Declaration: T.Y.B.B.A. Hereby Declare That The Project Work Presented in This
Declaration: T.Y.B.B.A. Hereby Declare That The Project Work Presented in This
Declaration: T.Y.B.B.A. Hereby Declare That The Project Work Presented in This
PREFACE
It is a part of T.Y.B.B.A. to accomplish internship with reputed
company. Management states that each and every activity is started for
the accomplishment of some predetermined goals. In this competitive
environment, only theoretical knowledge is not sufficient and hence a
practical exposure to real life situation of business is perquisite to be a
successful manager.
The objective of a project work in management pedagogy is to
give an opportunity to apply the theoretical concepts into real industrial
environment thereby to supplement the theoretical study of the
management in general.
Finance is very vital part for any company. Any mismanagement
related to finance results into non fulfillment of main goals of the
company. And so it is very important to study all aspects related to
finance management of the company. This project report includes study
and analysis of major areas of finance namely, capital structure
decisions,
capital
budgeting
decisions
management.
and
working
capital
ACKNOWLEDGEMENT
With immense pleasure and gratitude, I would hereby like to
thank all the people who helped and guided me for this project.
I would like to thank Prof. alpa joshi who have guided me
for this project.
I am thankful to Veebasons Corrugating Pvt. Ltd, who have
helped me and provided information for reference.
I would like to thank all my friends and family members for
their constant support.
INDEX
NO.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
PARTICULERS
General information
Introduction
History of the unit
Company profile
Promoter list
Form of organization
Organization structure
Justification of location
The size of unit
Time keeping system
Product detail
Benefits & incentives
Total employees & their classification
Raw material & requirement
List of plant and machinery
Manufacturing process
Power connection
Production capacity & sales turnover
FINANCIAL DEPARTMENT
Introduction
Owned & borrowed capital
Sources of finance
Organization structure
Financial planning
Capital structure
capitalization
capital budgeting
management of fixed assets
management of working capital
management of receivables
4
PG
NO.
20
financial leverage
FINANCIAL ANALYSIS
financial details
power cost
staff & labour details
other manufacturing expenses
administrative expenses
projection of performance
profitability
source of finance
depreciation chart
details of cost of project
break even ratio
cash flow analysis
ratio analysis
21
competitors
22
23
24
Future plan
25
Conclusion
26
Suggestion
27
bibliography
INTRODUCTION
6
COMPANY PROFILE
: 02827-287275
: tooltech@icenet.net.
Sister Companies
Product
: Corrugated Boxes
Corrugated Liners
Corrugated Sheets
Corrugated Rolls
10
No. of Workers
: 55
Accounting Year
Accounting System
: Double Entry
PROMOTER LIST
11
FORM OF ORGANISATION
12
ORGANIZATION STRUCTURE
13
DIRECTOR
14
JUSTIFICATION OF LOCATION
TheRelation
Project is being set-up
at Shaper Ta: Kotda
Sangani,
Industrial
General
Administrative
Manager
Manager
Manager
Dis. Rajkot.
Assistant
Typist /
Office
Shaper is small village situated
on national highway No.
8 B.
Manager
Clerk
Assistant
Workers
Workers
15
2. Availability of Labour
and
unskilled
labours
because
of
VEEBASONS
3. Transportation Facility
16
4. Availability of Electricity
Any
business
unit
not
runs
without
electricity.
5. Government Support
The government policy of Gujarat is good and favorable.
Government provides schemes for development and promoting the
industries. Situated in Gujarat state Government also provides short term,
long term financial loans.
17
2.
3.
is having share capital between 1 crore to Rs. 5 crore is the medium scale
industry. The 55 persons work in this factor
18
Off Day
08:00 am
to
12:30 pm
12:30 pm
to
01:30 pm (Lunch)
01:30 pm
to
05:00 pm
08:30 am
to
12:30 pm
12:30 pm
to
01:30 pm (Lunch)
01:30 pm
to
08:00 pm
Tuesday
19
PRODUCT DETAILS
20
2.
3.
4.
21
22
Kraft Paper.
(2)
Stitching Wire.
(3)
Gum.
Requirement
Material Rate
Requirement At
Total
Cost
Production]
Kraft Paper 1030 Kg.
593
10500
62.27
(including
3% process
2.
wastage).
Stitching
4.50 Kg.
2.59
27000
0.70
3.
wire.
Gum.
25.00 Kg.
14.40
TOTAL
12000
1.73
64.70
Capability Utilization
50 %
60 %
23
Name of Machine
Qty. Rate
Total/ Amt.
Oblique hype single face paper 1
3,15,125 3,15,125
Corrugated machine size 62
Heavy
duty
with
stand
24,125
48,250
with 1
41,560
41,560
Adjustment
with
46,520
46,520
motorized
with 1
1,20,080 1,20,080
starter.
Eccentric stutter with 3 slotting 1
1,24,130 1,24,130
75.
Flat wire astiching machine size 1
31,080
8
9
48 with motor.
Do but dolole head.
1
Die punching machine heavy 1
45,525
45,525
2,95,000 2,95,000
31,080
42.
Cylinder machine hand fad with 1
24
1,45,000 1,45,000
size 24 36.
Partition slotter with 4 partition 1
46,075
46,075
12,58,345
1,25,835
13,84,180
25
MANUFACTURING PROCESS
Two rolls of Craft papers are put on Corrugating Machine.
Craft paper from first roll pass through flute rolls which converts it
in to liners. This is than fixed with the paper coming from other
roll with the help of adhesive. After fixing it pass through heaters.
The Corrugated Paper is then cut in to desired sizes. There after
operations like creasing, cutting slotting and stitching are
performed to convert in to the shape of boxes. And these after as
per requirement boxes are printed.
Finally the Corrugated Boxes are ready for dispatch in
market for sale.
26
POWER CONNECTION
The unit will required approximately 40 H.P. Power
connection the promoters have approached, Gujarat Electricity
Board Authorities and they have been assured that power will be
made available as and when required. The promoters have made a
formal request to the Gujarat Electricity Board Authority. The
promoter will not face any power problem. The supply is quite
satisfactory.
By the time the building will be constructed and the
machineries are erected and installed the power will be made
available. So, there is not going to be any delayed, or bottle necked
due to shortage or non-availability of power. This industry is not
high power intensive and does not need any special or extra
ordinary facilities, so for as the power is concerned erection and
installation of the machine and cable laying and power connection
will pass no problem.
27
Utilization of Capacity
50 %
60 %
Production in M.T.
288.00
345.00
28
INTRODUCTION
29
Financial Control
Financial control is a critically important activity to help the
business ensure that the business is meeting its objectives.
30
SOURCE OF FINANCE
The Firm gets finance from the different factors. These factors are
as follows:
Banks
Unsecured loans
Reserves & surplus
Bonds & debentures
Borrowings from banks
Share capital
The Main Sources of Finance of Veebasons Corrugating Pvt. Ltd.
is
Banks, Unsecured Loans & They are using CC from the bank. The whole
finance provided by the bank against their Assets like Land, Labors &
Machineries. They are doing all the transaction by the bank.
32
ORGANIZATION STRUCTURE
Veebasons Corrugating Pvt. Ltd. has adopted a clear and detail division
for function. Vice president is responsible for overall result of finance
activities of department in the company. The company is having LINE
type of organization in the finance department.
SS
Senior Vice President
Manager
Dy. Manager
Accounts
Officer
Officer
Chief Accounts
Officer
Dy. Manager
Share Accounts
Officer
Accounts Officer
Assistants
Assistance
Accounts Officer
Assistants
Assistants
33
FINANCE PLANNING
TOP LEVEL
This level prepares planes pertaining to the long-term requirement of the
form of capital expenditure, permanent and short term needs, inflows and
outflows.
MIDDLE LEVEL
This is constituted by the eventually routine finance plan. This level is
generally concerned with listing and calculation of outflow.
34
CAPITAL STRACTURE
Capital structure may be defined as the combination of debt and
equity that leads to the maximum value of the firm.
Capital structure refers to the mix of long- term sources of
funds such as debenture long- term debt, preference share capital
and equity share capital including reserves and surplus. The
company should plan an optimum capital structure.
Share capital of the company will increase, as same secured loans
will also increase by the company.
CAPITALIZATION
Capitalization means the total amount of companies capital or
value of its capital stock. The total amount of companys capital should
be enough to meet its present and future needs.
For the company the Book value and Real value of share are two
main components for assessment of companys financial position.
35
CAPITAL BUDGETING
36
Generally, company uses the techniques of Average Rate of Return for the
purpose of capital budgeting. In this method company fixes average rate
of return required in advance.
The average rate of return is calculated as:
Average Annual Income
A.R.R. =
Average Investment
Many times company also use the other techniques of capital budgeting.
After calculating which may select or not.
VEEBASONS CORRUGATING PVT. LTD. has huge investment so it
would be a capitalized company.
37
assets
create
problems
of
replacement.
VEEBASONS
38
Work in progress
Semi
Finished Goods
Debtor
Sales
Finished goods
39
MANAGEMENT OF RECEIVABLES
40
Debtors
Average daily credit sales
FINANCIAL LEVERAGE
41
FINANCIAL DETAILS
SR. NO.
PARTICULARS
COST
(Rs.
In
Lac)
1
2
3
4
5
6
Land.
Land Development.
Building.
Plant and Machinery.
Misc. Fixed Assets.
Preliminary & Pre Operative
8.10
0.75
8.77
13.84
0.10
0.70
7
8
9
Exp.
Provisions of Contingency.
Margin for Working Capital.
Total Cost of Production
1.13
8.86
34.65
POWER COST
The unit will require 40 H. P. Connection at 100% capacity cost will be as
under:
H.P.
40
HOUR
DAYS
UNIT
288
0.75
RATE
1.50
= 1,03,680
At 50% utilization it wills Rs. 51,840:
Year
Capacity Utilization
Expenses
Lac)
1
2
50
60
0.52
0.62
42
(Rs.
In
Designation
Production Manager.
Machine Operator.
Skilled Workers.
Unskilled Workers.
TOTAL
Add: 20% Benefits
TOTAL
No
person
1
1
4
40
Rs.
2000
1500
700
500
P.A.
Rs.
24,000
18,000
33,600
20,000
95,600
19,120
1,14,720
1
2
0.24
0.36
ADMINISTRATIVE EXPENSES
It is estimated that in first year administrative expenses will
be as under:
43
(A)
Administrative Salary: -
Manager.
Clerk / Cum / Typist.
Accountant.
Peon.
1 3000
1 1000
1 1000
2 500
Total
36,000
12,000
12,000
12,000
72,000
14,400
86,400
Total A.
(B)
Administrative Expenses: -
15,000
6,000
7,000
5,000
3,000
15,000
51,000
1,37,400
PROJECTION OF PERFORMANCE
PROFITABILITY
Particularly
1st Year
2ndYear
43.20
51.84
43.20
51.84
A. SALES:
1. Sales and Misc. Receipts
2. Less: Exise
3. Net sales.
44
B. Cost of Production
1. Raw-Material Consumed.
32.35
38.82
00.52
00.63
3. Direct Wages.
1.05
1.16
4. Consumable Stores.
00.24
00.24
00.24
00.24
6. Other MFG.
00.24
00.30
7. Depreciation.
05.03
03.91
8. Preliminary Exp.
00.07
00.07
39.74
45.36
C. Cost of Sale
39.74
45.36
D. Gross Profit.
03.46
06.48
1. On Term Loans.
3.03
2.40
1.37
1.44
-0.94
1.70 (2.64-0.94)
0.68
0.94
1.02
3.91
E. Interest:
4.16
(rs. In lac)
SOURCES OF FINANCE
Sources of Finance
(Rs. In Lac)
Promoters contribution.
16.65
Deposit.
3.00
Term Loan.
15.00
45
4.93
Total
34.65
Ye
ar
ter
pal
ng
est
ng
Balan Monthl
Inter Balan
ce
est
O/S
Installm
ce
O/S
ent
st
59,008
46,87
14,40,
992
60,852
45,03
13,80,
62,754
1
43,12
140
13,17,
64,715
9
41,16
140
13,17,
66737
8
39,16
00
06
2nd Qtr. 14,40,9 1,05,883
92
3 Qtr. 13,80,1 1,05,883
rd
40
4 Qtr. 13,17,3 1,05,883
th
86
200 1 Qtr. 12,52,6 1,05,883
st
6-
72
1,76,2
04
386
12,52,
672
68,823
37,06
11,85,
70,973
0
34,91
935
11,17,
112
07
2nd Qtr. 11,85,9 1,05,883
35
3 Qtr. 11,17,1 1,05,883
rd
12
46
7-
73,191
32,69
1,43,8
10,46,
08
75,478
2
30,40
139
9,72,9
48
77,837
28,04
8,97,4
80,269
6
25,61
69
8,19,6
82,778
4
23,10
32
7,39,3
85,365
5
20,51
08
2nd Qtr. 8,97,46 1,05,883
9
3 Qtr. 8,19,46 1,05,883
rd
9
4 Qtr. 7,39,36 1,05,883
th
3
200 1 Qtr. 6,56,58 1,05,883
st
8-
1,07,1
69
63
65,585
09
2nd Qtr. 5,71,22 1,05,883
0
3 Qtr. 4,83,18 1,05,883
rd
8
4 Qtr. 3,92,40 1,05,883
th
4
200 1 Qtr. 2,98,78 1,05,883
st
9-
88,032
17,85
5,71,2
90,783
1
1,61,1
20
4,83,1
93,620
00
12,26
88
3,92,4
96,546
3
9,337
65,73
1
04
2,98,7
84
10
2nd Qtr. 2,02,23 1,05,883
8
3 Qtr. 1,02,67 1,05,883
rd
5
Total
99,563
1,02,67
6,320
2,02,2
3,208
18,86
38
1,02,6
75
5
15,00,0
5,11,7
00
77
47
DEPRECIATION CHART
Yea
Particular
Buildin
P2M
Other
Total
Assets
Opening
9.21
14.53
0.10
23.84
Balance
1.38
03.63
0.12
05.03
WDV
7.83
10.9
0.98
19.71
Depreciation
1.17
2.73
0.11
03.91
Depreciation
48
Assets
Total
Cost
Rs.
1
Land:
Consideration
94,620
Stamp
12,120
Registration Fees
1,590
Legal Fee
1,500
Land Development:
Estimated
15,000
Building:
As per Estimate & Engineers
8,77,000
1,09,820
13,84,180
10,000
49
1,000
B. Legal Exp.
20,000
5,000
D. Interest
dining
the 30,000
construction
2,000
2,000
F. Telephone Exp.
10,000
70,000
G. Misc. Expenses.
1,13,000
8,86,000
Total
34,65,000
50
1st Year
Contribution (S-V)
8.8
Fixed Cost
6.71
BEP =
FC Capacity of Utilization
Contribution
6.71 60
8.8
45.75
Return on Investment: -
ROI =
EBIT 100
Cost of Project
3.46 100
34.65
9.99%
51
GP 100
Net Sales
3.46 100
43.2
8.009%
NPV =
1.02 100
43.2
2.36%
52
(Rs Lakhs)
2009-10
2008-
2007-
2006-
2005-
09
08
07
06
312.51
120.43
111.91 77.84
77.67
67.81
2.95
3.93
3.93
171.16
55.80
18.73
14.82
21.72
(1.43)
(4.04)
(9.54)
(2.66)
0.34
(0.36)
0.16
0.65
(6.76)
(2.54)
(0.60)
(1.19)
(1.41)
(23.73)
(16.54) (6.41)
(8.74)
(5.21)
86.65
87.49
retirement
scheme
(Profit) / loss on fixed
assets sold
(Profit) / loss on sale of
investments
Dividend income
(Gain)/ loss on sale of
Contract
Exports (0.20)
Division
Operating profit before
working capital changes
256.81
144.93 82.61
569.32
and
other 124.9
46.84
receivables
53
(87.18) 21.53
31.66
Decrease / (increase) in
inventories
Increase / (decrease) in
trade and other payables
(118.66
28.00
(32.71)
120.19
Cash
generated
from
17.77 24.65
)
(347.39 (147.74
14.69
)
)
47.78
73.33
(60.66)
628.85
(7.67)
51.34
214.70 305.21
8.82
2.19
2.81
2.99
1.80
131.40
0.00
1.16
5.40
refund
(paid) (net)
Net cash from operating
activities
Cash
flow
99.57
37.68
689.51
operations
Income taxes
)
(275.57
262.82 282.00
from
investing activities
Proceeds from sale of
fixed assets
Proceeds from transfer of
insulator business @
Proceeds from transfer of
global
exports
and -
marketing division
Proceeds from sale of
assets held for disposal
Sale / redemption /
13.52
(48.01) (88.00)
(net)
Sale of investments in
subsidiaries
and
joint 10.96
ventures
Proceeds from sale of 34.50
54
Contract
Exports
Division
Interest received
24.29
13.15
4.34
9.17
22.00
Dividend received
23.73
16.54
6.41
8.74
5.21
(56.28)
Increase / decrease in
corporate deposit
Purchase of fixed assets
(302.72)
Acquisitions
(33.34)
)
)
)
Investment in equity of (1597.89 (661.09
0.00
(8.00) (12.49)
Joint Ventures
)
)
Investment in equity of
(150.18
(463.83) (91.40) (44.42)
(29.70)
subsidiaries @@
)
-
(94.25)
(42.54) (331.80
)
(45.88)
financing activities
Proceeds from issue of
share capital (including 9.81
0.01
0.00
0.01
0.06
0.04
0.06
share premium)
Security
received
Proceeds
premium
from
(repayment
borrowings (net)
Dividends
/
of) 1272.87 764.86 88.00
paid
759.93
138.31
(163.80
)
55
89.07
2.42
(232.23
)
4.75
(3.86)
(28.03) 27.10
9.41
13.27
41.30
14.20
9.41
13.27
41.30
cash
(opening 20.32
balance)
Cash of IGFL and BGFL Cash
and
equivalents
6.16
cash
(closing 22.74
20.32
balance)
RATIO ANALYSIS
1. CURRENT RATIO:
= Current Assets/ current Liabilities
PARTICULARS
CURRENT
CURRENT ASSETS
CURRENT
2009-10
1585687
495694
YEAR PREVIOUS
2008-09
769106
454349
56
YEAR
LIABILITIES
CURRENT RATIO
3.20
1.69
INTERPRETATION
Current ratio indicates how much the company is able to meet its shortly
Maturing obligations. The ideal ratio is 2. During current year, ratio is very
high
This is not good situation. Keeping idle current assets invite higher costs to
the company.
Company should improve upon inventory management, cash management,
credit management etc and try to reduce this ratio to 2.
PARTICULARS
2008-09
QUICK ASSETS
CURRENT
1155349
495696
379546
454349
LIABILITIES
ACID TEST RATIO
2.33
0.84
INTERPRETATION
57
PARTICULARS
CURRENT
2009-10
CASH
ON
HAND
& 898333
BANK
CURRENT LIABILITIES
RATIO
495696
181.23 %
INTERPRETATION:
Cash position ratio is very high, that indicates under utilization of short term
funds. Company does not require too much funds on hand.
Company should utilize idle funds for productive purpose in the company or
invest them outside.
58
PARTICULARS
CURRENT
2009-10
INVENTORY
430338
GROSS
WORKING 1585687
389560
769106
CAPITAL
RATIO
50.65 %
27.14 %
INTERPRETATION:
Desired situation is that average inventory in store should be minimum.
Ratio has improved compare to last year but actually inventory level has
increased.
Company requires improving inventory management to reduce average
inventory in stores and reduce the cost of inventory.
59
PARTICULARS
SALES
TOTAL ASSETS
RATIO
CURRENT
2009-10
2008-09
3419171
3297981
1.04
2885119
2427981
1.19
INTERPRETATION:
Higher is the ratio, better is the utilization of total asset to generate more
sales.
Current year ratio is not satisfactory.
Company should try to make better utilization of total assets to generate
more sales.
PARTICULARS
SALES
FIXED ASSETS
RATIO
2008-09
3419171
1106622
3.09
2885119
973890
2.96
INTERPRETATION:
Higher is the ratio, better is the management of fixed assets to generate
sales.
This year ratio has improved compare to last year that indicates good
situation.
Better fixed asset management is always desired.
61
PARTICULARS
SALES
CURRENT ASSETS
RATIO
2009-10
2008-09
3419171
1585687
2.16
2885119
769106
3.76
INTERPRETATION
This ratio suggests utilization of current assets to generate sales.
Higher ratio is always desired.
Current year ratio is not satisfactory compare to last year ratio.
Company should improve current assets management.
PARTICULARS
2008-09
306257
142595
21.48
2540844
78283
32.46
INTERPRETATION:
This ratio suggests how many times in a year, debtors make payment
to the company. Higher ratio is desired.
Current year ratio is not satisfactory compare to last years ratio.
Company should improve its credit management and make their
debtors to make faster payments.
PARTICULARS
2008-09
DAYS IN A YEAR
DEBTORS
365
2148
365
3246
TURNOVER
RATIO
16.99 DAYS
11.24 DAYS
63
INTERPRETATION:
This ratio indicates average number of days that customers take to make
payment.
Lower the number of days better is the credit/debtors management.
Current year ratio is not satisfactory compare to last year ratio.
Company should improve its credit management and make their debtors to
make faster payments.
PARTICULARS
CREDIT PURCHASE
AVERAGE CREDITORS
RATIO
CURRENT
2009-10
2008-09
500840
270909
1.85
441101
259350
1.70
INTERPRETATION:
64
This ratio indicates how many times on an average company make payments
to its creditors. Lower the ratio is better.
The company should try to negotiate with its suppliers for later payments
and try to utilize those extra funds for productive purposes.
11.
PARTICULARS
CURRENT
YEAR PREVIOUS
SALES
AVERAGE
2009-10
3419171
98959
2008-09
2885119
65396
INVENTORY
RATIO
34.55
44.12
YEAR
INTERPRETATION:
This ratio indicates how many times, the stocks get rotated in a year. Higher
ratio indicates better inventory management.
Current year ratio is not satisfactory compare to last year ratio.
Company should try to maintain inventory turnover and continuously try to
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12.
OPERATING LEVERAGE:
= Contribution/ Earnings before Interest & Tax
PARTICULARS
CONTRIBUTION
EBIT
RATIO
CURRENT
2009-10
2008-09
1027173
361352
2.84
959134
358455
2.68
INTERPRETATION:
Higher the operating leverage, the more the company's income is affected by
fluctuation in sales volume. It measures the EBIT's percentage change as a
result of a change of one percent in the level of output. Higher ratio is
always desired.
Ratio has improved compare to last year`s ratio, that indicates better
situation.
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13.
FINANCIAL LEVERAGE:
= Earnings before Interest & Tax/ Earnings before Tax
PARTICULARS
EBIT
EBT
RATIO
CURRENT
2009-10
2008-09
361352
251867
1.43
358455
350965
1.021
INTERPRETATION:
This ratio explains use of debt component in the capital structure to increase
shareholders earnings. It also explains risks associated in adopting debt
component.
Current year`s ratio has improved compare to last year`s ratio. This indicates
a little higher risk due to more debts but it also indicates company`s ability
to increase shareholders` earnings by using debt component in its capital
structure.
There is always a tradeoff between risks involved and shareholders` return.
Company should try to maximize both by proper balance between them.
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14.
COMBINED LEVERAGE
= Contribution/Earnings before Tax
PARTICULARS
CONTRIBUTION
EBT
RATIO
CURRENT
2009-10
2008-09
1027173
251867
4.08
959134
350965
2.73
INTERPRETATION:
Combined leverage measures the percentage change in EPS that
results from a change in one percent in sales. It helps in measuring the
firms total risk. Current year`s risks have increased compare to last
year`s risks due to increase in debt component. But this is not a
concern of worry because it means better use of financial leverage.
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15.
PARTICULARS
CURRENT
2009-10
NET
PROFIT
2008-09
AFTER 216645
-140214
306257
7.07 %
2540844
-5.52 %
TAX
NET SALES
RATIO
INTERPRETATION:
Higher net profits are always desired.
Current year`s performance of the company is appreciable compare to last
year`s.
There is always a scope to improve current situation.
COMPETITORS
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70
Business is the activity done by the man for the man. Here, means
the business person does business for the society because without society
he cannot achieve his goals. There are various objectives of any business
unit, like maximum profit. To earn maximum profit, to expand the
business area, To change the modern era etc. Now a day to fulfill the
social responsibility is one of the objectives of the company to survive in
the market.
Veebasons Corrugating Pvt. Ltd. Fulfill its responsibilities towards
the society.
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FUTURE PLANS
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SUGGESTIONS
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2)
3)
They should also do proper marketing because they are not doing
marketing properly they should do more & more advertisement for
selling their goods.
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CONCLUSION
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BIBLIOGRAPHY
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Principle of Marketing
B.S. Prakashan
Rana & Savjani
Principle and Practice of Marketing
Sultan Chand & Sons
L.M. Prasad.
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