http://proceedings.lumenpublishing.com/ojs/index.php/lumenproceedings
10th LUMEN International Scientific Conference Rethinking Social Action.
Core Values in Practice | RSACVP 2018 |
20-21 April 2018 | Suceava, Romania
Rethinking Social Action.
Core Values in Practice
Human Resources Management in Education
Ioana Raluca GOLDBACH, Izabela Florina BARBU,
Alina BIDIREANU
https://doi.org/10.18662/lumproc.44
How to cite: Goldbach, I.R., Barbu, I.F., & Bidireanu, A. (2018). Human
Resources Management in Education. In A. Sandu, T. Ciulei, (eds.), Rethinking
Social Action. Core Values in Practice (pp. 162-173). Iasi, Romania: LUMEN
Proceedings. https://doi.org/10.18662/lumproc.44
© The Authors, LUMEN Conference Center & LUMEN Proceedings.
Selection and peer-review under responsibility of the Organizing Committee of the conference
10th LUMEN International Scientific Conference
Rethinking Social Action. Core Values in Practice |
RSACVP 2018 | 20-21 April 2018 | Suceava – Romania
Human Resources Management in Education
Ioana Raluca GOLDBACH1, Izabela Florina BARBU2,
Alina BIDIREANU3
Abstract
Education and public service that involves direct contact between the one who offers the end
user service are provided by people to people, they can not be separated in time and space.
Services quality evaluation is made more difficult that evaluating the quality. Performers
indicators used are those that express customer satisfaction measures, “intangible or mild”
are often as important for succes as heavy and objective indicators. Among the indicators
that remain lighter appearing in the customers mind: care, courtesy, tact, concern, respect
and human quality in general. Training and further training of human resources in
education are necessary and important to provide services to established standards,
education services are services provided to people by people.
Keywords:
Quality; education, public services; human resources; success;
Introduction
The preparation and improvement of the human resources in
education are strictly necessary and of crucial importance to provide services
Ioana Raluca Goldbach Ph.D. Management, Land Forces Academy “Nicolae Balcescu”,
Sibiu, Romania, E-mail ioanagoldbach@yahoo.com, Phone +40722887838.
2 Izabela Florina BARBU, Ph.DS. Management, Valahia University of Targoviste, Romania,
E-mail florinaizabelabarbu@yahoo.com, Phone+40751013903
3 Alina BIDIREANU, Ph.DS. Management, Valahia University of Targoviste, Romania, Email alina_bidireanu@yahoo.com, Phone +40769485277
1
https://doi.org/10.18662/lumproc.44
Corresponding Author: Ioana Raluca GOLDBACH
Selection and peer-review under responsibility of the Organizing Committee of the conference
Ioana Raluca GOLDBACH, et. al. | Lumen Proceedings 5 | RSACVP 2018
to the established standards, the educational services being provided by
people through people and for people.
The institutions are organized according to the principles of Total
Quality Management, thus having the quality integrated into their structure,
so here is the contribution of all employees at any level [6].
Quality is the key to the future of the institution, and people are the
key to quality. That's why investing in people is never too great, nor are
efforts to have quality people in the organization unjustified.
Structure
Strategic management of human resources using the social
scoreboard
Social Dashboard - Tool of Strategic Leadership
Const on the social dashboard
Research tool and application conditions
Proposal for the social scoreboard
Conclusions
Strategic management of human resources using the social
scoreboard
When a school aspires to quality, it must deliver this message to the
entire staff and to ensure that all employees are partners along the processes
that will take place.
The force that drives this process must come from the top, this
theme corresponds to the notion of leadership that can be summed up as
follows: how managerial team manages to inspire, support and ensure – by
attitudes and actions – the culture of management through total quality. The
organization will have to demonstrate how its leaders succeed:
a) to be visibly involved in Total Quality Management
b) to support the improvement and the involvement by providing
resources and support tailored to the needs of educators
c) to involve all actors of the learning act: students, parents,
teachers, local community, etc.
d) to recognize and to appreciate the efforts and achievements of
the teachers and the pupils.
It should be noted that leadership is not achieved only by a
charismatic providential character, whose character traits bring adhesion.
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Leadership is the voluntary behavior of a team that aims to associate human
resources with a vision. To do this, leadership has to get involved without
reservations and support teachers and students. This type of leadership can
be qualified as transactional, resulting from a sort of bargaining (extracted
from the EFQM model)
Through the Total Quality Management, the traditional control of
the structures is replaced by the autonomous structures based on
commitment, involvement and responsibility. The commitment requires to
acquire the power to act through oneself and this is learned [6].
We will show that the practice proves that in the conditions to
ensure quality school, managers should build a social dashboard, based on a
set of indicators included in it. It has a substantial impact on the increase in
the functionality and performance of the organization, both directly and
through the human resources management [5].
Social Dashboard - Tool of Strategic Leadership
The Scoreboard is a set of indicators that provide a readable and
interpretable presentation with a regular frequency adapted to flight needs. It
is intended to follow the evolution of the values of a wide range of
indicators, the number of measurable elements in an organization being
impressive [7].
There are literally hundreds of measurements that can be grouped some useful, others not, and others even counterproductive in terms of
effectiveness of strategy implementation. There are also organizations where
the absence of global strategy - associated with the need to measure
"something" – can lead to the application of different, often contradictory
measures, they are rarely aligned in a significant way. In these organizations,
the management team has an important opportunity to communicate
strategic goals to employees by developing a series of measures to show how
the strategy should be implemented.
Among the factors of performance on which managers may have a
direct influence, the success of employees (by understanding the extent to
which the teachers of an educational institution have mastered the culture,
mood, skills, and behaviors needed to implement the strategy) is, for the
most part or the most important and least exploited resource. That is why
drawing up a social scoreboard is necessary.
The Social Dashboard is used similarly to the Balanced Scorecard,
developed by Kaplan and Norton, and focuses on a specific type of
organization performance: strategy implementation. The distinction refers to
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the fact that the scoreboard focuses mainly on the operational aspect and the
social scoreboard applies both to the management of the employee's
success and to its measurement [1].
The organizations need a global strategy, a relative employee
strategy, and a strategy for the HR human resource function. These
strategies are applied to the Prospective Scoreboard, Social Dashboard, and
HR Scoreboard, respectively. The figure below shows where you have a
social dashboard in the Strategy and performance measurement [4].
The
Social
The
dashboard of
the RH
function
Dashboard
prospective
dashboard
RH systems
Alignment
Integration
Differentiation
Customer
satisfaction
What the
customer
desires and
which
expectations
must be met?
The behavior of Employee
managers and
satisfaction
employees
Have the
Is the managerial employees met
staff and the
their key goals
employees
for the
consistently
organization?
committed to
achieving our
strategic goals?
Mood and
Employee
Employee
competencies
Culture
The employees,
Employees
in particular,
understand and
those who
adhere to our
occupy key
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Financial
Success
Which
financial
commitments
should be
respected?
Successful
operation
What are the
internal
operational
processes that
need to be
improved?
Ioana Raluca GOLDBACH, et. al. | Lumen Proceedings 5 | RSACVP 2018
strategy, do we
have the culture
required to
enable strategy?
RH skills
Strategic
partnership
Exchange agent
Employee
champion
Administrative
Expert
positions or A
they have the
skills needed to
accomplish the
strategy?
Practice RH
Conception of
work
The affective
state of the
employees
Development
Performance
management
rewards
Communication
Figure 1. Human Resources Management for Strategy Implementation
The main dimensions of the process of implementing the
organizational strategy are: operational success (internal perspective),
customer satisfaction (customer perspective), customer satisfaction
(customer perspective), they contribute to the financial success (financial
outlook), employee success is often the key determinant of performance,
influencing – directly or indirectly – the other elements of strategic success.
Many organizations have detailed information about the material basis, the
material resources, but very little about their employees. The Social
Dashboard was designed to address this issue. [4].
Const on the social dashboard
To build a social dashboard, you first have to set the indicators to be
included in it. To be effective, the reference frame must be:
- practically
- easy to understand (all employees understand the concepts used)
- influential (to influence measures to improve key processes)
The first goal of a quality school should be to maximize the benefit
and value for its customers. It is important to note that the benefits are
generated by the teachers' educational behaviors in line with the stratagem
and the operational objectives of the school. Employee success is the result
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of specific man-made behaviors, but behaviors and results also depend on
the organizational culture that you promote in the school [3].
In other words, culture determines competencies, which determine
the right behaviors, which – in turn – condition the success of the
employees. These elements is leading to the formulation of questions,
presented in Figure 2, which proposes a graphical representation of these
relationships and in Annex 1 are tables with examples of measurable
indicators for each of them.
Successful employees
Employees contributed to the achievement
strategic objectives of the organization?
The behavior of the leaders
and of the employees
Managerial team and employees
behaves permanently
in a manner that will lead
to achieve the objectives
strategic organization?
Employee competencies
Employees have the skills
necessary for implementation
of strategy?
Mood and Employee Culture
Employees understand and adhere to strategy,
possess the culture necessary to ensure
support the implementation of the strategy?
Figure 2 Conditioning of employees' success
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Research tool and application conditions
The methods of data collection were: sociological survey and
observation. We have recourse to these methods and techniques in order to
get information as clear and complex as possible. The Sociological Survey
(Annex 2) assumes that the technique used the interview. The interview was
based on questions grouped in the following categories; Motivational and
hygiene factors (work itself, remuneration, personal development,
relationships with colleagues, perceived status, working environment, general
satisfaction) and statistical identity data (gender, age, studies, income, marital
status, maintenance). The observation, even if it was unstructured, focused
mainly on the working environment: building, working space,
communication between the members of the school organization [5].
Proposal for the social scoreboard
Knowing the key elements of a social dashboard, we will show how
they articulate these, describing the case of "School in Bond", a project
launched by Marian Staş, Chairman of the Codecs Foundation for
Leadership and tailored to the needs of the topic.
The School's Vision in Bondage: School for good is an authentic
school, that is, a school that cultivates values, uses and likes. The most
important consequence of this vision is that we change very quickly
(students and teachers) the behaviors for the better, only the kneeling (if we
do), we no longer copy/cheat (if we do) and stop selling/buying the notes if
we do). Why do I have the choir, the copy, the trick, sell/buy notes when we
feel that the school we are doing uses and likes us? It just does not need it.
The values of the school are good: trust, honesty, competence,
performance, the courage of civic action.
The mission of the school is: Through education, we change the
mental infrastructure of Romanian society in line with the changes brought
about by Romania's accession to the EU.
The main projects of the School in Good:
- Training: Universities offer initial training on teaching pathway
respects proportion between the specialized teacher training and 60% -40%
- Teaching career: implementation of a modern strategy for the
development of human resources in education, aiming to achieve the highest
social status and the dignity of the teaching profession. The development of
teachers' attitudes and attitudes, motivational incentive package, lifelong
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learning, career transition with entry-exit points and professional
reconversion are the key themes of the new teaching career model.
- School otherwise: Design and implement an educational model
appropriate to the realities of contemporary society centered on the
development of self-esteem, assertiveness, and proactive behavior.
The school has good competition in the other schools in the system.
Customers are better informed than ever, government bodies and potential
partners are closely interested in the education sector.
The challenge of the School is to have a strategy focused on
considerable success, a social strategy that aims at the careful selection and
efficient employee training [2].
As shown above, there is an almost unlimited number of employees
in an organization that can be measured. At school, the stake was focused on
a number of critical measures, which really triggered the implementation of
the strategy, indicating to the management team the progress made in
implementing the strategy.
The strategic approach to human resources is seen as an important
factor in the development of the organization. Therefore, considering the
two basic dimensions (knowledge and practical experience), we can outline a
4-level grid (Figure 3):
Level I: Persons with thorough theoretical knowledge and with a
long, effective practice
Level II: Persons with well-informed theoretical knowledge, but with
practical experience acquired occasionally (or not at all)
Level III: People with effective practical experience, but not
supported by theoretical knowledge and principles
Level IV: Persons who have no theoretical knowledge or practical
skills
Knowledge
II
I
IV
III
Hands-on experience
Figure 3. Human resources grid
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Conclusions
This article aims to analyze problems concerning the social
dashboard as a key phenomenon in the understanding of the strategy
implementation as a success regarding human resources performance in a
school organization.
A dashboard should describe the processes through which the
strategy is put into practice.
A social scoreboard should help managers implement the strategy as
quickly as possible, improving the quality of employee decisions, the primary
objective must be to provide data and solutions to improve staff
management.
The social scoreboard should be based on empirical research.
Managers need to know that there is a negative relationship between the
degree of accessibility of an indicator and its usefulness. In order to select
the key indicators, it is necessary to make empirical research on the
determinants of organizational success.
A social dashboard must focus on a few critical elements that really
contribute to success. A social scoreboard should be used as a learning tool:
managers should not expect employees to understand their role in the
success of the organization, its vision or its mission. That is why the
dashboard must be a tool to mobilize employees and determine the
alignment between strategy and behaviors.
From a social dashboard, it is clear that objectives that are
susceptible of improvement can be made.
A striking conclusion in the social science literature is that setting
specific objectives with staff participation is a challenge for them,
overcoming those who do not participate or set unrealistic goals.
A social dashboard must encourage lifelong learning and
experimentation.
Table no. 1: Social Dashboard (proposal-model)
dimensions
Successful
employees
indicators
Teaching staff
A number of pupils
enrolling at the
beginning of each
cycle.
Auxiliary teaching Non-teaching staff
staff
A number of
Knowledge in the
students enrolled.
field concerned
Introduction of
modern methods,
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Employee
behavior
Employee
competencies
Employee
mood/culture
Financial
Aspects of
Employees
Introducing methods
and means
Performance of
commissions.
The knowledge
transfer index
Fidelisation of
performing
employees
Evictions of poor
employees
% of the total are
level I people FIG. 3
% of the total are
Level II and Level III
individuals with Level
I potential
% of the wage fund
goes to Level I
employees
% of Level I
employees receive
bonuses and other
rewards
% of resources for
training and
retraining
% understand the
strategy
% adheres to the
strategy
% have the skills
needed to implement
the strategy
% believe in the
importance of culture
to implement the
strategy
Total number of
employees
Remuneration /
Total
means, and
technologies
The knowledge
transfer index
Fidelisation of
performing
employees
Evictions of poor
employees
The knowledge
transfer index
% of the total are
level I people FIG.
3
% of the total are
Level II and
Level III
individuals with a
Level I potential
% of the wage
fund goes to Level
I employees
% of Level I
employees receive
bonuses and other
rewards
% of the total are
level I people FIG.
3
% of the total are
level II and III,
with potential level
I
% of the wage
fund goes to Level
I employees
% of Level I
employees receive
bonuses and other
rewards
% understand the
strategy
% adheres to the
strategy
% have the skills
needed to
implement the
strategy
% believe in the
importance of
culture to
implement the
strategy
Total number of
employees
Remuneration /
Total
% understand the
strategy
% adheres to the
strategy
% have the skills
needed to
implement the
strategy
% believe in the
importance of
culture to
implement the
strategy
Total number of
employees
Remuneration /
Total
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Total budget
allocated to training
and improvement
Total expenses in the
form of premiums
Total budget
allocated to
training and
improvement
Total expenses in
the form of
premiums
Total budget
allocated to
training and
improvement
Total expenses in
the form of
premiums
References
[1]. Atamer T, Calori R. Diagnostic et decisions strategiques, Dunod, Paris; 2003.
[2]. Bernard CY. Le management par la qualité totale: l'excellence en efficacité et en
efficience, Afnor, Paris; 1999
[3]. Croitoru G, Vagu P, Stegaroiu I, Duica A. Management Treatise - Volume I
Management Schools, Bibliotheca, Bucharest, 2014.
[4]. Huselid MA, Becker BE, Beatty RW, Tableaux de bord sociaux, Pearson, Paris;
2005.
[5]. Lefter V at all, Human Resource Management, Economica Publishing House,
Bucharest, 1999.
[6]. Popa V. Management and Performance Measurement of the Organization,
Targoviste: Valahia University Press; 2005.
[7]. Vagu P, Stegaroiu I. Leadership - from theory to practice, Targoviste:
Bibliotheca Publishing House; 2006.
Appendix 1
Successful employees
The key question
Did the employees contribute to the strategic objectives of the organization?
Number and quality of complaints from clients
Number and quality of customer praise
The number of complaints resolved in a satisfactory manner
Number of customer suggestions received and/or resolved
The number of newly enrolled pupils, other than those in the
respective school constituency
Percentage of customer loyalty
Customer satisfaction percentage
Percentage of customers who think that employees can meet their
investment/ education/counseling needs
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Percentage of clients who believe that their expectations in terms of
training/ education/counseling have been met
The perception of the community as the leader of the domain
Brand quality and notoriety
Time to respond to the customer request
External evaluation of the management of the organization
Annex 2
Interview inquiry
What are your expectations regarding the leadership and the development of
the human potential in the company? (Order these expectations in order of
importance for you)
a) ............................
b) .............................
c) .............................
2. Name three positive aspects by which the organization responds to your
expectations and needs.
a) ............................
b) ...............................
c) ...............................
3. Name three negative aspects that target this dimension.
a) ..................
b) ..................
c) .................
4. Make three proposals to improve staff management at the company level.
a) ........................
b) .........................
c) ..........................
The post.....................
Professional training..............................
The level in the company`s hierarchy ............................
Old .....................................
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