A Case Study of Vishal Mega Mart
A Case Study of Vishal Mega Mart
A Case Study of Vishal Mega Mart
(MBA- 413)
ON
Inventory management in retail industries
(a case study of vishal mega mart)
Submitted in partial fulfillment of
Master of Business Administration Programme
2007-2009
Of
UTTAR PRADESH TECHNICAL UNIVERSITY LUCKNOW
Submitted By:
MBA Department
MBA IV SEMESTER
SRMSCET, Bareilly
Roll No-0701470031
This is to certify that Mr. Omveer singh student of MBA-IV semester has completed
his Research Project Report TitledInventory management in retail industries(A
case study of vishal mega mart) assigned by MBA Department & under my
supervision.
It is further certified that he has personally prepared this report that is the result of his
personal survey/observation. It is of the standard expected of MBA student and hence
recommended for evaluation.
(Prof. S.P.Gupta)
2
ACKNOWLEDGEMENT
Behind every study there stands a myriad of people whose help and contribution make
it successful. Since such a list will be a prohibitively long. I may be excused for
important omissions.
The guidance help and cooperation of my mentor Mr. Manish Dhingra (Faculty of
SRMS CET Bareilly) is being a constant source of motivation.
This is my pleasure to thank Dr. S.P. Gupta (Director General SRMSCET) for being
a source of inspiration, help and co-operation.
This research was a good exposure that will definitely help me in my professional
career.
OMVEER SINGH
M.B.A. Final Year
Roll No: 0701470031
S.R.M.S. CET Bareilly
TABLE OF CONTENTS
CHAPTER 1
1.1.
PAGE NO:
5
INTRODUCTION
12
26
CHAPTER 2
41
2.1.
42
2.2.
42
CHAPTER 3
43
3.1.
44
RESEARCH METHODOLOGY
CHAPTER 4
45
4.1.
46
CHAPTER 5
66
5.1
67
CONCLUSION
CHAPTER 6
68
6.1.
69
SUGGESTIONS
CHAPTER 7
70
7.1
BIBLIOGRAPHY &
71
ANNEXURE
72
CHAPTER 1
COMPANY - PROFILE
ABOUT THE ORGANIZATION
Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all
price ranges. The showrooms have over 7000 products range which fulfills all your
household needs, and can be catered to under one roof. It is covering about 1282000
sq. ft. in 18 state across India. Each store gives you international quality goods and
prices hard to match. The cost benefits that are derived from the large central purchase
of goods and services are passed on to the consumer.
The groups prime focus is on retailing. The Vishal stores offer affordable
family fashion at prices to suit every pocket. The groups philosophy is integration
and towards this
end
fashion by setting up a state of the art manufacturing facility to support its retail
endeavors.
CORPORATE PROFILE
Vishal Retail Ltd. has a factory in Gurgaon, Haryana. This factory has more
than 700 imported machines that have a capacity to manufacturer 150000 pieces
a month. The factory occupies 80000 sq ft of covered space. The Vishal group
indirectly gives employment to more than a 1000 people. These people work in
ancillaries that supply finished goods to the company.
Our 10 warehouses cater to 51 showrooms in 39 cities. It is covering about
1282000 sq. ft. in 18 state across India. Our loyalty programme gives the Indian
consumer of
being
stores anywhere in the country. Consumers can make purchases at any store and
accumulate points at a central level. These points are redeemable at any of our
stores. You can accumulate points even when you make a purchase while traveling
and redeem points at any store. So no matter where you are in India you can
partake in our loyalty programme.
of
our products. Our quality checks start the basic cloth and accessories and end
with our doing a full inspection on the finished items. We believe that Quality
Control is the key to success. Our goal is to give the customer with the best
quality and value for his money.
"We will deliver defect - free products, services and solutions to meet the
requirements of our external and internal customers the first time every time."
MISSION STATEMENT
We share the
served only by creating and executing future scenarios in the consumption space
9
VISION STATEMENT
Future Group shall deliver Everything, Everywhere, Everytime for Every Indian
Consumer in the most profitable manner.
Core Values
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PRODUCTS
12
Our Products
Door Mat
Bedroom
Bed Sheet
Carpet
Curtains
Kitchen
Apron
Kitchen Napkin
Pillows
Pillow Cover
Bathroom
Bath Mats
Towel Gift Sets
FOOD MART
FOOD & BEVERAGES
Snacks
13
Drinks
- SPORTS & FITNESS
INDOOR GAMES OUTDOOR GAMES
Basket Ball
Cricket Bat
T.T. Bat
Football
Boxing Kit
Lawn Tennis
Swimming Costumes
Water Ball
Tennis Racket
Tennis Ball
Fitness Equip.
Personal Gym
- FOOTWEAR
BOYS
GIRLS
Shoes
Slippers
Sandals
LADIES
Shoes
Slippers
Sandals
MENS
Shoes
Slippers
more...
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- TELEMART
Communication
Mobile Accessories
Mobile
Mobile Batteries
Mobile Charger
Mobile Dori
MENS
Upper
Lower
Shirt Casual
Jeans(MP)
Shirt Formal
Ethnic & Sports
Cotton Trouser(MPC)
Winter Wear
Night Suits
Suit(WMC)
T-Shirts
Blazer(WMB)
Dupatta
Windcheater(WMW)
Sherwani
Jacket
more...
15
LADIES ACCESSORIES
Upper
Lower
Kurta
Pants Jeans
Skirt Top
Ethnic
Capri
Winter Wear
Nighty
Jackets
Lancha
Stawl
Sharara
Salwar Suit
Blazer
Track Suit
more...
INFANTS
Garments Accessories
Hot Pant
Frock
Bed Sheet
Under Garments
16
Baba Suit
Socks
Winter Wear
Sweater
Pull Over
more...
WOMEN
Sarees
Personal Items
Fancy(SRF)
Cap(LCA)
Synthetics
Socks(Las)
Banarsi
Jewellery
Cosmetics
Necklace
Lip Gloss
Ring
Nail Polish
more...
KIDS BOYS
Lower
Jeans
Sets
Night Suit
Winter Wear
Suit
17
Bermudas
Baba Suit
Dungries
Blazer
Jacket
Upper
Ethnic
Shirt Formal
Kurta- Pyjama
T-Shirt
Sherwani
more...
KIDS GIRLS
Lower
Hot Pant
Sets
Night Suit
Upper
Ethnic
Tops(GWT)
Sharara
Winter Wear
Hipster Set
Frock(GFK) Lancha
more...
TRAVEL ACCESSORIES
Luggages
Portfolio Bags
Suitcase
Shoulder Bags
Executive Bag
School Bags
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Copper
Dinner Set
Jug
Home Aids
Pressure Cooker
Floor Wiper
Cooker
Steel
Cake Server
Non Stick
Handi
Sanitary Brush
Pressure Pan
Dosa Tawa
General Plastic
Electrical App.
Bone China
Goods
Coffee Mug
Chopper
Soup Set
Bucket
Microwave Oven
Dessert Set
Glass Ware
Thermo Ware
Porcelain
Cup
Lemon Set
Tiffin
Container
LIFESTYLE
Time Zone
Opticals
19
Key Chain
Perfume/Deo
Battery(ABT)
Wallets
Calculator(EEC)
Spray
Deo
more...
TOYS & GAMES
Soft Toys
Dolls
Musical Toys
Non-Musical
Board Games
Infant Toys
Wooden Blocks
Teether
Puzzles
Swing
Video Games
T.V. Video Game
Hand Video Game
more...
STATIONARY
School
Exam Board
Office
Office File
Paper Mart
Diary
20
Flower Vase
Clay
Punching Machine
File
Party Stuff
Balloons
Ribbons
Our Products
- GARMENTS
MEN
WOMEN
21
BOYS
GIRLS
INFANTS
Home Furnishing
22
Bath Furnishing
Covers
Drawing Room
Furnishing
23
Kitchen Furnishing
FOODMART
HOUSE HOLD
Appliances
Cleaning Aids
24
Plastic Aids
Thermo Ware
Kitchen Aids
25
INRTODUCTION
(About inventory management)
In our daily life, we observe that a small retailer know roughly the demand of his
customers in a month or a week, and accordingly places orders on the wholesaler to
meet the demand of his customers. But, this is not the case with a manager of a big
departmental store or a big retailer, because the stocking in such cases depends upon
various factors, e.g. demand, time of ordering, lag between orders and actual receipts,
etc. so the real problem is to have a compromise between over-stocking and understocking.
The study of such type of problems is know by the term Material Management
or inventory Control. The inventory control may be defined as follows.
Defintion. The function of directing the movement of goods through the entire
manufacturing cycle from the requisitioning of raw materials to the inventory of
finished goods orderly mannered to meet the object tives of maximum customerservice with minimum investment and efficient (low-cost) plant operation.
The models here limited mainly to the elementary type, because the analytical
study of the other cases be-comes more difficult. After a general discussion of each
indicated type of model, we shall give many interesting solved examples so that all the
neccssary ideas may be clear to the students. We shall also discuss another class of
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inventory models, namely Inventory Models with price Breaks (i.e. Quantity
Discount Models).
2.1.
WHAT IS INVENTORY ?
In broad sense, inventory may be defined as the stock of goods, commodities or
other cconomic resources that are stored or reserved in order to cnsure smooth and
efficient running of busincss affairs.
The inventory or stock of goods may be kept in any of the following foms:
(i)
Raw material inventory, i.e. raw materials which are kept in stock for
using in the production of goods.
(ii)
(iii)
Finished goods inventory, i.e. finished good awaiting shipment from the
factory.
(iv)
1. Direct Inventories :
The items which play a direct role in the manufacture and become an integral
part of finished goods are included in the category of direct inventories. Those
may be further classified into four main groups:
27
(ii)
(iii)
(iv)
(i)
(ii)
(iii)
(iv)
(ii)
(iii)
28
2. Indirect Inventories :
Indirect inventories include those items which are nccessarily required for
manufacturing but do not become the component of finished production, like :
oil, grease, lubricants, petrol, office-material, main-tenance material, etc.
2.3
TYPES OF INVENTORY
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IV. Transportation Inventories. Such inventories exist because the materials are
required to move from one place t another. When the transportation time is
long, the items under transport cannot be served to customers. These inventories
exist solely because of transportation time.
V. Decoupling Inventories. Such inventories are needed for meeting out the
demands during the decoupling period of manufacturing or purchasing.
2.4.
INVENTORY DECISIONS
The managers must take two basic decisions in order to accomplish the
functions of inventory. The decisions made for every item in the inventory are:
(i)
(ii)
30
2.5.
As explained earlier, inventory models are concerned with two main decisions:
how mush to order at a time and when to order so as to minimise the total cost ?
The sequence of basic steps required for developing an inventory model may be
organised as follows :
Step 1.
Step 2.
Step 3.
Step 4.
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Step 5.
Step 6.
Step 7.
Step 9.
Step 10.
Step 11.
32
Step 12.
(i)
invested Capital Cost. This is the interest change over the capital investment.
Since this is the most important component, a careful investigation is
required to dctermine its rate.
(ii)
(iii)
Handling Costs. These. Include all costs associated with mve-ment of stock,
such, such as cost of labour, over head cranes, gantries and other machinery
required for this purpose.
33
(iv)
Storage Costs. These involve the rent to storage space or depreciation and
interest even if the own space is used.
(v)
Storage Costs. These involve the rent of storage space or depreciation and
interest even if the own space is used.
(vi)
Taxes and Insurance Costs. All these costs require careful study and
generally amounts to 1% to 2% of the invested capital.
(vii)
(viii) Salvage Costs or Seling Price. When the demand for an item is affected by
its quantity in stock, the decision model of the problem depends upon the
profit maximization criterion and includes the revenue (sales tax & etc.)
from the sale of the item. Generally, salvage costs are combined with the
storage costs and not considered independently.
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2.
Shortage Costs or Stock-out Costs (C2). The penalty costs that are in incurred
as a result of running out of stock (i.e., shortage) are known as shortage or
stock-out costs. These are denoted by C2 per unit of goods for a specified
period.
These costs arise due to shortage of goods, sales may be lost, good will may be
lost either by a delay in meeting the demand or being quite unable to meet the
demand at all. In the case where the unfilled demand for the goods can be
satisfied at a latter date (backlog case), these costs are usually assumed to vary
directly with the shortage quantity and the delaying time both. on the other
hand, if the unfilled demand s lost (no backlog case), shortage costs become
proportional to shortage quantity only.
3.
Set-up Costs (C3). These include the fixed cost associated with obtaining
goods through placing of an order or purchasing or manufacturing or setting up
a machinery before starting production. So they include costs of purchase,
requisition, follow-up, receiving the goods, quality control, etc. these are also
called order costs or replenishment costs, usually denoted by C3 per production
run (cycle). They are assumed to be independent of the quantity ordered or
produced.
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2.6.
As we aware of the fact that the inventory is maintained for efficient and
smooth running of business affairs. If a manufacturer has no stock of goods at
all, on receiving a sale-order he has to place an order for purchasse of raw
materials, wait for their receipt and then start his production; thus, the
customers will have to wait for a long time for the delivery of the goods and
may turn to other suppliers. This results in a heavy loss of business. So it
becomes necessary to maintain an inventory because of the following reasons :
3.1.
3.2.
3.3.
Due to absence of stock, the company may have to pay high prices because of
picce-wise purchasing. Maintaining of inventory may earn proce discount
because of bulk-purchasing.
3.4.
Inventory also acts as a buffer stock when raw materials are received late and so
many sale-orders are likely to be rjected.
3.5.
3.6.
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3.7.
Pipeline stocks (also called process and movement inventories) are also
necessary where the significant amount of time is consumed in the transshipment of items from one location to another.
Mathematically, the problem of maintaining the inventory arises due to the fact
that if a person (e.g., a big retailer) decides to have a large stock, his holding
cost C1 increases but his shortage cost C2 and set-up cost C3 decrease. On the
other hand, if he has small stock, his holding cost C1 decreases but shortage
cost C2 and set-up cost C3 increase. Similarly, if he decides to order very
frequently, his ordering cost increases while other costs may decrease. So it
becomes necessary to have a compromise between over-stocking and understocking by making optimum (most favourable) decisions by controlling the
value of some variables which are at our desposal.
2.7.
Controlled Variables :
1)
How much quantity acquired (by purchase, production, or some other means).
This may be adjusted for each type of resources separately or for all items
collectively in one of the following ways :
(i)
(ii)
(iii)
2.
Or
(ii)
The amount in stock and the amount of order are equal to or below z;
Or
(iii)
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3.
Uncontrolled Variables :
The following are the principal variables the may not be controlled.
(1)
The holding costs (C1), shortage or penalty costly (C2), set-up costs (C3).
(2)
The probabilistic demand occurs when the demand over a certain period of
time is not know with certainty; but its pattern can be described by a known
probability distribution. A probabilistic demand may be either stationary or
non-stationary over time.
3. Lead time [the time between placing on order and its arrival in stock]. If the
lead time is known and is not equal to zero, and if demand is
deterministic, all that one requires to do is to order in advance by an amount of
time equal to the lead time. While there is no need to order in advance, if the
lead time is zero.
If, however, the lead time is a variable that is known only prob abilistically, the
question of when to order is more difficult one. If either the demand or the lead
time is known only probabistically, the amount and the timing of replenishment
is found by considering expected costs of holding and shortage over the lead
time required.
4.
CHAPTER 2
41
42
CHAPTER 3
43
Megamart.
On the basis of interview the appropriate interpretations are made .
44
CHAPTER 4
(ANALYSIS & INTERPRETATION)
45
INTERPRETATION:
They follow scientific techniquies for inventory management in Vishal Mega
Mart,Bareilly.
46
INTERPRETATION:
In Vishal Megamart for optimizing the inventory cost the quantitative techniques such
as EOQ is followed and some selective inventory control techniquies like ABC
Analysis & FSN are used for keeping goods according to their value and consumption
rate.
47
INTERPRETATION:
According to the product categories they applied various techniques such as ABC &
FSN.As there are number of product categories in vishal megamart like HOME
FURNISHING ITEMS,SPORTS &FITNESS EQUIPMENTS,FOOTWEAR,MOBILE
PHONES,TRAVEL ACCESSORIES,STATIONARY,GARMENTS etc.
48
INTERPRETATION:
In Vishal Megamart Periodic Ordering system is used in which ordering time is fixed
but order quantity are not fixed.As in Vishl Mega Mart they sent their orders every
week as per the requirements.
.
49
INTERPRETATION:
The chain of superstores, Vishal Mega Mart, has selected SAP to improve its business
processes and create a strong and adaptive environment for business growth and
profitability. This state-of-the-art system will enhance critical processes including
global sourcing, distribution, logistics, product innovation, inventory visibility,
financial transparency, compliance and point-of-sales data management.
50
INTERPRETATION:
The store manager said that by using various inventory control techniques they able to
reduce total inventory cost by 20%-30%.
51
The ordering system used is P system also known as Periodic Review system or
fixed Interval system. In this system the size of order quanitity may vary with
fluctuation in demand but the ordering interval is fixed.
It is based on periodic reordering of all items. With every cycle the stock of each item
is brought up to its level, which is dependent on the cycle, the replenishment period,
and the consumption rate. When the replenishment period and demand rate do not
change, the reorder quantity obviously increases with the cycle time, so that short
cycles are required if rapid turnover of stock is desirable
Advantages over Two Bin System
All orders for replenishment are issued at the same time.
Ordering mechanism is reqular and not subject to sporadic arrivals of warning
signals from the store.
Disadvantages:
52
Usually more stock is held when this system is adopted than with the 2-bin
system. Following variations of ordering cycle system are possible.
(i)
All the items are replenished in every cycle. This is useful when the number of
items is not too large, and differences in demand are not very significant.
However, in this system the average stock level tends to increase with the
number of items.
(ii)
Multicycles
The items are divided into groups and each group has its own ordering cycle,
independent of the other groups. The groups are formed either by selecting
goods that to be ordered from the same vendor or by taking items with similar
demand characteristics.
The system is adopted when the stores have to deal with a large number of
items.
In case of some daily needs items mostly those which are edible and perishable like
vegetable oils, spices, milk, butter, etc. they make local purchases from nearby
markets like shyamgang, kutubkhana mandi, etc.
53
54
ABC classification
ABC stands for always better control. The items on hand are classified into A,B,C
and types on the basis of the value in terms of capital or annual Rupees usage (i.e.,
Rupees value per unit multiplied by annual usage rate), and then allocates control
efforts accordingly. Thus, the items with high value and low volume are kept in Atype, items with low value and high volume are kept in C-type, and the items with
moderate value and moderate volumes belong to the B-type gets the moderate
attention. Typically, three classes of items are called: A (very important), B
(moderately important), and C (least important).
The actual number of categories varies from organization to organization,
depending on the extent to which a firm wants to differentiate the control efforts. With
three classes of items, A items generally account for about 15 to 20 percent of the
number of items in inventory but about 60 to 70 percent of the Rupees usage. At the
other end of the scale, C items might account for about 60 percent of the number of
items but only about 10 percent of the Rupees usage of an inventory.
A type items should receive close attention through frequent reviews of
amounts on hand and control over withdrawals to make sure that customer service
levels are attained. The C type items should receive lesser control (e.g. two-bin
systems, bulk orders), and the B type items should have controls that lie between the
two extremes.
55
FSN Classification
In this method, the items are classified according to the rate of consumption. Thus, the
materials can be fast (F), show (S) and non-moving types (N). F-type materials get the
maximum attention, and the N- type the minimum for their control and procurement.
This concept is also applying in Vishal mega mart retail store. Let the different items
in Vishal megamart are: mobile phones, cosmetics,footwears,jewellery,suitcase,ladies
wrist watch,toys,household appliances, shaving blades, Rice, pulse, salt, sugar, tea
wound plasters, and dry-fruits.
According to FSN, they can be classified as
F = Rice, pulse, salt, sugar, tea and some other daily needs items are consumed almost
daily at relatively faster rate and they need more attention to avoid stock-out situation
in the store specially if some unexpected demands of customers.
S = suitcase,ladies wrist watch,toys,household appliances,Mobile phones , are
consumed at a moderate speed and need moderate attention.
N =,jewellery,and some costlier items are consumed at a very negligible rate and need
attention. They can be bought and can be consumed leisurely when need arises.
The same concept can be extended to industrial or war situation. For example, the
bullets are fast moving items but a nuclear bomb is almost a non-moving item. In fact
it may never be used but it consumes lot of revenue. Such items are sometimes called
insurance items as they ensure a kind of deterred and may prevent a war between two
nations just by their presence.
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STORE MANAGEMENT
It is concerned with carrying the right kind of material in right quantity (neither in
excess nor in short supply), providing it quickly as when require, keeping it safe
against any kind of deterioration, pilferage and to carryout the efficient performance
of all these functions at lowest possible cost.
In Vishal Mega mart Bareilly, there is a single distribution centre/store/warehouse
which is located at second floor. It has a store manager. The various functions which
are performed by the store manager are as follows.
57
STORE FUNCTIONS
1) Receipt
Store receives from both outside and internal divisions also. The outside receipts
system starts with the placement of order by various departments, a copy of which is
sent to the stores which is maintained in chronological order.
Further the head office while dispatching the goods normally send an advice note to
the stores which contains the information regarding the date of dispatch, transport
details, description of the consignment and value of the consignment.
Another document known as consignment note is prepared by transport carrier and
is sent to store concerns.
On actual delivery the receiving department unpacks the goods and tallys it with the
previous document. There is a inside each package packing slip detailing the contents
in the package.
2) Storage System
The identification or codification of the items can be done in the following ways.
a) Arbitrary approach
b) Symbolic approach
c) Use of engineering drawing numbers
58
Storage system
a) physical system / location
b) closed store system
c) open store system
d) random access store system
3) Record system
All recording of items in SAP that is computerized system which records all items
which comes in distribution centre from head office.
4) Issue system
The distribution centre in Vishal Mega mart issues goods to the respective floors as
per the requirement of each floor.
59
ii.
iii.
iv.
60
2. RFID
Although many companies are now using sophisticated Warehouse Management
Systems integrated with Supply Chain Systems, Enterprise Systems, and Electronic
Data Interchange (EDI), the movement and tracking of goods through the
manufacturing and supply chain process is still a complex procedure which is difficult
to manage. In many instances, the goods being distributed to the retailer must go
through one or more third party distribution processes, before they reach their final
destination.
Currently, most material tracking systems employ two-dimensional barcodes that must
be close to and within the "line of sight" of the barcode reader. This requires manual
61
scanning or a conveyor-like process to position the barcode and scanner. Barcodes can
run the risk of getting wet or scratched due to mishandling or a harsh environment,
which often prevents accurate reading by the scanner. Manual intervention is labor
intensive, costly, and error-prone. In addition, scheduled scanning or manual methods
cannot ensure the inventory remains up-to-date, due to oversights, errors, and internal
shrinkage.
With ActiveWave's RFID solution, inventory can be updated in real time without
product movement, scanning or human involvement. Our fully automated system
allows inventory status to be determined, and shipping & receiving documents to be
generated automatically. The system could also trigger automatic orders for products
that are low in inventory.
Benefits of using ActiveWave RFID Systems:
Reduces lead-time
62
Reduces errors
63
64
Real time inventory control systems use wireless, mobile terminals to record
inventory transactions at the moment they occur. A wireless LAN transmits the
transaction information to a central database.
Physical inventory counting and cycle counting are features of many inventory control
systems which can enhance the organization.
65
CHAPTER 5
66
CONCLUSION
In the conclusion it can be said that the Vishal Mega mart Bareilly is using various
qualitative as well as quantitative inventory management techniques like
EOQ,ABC,FSN etc for different product categories and they also uses SAP solution
and RFID Chips which helps in effective Management of Inventory. On the basis of
findings and analysis the overall Conclusion can be drawn as the Vishal Megamart
Bareilly is able to reduce the Inventory cost as well as efficiently managing their
replenishment system.
67
CHAPTER 6
68
SUGGESTIONS
Even though the inventory cost is reduced by the different qualitative and
quantitative techniquies used but they should also go in much detail of even
small product caegories.
In case of periodic Ordering system it may leads to the stock out situation due
to uneven demand, so they should follow the perpetual system which keeps
track of removals from inventory on a continuous basis. When the amount on
hand reaches a predefined minimum quantity, a fixed quantity is then ordered.
This system provides continuous monitoring of Inventory withdrawals and the
setting of optimal order quantity.
69
CHAPTER 7
70
BIBLIOGRAPHY
BOOKS
1)Operation Research
By:S.D Sharma
2)Operation Research
By:V.K Kapoor
3)Supply Chain Management
By:D.K Agrawal.
WEBSITES
1) en.wikipedia.org
2) www.inventorymanagement.com
3) www.invatol.com
4)www.vishalmegamart.net.in
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QUESTIONNAIRE
72
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