Media production evaluation

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Jackie Hibberd
5/4/12

In what ways does your media production use, develop, or challenge forms and conventions of real media products?

Lighting: The changes in lighting were limited as we only had a change of setting once; we used this to our advantage as we wanted the audience to subconsciously know that the woman was the villain of our story, we did this by ensuring the lighting was darker in the scenes containing the female character. The one clip with the male character had brighter and more artificial lighting to show he had a form of innocence compared to the woman. Soundtrack: Real media products use music as much to their advantage as possible by using music popular among their intended audience or having music specially made to accompany their scenes. However, we were unable to use music that was copyrighted so we had to find older music that wouldnt have been copyrighted or music that was available for the publics general use.

Camera Shots: Many real media products have the advantage of having the equipment to animate their opening sequences keeping the identity of the characters unknown until the film 5/4/12 begins. We developed this by purposely not showing the

How does your media product represent particular social groups?

Stereotypes: Our media product challenges stereotypes because of how our characters are presented. The woman fits within some forms of stereotypes as she is looking through wedding magazines and this is stereotypical of a woman preparing for her wedding. However she breaks the stereotype when she puts a cross through the face of a groom in the magazine, as it is stereotypical for the killer in a horror movie to be male.

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What kind of media institution might distribute your product? And why?

Our opening sequence would have been the opening to a madefor-TV movie and would be distributed on channels such as MTV and Channel 4. These channels distribute both made-for-TV movies and major blockbusters such as Sweeney Todd: Demon Barber of Fleet Street.

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Who would be the target audience for your media product? How would you attract/address your audience?

Our media product is aimed at teenagers and young adults over the age of 16 The plot line is similar to movies also directed at that age group. The channels that the product is distributed on are those commonly watched by this age group which would ensure our target audience were being reached. The product would not just be aimed at that age range but people within that age range that prefer the horror/thriller genre. Advertisement for our product could be done on the TV channel that shows it. However, it could also be done by having viral ads or creating a page for the movie on facebook, or even creating a hashtag for it on Twitter.

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What have you learnt about technologies from the process of constructing this product?

Filming with a camera and tripod: I hadnt filmed with this kind of equipment before which enabled me to develop new skills. It also helped me learn about the process of filming. I learnt how to set up the equipment and put it away; because I was using an older camera the footage was stored on a tape which also helped me learn how to do editing whilst filming. Using the Macs: I havent had any previous introduction to Macs which meant it was all new to me and I got to learn the different programmes you could use and how to use them.

Editing: I learnt a lot about editing in the process of constructing this product and I realised how much time and effort goes into it. I got to learn how to use editing software and how to edit the clips together and how they 5/4/12 have to match perfectly to make a good product.

Digital Camera: used to take photos at the beginning before filming which enabled us to get an idea of the camera shots we would use while filming as we could create a more realistic storyboard. Internet/Websites: We used a legal internet downloading site to download the music that created our soundtrack (ensuring it was not copyrighted first).

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Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Pre-Production: Ive learnt that pre-production takes A LOT of work as it includes finding the appropriate actors for your product. They have to be suited to the role as well as being reliable and co-operative for your filming dates. The same rules apply for location, it has to be suitable for the product and available for the dates you need to film. Pre-Production: A lot of thought has to go into storyboards too as you need them to semi-reflect the product you are preparing to make in order to have any idea or schedule when filming. Pre-Production: I have also learn that even though it is time consuming it must be done in order to help you during the production and it helps track and develop your ideas as the product progresses.

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Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Production: Filming is very time consuming. I have learnt that you must be prepared to film for ages before getting the shot you need and to the standard you want it to be at. You can plan filming to take only an hour or so but can end up lasting almost an entire day. Production: Your location must be flexible as sometimes external sources can force to change filming times. For example, filming outside can be impacted by the weather. Production: You must leave time for delays and mistakes as they are bound to happen especially when youre on a tight schedule. Having others on location when filming also tends to delay the process.

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Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Post-Production: Editing takes a lot of time especially when two clips, however perfect, dont match up; this can be caused by the camera being at a slightly different angle which is obvious when the clips are played together. Sometimes the only solution is to re-film certain clips which is what our group did in order to make the clips flow into one another. Post-Production: Adding music is also REALLY important as the wrong music can ruin the atmosphere you wanted to create in your product and it has to fit to the action on screen.

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