Design Driven Innovation

Theme: Curriculum Keywords: architectural education, design education; new method: sodap, learning by praxis, "Architectural education has always been in tension with architectural practice. That is how it should be; practice sometimes gets complacent and education is there as a kind of conscience, trying to correct what seems to be going wrong, So from time immemorial the architect has been subject to learning in two quite different ways, theory in classroom of some kind and practice, on the job or in the office." G. BROADBENT The subject of this paper "SODAP" based mainly on the opinions briefly outlined in the course of this paper, which are the current problems and quest for solving the existing problems. Therefore, if the problem setting were not correct the result of that scientific study would not be correct either. Discussion of the problem may not be comprehensive within the scope of any conference paper, but in this part of the paper; the understanding of 'Existing Situation' will be summarized, the observations and understanding is focused on the situation of Turkey. Then, a new proposal "SODAP" will be discussed briefly. A. EXISTING SITUATION Problems Of Design Profession In General While preparing curricula, we attempt to cover as much subjects as the students should handle in their future professional life, however, the graduates usually are not fully equipped with the essence of these subjects that we forethought. Most of the time architectural graduates, or any design professional find themselves in a totally new environment completely different than academic environment. Clients have vague concepts on architecture; builders/workers have no idea on design, aesthetics, and philosophy of architecture. Meantime they find themselves to cope with the cost, materials availability; new techniques; a variety of professionals and technicians and even unprofessional people to work with, in addition complicated legal procedures and bureaucracy. In time, with practice, professional maturity obtained through culture and experience and concrete concepts will flourish, but how fast can this procedure be shortened? On the other hand students find themselves in a confusing situation, various job opportunities in branch fields in the profession without knowing which one to choose. Design as an optimization process of the various conceptual and technological elements such as; user needs, social, psychological and personal needs; aesthetics; environmental factors, structural factors; building physics, scientific laws, legislative rules and regulations; additionally, newly graduates have to deal with presentation techniques and communication skills to envelope this totally novice product. The elements of optimization can be categorized also in two complementary groups, as the tangible/ fact and figures (recognizable /measurable) and the intangible (vague or conceptual). Because of the unpredictable character of the intangible or conceptual side of design, such as: variation of needs from user to user and changing of needs or situations from one date to the other, with the impact of economy, design and teach how to design a real difficult task. From architects point of view, any design product or architecture is a final manifestation of the total design process. So how can education or training of architecture handle this difficult task? By teaching the

In recent years, the way corporates innovate has changed significantly. Going from 'behind closed doors' innovation to open innovation where collaboration with outsiders is encouraged, companies are in the pursuit of more effective ways to accelerate their innovation outcomes. As a result, many companies are investing to create more entrepreneurial environments, which not only empower employees to proactively propose and test new ideas, but also reach beyond company walls to involve many others in the co-creation of new solutions. In this paper, we outline the most notable benefits of hackathons from the perspective of large organizations, and present the benefits and a methodology for organizing hackathons, ie. competition-based events where participants work in small teams over a short period of time to ideate, design, rapidly prototype and test their ideas with a user-centric approach to solve a determined challenge. This paper also provides a brief insight into the CEMEX Hackathon, which was organized following the aforementioned methodology.

Purpose: The purpose of this paper is to present the undertaken literature review regarding the extent to which analysis and research on design management and design managerial skills have been carried out so far. Methodology/approach: A literature review is presented along with several types of management as possible solutions to restraining the problem of introducing design to the organization as a way to develop the organization's innovative activities. Findings: The paper presents design as a type of organization activity important from the point of view of innovation and competitiveness of enterprises. The essence of design and its role in innovative processes are described. Design management and the role of design managers were characterized. Managerial skills necessary for the adequate implementation of design activities in the organization were also shown. The above considerations were based on the literature review. Implications/limitations either for future research, for practice, or for society: Most of the studies are based on research conducted years ago. The topic of design management returns in business practice, but there is little research on this topic in modern enterprises. Especially rarely, these topics apply to small and medium-sized enterprises that could benefit a lot from the implementation of design management. Originality/value of the paper: The paper begins with an overview of the role of the design in the innovation processes and then moves on to the implementation of design management. The author then proposes several categories of the managerial skills required for design activities in the organizations and presents their importance for the innovation activities in the organization.

“The New Nature of Innovation provides helpful insights in how innovation has changed in recent years. It also provides helpful thinking on how governments should respond to these changes and strengthen innovation. The study provides useful input for OECD’s work on innovation, including the OECD Innovation Strategy that will be delivered in 2010.”
Dirk Pilat, Head, Structural Policy Division, Directorate for Science, Technology and Industry, OECD.

Jørgen Rosted, Director of FORA
Charlotte Kjeldsen, Creative Director
Tanja Bisgaard, Manager of Policy Analysis
Glenda Napier, Manager of Policy Analysis
In addition, a number of FORA colleagues have provided valuable contributions throughout the process. These colleagues include:
Lise Andersen, Analyst
Josefine Campbell, Analyst
Thomas Ebdrup, Analyst
Henrik Lynge Hansen, Analyst
Casper Høgenhaven, External Consultant
Rikke Blæsbjerg Nielsen, Research Assistant
Copenhagen, September 2009

Este trabajo es el volcado de una primera investigación sobre IDEO que realicé con motivo de la Tesis de Maestría en Dirección de Empresas de la Universidad Católica del Uruguay, y fue utilizado como trabajo final para la materia Estrategia, dictado por el Prof. Horacio Meléndez, Director del Doctorado en Administración de Empresas en la Pontífica Universidad Católica Argentina.

This chapter proposes a normative sustainable business model composed of the elements in which a fashion brand would engage. These elements include product sustainability, sustainable supply-chain management, design practice, business innovation, and consumer engagement. The model adopts a systems thinking approach in identifying elements within the fashion system and their organization. Typically within the field of sustainable fashion, the effort has been on technological modifications within the supply chain. Although these efforts can significantly reduce environmental impacts, the outsourced manufacturers are in control, thus limiting the influence of a fashion brand. The emphasis in the model is on those elements within the direct control of the business, particularly design practice. The holistic approach looks at how the design practice can evolve to increase sustainability within the supply chain, the product, innovative business models, and consumer consumption. By shiftin...

Tüm yaşamımız duygu ve düşüncelerimiz tarafından yönetilmektedir. Çoğumuz ağırlıkla gerçeğin farkına varmadan yaşadığımızdan düşünce becerilerimizi geliştirmeyi önemsemeyiz. Ancak düşünme, eğitim, psikoloji ve daha birçok alandaki bilim insanının üzerinde çalıştığı ve geliştirmeyi hedefledikleri beceriler arasındandır. Düşünme türleri içinde eleştirel düşünme en temel ve önemlileri arasındadır. Pek çok kişi için düşünme bilinç dışı bir eylem iken bilinç alanına çekip özel eğitim teknikleri ile geliştirmek mümkündür. Bu kitap sayesinde eleştirel düşünme becerilerinin kapsamında kişinin tarafsız düşünür hâline gelme, düşünme seviyesinden haberdar olma, temel akıl becerileri, yetenekleri, içgörülerinin gelişmesine destek olma, sunulan düşüncenin zayıf ve güçlü manasını keşfetme vb. gibi becerilerini geliştirme, kendi düşünme standartlarını bilme, soru sorma ve düşünmedeki yerini anlama, düşünme içeriğini öğrenme, iyi düşünme becerilerini edinme, karar alma, problem çözme, mantık dışı düşünce ile başa çıkma, ulusal ve uluslararası propaganda yolları zihinsel kandırmaca ve manipülasyonun farkına varma, etik akıl yürütme, stratejik düşünme becerileri ve ileri düşünür olma başlıklarında bilgi ve beceri kazandırmayı amaçlamaktadır. Buraya kadar sözü edilen bu becerileri kapsayan kitabın hem bilgi vermesi hem de Türk akademisyen ve düşünürleri tarafından bu konuda yeni eserlerin kaleme alınmasını, araştırma yapılmasını teşvik etmesi hedeflenmektedir. Kitabın hedef kitlesi, matematik bilimlerinde ve sosyal bilimlerde eğitim gören öğrenciler ve akademisyenler, politikacılar, medya mensupları ilk akla gelenler arasındadır. Kitabın, kişisel gelişimi bir yaşam biçimini hâline getirenlere geliştirici bir okuma serüveni olacağına inanılmaktadır. (kim ile, kimin için…)
21. yüzyıl becerileri arasında ilk sıralarda yer alan eleştirel düşünme becerisini stratejik ve sistematik olarak nasıl geliştirilebileceğini anlatan bu kitap, okuyucular için hem günlük yaşamda hem de profesyonel hayatta kullanabilecekleri önemli reçeteler vermektedir. Bilgi çağının getirdiği bilgi bombardımanı içinde hangi bilgiye nerede, nasıl, niye, ne zaman ve kim ile kimin için sorularının cevaplarını çok gelişmiş tablolar ve şekiller ile anlatarak görsel anlamda hatırlanır ve uygulanabilir kılmaktadır. Sol beynin işlevi olan eleştirel düşünceyi çok daha ileriye götürerek bilginin yaratıcılığa dönüştürülmesinde önemli rol oynamaktadır. Basitliğin getirdiği mükemmellik ile değişen ve devrim niteliğinde yaşanan teknolojik gelişimlerde okuyuculara uygulamalı olarak karar verme becerilerini geliştirmekte ve bulundukları ortamda farkındalık oluşturarak fark yaratmalarını sağlayacak donanım vermektedir. Bu kitabın okuyucuları sadece eğitim dünyasındaki değişimi sağlamak isteyen kişiler değil profesyonel dünyada da dönüşümü sağlamak isteyen oyuncular ve liderler olmalıdır.

Creativity and innovation are subjects of urgent concern at the highest level for any developing countries.So individuals and companies should be constantly reminded to adopt more creative and more innovative ways to compete successfully in a globalizing world.
A design innovation centre can be an answer for our country’s crisis in this sector. It can act as an essential integrating platform to develop creativity capability and enhance industry standards; create branding for products and build content in the fields of entertainment, education, performing arts and media arts; and increase public demand for good design.
This centre will have functional spaces under wide range of scenarios which can be categorized as learning and graduation, discussion spaces ,lectures and films, libraries, archives, flexible partitioning as workspace ,static exhibitions , digital displays, multifunctional spaces, concert events, prototyping laboratories, other R&D facilities as well as all amenities required for a residential campus.
As a part of progressive concept of bringing industry into the classroom, the students and faculty will have access to industry thinking and are exposed to a competitive environment and can work with some of the leading brands to acquire business knowledge hands-on.these companies ‘ll be allotted to open their studio’s and Research & development incubators on campus.
Bangalore the silicon valley of India will be the apt site for D.I.C so that it can work in hands with country’s top rated research institutes and creative schools such as IISc , NID R&D campus etc as well as multi national companies operating in the city.
Designed space for designers which enhances their thoughts , skills, and creativity to fulfil the dreams of a developing nation.

What are the differences and similarities between Design-Driven Innovation and User-Centred design? In this article I first give an overview of these two design approaches, identifying the main differences. One of the most defining characteristics of Design-Driven Innovation is that this approach aims ad designing for meanings. Employing this approach means being interested in understanding sociocultural contexts in order to define new languages. User-centred design on the other hand does not share this particular goal. Even if both approaches have a participatory approach, a major difference is identified in the type of people involved in the design collaboration. User-centred design is of course centred on users, whereas Design-Driven Innovation is centred on interpreters, a figure whose relevance in the design process is explored and explained. After presenting the debate between these two approaches, this article emphasises that they are not on the same level, as Design-Driven Innovation is proposed as an additional phase of the design process, the very first research phase adopted before including users. Finally the article highlights these approaches’ similarity in the type of design methods employed.

This thesis examines the adoption of design thinking methods by non-design communities of practice. As design management focuses on the coordination of design activities across fields and disciplines, the design manager conducting the research sought to discover methods and practices that could be used to assist with adoption and application of design thinking methods with a group of non-designers. The design manager provides several solutions for the non-design community of practice, which may potentially assist other designers when introducing and implementing design thinking methods across diverse groups.

The innovation has become increasingly relevant to the competitiveness of contemporary businesses. However, the contexts to innovate are increasingly dynamic, uncertain and complex and demanding new models, management and innovation methods. The main challenge of the researched company is changing its own view of innovation embedded in product development for an innovative organizational environment that incorporates a systemic view that strengthens the real innovation generating value and meaning for customers and other stakeholders. This action research was divided into two stages, the first consisting of the current diagnosis of the innovation process of the company; the second stage was developed a practical experience with 12 (twelve) people, from a new perspective of design-driven innovation to evaluate its potential to innovate in a scenario of changing and uncertainty. Initially, it can be stated that the company is perceived in the market as an innovator, and, this research, after academic studies and compared with some archetypes and models of innovation concluded that the company needs different processes and capabilities from current ones in order to be considered an innovative company. The main inhibiting factors identified as structure, processes and people can be minimized with the determination of promoting changes, challenging the status quo and taking more risks because innovating is taking risks. The approximation of the design approach, which has collaborative and exploratory nature to traditional models, this way, provides for the company to change and develop innovation systems view in the future. And take the first steps of this change and include non-linear, interactive and experimentation models was suggested to start with a pilot project by Design-driven innovation, product model as proposed in this action research.
Keywords: Innovation. Design-Driven Innovation. Design Thinking.

Supply Chain Management (SCM) is a cohort of tools and techniques supporting effective management of operations (logistics and production activities) along the whole supply chain. Demand Management (DM) is now a multifaceted discipline with tools and techniques that are used to align design with corporate strategy, manage quality and consistency of design outcomes across businesses, create new user experiences and differentiate organizations products and services against competitors. In this scoping paper, we argue that the role of a design and supply chain manager are distinctive but interconnected within front-end product-focussed manufacturing activities. It is at this stage that we believe DM and SCM should be better aligned in order to help firms to be more successful in their efforts to identify new product opportunities. This paper discusses the research findings from the review of five companies to help better understand current practices, identify emerging problems associated with the misalignment of DM and SCM, and to gain insights on the tangible benefits of better integration of DM and SCM within front-end activities. The paper concludes by establishing a clear and focussed future research territory informed by the case study findings.

Historians occasionally use timelines, but many seem to regard such signs merely as ways of visually summarizing results that are presumably better expressed in prose. Challenging this language-centered view, I suggest that timelines might assist the generation of novel historical insights. To show this, I begin by looking at studies confirming the cognitive benefits of diagrams like timelines. I then try to survey the remarkable diversity of timelines by analyzing actual examples. Finally, having conveyed this (mostly untapped) potential, I argue that neglecting timelines might mean neglecting significant aspects of reality that are revealed only by those signs. My overall message is that, once we accept that relations are as important for the mind as what they relate, we have to pay closer attention to any semiotic device that enables or facilitates the discernment of new relations.

Radical product and/or service innovation can ideally benefit all people and firms, and society as a whole, but pose risks in regards to technology-, industry chain-, market-, and project- uncertainty. In this paper we focus on addressing market uncertainty and argue that this uncertainty is affected by the meaningfulness of radical product and/or service innovations due to meaning gaps created during the innovation process. We investigate and suggest ways to bridge such gaps through theory inspired research using a design case study. Results show that in addition to introducing new meanings next to existing meanings, one should also select what meanings to dispose and which (lost) meanings to potentially re-introduce. With this work we hope to inspire design and innovation thinking on how to improve radical innovation adoption by addressing meaning gaps caused during the radical innovation process.

Türkiye mücevher endüstrisi 2000’li yıllarla birlikte dünyada altın işleyip mücevher olarak satan ülkeler arasında birinci konumdaki İtalya’nın ardından gelerek önemli bir liderlik yakalamış, düşük işçilik, düşük fiyat avantajıyla rekabet eder konuma gelmiştir. Ancak, küresel pazarlarda tedarikçi olarak konum alabilmiştir. Lüks tüketim dinamiklerini karşılar nitelikli, farklılaşma avantajı sağlayabilen, rekabetçi bir tasarım kimliği ortaya koyamamıştır. Türkiye kuyumculuk sektörünün yakaladığı başarının sürekliliği için tasarıma dayalı inovasyon yapma becerisinin artırılması önemlidir. Zanaat kökenli bir endüstri örneği olan mücevher endüstrisi tasarımın zanaatle olan zor ilişkisini analiz etmek üzere önemli bir vaka olarak karşımıza çıkar. Türkiye’de mücevher üretiminin tamamına yakını İstanbul’da, Kapalıçarşı ve Nuruosmaniye çevresindeki iş hanlarında yapılmaktadır. Kapalıçarşı, imparatorluk döneminden bu yana saray dışındaki ustalığın, değişmeyen merkezi olmuştur. Tarihsel geçmişi en az Kapalıçarşı kadar eski olan kuyumculuk sektörü üretim organizasyonu ve üretim ilişkilerinde kökleri tarihe dayalı özgün bir organizasyon yapısı sunmaktadır. Endüstri ölçeğine erişen, sektörleşme sürecini tamamlamış, zanaat kökenli ama seri üretim yapabilen melez yapıdaki bu yaratıcı üretim ortamının ürün odaklı rekabet stratejilerini besleyebilmesi için geleneksel yöntemler kullanılarak el işçiliğiyle elde edilen katma değerin inovasyon yapabilme potansiyelinin ölçülmesi birinci derecede önem taşımaktadır. Bu çerçevede, zanaat kökenli kuyumculuk geleneğinin yenilik yapma becerisine ne oranda sahip olduğunun saptanması için kalitatif bir saha araştırması tasarlanmıştır . Endüstriyel tasarım ve kültürel miras ara kesitinde kurgulanan araştırma projesinin amacı; Kapalıçarşı’nın geleneksel yapısı içinde yer alan iş hanlarındaki üretim modellerinin, üretim tekniklerinin inovasyon potansiyelinin ortaya çıkartılmasıdır. Bildiri, bahsedilen araştırma projesinin kapsamını, sürecini ve ön bulgularını paylaşmayı hedeflemektedir.

Anahtar kelimeler: mücevher tasarımı, zanaat, inovasyon, Kapalıçarşı, lüks tüketimi

This paper explores the genre of flexible architecture - buildings that are intended to respond to changing situations in their use, operation, or location. This is architecture that adapts rather than stagnates; responds to change rather than rejects it; is motive rather than static. It is a design form that is by its essence cross-disciplinary and multi-functional and consequently, is frequently innovative and expressive of contemporary design issues. By revealing its basis and the factors that are determining its development, the value and relevancy of flexible architecture to contemporary problems associated with technological, social and economic change can be revealed. The characteristics of flexible architecture are explored by examining the design decisions that lead to culturally responsive buildings. It examines the underlying factors that generate a sense of place and why traditional and historic building patterns have been successful in creating genuinely adaptable archi...

ABSTRACT: Innovation enables companies to attain consistent organic growth that brings benefits to stakeholders. Design thinking approach in innovation has been emergent to be an alternative to technological development path in order to generate competitive and successful product or service in the market place. Design driven innovation combines functional and semantic dimensions of products or services in the marketplace. Previous research has recently revealed practices of design driven innovation in various industries. However, little is known to the extent that companies in Indonesia practicing design driven innovation. A theoretical framework with perspective from dynamic capability theoretical lens and guided by Dubin’s theory building methodology is proposed to explain the constructs and role of design in the process of innovation. The research is expected to contribute a new construct to the existing framework, namely construct that related to how we could assess the value of the design-driven innovation output, perceived by the costumers.

Keywords: design driven innovation, dynamic capabilities, theory building

Hiring decisions can be risky. How much can employers save by better understanding the motivations and objectives of each applicant?  How much time and expertise should be invested in getting to know each applicant? Will such efforts raise the return on investment?  What are the shortcomings and deficits of the criteria to evaluate, compare and rank applicants?  How do they need to get changed to reflect the shift in the relative order of job skills between employees when the composition of the team (total of all employees) changes by hiring, firing or replacing?  A job description combines tasks and steps to a random set of job responsibilities.  But could there be better ways to bundle tasks together and to look for the most qualified applicant for this particular arbitrarily defined task bundle?  Could the employer benefit from regrouping all small tasks, which a company must perform, by changing which and how many small job tasks will be bundled together in different job descriptions?  And if so, how can reassigning each little tasks from different jobs to the most suitable employee (task-centered approach) instead of looking for the most qualified applicant for a particular job (job-centered approach) help in improving productivity and profitability?  How and why will the new task-centered approach help to increase the workforce diversity more than the job-centered approach?  How can reassigning tasks help disabled and handicapped lacking essential job functions to get hired anyways?  How can employers benefit from not only looking for the most qualified applicant for any particular job (i.e. arbitrarily bundle of tasks and steps) Why does the task-centered based hiring decision benefit employees, employees, applicants and disabled job-seekers more than job-centered based hiring decisions?  What are the benefits to seek the best employee for each task (task-centered) instead of the most qualified applicant for a particular job?  How can employers benefit from a paradigm shift replacing the job-centered with the task-centered hiring perspective?  How can the multi-dimensional effects, which different combinations of employees (i.e. teams) on the overall productivity and profitability be measured?  How much welfare and unemployment benefits could be saved if employers were aware of the additional benefits when making task or employee based hiring decisions instead of exclusively looking for the most qualified applicant?  How can reassigning job-tasks to different employees help applicants to become the most qualified job-seeker despite lacking essential job functions?  How could employers be convinced that they'd benefit most from reassigning tasks from different jobs to the employee most qualified for a particular task instead of only looking for the best applicant for a particular job consisting of an arbitrary bundle of tasks?