW, B. 2017. Three Cultural Boundaries of Science, Institutions, and Policy: A Cultural Theory of Coproduction, Boundary-Work, and Change.
Review of Policy Research.
VERWEIJ, M. & THOMPSON, M. 2011. Clumsy solutions for a complex world. Governance, politics and plural perceptions, Basingstoke, Palgrave
Macmillan.
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