Communication Workflow Process
Communication Workflow Process
Communication Workflow Process
Concept Return
Clarify Goal Files Addressing
Identify Message Fianl
Billing
Audience Need Check
Build Customer to Delivery
Communication Need Client/ Proof Approve
Refine Audience Proofs
Plan Product
Need T
STAR
Consultant Del Production
Lead
d s i ve Lead
ee r
Client FEED B ACK
Ins
N e in ment
u
Int re C Liaison
Pr
at lop er o
Consultant
Need ve
u n
m icati
es Supplier
y
t
y D ip
rp Met
od
Files/
teg tic
tif
or
s
m
Stra Par
Artwork
ate
Communication
I de n
u ct
on
Plan geme
an a Specs
Co
M nt
Audience to
leader
External
to record
process Reproduction
ud
al
rn
A
u ct
Proof
nti ild
Stra gy
Pla
Al ica
Budget?
mu
de Bu
Product
ty
Identify
ig t
te
w Quality
n
&
n
od
io ith ain I Approval Check
Resources? Scope n t
in d
n
Sta Ma ran
ro teg
Pr
y b
Second
P
jec gn Draft
Project
t esi Design
Lead
D Lead
Develop
to Design
Team
Inhouse?
Plan Product First
Outsource?
Assemble Assemble Draft
Team Content
Creative Content Creative
Concept People Process
Resources Approval
Concept
Quotes Approval