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Psychological Testing and Assessment
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Psychological Testing and Assessment
An Introduction to Tests and Measurement
SIXTH EDITION
Ronald Jay Cohen
Mark E. Swerdlik
ILLINOIS STATE UNIVERSITY
ONLINE LEARNING CENTER
www.mhhe.com/cohentesting6
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PSYCHOLOGICAL TESTING AND ASSESSMENT: AN INTRODUCTION TO
TESTS AND MEASUREMENT, SIXTH EDITION
Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc.,
1221 Avenue of the Americas, New York, NY 10020. Copyright © 2005, 2002, 1999,
1996, 1992, 1988 by The McGraw-Hill Companies, Inc. All rights reserved. No part
of this publication may be reproduced or distributed in any form or by any means,
or stored in a database or retrieval system, without the prior written consent of The
McGraw-Hill Companies, Inc., including, but not limited to, any network or other
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to customers outside the United States.
ISBN 0-07-288767-2
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The credits for this book begin on page C-1, a continuation of the copyright page.
Library of Congress Cataloging-in-Publication Data
Cohen, Ronald Jay.
Psychological testing and assessment : an introduction to tests and
measurement / Ronald Jay Cohen, Mark E. Swerdlik. — 6th ed.
p. cm.
Includes bibliographical references and index.
ISBN 0-07-288767-2
1. Psychological tests— Textbooks. 2. Psychometrics— Textbooks.
I. Swerdlik, Mark E. II. Title.
BF176.C63 2004
150⬘.28⬘7— dc22
www.mhhe.com
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This book is dedicated with love to the memory of Edith and Harold Cohen.
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Contents
Preface xvii
P A R T
I
An Overview
1 Psychological Testing and Assessment 1
TESTING AND ASSESSMENT 1
Psychological Testing and Assessment Defined 1
The Tools of Psychological Assessment 5
WHO, WHAT, WHY, AND WHERE? 16
Who Are the Parties? 16
In What Types of Settings Are Assessments Conducted, and Why? 20
Where to Go for Authoritative Information: Reference Sources 26
CLOSE-UP Types of Computer-Generated Psychological Reports 13
EVERYDAY PSYCHOMETRICS “The Following Film Is Rated PG-13” . . . But Whodunnit?
How? And Why? 19
SELF-ASSESSMENT 30
WEB WATCH 30
2 Historical, Cultural, and Legal/Ethical Considerations 31
A HISTORICAL PERSPECTIVE 31
Antiquity to the Nineteenth Century 31
The Nineteenth Century 32
The Twentieth Century 35
CULTURE AND ASSESSMENT 37
Evolving Interest in Culture-Related Issues 38
Some Issues Regarding Culture and Assessment 40
Tests and Group Membership 43
LEGAL AND ETHICAL CONSIDERATIONS 45
The Concerns of the Public 45
The Concerns of the Profession 49
The Rights of Testtakers 57
CLOSE-UP Assessment, Admissions, and Affirmative Action: Grutter v. Bollinger et al.
(2003) 50
EVERYDAY PSYCHOMETRICS Life-or-Death Psychological Assessment 55
SELF-ASSESSMENT 60
WEB WATCH 61
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P A R T
II
The Science of Psychological Measurement
3 A Statistics Refresher 62
SCALES OF MEASUREMENT 63
Nominal Scales 64
Ordinal Scales 65
Interval Scales 66
Ratio Scales 66
Measurement Scales in Psychology 66
DESCRIBING DATA 68
Frequency Distributions 69
Measures of Central Tendency 74
Measures of Variability 77
Skewness 81
Kurtosis 82
THE NORMAL CURVE 83
The Area Under the Normal Curve 83
STANDARD SCORES 86
z Scores 87
T Scores 87
Other Standard Scores 88
EVERYDAY PSYCHOMETRICS Consumer (of Graphed Data), Beware! 73
CLOSE-UP The Normal Curve and Psychological Tests 84
SELF-ASSESSMENT 90
WEB WATCH 91
4 Of Tests and Testing 92
SOME ASSUMPTIONS ABOUT PSYCHOLOGICAL TESTING
AND ASSESSMENT 92
Assumption 1: Psychological Traits and States Exist 92
Assumption 2: Psychological Traits and States Can Be Quantified
and Measured 94
Assumption 3: Test-Related Behavior Predicts Non-Test-Related Behavior 95
Assumption 4: Tests and Other Measurement Techniques Have Strengths
and Weaknesses 96
Assumption 5: Various Sources of Error Are Part of the Assessment Process 96
Assumption 6: Testing and Assessment Can Be Conducted in a Fair and
Unbiased Manner 97
Assumption 7: Testing and Assessment Benefit Society 97
WHAT’S A “GOOD TEST”? 98
Reliability 98
Validity 98
Other Considerations 99
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NORMS 99
Standardization, Sampling, and Norming 103
Types of Norms 106
Fixed Reference Group Scoring Systems 109
Norm-Referenced Versus Criterion-Referenced Evaluation 110
CORRELATION AND INFERENCE 114
The Concept of Correlation 114
The Pearson r 115
The Spearman Rho 117
Graphic Representations of Correlation 118
Regression 122
INFERENCE FROM MEASUREMENT 125
Meta-Analysis 125
Culture and Inference 125
EVERYDAY PSYCHOMETRICS Putting Tests to the Test 100
CLOSE-UP Good Ol’ Norms and the GRE 111
SELF-ASSESSMENT 127
WEB WATCH 128
5 Reliability 129
THE CONCEPT OF RELIABILITY 129
Sources of Error Variance 130
RELIABILITY ESTIMATES 132
Test-Retest Reliability Estimates 132
Parallel-Forms and Alternate-Forms Reliability Estimates 133
Split-Half Reliability Estimates 135
Other Methods of Estimating Internal Consistency 137
Measures of Inter-Scorer Reliability 140
USING AND INTERPRETING A COEFFICIENT OF RELIABILITY 141
The Purpose of the Reliability Coefficient 141
The Nature of the Test 142
Alternatives to the True Score Model 146
RELIABILITY AND INDIVIDUAL SCORES 149
The Standard Error of Measurement 149
The Standard Error of the Difference Between Two Scores 152
CLOSE-UP The Reliability of the Bayley-II 143
EVERYDAY PSYCHOMETRICS The Reliability Defense and the Breathalyzer Test 147
SELF-ASSESSMENT 155
WEB WATCH 155
6 Validity 156
THE CONCEPT OF VALIDITY 156
Face Validity 158
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CONTENT VALIDITY 159
The Quantification of Content Validity 159
Culture and the Relativity of Content Validity 161
CRITERION-RELATED VALIDITY 163
What Is a Criterion? 163
Concurrent Validity 164
Predictive Validity 164
CONSTRUCT VALIDITY 175
Evidence of Construct Validity 176
VALIDITY, BIAS, AND FAIRNESS 181
Test Bias 181
Test Fairness 184
CLOSE-UP Base Rates and Predictive Validity 172
EVERYDAY PSYCHOMETRICS Adjustment of Test Scores by Group Membership:
Fairness in Testing or Foul Play? 186
SELF-ASSESSMENT 188
WEB WATCH 189
7 Test Development 190
TEST CONCEPTUALIZATION 190
Some Preliminary Questions 191
Pilot Work 193
TEST CONSTRUCTION 194
Scaling 194
Writing Items 201
Scoring Items 210
TEST TRYOUT 211
What Is a Good Item? 212
ITEM ANALYSIS 212
The Item-Difficulty Index 212
The Item-Reliability Index 214
The Item-Validity Index 214
The Item-Discrimination Index 215
Item-Characteristic Curves 217
Other Considerations in Item Analysis 220
Qualitative Item Analysis 222
TEST REVISION 225
Test Revision as a Stage in New Test Development 225
Test Revision in the Life Cycle of an Existing Test 226
EVERYDAY PSYCHOMETRICS Psychometrics in the Classroom 195
CLOSE-UP Designing an Item Bank 207
SELF-ASSESSMENT 231
WEB WATCH 231
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P A R T
III
The Assessment of Intelligence
8 Intelligence and Its Measurement 232
WHAT IS INTELLIGENCE? 232
Intelligence Defined: Views of the Lay Public 233
Intelligence Defined: Views of Scholars and Test Professionals 234
Factor-Analytic Theories of Intelligence 236
The Information-Processing View 241
MEASURING INTELLIGENCE 243
Types of Tasks Used in Intelligence Tests 243
Theory in Intelligence Test Development and Interpretation 244
INTELLIGENCE: SOME ISSUES 246
Nature Versus Nurture 246
The Stability of Intelligence 250
Other Issues 251
A PERSPECTIVE 261
EVERYDAY PSYCHOMETRICS Being Gifted 252
CLOSE-UP Culture Fair/Culture Loaded 258
SELF-ASSESSMENT 262
WEB WATCH 263
9 Tests of Intelligence 264
THE STANFORD-BINET INTELLIGENCE SCALES 265
The Stanford-Binet Intelligence Scales: Fifth Edition 268
THE WECHSLER TESTS 273
The Wechsler Adult Intelligence Scale-Third Edition (WAIS-III) 275
The Wechsler Intelligence Scale for Children-Fourth Edition (WISC-IV) 279
The Wechsler Preschool and Primary Scale of Intelligence-Third Edition
(WPPSI-III) 282
Wechsler, Binet, and the Short Form 284
The Wechsler Tests in Perspective 286
OTHER MEASURES OF INTELLIGENCE 286
Tests Designed for Individual Administration 286
Tests Designed for Group Administration 291
Measures of Specific Intellectual Abilities 296
CLOSE-UP Factor Analysis 287
EVERYDAY PSYCHOMETRICS The Armed Services Vocational Aptitude Battery (ASVAB):
A Test You Can Take 293
SELF-ASSESSMENT 298
WEB WATCH 298
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10 Preschool and Educational Assessment 300
PRESCHOOL ASSESSMENT 300
Tools of Preschool Assessment 301
ACHIEVEMENT TESTS 305
Measures of General Achievement 306
Measures of Achievement in Specific Subject Areas 307
APTITUDE TESTS 311
The Elementary School Level 313
The Secondary School Level 314
The College Level and Beyond 316
DIAGNOSTIC TESTS 318
Reading Tests 319
Math Tests 320
Other Diagnostic Tests 321
PSYCHOEDUCATIONAL TEST BATTERIES 321
The Kaufman Assessment Battery for Children (K-ABC) 322
The Differential Ability Scales (DAS) 324
The Woodcock-Johnson III (WJ III) 327
OTHER TOOLS OF ASSESSMENT IN EDUCATIONAL SETTINGS 329
Performance, Portfolio, and Authentic Assessment 329
Peer Appraisal Techniques 331
Measuring Study Habits, Interests, and Attitudes 332
EVERYDAY PSYCHOMETRICS First Impressions 302
CLOSE-UP Tests of Minimum Competency 309
SELF-ASSESSMENT 333
WEB WATCH 333
P A R T
IV
The Assessment of Personality
11 Personality Assessment: An Overview 335
PERSONALITY AND PERSONALITY ASSESSMENT DEFINED 335
Personality 335
Personality Assessment 336
Traits, Types, and States 336
PERSONALITY ASSESSMENT: SOME BASIC QUESTIONS 340
Who? 341
What? 345
Where? 347
How? 347
DEVELOPING INSTRUMENTS TO ASSESS PERSONALITY 355
Logic and Reason 356
Theory 356
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Data Reduction Methods 357
Criterion Groups 359
PERSONALITY ASSESSMENT AND CULTURE 370
Acculturation and Related Considerations 370
EVERYDAY PSYCHOMETRICS Some Common Item Formats 350
CLOSE-UP Assessing Acculturation and Related Variables 372
SELF-ASSESSMENT 374
WEB WATCH 375
12 Personality Assessment Methods 376
OBJECTIVE METHODS 376
PROJECTIVE METHODS 378
Inkblots as Projective Stimuli 379
Pictures as Projective Stimuli 384
Words as Projective Stimuli 391
Sounds as Projective Stimuli 394
The Production of Figure Drawings 395
Projective Methods in Perspective 399
BEHAVIORAL ASSESSMENT METHODS 402
The Who, What, When, Where, Why, and How of It 404
Approaches to Behavioral Assessment 407
Issues in Behavioral Assessment 414
A PERSPECTIVE 417
EVERYDAY PSYCHOMETRICS Confessions of a Behavior Rater 408
CLOSE-UP
Personality, Life Outcomes, and College Yearbook Photos 415
SELF-ASSESSMENT 418
WEB WATCH 418
P A R T
V
Te s t i n g a n d A s s e s s m e n t i n A c t i o n
13 Clinical and Counseling Assessment 419
AN OVERVIEW 419
Clinical Assessment and Managed Care 421
The Diagnosis of Mental Disorders 421
THE INTERVIEW 423
Types of Interviews 424
Psychometric Aspects of the Interview 428
Cultural Aspects of the Interview 429
CASE HISTORY DATA 434
PSYCHOLOGICAL TESTS 435
The Psychological Test Battery 435
SPECIAL APPLICATIONS OF CLINICAL MEASURES 436
The Assessment of Addiction and Substance Abuse 436
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Forensic Psychological Assessment 438
Custody Evaluations 446
Child Abuse and Neglect 448
THE PSYCHOLOGICAL REPORT 452
The Barnum Effect 452
Clinical Versus Mechanical Prediction 455
CLOSE-UP Assessment of Dangerousness and the Secret Service 440
EVERYDAY PSYCHOMETRICS Elements of a Typical Report of Psychological
Assessment 453
SELF-ASSESSMENT 457
WEB WATCH 457
14 Neuropsychological Assessment 458
THE NERVOUS SYSTEM AND BEHAVIOR 458
Neurological Damage and the Concept of Organicity 459
THE NEUROPSYCHOLOGICAL EXAMINATION 462
History Taking, the Case History, and Case Studies 464
The Interview 466
The Physical Examination 467
Neuropsychological Tests 469
Neuropsychological Test Batteries 482
Other Tools of Neuropsychological Assessment 485
CLOSE-UP Fixed Versus Flexible Neuropsychological Test Batteries
and the Law 483
EVERYDAY PSYCHOMETRICS Medical Diagnostic Aids and Neuropsychological
Assessment 486
SELF-ASSESSMENT 488
WEB WATCH 488
15 The Assessment of People With Disabilities 490
AN OVERVIEW 490
Disability Defined 491
Assessment and Accommodation 497
Disability, Assessment, and the Workplace 500
ASSESSMENT AND SPECIFIC DISABILITIES 504
Visual Disabilities 504
Hearing Disabilities 507
Visual/Hearing Disabilities 510
Motor Disabilities 511
Cognitive Disabilities 512
Biopsychosocial Assessment 516
Disability as a Diversity Issue 517
EVERYDAY PSYCHOMETRICS Public Law 105-17 and Everyday Practice 493
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Expert Testimony 502
SELF-ASSESSMENT 518
WEB WATCH 519
CLOSE-UP
16 Assessment, Careers, and Business 520
CAREER CHOICE AND CAREER TRANSITION 520
Measures of Interest 521
Measures of Ability and Aptitude 524
Measures of Personality 531
Other Measures 534
SCREENING, SELECTION, CLASSIFICATION, AND PLACEMENT 536
The Résumé and the Letter of Application 537
The Application Form 537
Letters of Recommendation 538
Interviews 538
Portfolio Assessment 539
Performance Tests 539
Physical Tests 541
PRODUCTIVITY, MOTIVATION, ATTITUDE, AND ORGANIZATIONAL
CULTURE 544
Measures of Cognitive Ability 544
Productivity 545
Motivation 547
Attitude 551
Organizational Culture 552
OTHER APPLICATIONS OF TOOLS OF ASSESSMENT 553
Consumer Psychology 554
The Measurement of Attitudes 556
Motivation Research Methods 559
CLOSE-UP Validity Generalization and the GATB 527
EVERYDAY PSYCHOMETRICS Assessment of Corporate and Organizational
Culture 554
SELF-ASSESSMENT 564
WEB WATCH 564
References R-1
Credits C-1
Name Index N-1
Glossary/Index I-1
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Preface
I
remember walking with some of my fellow clinical psychology interns at Bellevue Hospital, entering a building in the NYU-Bellevue Medical Center complex, and hearing
someone—pointing to a man in the distance—say, “There’s David Wechsler!” Indeed,
there stood one of the living legends in the field of psychology. As a graduate student, I
had learned to administer each of the Wechsler intelligence tests and had even been
privileged enough to serve as an examiner in the restandardization of one of them. Seeing this psychologist in person, for the first time, as a fellow employee at Bellevue, inspired a sense of awe.
It was during my internship year at Bellevue that I first began to think about writing a textbook on testing, assessment, and measurement in psychology. I was gaining
a great deal of clinical experience in the area of assessment, was completing a doctoral
dissertation involving assessment and impression management, and had access to some
of the most renowned human resources in the field of clinical psychology. In settings
as diverse as the Bellevue child/adolescent/adult in-patient services, psychiatric emergency room, prison service, adult out-patient clinic, and in-hospital courtroom, academic instruction was complemented by supervised experience with a wide variety of
assessment-related dilemmas and solutions. This growing body of knowledge and experience reinforced my developing views about the need for a new measurement textbook. This new textbook would be authored by people who actually used tests with real
people. It would address not only psychometric essentials but various areas of interest
to students of assessment who have wondered about sundry aspects of the enterprise.
My education and experience in the area of testing and assessment continued after
my internship year with my appointment as senior psychologist on the NYU-Bellevue
staff. I handled a regular stream of assessment cases and instructed and supervised clinical psychology interns. The work entailed daily immersion in all phases of clinical assessment, including routine case presentations to colleagues. One day, while chatting informally with David Wechsler—the luminary I had come to know as a colleague—he
related a story about the time Dan Rather and a CBS camera crew had set up shop in his
Upper East Side apartment. They had come to conduct an in-depth interview with him
on the subject of intelligence, for use on CBS Reports. Dr. Wechsler quipped that it wasn’t
until that day that the people in his building got an inkling that he must be kind of an
important person; he had to be, if Dan Rather was coming to interview him! Even as Dr.
Wechsler spoke, I envisioned a time when I, too, would request a formal interview with
him, the better to provide some “insider” insights for this book. But the interview was
not to be. Dr. Wechsler’s death preceded that request.
Although we did not have the benefit of Dr. Wechsler’s personal input for the first
edition of this textbook, we have been—through the more than quarter-century in
which the present edition of this textbook has evolved—fortunate enough to obtain the
input of dozens of other authorities in areas such as intelligence, personality, statistics,
and culture. During that period, the authors collectively gained not only greater knowledge about how to effectively convey essential measurement principles in a textbook but
also greater personal experience using tests and applying measurement principles in a
truly wide array of clinical, school, and organizational settings. In these pages, you have
the opportunity to reap the benefit of this accumulated experience and knowledge as
well as countless hours of diligent research to make this work as current as possible.
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Reviewers of previous editions of this work have tended to praise its breadth and
depth—which I dare say has only improved with age. Beyond coverage, I believe you
will find the writing style and level of this book to be somewhere between “most accessible” and “highly appealing.” As has been our custom, we have interspersed elements of
humor in various forms (original cartoons, examples, and vignettes) throughout the
text. The judicious use of humorous examples to engage and maintain student interest
is something of a novelty among measurement textbooks. Where else would one turn for
pedagogy that employs an example involving a bimodal distribution of test scores from
a new trade school called The Home Study School of Elvis Presley Impersonators? What
about the use of regression equations to predict prospective grade-point averages at
the DeSade School of Dentistry? As readers learn about face validity, they discover why it
“gets no respect” and how it has been characterized as “the Rodney Dangerfield of psychometric variables.” We could list more examples, but let’s reserve those smiles for a
pleasant surprise when you come upon them in the text.
Also in the interest of engaging and maintaining student interest, we draw heavily
on various examples from popular culture, including popular media. Take note, for example, when you find mention of programs such as Trading Spaces, Wild On . . . , Iron
Chef, South Park, and Survivor. These are television shows that students watch, and a (surprise) reference to one of them in order to illustrate an assessment-related point is designed to elicit a pleasant feeling of recognition—all in the context of involving students
in the material. In the course of learning how to write a good matching-type item, for example, students are challenged to identify what actors Pierce Brosnan, Sean Connery,
Timothy Dalton, George Lazenby, David Niven, and Roger Moore all have in common.
Throughout, we have tried to incorporate timely, relevant, and intriguing illustrations of assessment-related material. For example, in the new Everyday Psychometrics
box in Chapter 1, we introduce the subject of evaluation and ratings in the context of the
Motion Picture Association of America’s film rating system. In the new Close-up box
in Chapter 2, we take a detailed look at the Supreme Court case Grutter v. Bollinger et al.
(2003). In that case, the Court grappled with issues of diversity as they affect the evaluation and selection of applicants for admission to public universities.
Novel, thought-provoking, assessment-related material has been something of a
tradition in each edition of this book. Intriguing discussion has been presented on topics as diverse as the Szondi Pictures Test (first edition), marital and family assessment
(second edition), in-home evaluation of consumer response to television commercials
(third edition), computer-assisted behavioral assessment in institutional settings (fourth
edition), and “life-or-death” psychological assessment (fifth edition). The tradition continues in the present work. For example, in Chapter 12, many readers will be surprised
to learn of B. F. Skinner’s flirtation with projective testing (yes, that B. F. Skinner).
Beyond intriguing assessment-related sidebars, there is a great deal that is new to
this edition, and new about it. Of course, we have updated the text with regard to new
tests that have been published since our last edition. This updating includes descriptions
of the new Wechsler, Stanford-Binet, Bender-Gestalt, GRE, and SAT tests, among others.
Of course, we have updated the text with new test-related legislation, judicial decisions,
and administrative regulations that have gone into effect since our last edition. Expanded
and updated coverage is presented on a wide variety of topic areas, including
culture-related issues, including specific recommendations for culturally informed
psychological assessment
the medical model of disability as compared to the new paradigm of disability
test-item writing, including item writing for item-branched and item-banked tests
geriatric assessment
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assessment in the military
assessment for career change and career transition
dynamic assessment
biopsychosocial assessment
the Big Five, Cattell’s “Big Five,” and Tellegen’s “Big Three”
recent critiques of projective methods, along with rebuttals to those critiques
quality assurance methods during the test revision process, including the introduction of new terms such as anchor protocol and scoring drift
In the interest of conserving space while providing students with a quick and easy
way to reference information, we have placed more material in tabular form. New tables
in this edition include information regarding
pros and cons of various sources of information about tests
advantages and disadvantages of various item formats
pros and cons of traditional group testing
important legislation, litigation, and administrative regulations
major entrance examinations for professional or occupational training
essential “dos” and “don’ts” of cultural sensitivity in assessment
Complementing all of the new material is an expanded glossary. More than 100 new
terms have been added to the glossary in this edition. With all of the new and enhanced
coverage, the length of this book could easily have been increased significantly over previous editions. Instead, through thoughtful writing and rewriting, careful editing, and
the liberal use of tables to summarize information, the book’s size is about the same
as previous editions’. The initial, introductory material has been reduced in length so
that students can obtain a general overview of the field relatively quickly. Throughout the book, the size of most of the paragraphs has been reduced compared to previous
editions. Essential material from the former Chapter 17, “Computer-Assisted Psychological Testing and Assessment,” was transferred as appropriate into other chapters
throughout the book. Indeed, less can be more.
One thing that has not changed in this edition is our dedicated resolve to develop a
leading-edge, much-emulated-but-never-duplicated, measurement textbook that
introduces students to the assessment enterprise and overviews the wide range of
instruments and procedures they may encounter
familiarizes students with the reasoning behind the construction of tests and the
rationale of various approaches to assessment
leaves students with a sense of the appropriate uses of tests
leaves students with a sense of the inappropriate uses of tests
compels students to think actively about issues related to testing and assessment
Along the way, there has been a concerted effort to humanize the material, the better
to involve students with it. Such humanizing of the material can be seen in the writing
and in the illustrations, as when we include interesting biographical facts on historical
figures in assessment. See, for example, the new photo and brief biographical statement
of MMPI senior author James Butcher (Figure 11-4). Throughout the text, an attempt has
been made to truly involve students via intriguing, real-life illustrations of points. Some
examples:
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life-or-death psychological assessment and the ethical issues involved
(pages 55 –56)
human emotion in the context of categorical cutoffs (page 7)
the breathalyzer as a point of departure to discuss reliability (page 147)
the confessions of a behavior rater (pages 408 – 409)
assessment through means such as evaluation of college yearbook photos (page 415)
the utility of tests to measure aggressiveness (page 338) and dangerousness
(pages 440 – 441)
The first proposal for this book was sent to a publisher in the mid-1970s. In that document, I envisioned a measurement text that was different in key ways from any existing book. As it happened, the first edition of this text would begin a tradition in terms
of setting the standard and then raising the bar for measurement textbooks to follow.
It would be a textbook that stood in stark contrast to any other of the day in terms of
content, organization, style, originality, and pedagogy, among other variables. With regard to content, for example, it contained material not seen before—but now rather
standard—in measurement textbooks. Contrary to prevailing beliefs, I believed that
topics such as forensic assessment, neuropsychological assessment, and assessment for
custody evaluations merited coverage in a measurement textbook. Having acted as a
consultant to businesses and commercial test development firms such as Educational
Testing Service, I appreciated how valuable it would be to cover business-related applications, including consumer assessment. Having been employed full-time as a clinician
who regularly administered tests, I wanted to write a chapter on clinical assessment that
imparted a firsthand sense of what clinical assessment is about. Having taught testing
and assessment, I knew that many students entered the course “rusty” or downright
unsure of themselves with regard to basic statistics—hence the development of the
“Statistics Refresher” chapter.
The style of the book—somewhat informal in tone— complemented the new content well. Because I found my sense of humor to be a valuable asset in the classroom, I
attempted to intersperse some “personality” and humorous illustrations in the writing.
Because I always enjoyed reading about historical aspects of the enterprise, I included
photos of historical figures in assessment, complete with interesting biographical facts.
In these and other ways, the first edition of this book represented a major departure from
what was then available in measurement textbooks. Our new way of defining what a
measurement textbook could be might best be characterized as magical, judging from the
overwhelmingly positive response it elicited from instructors who taught measurement
courses.
Upon publication of the first edition, I learned that many people in the field found
the unique aspects of the book most appealing. One of those people was Lee J. Cronbach,
who shared with me, when we met at an APA meeting, how very much he enjoyed the
book. I was so grateful to Lee for his encouragement, and felt so uplifted by our meeting, that I subsequently requested a photo from him for use in the second edition. The
photo he sent me was indeed published in the second edition of this book—in spite of
the fact that Lee had out at the time a measurement book that could be viewed as a direct competitor in the textbook marketplace. Regardless, I wanted Lee’s place in history
acknowledged, and I wanted to thank him in my own way for his kind words and “seal
of approval.”
Beyond content and style, the first edition of this book was unique in terms of its organization. Here, there really was no magic involved, only logic. We started with a few
chapters to overview the field, gave some historical perspective, and provided important background related to legal, ethical, and cultural issues. After the statistics refresher,
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we proceeded with several chapters designed to impart the essential basics of measurement. Logic dictated that prior to any discussion of the assessment of intelligence, personality, or whatever, some preliminary information regarding definitional and related
issues must precede it. What followed next were several chapters designed to illustrate
sundry aspects of measurement in various applied contexts. Having served as a consultant to many businesses and organizations, and being the founder and editor-in-chief of
a scholarly journal (Psychology & Marketing) that regularly features articles detailing
business applications of assessment, I felt I had unique and valuable information to offer students taking a course in measurement.
As it turns out, the organization of our book has been so appealing that almost every
major textbook on the subject published since we first submitted our proposal follows
the same or a similar formula. In fact, reviewers have sometimes referred to these similar books as “Cohen clones” or “Cohen wannabes.” My own characterization would
lean more toward “wannabes” than “clones,” as a clone is an exact replica; all of the
“wannabe” measurement textbooks are but pale copies.
Imitation is the sincerest form of flattery, and we look on with some sense of gratification as others try to capitalize on our success. But while the wannabes may copy our
organization, and even some of the illustrations and features, there is so much that they
cannot copy. They do not (and seem unable to) copy our style. They do not humanize
the material in the way that we do. They cannot copy our leading-edge content because
they are, by their self-evident nature, followers. It will take them an edition or two, for
example, to incorporate some of the new material in this edition. For some topics, such
as culture-related issues in assessment, the wannabes have a particularly long way to go
to catch up. Some of the wannabes depart from our chapter organization by covering
legal/ethical issues near the end of the book rather than at the beginning. Personally, I
view such placement as ill-advised. Legal and ethical issues set a context for the assessment enterprise. Discussion of legal and ethical issues helps place the discussion of measurement, assessment, and testing in perspective. Also, unless chapters are assigned from
the rear of such books early on, the possibility exists that some students will receive no
exposure at all to this most important information.
Another key way in which this book parts company with comparable books is in the
way that issues of testing and assessment are distinguished. In a bygone era, we believe
every reason existed to entitle a book such as this Psychological Testing and then proceed
to clump issues of testing with issues of assessment in all discussion. Today, in an era
when it is important to distinguish between testing and assessment, we believe a title such
as Psychological Testing can be anachronistic, if not misleading, in terms of the material
that is actually being covered. We believe that it is incumbent upon contemporary textbook authors to make a clear distinction between testing and assessment. We do that
in the first few pages in an effort to orient the student to all that follows. We also believe that it is a sound teaching practice to maintain the definitional distinction between
testing and assessment throughout the book. We heartily encourage instructors to exercise some critical thinking with regard to how well many of the competing measurement textbooks make a distinction between testing and assessment—beginning with
the book’s title—and then maintain that distinction in their writing. And speaking of
critical thinking . . .
Critical thinking may be defined as “the active employment of judgment capabilities
and evaluative skills in the thought process” (Cohen, 1994, p. 12). Generative thinking may
be defined as “the goal-oriented intellectual production of new or creative ideas” (Cohen, 1994, p. 13). The exercise of both of these processes, I believe, helps optimize one’s
chances for success in the academic world as well as in more applied pursuits. In previous editions, questions to stimulate critical and generative thinking were raised “the
old-fashioned way.” That is, they were right in the text, and usually part of a paragraph.
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Acting on the advice of reviewers, we have made this special feature of our writing even
more special by writing more questions and setting them in the margins. Now it is up to
motivated students to do their part and actually think about the Just Think questions. In
this context, instructors, too, may consider thinking about one question related to student motivation: Will awarding extra credit for writing responses to selected Just Think
exercises further motivate students?
In addition to critical thinking and generative thinking questions called out in the
text, other pedagogical aids in this book include original cartoons created by the authors,
original illustrations created by the authors (including the model of memory in the neuropsychological assessment chapter), and original acronyms created by the authors.
We have offered a student workbook, an instructor’s manual, and a test item bank as
part of the teaching package with every edition of this book since the very first. Recent
editions have further supplemented this excellent teaching package with Internet-based
study aids for students, as well as teaching tips and a discussion forum for instructors.
The authors have been very focused and very diligent in their efforts to bring you a
leading-edge measurement textbook that involves students in the subject matter and imparts a wealth of academic and applied information essential to understanding psychological testing and assessment. Mark Swerdlik persevered in these objectives under very
challenging conditions since the last edition. During that time period, Mark lost his
mother, Edna (1912 –2003); his father, Al (1910 –2002); and his uncle, Aaron Swerdlik
(1917–2002), who holds the distinction of being a layperson with no background in psychology who actually read our book cover to cover. Mark dedicates his contributions to
this edition to the memory of these cherished family members.
As we were completing work on this edition, I received the most unexpected news
that my mother had suffered a massive stroke. She did not survive. It is impossible to express the sense of sadness and loss experienced by myself, my brother, and my sister, as
well as the countless other people who knew this gentle, loving, and much loved person.
We will miss her counsel, her sense of humor, and just knowing that she’s there for us.
We will miss her genuine exhilaration, which in turn exhilarated us, and the image of
her welcoming, outstretched arms whenever we came to visit. Her children were her life,
and the memory of her smiling face, making each of us feel so special, survives as a private source of peace and comfort for us all. She kept a copy of this book proudly displayed on her coffee table; one need not be an expert in evaluation to understand the
significance of that. My dedication of this book is only one small way I can acknowledge
how very special she was to me. In looking through family albums for a photo to include,
it was perhaps not surprising that few photos existed of Mom by herself. For this reason,
I decided to use my parents’ wedding photo in the dedication. They were so good together. And so there she is, reunited with Dad. Now, that is something that would make
her very happy.
Our thanks go out to the wonderfully professional editorial, production, and marketing staff at McGraw-Hill, including John Wannemacher, Jane Acheson, Jen Mills,
Melissa Caughlin, Courtney Cooney, and the always-great-to-work-with freelancer
April Wells-Hayes. Thanks to graduate assistant Adam Godfrey for careful library research that exceeded expectations. Thanks to Rajan Nataraajan for impromptu quantitative consultations whenever there was a plethora of Greek letters in reference sources.
Finally, the authors thank their family members—I thank my wife, Susan, and son, Harrison; Mark thanks his wife, Peggy, his son, Danny, and his daughter, Jenny, along with
her husband, John—for their support during the many hours, days, months, and years
we devoted to this labor of love.
Ronald Jay Cohen, Ph.D., ABAP
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