FACULTY OF

ARTS & SOCIAL

SCIENCES
Accounting & Finance
Business Administration
Business Management
Marketing
Hospitality & Tourism Management
Mass Communication

FIRST CITY UNIVERSITY COLLEGE

 Certificate Number: 601234

Phase II of campus (Perspective View) Ready January 2017

FIRST CITY UNIVERSITY COLLEGE DKU031(B)

No.1, Persiaran Bukit Utama, Bandar Utama,

47800 Petaling Jaya,
Selangor Darul Ehsan, Malaysia
Tel: +603-7727 3200
e-mail: enquiry@firstcity.edu.my
Website: http://www.firstcity.edu.my

JPT/BPP(D)1000-701/589

FIRST CITY UNIVERSITY COLLEGE has made every effort to ensure that information presented in
this brochure is as accurate as possible at the time of printing but does not accept liability for any
error or omission. FIRST CITY UNIVERSITY COLLEGE reserves the right not to conduct a
programme/course/option/subject if there is insufficient demand.

01/17
About First City
UNIVERSITY
COLLEGE

Since its inception in 1990, KBU International College has an excellent track record in
producing employable graduates and entrepreneurs. In recognition of our excellence in
providing tertiary education, the Ministry of Higher Education elevated KBU to First City
University College in 2015.

First City UC will continue KBUs proud tradition of providing the best learning experience
for its students. The courses offered will continue to be industry relevant. These will be
the springboard for our graduates to be successful in their chosen careers.

The Faculty of Arts & Social Sciences has programmes which are relevant to industry and
thus, enhances the employability of graduates. The Faculty strives to equip students with
a solid foundation in Accounting & Finance, Business Administration, Business
Management, Marketing, Hospitality & Tourism Management and Mass Communication.
Why Study
business
programmes
at First City UC? Collaborations with reputable
foreign universities and
institutions for global positioning

Lecturers with strong A holistic curriculum to

industry experience
01 develop personal and
business competencies

07 02
Graduates are highly
Links with
established and 06 03 employable with
appointments to senior
Fortune 500
corporate positions
companies
05 04
Guest lectures by
practising professionals Purpose built campus with
and corporate executives recreational facilities, modern
infrastructure and amenities
 PROGRAMME
PATHWAYS
FOUNDATION IN BUSINESS BACHELOR OF
ADMINISTRATION INFORMATION SYSTEMS
R/340/3/0175(A9286)10/18
(HONS) IN BUSINESS
(1 year at First City University College) MANAGEMENT
N/482/6/0122(MQA/PA8226)09/21

SPM/ UEC/ (3 years at First City University College)

GCE O Level
or Equivalent
DIPLOMA IN BUSINESS
ADMINISTRATION
R2/345/4/0981(A6729)11/21

(2 years at First City University College)

Advanced standing to Year 2 of Degree programmes

HONOURS DEGREES* *All Degrees are dual awards by

First City University College
& Anglia Ruskin University
BA (HONS) BUSINESS
MANAGEMENT*
N/340/6/0633(MQA/PA6544)12/20

(3 years at First City University College)

MASTER PROGRAMME*
BSc (HONS) ACCOUNTING MASTER OF BUSINESS
STPM/ UEC/ AND FINANCE* ADMINISTRATION*
GCE A-Levels/ N/344/6/0432(MQA/PA6542)12/20 N/340/7/0598(MQA/PA6199)08/20
AUSMAT or
Equivalent (3 years at First City University College) (1-2 years at First City University College)

BA (HONS) MARKETING*
N/342/6/0169(MQA/PA6543)12/20

(3 years at First City University College)

 FACULTY OF ARTS & SOCIAL SCIENCES | Foundation in Business Administration
Foundation
in Business
Administration
R/340/3/0175(A9286)10/18

The Foundation in Business Administration programme serves as a pre-university

degree route. It introduces students to the world of business.

DURATION
1 year (3 semesters)

INTAKES
January, April and July

ENTRY REQUIREMENTS
SPM: Minimum 5 credits
(inclusive of English and at least a pass in Malay Language and History)
UEC: Minimum 4 Bs (inclusive of English)
GCE O Level: Minimum 5 credits (inclusive of English)

SEMESTER 1 SEMESTER 3
MODULE CONTENT MODULE CONTENT
Business Mathematics Electives:
Information Technology in Practice Cost & Management Accounting*
Principles of Accounting 1 Business Statistics*
Microeconomics Organisational Behaviour*
English Introduction to Hospitality and Leisure**
Foundation in Tourism**
Tourism and Its Environment**

SEMESTER 2 * Students who wish to specialise in Business

MODULE CONTENT are required to take these elective modules.
** Students who wish to specialise in
Business Communication Hospitality and Tourism Management are
Introduction to Business Management required to take these elective modules.
Principles of Accounting 2 NOTE: Students who have passed the Foundation in
Business Administration programme may also enter the
Macroeconomics Bachelor of Information Systems (Hons) in Business
Principles of Marketing Management.
Diploma in Business
Administration
R2/345/4/0981(A6729)11/21

This diploma programme provides comprehensive knowledge and insights into the field
of business. Upon completion, graduates will have a holistic perspective of the business
world and will be well prepared for roles in the corporate sector or as entrepreneurs.

DURATION
2 years (6 semesters)

INTAKES
January, April, May and October

ENTRY REQUIREMENTS
SPM: Minimum 3 credits
and at least a pass in Malay Language, History and English
UEC: Minimum 3 Bs and at least a pass in English
GCE O Level: Minimum 3 credits and at least a pass in English

MPU COMPULSORY SUBJECTS

* All Malaysian and International students are required to take 4 MPU compulsory subjects.

CAREER OPPORTUNITIES
Communications
Finance
Operations & Human Resource Management
 FACULTY OF ARTS & SOCIAL SCIENCES | Diploma in Business Administration
SEMESTER 1 SEMESTER 4
MODULE CONTENT MODULE CONTENT

English Public Speaking

Introduction to Microeconomics Cost Accounting
Information Technology in Business Financial Accounting 3
Financial Accounting 1 Introduction to Marketing
Organisation Theory and Behaviour Principles of Management

SEMESTER 2 SEMESTER 5
MODULE CONTENT MODULE CONTENT

Business English for Communication Business Communication

Introduction to Macroeconomics Management Accounting
Business Mathematics Fundamentals of Finance
Financial Accounting 2
Introduction to Information Technology

SEMESTER 3 SEMESTER 6
MODULE CONTENT MODULE CONTENT

English-Reading & Writing for Academic Purposes Investment Analysis

Statistics for Business Human Resource Management
International Business Business Ethics
Introduction to Law
E-Commerce
Entrepreneurship
Ba (Hons) Business
Management
N/340/6/0633(MQA/PA6544)12/20

This degree provides students with a broad spectrum of knowledge in business management,
marketing, as well as accounting and finance. The curriculum delivers a sound understanding
of contemporary issues such as globalisation and sustainability.

DURATION
3 years (6 semesters)

INTAKES
February and September

ENTRY REQUIREMENTS
STPM: Minimum 2 Cs and 5 credits in SPM (inclusive of English)
and at least a pass in Malay Language and History.
UEC: Minimum 5 Bs (inclusive of English)
GCE A Levels: Minimum 2 Es and 5 credits in GCE O Level /SPM (inclusive of English)
and at least a pass in Malay Language and History
Diploma in Business Administration: Minimum CGPA of 2.0
AUSMAT: Minimum ATAR score of 65%

MPU COMPULSORY SUBJECTS

* All Malaysian and International students are required to take 5 MPU compulsory subjects.

CAREER OPPORTUNITIES
Finance
Marketing
Business Management

Graduates will receive 2 degrees:

 FACULTY OF ARTS & SOCIAL SCIENCES | BA (Hons) Business Management
SEMESTER 1 SEMESTER 4
MODULE CONTENT MODULE CONTENT

Economics Business Research Methods

Principles of Accounting Corporate Finance
Business Mathematics Taxation 1
Business English Management Accounting
Business Statistics Social Media Marketing

SEMESTER 2 SEMESTER 5
MODULE CONTENT MODULE CONTENT
Principles of Management Strategic Management
Financial Accounting 1 Supply Chain Management
Principles of Finance Marketing Management
Principles of Marketing Capital Markets & Malaysian Securities Law
Business Law Corporate Secretaryship
Human Resource Management
Risk Management

SEMESTER 3 SEMESTER 6
MODULE CONTENT MODULE CONTENT

Entrepreneurship and Enterprise Management Undergraduate Project

Management Information Systems Global Cross-Cultural Management
Managing People and Organisations Ethics in Business
Business Project Management Organisational Development Management
International Business Company Law
Marketing Communications
Industrial Training
Ba (Hons) Marketing
N/342/6/0169(MQA/PA6543)12/20

This degree programme provides the requisite knowledge, skills and competencies in
marketing theories, perspectives and applications in a globalised world. Graduates will
be able to formulate marketing plans, craft marketing strategies and manage customer
relations in a socially networked environment.

DURATION
3 years (6 semesters)

INTAKES
February and September

ENTRY REQUIREMENTS
STPM: Minimum 2 Cs and 5 credits in SPM (inclusive of English)
and at least a pass in Malay Language and History
UEC: Minimum 5 Bs (inclusive of English)
GCE A Levels: Minimum 2 Es and 5 credits in GCE O Level /SPM (inclusive of English)
and at least a pass in Malay Language and History
Diploma in Business Administration: Minimum CGPA of 2.0
AUSMAT: Minimum ATAR score of 65%

MPU COMPULSORY SUBJECTS

* All Malaysian and International students are required to take 5 MPU compulsory subjects.

CAREER OPPORTUNITIES
Advertising
Media Relations & Publicity
Marketing

Graduates will receive 2 degrees:

 FACULTY OF ARTS & SOCIAL SCIENCES | BA (Hons) Marketing
SEMESTER 1 SEMESTER 4
MODULE CONTENT MODULE CONTENT

Economics Business Research Methods

Principles of Accounting Social Media Marketing
Business Mathematics Customer Relationship Management
Business English Marketing Communications
Business Statistics Service Management

SEMESTER 2 SEMESTER 5
MODULE CONTENT MODULE CONTENT
Principles of Management Strategic Management
Financial Accounting 1 Supply Chain Management
Principles of Finance Marketing Research
Principles of Marketing Business to Business Marketing
Business Law Consumer Behaviour
Marketing Consultancy
Product Management

SEMESTER 3 SEMESTER 6
MODULE CONTENT MODULE CONTENT

Entrepreneurship and Enterprise Management Undergraduate Project

Management Information Systems Global Cross-Cultural Management
Business Project Management Ethics in Business
International Business Retail Management
Marketing Management Risk Management
Organisational Development Management
Industrial Training
BSc (Hons) Accounting
and Finance N/344/6/0432(MQA/PA6542)12/20

The degree programme provides students with technical abilities and knowledge
specific to finance and accounting. Upon completion of the course, students will be
able to demonstrate skills in preparing financial statements, performing financial
analysis and delivering financial projections.

DURATION
3 years (6 semesters)

INTAKES
February and September

ENTRY REQUIREMENTS
STPM: Minimum 2 Cs and 5 credits in SPM (inclusive of English and Mathematics)
and at least a pass in Malay Language and History
UEC: Minimum 5 Bs (inclusive of English and Mathematics)
GCE A Levels: Minimum 2 Es and 5 credits in GCE O Level /SPM (inclusive of English
and Mathematics) and at least a pass in Malay Language and History
Diploma in Business Administration: Minimum CGPA of 2.0
AUSMAT: Minimum ATAR score of 65%

MPU COMPULSORY SUBJECTS

* All Malaysian and International students are required to take 5 MPU compulsory subjects.

CAREER OPPORTUNITIES
Public Accounts
Commerce
Banking
Finance

Graduates will receive 2 degrees:

 FACULTY OF ARTS & SOCIAL SCIENCES | BSc (Hons) Accounting and Finance
SEMESTER 1 SEMESTER 4
MODULE CONTENT MODULE CONTENT

Economics Business Research Methods

Principles of Accounting Corporate Finance
Business Mathematics Taxation 1
Business English Management Accounting
Business Statistics Financial Reporting
Company Law

SEMESTER 2 SEMESTER 5
MODULE CONTENT MODULE CONTENT

Principles of Management Strategic Management

Financial Accounting 1 Auditing
Principles of Finance Capital Markets & Malaysian Securities Law
Principles of Marketing Corporate Secretaryship
Business Law Taxation 2
Islamic Finance

SEMESTER 3 SEMESTER 6
MODULE CONTENT MODULE CONTENT

Entrepreneurship and Enterprise Management Undergraduate Project

Management Information Systems Global Cross-Cultural Management
Managing People and Organisation Ethics in Business
Financial Management Advanced Financial Reporting
Financial Accounting 2
Investments
WHY STUDY
HOSPITALITY
AND TOURISM
MANAGEMENT AT
FIRST CITY UC? Collaboration with well-
established hotels and related
companies for internship

Lecturers with relevant 01

industry experience
Course geared towards
preparing graduates for

02 managerial positions

05 03
04 Excellent facilities including
mock hotel check-in reception
and guest room, training
Curriculum is a balanced mix kitchen and restaurant
of academic learning and
industry placements
 PROGRAMME
PATHWAYS
DIPLOMA IN HOSPITALITY
SPM/ AND TOURISM MANAGEMENT BA INTERNATIONAL HOTEL
GCE O Level/
R2/811/4/0009(A7196)08/21 AND EVENTS MANAGEMENT
UEC or
equivalent (2 years at First City University College) (1 year in Switzerland)
Advanced standing to Year 2 of Degree programmes Awarded by Hotel & Tourism Management
qualifications
Institute (HTMi), Switzerland
Inclusive of 6 months paid internship
DUAL DIPLOMAS
i) Diploma in Hospitality and Tourism Note: Our Dual Diplomas are accepted
Management (First City UC) for entry into the final year of this
ii) Diploma in International Hotel and degree programme.
Tourism Management (HTMi)
(Upon completion of a bridging
assignment set and assessed
by HTMi)

HONOURS DEGREES*

BA (HONS) BUSINESS
MANAGEMENT*
N/340/6/0633(MQA/PA6544)12/20
(3 years at First City University College)

*All Degrees are dual awards by BA (HONS) MARKETING*

First City University College
& Anglia Ruskin University N/342/6/0169(MQA/PA6543)12/20
(3 years at First City University College)

MASTER PROGRAMME*

MASTER OF BUSINESS
ADMINISTRATION*
N/340/7/0598(MQA/PA6199)08/20
(1-2 years at First City University College)
Diploma in
Hospitality
and Tourism
Management R2/811/4/0009(A7196)08/21

This programme offers a comprehensive curriculum for those who are seeking to develop
skills in this field. Upon completion of the diploma, students will be able to demonstrate
advanced knowledge of kitchen management, food and beverage management as well as
tourism planning and management. Students will attend an internship programme where
they will have an opportunity to have hands-on experience at leading hotels, travel
agencies, event companies, food service outlets and entertainment service providers.

DURATION
2 years (6 semesters)

INTAKES
January, April, May and October

ENTRY REQUIREMENTS
SPM: Minimum 3 credits
and at least a pass in Malay Language, History and English
UEC: Minimum 3 Bs and at least a pass in English
GCE O Level: Minimum 3 credits and at least a pass in English

MPU COMPULSORY SUBJECTS

* All Malaysian and International students are required to take 4 MPU compulsory subjects.

CAREER OPPORTUNITIES
Hotel and Restaurant Management Destination Management
Events, Meetings and Convention Management Tourism Ministries and Bureaus
Hotel and Tourism Sales and Marketing National Tourism Organisations
Transportation Management
 FACULTY OF ARTS & SOCIAL SCIENCES | Diploma in Hospitality and Tourism Management
SEMESTER 1 SEMESTER 4
MODULE CONTENT MODULE CONTENT

Introduction to Hospitality Hospitality Law

English for Hospitality and Tourism Kitchen Management
Accommodation Operations: Food and Beverage Management
Housekeeping Management Tourism Planning and Management
Foundation of Tourism Financial Management 1: Accounting Principles:
Tourism and Hospitality Economics Food and Beverage Cost Control

SEMESTER 2 SEMESTER 5
MODULE CONTENT MODULE CONTENT

Management Principles Marketing for Hospitality and Tourism

Food Studies Front Office Operations and Management 2
Front Office Operations and Management 1 Tourism and Its Environment
Principles of Marketing Financial Management 2: Management
Travel and Tour Agency Management Accounting and Cost Accounting
Events Management

SEMESTER 3 SEMESTER 6
MODULE CONTENT MODULE CONTENT

Tourism Geography Work Placement

Communicating Using IT
Human Resource Management
Why Study MASS
COMMUNICATION
at First City UC?
Be part of a vibrant,
multi-cultural community of
students at First City UC
Lecturers with relevant
industry experience

01 Experience synergies from

small learning groups

02
06 Student coursework involves

03 exciting hands-on, live

events to benefit from
experiential learning

05 04

Lectures are conducted to Learn photo journalism and benefit

facilitate staff-student from the best - our photographer
interactive learning has worked for numerous high-profile
public listed companies
 PROGRAMME
PATHWAYS
DIPLOMA IN
MASS COMMUNICATION
SPM/ UEC/ R/321/4/0083/(A9743)04/19
GCE O Level
(2 years at First City University College)
or Equivalent Advanced standing to Year 2 of the Degree programme

BA (HONS)
MASS COMMUNICATION
N/321/6/0206(MQA/PA8408)09/21

(3 years at First City University College)

Diploma in Mass
Communication
R/321/4/0083(A9743)04/19
This programme is designed to equip students with relevant skills and knowledge to
enable them to undertake a broad range of mass media roles. It also provides
a firm foundation for students who wish to advance their studies in the mass
communication discipline at a degree level.

DURATION
2 years (6 semesters)

INTAKES
January, April, May and October

ENTRY REQUIREMENTS
SPM: Minimum 3 credits
and at least a pass in Malay Language, History and English
UEC: Minimum 3 Bs and at least a pass in English
GCE O Level: Minimum 3 credits and at least a pass in English

MPU COMPULSORY SUBJECTS

* All Malaysian and International students are required to take 4 MPU compulsory subjects.

CAREER OPPORTUNITIES
Advertising Event Management Marketing & Communications
Public Relations Media Journalism
 FACULTY OF ARTS & SOCIAL SCIENCES | Diploma in Mass Communication
SEMESTER 1 SEMESTER 4
MODULE CONTENT MODULE CONTENT

Introduction to Mass Communication Introduction to Broadcasting

Public Relations 1 Mass Media & Society
English Public Relations 2
Introduction to Social Psychology Principles of Advertising
Journalism 1 Web Design and Development
Photography 1 Photography 2

SEMESTER 2 SEMESTER 5
MODULE CONTENT MODULE CONTENT

Introduction to Business Work Placement

Writing for Mass Media
Consumer Behaviour
Principles of Marketing
Computer Graphics

SEMESTER 3 SEMESTER 6
MODULE CONTENT MODULE CONTENT

Media Management Media and Marketing Communications

English for Academic Studies Journalism 2
Business Communication Communication Laws
Speech Communication
Multimedia Technology
Mass Communication Project
Industry Partners/
Employers
WHERE DO OUR GRADUATES GO?
First City UC has an excellent track record on graduate employability. Our graduates
are employed across all sectors, such as in banking, business services, consulting,
retail, financial and media corporations.

Our graduates have served in these organisations:

CIMB Bank
OCBC Bank First City UCs HTMi internship programme is
Public Bank supported by leading hotels and organisations:
Malaysian Institute of Management
KPMG Tax Services Sdn. Bhd. One World Hotel
KidZania Kuala Lumpur The Royale Bintang
DBO Consulting The Westin Kuala Lumpur
TESCO Sheraton Hotel
Reckitt Benckiser Group Hilton Petaling Jaya
RHB Insurance Putrajaya Shangri-La
Great Eastern Life Assurance Marriott Hotel
AIA Life Insurance Le Meridien Kuala Lumpur
8TV Kuala Lumpur Convention Centre
BFM 89.9 Apple Vacations & Conventions Sdn Bhd
Successful Graduates
LIU BO -Statutory Compliance Manager
BA (Hons) Business Administration

I love the environment in First City UC. It is centrally located and very convenient. After class,
I like to study in the library and relax at the green playground. The college staff are very
friendly and helpful. The lecturers often use real-life examples in the class which has taken
my learning beyond theory. I have also learnt to apply my knowledge to coursework carried
out in various forms, e.g. working in teams, conducting research, giving presentations, etc.
I have also made many good friends, some have become very close to me. This is a positive
place to further my education and the experience has broadened my horizon.

CHRISTINE, CHEN XIAO LING -Global Payroll Manager

BA (Hons) Business Administration

I chose to study at First City UC as it has a very conducive environment that provides students
with a very comfortable feeling. The course is well planned and the lecturers are experienced.
I strongly recommend First City UC to students because you hardly can find an environment
that offers you a university feeling in the city. You can enjoy sports after study or continue
reading a book in the campus to suit your preference for action or reflection.. Also, the
quality of the lectures is always up to expectation.

LIM CHING WEN -Airline Service Management

Diploma in Hospitality and Tourism Management

First City University College provided me a solution to my indecision over what course to
take because I was not sure what I wanted to do for the future. It gave me an opportunity
to study the course I am interested in. No doubt, it was the best choice that I made. With
its central location, friendly atmosphere, the quality of facilities and most importantly the
quality of the lecturers and education here, I would recommend my friends to study here.
In addition, First City UC gave me the opportunity to study abroad. Through its partner
HTMi, I did my degree in Switzerland for a year and had the best experience meeting
people from all over the world. I would like to thank First City UC for this.

SAM CHOON HONG -Assistant Customer Relations Manager

Diploma in Hospitality and Tourism Management

I like studying at First City UC. The friendliness of students from different courses created
a cozy study environment. I had an opportunity to study very interesting subjects on Tourism
Management, Law and Marketing and gained a lot of knowledge.The practical classes on
accommodation, kitchen and event management were very challenging and provided a
good experience for me. Furthermore the lecturers were very professional and patient in
guiding me.
OUR GLOBAL
PARTNERS
ANGLIA RUSKIN UNIVERSITY (ARU)
Established since 1858 with 39,400 students from 177 countries.
The Lord Ashcroft International Business School (LAIBS) at ARU is ranked among the top 50
Business Schools in Accounting and Finance in the UK (2017 UK Guardian League Table).
Runs a key Entrepreneurial Hub with a Business Innovation Centre (MEDBIC) for medical
and advanced engineering, where the co-operative workspace and start-up focused programmes
can help make entrepreneurial visions a reality.
Named the UK Entrepreneurial University of the Year (Times Higher Education (THE) Awards 2014).
The only university in the UK to be recognised as rising quickly in world rankings and
have the opportunity to be globally renowned in the next 10-20 years. (Firetail report:
"Class of 2030: Which universities will rise - and how will they do it?")
Recipient of many prestigious research awards and funding:
- Best School Leaver Programme with Barclays Bank UK, against strong competition from
Accenture, Bank of England, Deloittes, Ernst & Young, Siemens and Rolls Royce (Target
Jobs 2013 National Graduate Recruitment Awards).
- First Place with Barclays Bank UK in the Talent Attraction and Management category by the
Chartered Institute of Personnel and Development (CIPD National 2012 People Management
Awards) for training new talents to achieve the position of branch manager or equivalent,
within three years of joining their management and leadership degree programme.
- 900,000 funding by the Finnish Government for research in connection with its forest
industry (amounting to 20% of export revenue and 20.7 billion of forest industry
production in 2013).
- The prestigious Newton Fellowship funded by the UK Royal Society and British Academy
for research into the development of entrepreneurship in East Asia.
- Multiple EU grants for projects investigating the business models and technological
innovations for assistive living for the elderly.
- Prestigious national funding from the UK Economic and Social Research Council (ESRC)
for research into the regulation of small firms.

HOTEL AND TOURISM MANAGEMENT INSTITUTE SWITZERLAND (HTMI)

Established in Switzerland in 1999.
HTMi focus is: Come as a Student, Become a Manager.
HTMi and its courses have achieved the Swiss EDUQUA education quality accreditation,
officially recognized by the Swiss Government and have accreditation also by the BAC
(British Accreditation Council) from the UK.
HTMi has a real Swiss hotel environment allowing students to study hotel management
the world-famous Swiss way.
Paid industry training in Switzerland.
On-campus recruitment by leading hotel companies.
High Quality international job placement service on graduation.
First City UC students have the opportunity to be accepted for entry into the final year of
HTMis BA International Hotel and Events Management in Switzerland.
The Pursuit
Of Excellence
Never Ends