Scribd Logo
Upload

Welcome to Scribd!

  • 25 views

    Quest

    Uploaded by

    Arun Singh Sikarwar
    The document is a questionnaire for a marketing research project on consumers' decisions to purchase two-wheelers. It collects information on respondents' demographics, ownership of two-wheelers, brand awareness and influences from advertising, factors considered during purchase like price range and attributes rated on importance, and whether commercial claims are verified. The questionnaire aims to understand purchase motivations and information sources to help companies with advertising and product strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Quest

    Uploaded by

    Arun Singh Sikarwar
    25 views2 pages
    The document is a questionnaire for a marketing research project on consumers' decisions to purchase two-wheelers. It collects information on respondents' demographics, ownership of two-wheelers, brand awareness and influences from advertising, factors considered during purchase like price range and attributes rated on importance, and whether commercial claims are verified. The questionnaire aims to understand purchase motivations and information sources to help companies with advertising and product strategies.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document is a questionnaire for a marketing research project on consumers' decisions to purchase two-wheelers. It collects information on respondents' demographics, ownership of two-wheelers, brand awareness and influences from advertising, factors considered during purchase like price range and attributes rated on importance, and whether commercial claims are verified. The questionnaire aims to understand purchase motivations and information sources to help companies with advertising and product strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    25 views2 pages

    Quest

    Uploaded by

    Arun Singh Sikarwar
    The document is a questionnaire for a marketing research project on consumers' decisions to purchase two-wheelers. It collects information on respondents' demographics, ownership of two-wheelers, brand awareness and influences from advertising, factors considered during purchase like price range and attributes rated on importance, and whether commercial claims are verified. The questionnaire aims to understand purchase motivations and information sources to help companies with advertising and product strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Questionnaire

    Dear sir/madam, We are conducting a survey on DECISION OF CONSUMERS TO PURCHASE TWO-WHEELER as a part of our project work in marketing research. For this purpose we need your cooperation in filling this questionnaire.
    NAME OF RESPONDENT: _________________________________ PROFESSION_____________________ INCOME_________________________ AGE: less then 18yrs. 36 45 18 - 25 46 55 26 35 above 55 Unmarried

    GENDER: Male Female MARITAL STATUS: Married E MAIL ADDRESS: ____________________

    1) Do you own a two wheeler? Yes No If yes, then specify________________ 2) Which of the three companies ads you have viewed the most? HERO HONDA HMSI BAJAJ 3) Among these ads which ad has influenced you the most? HERO HONDA HMSI BAJAJ 4) Name any two bike ads that you can recall the best. (a)________________________________________________ (b)________________________________________________ 5)Where do you come across these ads quite often ? TV Newspaper/Magazines Billboards Internet

    6 ) Where do you gather the reliable information for purchasing a two wheeler quite often? Friends Internet Automotive magazines Company dealers 7) What are the factors which motivate you most while purchasing a two wheeler? Discount rate EMI Resale value Allowances Others 8)Which price range do you prefer most? 30-40 40-50 50-60 60-70 70-80 >90

    9) Rate the following factors in a bike on the scale 1-7, based on your preference? (Where 1 is least preferred and 7 most preferred.)tick mark. S.No 1 2 3 4 5 6 7 Factor Price Fuel efficiency Performance Safety and comfort Design and style Brand value After sale service & support 10) Do you verify or crosscheck the information provided in the commercials of two wheelers ? Yes No 1 2 3 4 5 6 7

    You might also like