Project Report On

Topic : Product Mix

Prepared By : Yadav Abhishek
Class : BBA
Sem : 6
Academic Year : 2024-2025
College : Smt. J.J. Kundaliya
Guided by : Prof. Nehal Tanna
Submitted to : Saurashtra University
Company certificate
College certificate
 DECLARATION

I, Yadav Abhishek the undersign here by declare that this project report on
TOPLAND ENGINES PVT. LTD. is made by me and not submitted previously or
any evaluation.

This is submitted to Saurashtra University as a part of Syllabus of BBA Sem

6- Practical studies and it is totally my own contribution.

Date :
Place : Rajkot
Signature
 ACKNOWLEDGEMENT

As a part of the curriculum of BBA Sem-6, I visited Topland Engines Pvt.

Ltd. I take honor to thank the Harendrasinh parmar of the company for giving me
the details of the company. I would thank the Project guide Prof. Nehal Tanna for
their constant support.

I would also thank the Saurashtra University for having practical studies as a
part of syllabus to help me get the practical knowledge. I would lastly thank my
family and friends for their constant support.
 PREFACE

The objective of practical studies is to develop among the students, feel

about industrial environment and business.

Students through the visit get a clear idea of how the theories and principles
they study in class is implemented in business units.

Through this project it is easy to develop a practical base in the students.

 INDEX

Sr. No. Particular Page No.

1. Project at glance 8

2. General information 10

3. Product information 19

4. Human resource development information 29

5. Marketing information 33

6. Accounting and financial information for the last 40

year
7. Conclusion 46

8. Bibliography 48
 Project At Glance

Name of the company : TOPLAND ENGINES PVT.LTD.

Year of Establishment : 1974
Form of Company : Private Company
Size of unit : Small scale industry
Name of promoter : Patel Nileshkumar,
Patel Govindbhai,
Patel Rajendrakumar,
Patel Ilaben,
Bhandery Rajendrabhai,
Patel Premkunvarben
Address : Topland, 2,
Umakanta pandit Industrial area,
Mavdi road, Rajkot-360004.
Tele No. : 91-281-2360222-23-24
E-mail : topland@wilneronline.net
Website : www.topland-india.com
Incorporation : 11th April 2001
Bankers : RCC Bank, Rajkot.
Dena Bank, Rajkot.
 GENERAL INFORMATION

CONTENTS

Sr. No. Particular Page No

1. Form of organization 12

2. Year of establishment & brief history 15

3. Promoters & existing managing 16

4. Installed & utilized capacity 17

5. Contribution of the unit to the industry 18

 FORM OF ORGANIZATION

The term form of organization refers to the type of the organization

having the company . In discussion of the form organization , we can classify
the industry in five categories which are as under :

1. SOLE-PROPRIETORSHIP :

The term ‘sole’ means single and ‘proprietorship’ means ‘ownership’. So,
only one person is the owner of the business organization. This means, that a form
of business organization in which a single individual owns and manages the
business, takes the profits and bears the losses, is known as sole proprietorship
form of business organization.

2. CO-OPERATIVES SOCIETY :

There are different types of business organizations, one such form is of

cooperative society. Cooperative societies are formed with the aim of helping their
members. This type of business organization is formed mainly by weaker sections
of the society in order to prevent any type of exploitation from the economically
stronger sections of the society.

Cooperative societies need to be registered under the cooperative societies

act, 1912 in order to function as a legal entity. Members of the society raise the
capital within themselves.
 3. PARTNERSHIP :

A partnership is a kind of business where a formal agreement between two

or more people is made who agree to be the co-owners, distribute responsibilities
for running an organization and share the income or losses that the business
generates.

4. PUBLIC LTD. COMPANY :

A public limited company is a voluntary association of members that are

incorporated and, therefore has a separate legal existence and the liability of whose
members is limited.

Public limited companies are listed on the stock exchange where it’s
share/stocks are traded publicly.

5. PRIVATE LTD. COMPANY :

A private limited company is a company which is privately held for small

businesses. The liability of the members of a private limited company is limited to
the amount of shares respectively held by them. Shares of private limited company
cannot be publicly traded.

Topland includes in category of private limited company form of

organization.
 The size of company is determined by the investment of the company.There
are three sizes of the company which are as under :

1. Small scale industry :

The unit have nine investment in fixed assets and current assets up to 3 crore
is known as small scale unit.

2. Medium scale industry :

The unit whose investment in fixed assets between ranges as above 3 crore
and 100 crore is known as medium scale industry.

3. Large scale industry :

The unit whose investment in fixed assets and current assets about 100 crore
is known as large scale industry.

Topland Engines Pvt. Ltd. is considered as small scale industry because

its investment was of rs.8 00 000/- at the initial stage. So topland is considered as
SSI unit.
 YEAR OF ESTABLISHMENT & BRIEF HISTORY

Now, this time Topland Engines Pvt. Ltd. Has become popular in the
market.

The company was started in 1974 under the name of Patel field marshal
industry. The first manufacturing product of company is slow speed engine. At that
time, the production capacity of company is 70 to 80 engines per month. Passege
of time , the company was developed and launched a Petter type high speed
engine. Patel field marshal was a partnership organization. Now, it is converted
into a private limited organization with the name of Topland Engines Pvt. Ltd.
the date of its incorporation is 11th day of april 2001.

It is S.S.I. unit.
It is an assembling unit.
It manufactures Diesel engines.
 PROMOTERS & EXISTING MANAGING GROUP

Topland Engines Pvt. Ltd. Company promoters are as under :

 Patel Nileshkumar
 Patel Govindbhai
 Patel Rajendrakumar
 Patel Ilaben
 Bhandery Rajendrabhai
 Patel Premkunvarben

Topland Engines Pvt. Ltd. Company employees are as under :

 Company CEO :- Rajendra G. Bhanderi

 Directors :- Premkuvarben Govindbhai Patel,
Rajendra Govindbhai Bhanderi,
Nilesh Govindbhai Bhanderi
 Installed & utilized capacity

CAPACITY UNIT PERCENTAGE

6,00,000
INSTALLED 100%
Product (approx.)
4,50,000
UTILIZED 75%
Product (approx.)
CONTRIBUTION OF THE UNIT TO THE INDUSTRY
 PRODUCTION INFORMATION

CONTENTS

Sr. No. Particular Page No

1. Products of the company 21

2. Plant Lay-out 22

3. Manufacturing process 25
 PRODUCTS OF THE COMPANY

Production management is the combination of production and management.

Production management is concerned with management of production of the
company. It is concerned with the managerial functions such as planning,
organizing, directing, controlling etc. all the managerial functions are related
with production activity.

In short we can say that production management is the part of

management which is primarily concerned with workers, employers and
machinery.

The purpose of production management is to produce a valuable and

qualify finished goods & services. Topland Engines Pvt. Ltd. manufactures a
diesel engines, pumps. Diesel engines is very useful to formers agriculture field.
This company maintains big extent in agriculture.

This company produces many types of engines models which are as

under.
1. Lister 4. Petter-D/C
2. Petter 5. Lister-D/V
3. Mini petter

Diesel engines can be use in the agricultural field as irrigation system

by the farmers. This products can be use in cement concert, hullers machines and
also this products can be use as generator set.
 PLANT LAY-OUT

Plant layout is the arrangement of machines, work areas and service areas
within a factory.

Product Layout :

If all the processing equipment and machines are arranged according to the
sequence of operations of the product, the layout is called product type of layout.

Process Layout :

A process layout is a type of facility layout. Organizations often use process

layouts to design floor plans and arrange equipment for maximized efficiency.
Plants with a process layout may arrange work stations, machinery, tools and other
equipment in groups according to the functions they perform.

“Topland Engines Pvt. Ltd.” is using product layout.

MACHINERY
MANUFACTURING PROCESS

Order Acceptance

Purchasing

Material Receipt

Pre-paining Components

Sub & Main Assembly

Process Inspection

Routine & Performance Testing

Pre & Final Plaining

Packing

Customer Order Review

Dispatching
  ORDER ACCEPTANCE :

First of all orders are accepted after communicating with the

customers. A form is to be filled up by the customers while order is
receiving.

 PURCHASING :

A components are purchased as per monthly production a particular

vendors are approved by the company. These components have to pass under
the certain tests.

 MATERIAL RECEIPT :

The components are received . This components are identified and

traced . Thus the vendors are evaluated by inspection.

 PRE-PAINTING COMPONENTS :

These components have to be painted then, painted components are

left to dry. After the painted components have dried, the components are washed
by water so as to remove the extra colors & moistures.
  SUB & MAIN ASSEMBLY :

These components have to pass under the 10 stages of sub and main
assembly. Again the identification and trace ability is done.

 PROCESS INSPECTION :

After the assemblage, the product is made by workers which is diesel

engine. Engines are sent to the inspection room where 30 engines are tested by
workers.

 ROUTINE & PERFORMANCE TESTING :

Such inspection of performance makes these engines rich in quality.

The routine and performance testing goes along with it hand in hand.

 PRE & FINAL PAINTING :

Then the pre and final painting of the engines is done by the skilled
workers. Engines are again washed by water after painted engines are dried. So as
to remove the extra colors and moistures.

 PACKING :

Now the engines are ready for packing. Engines are packed in the
wooden box with the use of some air guns.
  CUSTOMER ORDER REVIEW :

The customer’s order is reviewed after attaching some specified

instructions. The engines are dispatched according to the order.

 DISPATCHING :

Topland has to capacity to produce 225 engines per Day. The

engines are ready for dispatch within 48 hours from the time of order.
 HUMAN RESOURCE DEPARTMENT INORMATION

CONTENTS

Sr. No. Particular Page No

1. Number of Employee 31

2. Employee amenities & welfare activities 32

 NUMBER OF EMPLOYEES

Now a days it is vary essential to maintain a personnel records of

employees. There are 16 skilled and 70 unskilled employees working in this
company. This company follows the employees wise file system. There is a
separate file for each employees.

Information of Employees

Company CEO :- Rajendra G. Bhanderi

Directors :- Premkuvarben Govindbhai Patel,
Rajendra Govindbhai Bhanderi,
Nilesh Govindbhai Bhanderi
Skilled :- 16
Unskilled :- 70
Total Employee :- 86
 Employee amenities & welfare activities

Employees are main assets of an organization to get more and maintain their
interest toward only salary is not enough to motive an employees no financial
incentives are also require to motive the employees.
Foreman Machine Tools PVT.LTD. it provides many facilities for
motivating the employees. They provides following facilities to employees :

 Health Insurance
 Canteen Facility
 Free Transport
 Job Training
 Public Holidays /Vacation
 Sick Leave
 Casual Leave
 Annual Bonus
 MARKETING INFORMATION

CONTENTS

Sr. No. Particular Page No

1. Main products & brand name 35

2. Distribution system 36

3. Promotion activities 38
 MAIN PRODUCTS & BRAND NAME

The main products of the company are creating “Engines” as above :

 Diesel Engines:
(3 HP To 45 HP)

 Diesel Pumpsets:
(3 HP With 2”×2” To 45 HP With 14”×12”)

 Diesel Monoset Pumps:

(5 HP With 2”×2” To 11 HP With 6”×6”)

 Centrifugal Water Pumps:

(2”×2” To 14”×12”)

 Diesel Gensets:
(2 kVA To 30 kVA)

 Brand Name :

A Brand Name is a Topland Engines Pvt. Ltd.

 DISTRIBUTION SYSTEM

A distribution system consists of all the facilities and equipment connecting

a transmission system to the customer’s equipment.

 Indirect

In indirect channels of distribution there are one or more middlemen

between the manufacturer and consumers. There is no direct contact between the
producers and the customers. Indirect channels of distribution may be classified as
follows:

i. Manufacturer -> Retailer -> Consumer:

In this channel, the manufacturer sells goods to consumer through retailers.

This channel of distribution thus has one middleman i.e. the retailer

Consumer durables such as TVs, refrigerators, scooters, washing machines,

cars and industrial machinery and equipment are generally sold through this
channel. When large scale retailers are available such as departmental stores and
super bazar, the manufacturer finds it convenient to use this channel of
distribution.

ii. Manufacturer -> Wholesaler -> Retailer -> Consumer:

This channel consists of two types of middlemen, called, wholesaler and

retailer. Consumer products of daily use such as soaps, cosmetics, detergents, etc.
are generally sold through this channel.
 For example, Hindustan Lever Ltd., sells its products through wholesalers
and retailers. Small scale producers also find this channel convenient for the
distribution of products enjoying widely scattered demand.

iii. Manufacturer Agent -> wholesaler -> Retailer -> consumer:

This is the longest channel of distribution. The manufacturer sells his entire
output to a sole selling agent who in turn appoints wholesalers. Wholesalers sell to
retailers who in turn sell to ultimate consumers. This channel is popular in the
distribution of cloth, food grains, sugar, edible oil, paper, etc.

Indirect channels relieve the manufacturer from the problems of distribution

and he can concentrate fully on production. The expert services of middlemen
become available.

But indirect distribution creates distance between the producer and the
consumers. The producer loses control over distribution. Distribution of goods may
be slow due to intermediaries between producer and consumers.

 Direct

Direct distribution is a strategy in which a producer or manufacturer delivers

products directly to the consumer. Using this type of distribution rarely includes
the use of wholesalers or other distributors, as companies typically process and sell
the products themselves.

Distribution channel of “Topland Engines Pvt. Ltd.”

Manufacturer Agent -> wholesaler -> Retailer -> consumer distribution

system.
 PROMOTION ACTIVITIES

Any activities which are undertaken for increase the sales of a

concerned product is called as sales promotion. A Brief note on sales promotion
schemes of Topland is given as under.

1. Annual bonus scheme for dealers :

This scheme is totally dependent on the target in terms of sales. Dealers
who are near to the target or surpassed the target are eligible for the bonus.
The scheme of bonus is as under.

No. Target Achievement Bonus

1. More than 70% but less than 100% Rs. 50 per engine
2. More than 100% but less than 125% Rs. 100 per engine
3. More than 125% but less than 150% Rs. 125 per engine
4. More than 150% … Rs. 150 per engine

2. Wall painting :
Wall painting is the best to advertisement in village or remote areas. The
company has decided to do 500 or more wall painting in this year. After
keeping in mind the requirement of advertisement at a particular area
and respective profitability and the respective dealers will located with
responsibilities. Wall painting is totally on the company’s expenses.

3. Service camps :
This company has decided to set up service camps whose total
expenses will be taken by company. Those engines which are still within
the guarantee period, for them will be given free service .Those engines which
have passed the guarantee period for them also services will free. But, if the
spare parts are to be changed then the owner will have to pay for it. Over and
above service camps will give some primary guidelines to the farmers.
4. Participation in the consumer’s fair :
Keeping in mind that the demand of dealers is accepted by
company to participate in the consumer’s fair. The expenses is to be shared
in 50-50 ratio between the company and dealers.

 Advertising :
Advertising is the one type of tool for any business organization to
increase their sales and profit. So as and when required the company gives
advertisement by the medium of media, newspapers, magazines, televisions,
radio, cinema, road writings, wall writings etc…

This company gives advertisement in newspapers, agricultural

magazines, cinema slides, wall paintings etc…

As a strategy this company gives also publicity gifts to direct customers

who are mainly small farmers.

This company provides some good facilities and services to the consumers
and dealers. It conducts some seminars, charity shows etc… for the customers.
ACCOUNTING &
FINANCIAL
INFORMATION
 CONTENTS

Sr. No. Particular Page No

1. Share Capital 42

2. Sales information 43

3. Profits 44

4. Dividend 45
 SHARE CAPITAL

The authorized capital of these company is Rs. 2500000 at

the time of establishment. This capital is divided into
250000 equity shares of Rs.10 each. The paid up capital is of
Rs.800000.
Sr. No. Name % of Profit Rupees Shares
1 Mr. Rajendrakumar Patel 25% ₹ ₹ 20,000
2,00,000
2 Miss Naynaben Patel 25% ₹ ₹ 20,000
2,00,000
3 Mr. Nileshkumar Patel 20% ₹ ₹ 16,000
1,60,000
4 Miss Premkuvarben Patel 10% ₹ ₹ 8,000
80,000
5 Mr. Govindbhai Patel 10% ₹ ₹ 8,000
80,000
6 Miss Illaben Patel 5% ₹ ₹ 4,000
40,000
7 Mr. Limbabhai Sank 5% ₹ ₹ 4,000
40,000
Total 100% ₹ ₹ 80,000
8,00,000
 SALES INFORMATION

Particular Sales (₹)

Sales ₹ 24,00,00,000
 PROFIT

Particular Price (₹)

Before Tax ₹ 14,87,09,215
After Tax ₹ 10,70,70,634.8
Tax ₹ 4,16,38,580.2
 DIVIDEND

Company can get optimum profit. Some time they may incur lose or
sometime they may get profit. Profit or lose is one which depends upon the
situation of company. It is dependent on the requirement of dealer. Profit can be
decide on the basis of demand of consumer.

If company gets much profit & has a desire to distribute the dividend to
their members of company. Then they distribute the dividend at the rate of 10%.
CONCLUSION
 CONCLUSION

After having studied the whole unit and gone through its facts and figures, I
have come to the conclusion that Topland Engines Pvt. Ltd. is an SSI in it
company. It is private limited company. Its objectives is very high. It has tried
capture the domestic as well as hforeign market.

Its contribution to industry and society is very significant and worthwhile.

Its sales promotion strategies are effective and attractive.

It has paid a lot attention to improve and maintain a high quality of the
products it is remain constantly in touching to consumers and dealer. This will help
in making harmonious relationship between company and consumers.

Topland is meaching steadly towards success. If it resumes in the

same way I am sure it will be the leading unit of the industry within very little
time.
BIBLIOGRAPHY
 BIBLIOGRAPHY

1. MARKETING MANAGEMENT - Philip Kotler.

2. FINANCIAL MANAGEMENT - B.S. Shah.

3. PERSONNEL MANAGEMENT -B.S. Shah.