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    Jayashree Questionnaire

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    Nrnatesan Natesh
    This questionnaire is a part of my dissertation on the topic, "a study on customer relationship management strategies followed by Tata and Maruti Suzuki" this study needs suggestions from customers and I am requesting you to fill this questionnaire. This would help me in successful completion of my study.

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    Jayashree Questionnaire

    Uploaded by

    Nrnatesan Natesh
    62 views4 pages
    This questionnaire is a part of my dissertation on the topic, "a study on customer relationship management strategies followed by Tata and Maruti Suzuki" this study needs suggestions from customers and I am requesting you to fill this questionnaire. This would help me in successful completion of my study.

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    This questionnaire is a part of my dissertation on the topic, "a study on customer relationship management strategies followed by Tata and Maruti Suzuki" this study needs suggestions from customers and I am requesting you to fill this questionnaire. This would help me in successful completion of my study.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    62 views4 pages

    Jayashree Questionnaire

    Uploaded by

    Nrnatesan Natesh
    This questionnaire is a part of my dissertation on the topic, "a study on customer relationship management strategies followed by Tata and Maruti Suzuki" this study needs suggestions from customers and I am requesting you to fill this questionnaire. This would help me in successful completion of my study.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 4

    Dear Sir/Madam, I am Jayashree.N pursuing MBA from Achariya School of Business and Technology, Pondicherry.

    This questionnaire is a part of my dissertation on the topic, A study on customer relationship management strategies followed by Tata and Maruti Suzuki. This study needs suggestions from customers and I am requesting you to fill this questionnaire. This would help me in successful completion of my study.
    1. Name:________________________________ 2. Classification on the basis of occupation:

    Business House wife Tata Nano Indica V2 Xeta Indica V2 Indica Vista Indigo CS Indigo Manza Indigo XL Sumo

    Government employee Student

    Private sector

    Public sector Maruti Suzuki Esteem (Sedan) Baleno (Sedan) SX4 (Sedan) Gypsy (SX4) Grand Vitara (SUV) Omni (van) Versa (van) 800 (hatchback) Alto (hatchback) Zen (hatchback) Swift (hatchback) WagonR (Wagon)

    3. Which of the following car do you have?

    Sumo Grande MK II Winger Xenon XT Safari Aria

    4. What do you feel great about your car when compared to other cars in the market? Fuel efficiency Low maintenance Less than 1 year 3-4 years Yes car purchase? Maruti Suzuki Ford Safety Looks Other Comfort Cost Satisfied Neutral Highly dissatisfied Satisfied Neutral Highly dissatisfied No Satisfied Neutral Highly dissatisfied Performance Hyundai Honda Durability Brand name 1-2 years More than 4 years No_________________________ 2-3 years

    5. For how long you have been using this car?

    6. Is it your first car, if no then name the earlier brand?

    7. Which brand did you seriously consider before making a

    8. What made you to choose this particular Car?

    9. Rate the satisfaction level of your car performance? Highly satisfied Dissatisfied Highly satisfied Dissatisfied Yes Highly satisfied Dissatisfied

    10. Rate the satisfaction level of comfortness in the car?

    11. Does the performance of your car go well with the price paid? 12. How do you rate the after sales services of your car company?

    13. Up to how long do they provide free service? Up to 10,000 Kms 10,000-20,000 Kms 20,000-30,000 Kms 30,000-40,000 Kms More than 40,000 Kms 14. What kinds of offers do you like or expect from the dealer? Free insurance Special discounts on sales of cars Extending the service period Finance availability with 0% interest 15. What kind of offers do they provide? Low interest Door service this car? Yes No Friends & Family Car experts 17. How did you come to know about this car? Advertisements Present user of this car Lump sum Finance Others specify____________________ Exchange Free accessories Free insurance Others specify___________________

    16. Does the promotion method had an impact on your idea to go for

    18. Describe the payment method? Installment (EMI) Others specify__________________________ 1-2 years More than 3 years

    19. How far do they maintain the relationship? Less than 1 year 2-3 years to their competitors? Yes No 21. If yes then please specify________________________________

    20. Do you feel any offers which have been not given to you comparing

    22. Do they provide any special considerations for long time customers? Yes. Specify_____________________ your service agents came to help you out? Yes Yes duration? a.)_____________________ b.)_____________________ 26. Who do you suggest as the right person for promoting the car? Sports Person Film Star Car Expert Any celebrity 27. Give some suggestions to improve customer relationship. ________________________________________________ ________________________________________________ ________________________________________________ MOBILE NUMBER: Thanks for taking the time to fill out this questionnaire and for providing valuable information which will be used for my project work, and reports. No No Not experienced 24. Do you have extended free service warranty with the supplier? 25. What are the charges for extended free service warranty and No 23. Did your car break down on the way at any time? If so how soon

    SIGNATURE

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