B.L.D.E .

ASSOCIATIONS

A.S.PATIL COLLEGE OF COMMERCE BIJAPUR

BACHELOR OF BUSINESS ADMINISTRATION

STUDY ON

Organizational Structure

OF

BIJJARGI MOTORS (TATA MOTORS)

SUBMITED TO: KARNATAKA UNIVERSITY DHARWAD

SUBMITED BY: MAHANTESH.P.DASHAWANT

BBB-3 SEMESTER

KUD .REG .NO.07303027

DECLARATION

I Mr.MAHANTESH. P .DASHAWANT here by declare that

this project entitle is Organizational Structure of BIJJARGI
MOTORS is proposed in fulfillment of the requirement for the
award of degree in B.B.A during the year 2008-09 under the
guidance of Prof M.Y.Patanshetty And I have not submitted the
project report to any other university or institution for the
award of any degree of B.B.A

Place: Bijapur

Date;

K.U.D Reg No: 07303027

Mr.Mahantesh.P.Dashawant
 ACKNOWLEDGEMENT

I take this opportunity to express my

most humble and deep sense of gratitude to our
esteemed coordinator respected teacher and guide for
their constant help rendered for successful
completion of the project.

I sincerely thanks to THE

MR.RAJU.BIJJARGI OWNER & MANAGING DIRECTOR
BIJJARGI MOTORS Bijapur for having provided me an
opportunity to under go one month in plant training
program.

I am extremely thankful to Assistant general

manager of sales Mr. KUMAR. & general manager service mr.ravinder
arakeri
For providing valuable hints and suggestion effective
guidance and kind co-operation in completing this
project and report.

I am also thankful to all the managers &

employees of bijjargi motors for giving valuable
information about bijjargi motors.
INTRODUCTION

History of the automobiles

Vehicles that can be considered automobiles may have been

demonstrated as early as 1769, although that date is disputed. Fuel
gas-powered internal combustion engines first appeared in 1806,
while 1885 marked the introduction of gasoline-fuelled internal
combustion engines. Automotive history is generally divided into a
number of eras based on the major design and technology shifts.

The history of the automobile industry in India actually began

about 4,000 years ago when the first wheel was used for
transportation. In the early 15th century, the Portuguese arrived in
China and the interaction of the two cultures led to a variety of
new technologies, including the creation of a wheel that turned
under its own power. By the 1600s, small steam-powered engine
models were developed, but it was another century before a full-
sized engine-powered automobile was create

Eras of invention

Steam era

History of steam road vehicles

Steam-powered self-propelled vehicles are thought to have been devised in
the late 18th Century. Nicolas Joseph cugnot demonstrated his fardier a
vapeur, an experimental steam-driven artillery tractor, in 1770 and 1771.
Cugnot's design proved to be impractical and his invention was not
developed in his native France, the centre of innovation passing to Great
Britain. By 1784, William Murdoch had built a working model of a steam
carriage in Redruth, and in 1801 Richard Trevithick was running a full-sized
vehicle on the road in Camborne. Such vehicles were in vogue for a time,
and over the next decades such innovations as hand brakes, multi-speed
transmissions, and better steering developed. Some were commercially
successful in providing mass transit, until a backlash against these large
speedy vehicles resulted in passing a law, the Locomotive Act, in 1865
requiring self-propelled vehicles on public roads in the United Kingdom be
preceded by a man on foot waving a red flag and blowing a horn. This
effectively killed road auto development in the UK for most of the rest of the
19th century, as inventors and engineers shifted their efforts to
improvements in railway locomotives. The law was not repealed until 1896,
although the need for the red flag was removed in 1878.

A replica of Richard Trevithick's 1801 road locomotive

'Puffing Devil'

1870, Vienna, Austria: world's gasoline-run vehicle #1, the First

Marcus Car
Second Marcus Car of 1888 (Technical Museum Vienna)

In Russia in the 1780s, Ivan Kulibin started working on a human-pedalled

carriage with a steam engine. He finished working on it in 1791. Some of its
features included a flywheel, brake, gear box, and bearing, which are also
the features of a modern automobile. His design had three wheels.
Unfortunately, as with many of his inventions, the government failed to see
the potential market and it was not developed further. The first automobile
patent in the United States was granted to Oliver Evans in 1789. In 1805,
Evans demonstrated his first successful self-propelled vehicle, which not
only was the first automobile in the USA but was also the first amphibious
vehicle, as his steam-powered vehicle was able to travel on wheels on land
and via a paddle wheel in the water.

There were also European efforts. In 1806 Swiss engineer Franois Isaac de
Rivaz built an internal combustion engine powered by a hydrogen and
oxygen mixture. In 1815, a professor at Prague Polytechnich, Josef Bozek,
built an oil-fired steam car. In 1826 Samuel Brown tested his hydrogen-
fuelled internal combustion engine by using it to propel a vehicle up
Shooter's Hill, Walter Hancock, builder and operator of London steam buses,
in 1838 built a four-seat steam phaeton. Also in 1838, Scotsman Robert
Davidson built an electric locomotive that attained a speed of 4 mph (6
km/h). In England, a patent was granted in 1840 for the use of rails as
conductors of electric current, and similar American patents were issued to
Lilley and Colton in 1847. Between 1832 and 1839 (the exact year is
uncertain) Robert Anderson of Scotland invented the first crude electric
carriage, powered by non-rechargeable primary cells.

Belgian-born Etienne Lenoir's Hippomobile with a hydrogen gas-fuelled

one-cylinder internal combustion engine made a test drive from Paris to
Joinville-le-Pont in 1860, covering some nine kilometers in about three
hours. A later version was propelled by coal-gas. A Delamare-Deboutteville
vehicle patented and trialled in 1884.

About 1870, in Vienna, capital of Austria (then the Austro-Hungarian

Empire), inventor Siegfried Marcus put a liquid-fuelled internal combustion
engine on a simple handcart which made him the first man to propel a
vehicle by means of gasoline. Today, this car is known as "the first Marcus
car".

In 1883, Marcus secured a German patent for a low-voltage ignition of the

magneto type; this was his only automotive patent. This design was used for
all further engines, and the four-seat "second Marcus car" of 1888/89. This
ignition, in conjunction with the "rotating-brush carburetor", made the
second car's design very innovative.

It is generally acknowledged the first automobiles with gasoline-powered

internal combustion engines were completed almost simultaneously by
several German inventors working independently: Karl Benz built his first
automobile in 1885 in Mannheim. Benz was granted a patent for his
automobile on January 29, 1886 and began the first production of
automobiles in 1888. Soon after, Gottlieb Daimler and Wilhelm Maybach in
Stuttgart in 1889 designed a vehicle from scratch to be an automobile rather
than a horse-drawn carriage fitted with an engine. They also are usually
credited as inventors of the first motorcycle in 1886. Yet Italy's Enrico
Bernardi, of the University of Padua, in 1882 patented a 0.024 hp (18W) 122
cc (7.4 in3) one-cylinder petrol motor, fitting it into his son's tricycle, making
it at least a candidate for the first automobile, and first motorcycle;. Bernardi
enlarged the tricycle in 1892 to carry two adults. One of the first four-
wheeled petrol-driven automobiles in Britain was built in Birmingham in
1895 by Frederick William Lanchester who also patented the disc brake.
And, contrary to popular belief, the first electric starter was installed by
Arnold in a copy of the Benz Velo built between 1895 and 1898.

For all the turmoil, many early pioneers were forgotten. In 1891, John
William Lambert built a three-wheeler in Ohio City, Ohio, which was
destroyed in a fire the same year, while Henry Nadig constructed a four-
wheeler in Allentown, Pennsylvania. It is likely they were not the only ones.
.

Veteran era

In My Merry Oldsmobile songbook featuring an Oldsmobile Curved Dash

automobile and period driving clothing

The first production of automobiles was by Karl Benz in 1888 in Germany

and under license to Benz, in France by Emile Roger. There were numerous
others, including tricycle builders Rudolf Egg, Edward Butler, and Lon
Bolle. Bolle, using a 650-cc (40 in3) engine of his own design, enabled his
driver, Jamin, to average 45 km/h (28.2 mph) in the 1897 Paris-Tourville
rally. By 1900, mass production of automobiles had begun in France and the
United States. The first company formed exclusively to build automobiles
was Panhard et Levassor in France, which also introduced the first four-
cylinder engine. Formed in 1889, Panhard was quickly followed by Peugeot
two years later. By the start of the twentieth century the automobile industry
was beginning to take off in western Europe, especially in France where, in
1903, 30,204 cars were produced, representing 48.8% of world automobile
production that year.

In the United States, brothers Charles and Frank Duryea founded the Duryea
Motor Wagon Company in 1893, becoming the first American automobile
manufacturing company. However, it was Ransom E. Olds, and his Olds
Motor Vehicle Company (later known as Oldsmobile). Who would dominate
this era of automobile production. Its large scale production line was running
in 1902. Within a year, Cadillac (formed from the Henry Ford Company),
Winton, and Ford were producing cars in the thousands.

Within a few years, dizzying assortments of technologies were being

produced by hundreds of producers all over the western world. Steam,
electricity and gasoline-powered autos competed for decades, with gasoline
internal combustion engines achieving dominance in the 1910s. Dual- and
even quad-engine cars were designed, and engine displacement ranged to
more than a dozen liters. Many modern advances, including gas/electric
hybrids, multi-valve engines, overhead camshafts, and four-wheel drive,
were attempted and discarded at this time.

By 1900, it was possible to talk about a national automotive industry in

many countries, including Belgium (home to Vincke, which copied Benz;
Germain, a pseudo-Panhard; or Linon and Nagant, both based on the
Gobron-Brilli), Switzerland (led by Fritz Henriod, Rudolf Egg, Saurer,
Johann Weber, and Lorenz Popp), Vagnfabrik AB in Sweden, Hammel (by
A. F. Hammel and H. U. Johansen at Copenhagen, in Denmark, beginning
around 1886), Irgens (starting in Bergen, Norway, in 1883, but without
success), Italy (where FIAT started in 1899), and as far a field as Australia
(where Pioneer set up shop in 1898 (with an already archaic paraffin-fuelled
centre-pivot-steered wagon). Meanwhile, the export trade had begun to be
global, with Koch exporting cars and trucks from Paris to Tunisia, Egypt,
Iran, and the Dutch East Indies.

Innovation was rapid and rampant, with no clear standards for basic vehicle
architectures, body styles, construction materials, or controls. Many veteran
cars use a tiller rather than a wheel for steering, for example, and most
operated at a single speed. Chain drive was dominant over the modern
driveshaft, and closed bodies were extremely rare.
On November 5, 1895, George B. Selden was granted a United States patent
for a two-stroke automobile engine (U.S. Patent 549,160). This patent did
more to hinder than encourage development of autos in the USA. Selden
licensed his patent to most major American auto makers, collecting a fee on
every car they produced. The Studebaker brothers, having become the
world's leading manufacturers of horse-drawn vehicles, made a transition to
electric automobiles in 1902 and gasoline engines in 1904, but they
continued to build horse-drawn vehicles until 1919.

Throughout the veteran car era, however, automobiles were seen as more of
a novelty than a genuinely useful device. Breakdowns were frequent, fuel
was difficult to obtain, roads suitable for traveling were scarce, and rapid
innovation meant that a year-old car was nearly worthless. Major
breakthroughs in proving the usefulness of the automobile came with the
historic long-distance drive of Bertha Benz in 1888 when she traveled more
than fifty miles (80 km) from Mannheim to Pforzheim to make people aware
of the potential of the vehicles her husband, Karl Benz, manufactured, and
after Horatio Nelson Jackson's successful trans-continental drive across the
United States in 1903
Brass or Edwardian era

T-model Ford car parked outside Geelong Library at its launch in Australia
in 1915: Brass Era car

Named for the widespread use of brass in the United States, the Brass or
Edwardian era lasted from roughly 1905 through to the beginning of World
War I in 1914. 1905 was a signal year in the development of the automobile,
marking the point when the majority of sales shifted from the hobbyist and
enthusiast to the average user.

Within the 15 years that make up the Brass or Edwardian era, the various
experimental designs and alternate power systems would be marginalized.
Although the modern touring car had been invented earlier, it was not until
Panhard et Levassor's Systeme panhard was widely licensed and adopted
were recognizable and standardized automobiles created. This system
specified front-engined, rear-wheel drive internal combustion cars with a
sliding gear transmission. Traditional coach-style vehicles were rapidly
abandoned, and buckboard runabouts lost favor with the introduction of
tonneaus and other less-expensive touring bodies.

Throughout this era, development of automotive technology was rapid, due

in part to a huge number (hundreds) of small manufacturers all competing to
gain the world's attention. Key developments included electric ignition (by
Robert Bosch, 1903), independent suspension, and four-wheel brakes (by the
Arrol-Johnston Company of Scotland in 1909). Leaf springs were widely
used for suspension, though many other systems were still in use, with angle
steel taking over from armored wood as the frame material of choice.
Transmissions and throttle controls were widely adopted, allowing a variety
of cruising speeds, though vehicles generally still had discrete speed settings
rather than the infinitely variable system familiar in cars of later eras.

Between 1907 and 1912, the high-wheel motor buggy (resembling the horse
buggy of before 1900) was in its heyday, with over seventy-five makers
including Holsman (Chicago), IHC (Chicago), and Sears (which sold via
catalog); the high-wheeler would be killed by the Model T. Some examples
of cars of the period included the following:

19081927 Ford Model T - The most widely produced and available

car of the era. It used a planetary transmission and had a pedal-based
control system.
1910 Mercer raceabout - Regarded as one of the first sports cars, the
Raceabout expressed the exuberance of the driving public, as did the
similarly-conceived American Underslung and Hispano-Suiza
19101920 Bugatti Type 13 - A notable racing and touring model with
advanced engineering and design. Similar models were the Types 15,
17, 22, and 23.
Vintage era

1926 Austin 7 Box saloon

Lineup of Ford Model As

The vintage era lasted from the end of World War I (1919) through the stock
market crash at the end of 1929. During this period, the front-engined car
came to dominate, with closed bodies and standardized controls becoming
the norm. In 1919, 90% of cars sold were open; by 1929, 90% were closed.
Development of the internal combustion engine continued at a rapid pace,
with multi-valve and overhead cam engines produced at the high end, and
V8, V12, and even V16 engines conceived for the ultra-rich.

Exemplary vintage vehicles:

19221939 Austin 7 The Austin Seven was one of the most widely
copied vehicles ever serving as a template for cars around the world,
from BMW to Nissan
19241929 Bugatti Type 35 The Type 35 was one of the most
successful racing cars of all time, with over 1,000 victories in five
years.
19221931 Lancia Lambda - Very advanced car for the time, first car
to feature a load-bearing monocoque-type body and independent
suspension in front.
19271931 Ford Model A After keeping the brass era Model T in
production for too long, Ford broke from the past by restarting its
model series with the Ford Model A More than 4 million were
produced, making it the best-selling model of the era.
1930 Cadillac V-16 developed at the height of the vintage era, the
V-16-powered Cadillac would join Bugatti's Royale as the most
legendary ultra-luxury cars of the era.

Pre-WWII era

Citron Traction Avant

The pre-war part of the classic era began with the Great Depression in 1930
and ended with the recovery after World War II, commonly placed at 1948.
It was in this period that integrated fenders and fully-closed bodies began to
dominate sales, with the new sedan body style even incorporating a trunk or
boot at the rear for storage. The old open-top runabouts, phaetons and
touring cars were phased out by the end of the classic era as wings, running
boards, and headlights were gradually integrated with the body of the car.

By the 1930s most of the mechanical technology used in today's automobiles

had been invented although some things were later "re-invented", and
credited to someone else. For example, front-wheel drive was re-introduced
by Andr Citron with the launch of the Traction Avant in 1934, though it
had appeared several years earlier in road cars made by Alvis and Cord, and
in racing cars by Miller (and may have appeared as early as 1897). After
1930, the number of auto manufacturers declined sharply as the industry
consolidated and matured.

Exemplary pre-war automobiles:

1932-1939 Alvis speed 20 and Speed 25 - The first cars with all-
synchromesh gearbox.
1932-1948 Ford V-8 - introduction of the powerful Flathead V8 in
mainstream vehicles, setting new performance and efficiency
standards.
19341940 Bugatti Type 57 A singular high-tech, refined
automobile for the wealthy.
19341956 Citron Traction Avant The first mass-produced front-
wheel drive car, built with monocoque techniques.
19361955 MG T series Sports cars with youth appeal at an
affordable price.
19382003 Volkswagen Beetle A design for efficiency and low
price which progressed over 60 years with minimal basic change.

Post-war era
1953 Morris Minor Series II

Jaguar E -type coupe

1985 Mini

Automobile design finally emerged from the shadow of World War II in

1949, the year that in the United States saw the introduction of high-
compression V8 engines and modern bodies from General Motors'
Oldsmobile and Cadillac brands. The unibody/strut-suspended 1951 Ford
Consul joined the 1948 Morris Minor and 1949 Rover P4 in waking up the
automobile market in the United Kingdom. In Italy, Enzo Ferrari was
beginning his 250 series just as Lancia introduced their revolutionary V6-
powered Aurelia.

Throughout the 1950s, engine power and vehicle speeds rose, designs
became more integrated and artful, and cars spread across the world. Alec
Issigonis' Mini and Fiat's 500 mini cars swept Europe, while the similar
Keicar class put Japan on wheels for the first time. The legendary VW
Beetle survived Hitler's Germany to shake up the small car market in the
Americas. Ultra luxury, exemplified in America by the Cadillac Eldorado
Brougham, reappeared after a long absence, and GT cars, like the Ferrari
Americas, swept across Europe.

The market changed somewhat in the 1960s, as Detroit began to worry about
foreign competition, the European makers adopted ever-higher technology,
and Japan appeared as a serious car-producing nation. General Motors,
Chrysler, and Ford tried radical small cars, like the GM A-bodies, but had
little success. Captive imports and badge engineering swept through the U.S.
and UK as conglomerates like the British Motor Corporation consolidated
the market. Eventually, this trend reached Italy as niche makers like
Maserati, Ferrari, and Lancia were acquired by larger companies. By the end
of the decade, the automobile manufacturing world was much smaller.

In America, performance was the hot sell of the 1960s, with pony cars and
muscle cars propping up the domestic industry. In 1964 the Ford mustang hit
the markets. The Mustang was the hot ticket and was one of the most
popular cars of the early 1960s. In 1967 Chevrolet released the Camaro to
compete with the Ford Mustang. In 1967 Chevy came out with the Camaro
Z28, so in 1969 Fords competitiveness went into gear and they came out
with the Mustang Boss 302 and the Mustang Boss 429. But everything
changed in the 1970s as the 1973 oil crisis, automobile emissions control
rules, Japanese and European imports, and stagnant innovation wreaked
havoc on the American industry. Throughout the decade, small imported cars
outperformed large American ones, and the domestic auto industry began to
fail. Small performance cars from BMW, Toyota, and Nissan took the place
of big-engined cars from America and Italy.

On the technology front, the biggest developments of the era were the
widespread use of independent suspensions, wider application of fue
injection, and an increasing focus on safety in the design of automobiles.
The hottest technologies of the 1960s were NSU's Wankel engine, the gas
turbine, and the turbocharger. Of these, only the last, pioneered by General
Motors but popularized by BMW and Saab, was to see widespread use.
Little Mazda had much success with their "Rotary" engines, but was
critically affected by its reputation as a polluting gas-guzzler. Other Wankel
licensees, including Mercedes-Benz and General Motors, never put their
designs into production. Rover and Chrysler both produced experimental
turbine cars to no effect.
A so-called yank tank in Havana, Cuba.

Cuba is famous for its pre-1959 cars, known as yank tanks or maquinas,
because before the Cuban revolution many rich US citizens lived there, but
after the revolution the influx of cars stopped due to the US boycott, so
people made sure to keep the cars they had in good conditions

Exemplary post-war cars:

19481971 Morris Minor A popular and typical post-war car

exported around the world.
19592000 Mini this quintessential small car lasted for four
decades and is one of the most famous cars of all time.
19611975 Jaguar E- type The E-type saved Jaguar on the track
and in the showroom and was a standard for design and innovation in
the 1960s.
1964-present Ford Mustang The pony car that became one of the
best-selling and most-collected cars of the era

Modern era

The wedge profile of the 1967 NSU Ro 80 was often copied in subsequent
decades
The modern era is normally defined as the 25 years preceding the current
year. However, there are some technical and design aspects that differentiate
modern cars from antiques. Without considering the future of the car, the
modern era has been one of increasing standardization, platform sharing, and
computer-aided design.

Some particularly notable advances in modern times are the wide spread of
front-wheel drive and all-wheel drive, the adoption of the V6 engine
configuration, and the ubiquity of fuel injection. While all of these advances
were first attempted in earlier eras, they so dominate the market today that it
is easy to overlook their significance. Nearly all modern passenger cars are
front wheel drive.unibody designs with transversely-mounted engines, but
this design was considered radical as late as the 1960s.

Body styles have changed as well in the modern era. Three types, the
hatchback, minivan, and sport utility vehicle, dominate today's market yet
are relatively recent concepts. All originally emphasized practicality but
have mutated into today's high-powered luxury crossover SUV and sports
wagon. The rise of pickup trucks in the United States and SUVs worldwide
has changed the face of motoring, with these "trucks" coming to command
more than half of the world automobile market.

The modern era has also seen rapidly rising fuel efficiency and engine
output. Once the automobile emissions concerns of 1970s were conquered
with computerized engine management systems, power began to rise rapidly.
In the 1980s, a powerful sports car might have produced 200 hp (150 kW)
just 20 years later, average passenger cars have engines that powerful, and
some performance models offer three times as much power.

Exemplary modern cars:

1966-present Toyota Corolla A simple small Japanese sedan that

has come to be the best selling car of all time.
1967 NSU Ro 80 - The basic wedge profile of this design was much
emulated in subsequent decades.
1970-present Range Rover - The first take on the combination of
luxury and four wheel drive utility, the original SUV. Such was the
popularity of the original vehicle that a new model was not brought
out until 1996.
 1973-present Mercedes-Benz S-Class - Electronic anti-lock brakes,
supplemental restraint airbags, seatbelt pretensioners, and traction
control all made their debut on the S-Class. These features would later
become standard throughout the car industry.
1975-present BMW 3 Series - The 3 Series has been on Car and
Driver magazine's annual Ten Best list 17 times, making it the longest
running entry in the list
1977present Honda Accord sedan This Japanese sedan became
the most popular car in the United States in the 1990s, pushing the
Ford Taurus aside, and setting the stage for today's upscale Asian
sedans.
1981-1989 Dodge Aries and Plymouth Reliant - The "K-cars" that
saved Chrysler as a major manufacturer. These models were some of
the first successful American front wheel drive, fuel-efficient compact
cars.
1983present Chrysler minivans the two-box minivan design
nearly pushed the station wagon out of the market and presaged
today's crossover SUVs.
1986present Ford Taurus This mid-sized front wheel drive sedan
with modern Computer Assisted Design dominated the American
market in the late 1980s and created a design revolution in North
America.

India's transport network is developing at a fast pace and the

automobile industry is growing too. The automobile industry also
provides employment to a large section of the population. Thus the
role of automobile industry cannot be overlooked in Indian
Economy. All kinds of vehicles are produced by the automobile
industry. It includes the manufacture of trucks, buses, passenger cars,
defense vehicles, two-wheelers, etc. The industry can be broadly
divided into the car manufacturing, two-wheeler manufacturing and
heavy vehicle-manufacturing units.
The major car manufacturers in India are Hindustan Motors,
Maruti Udyog, Fiat India Private Ltd., Ford India Ltd., General
 Motors India Pvt. Ltd., Honda Siel Cars India Ltd., Hyundai Motors
India Ltd., Skoda India Private Ltd., Toyota Kirloskar Motor Ltd., to
name just a few.

Tata Motors
Tata Motors Limited, formerly known as TELCO (TATA Engineering and
Locomotive Company), is a multinational corporation headquartered in
Mumbai, India. It is India's largest passenger automobile and commercial
vehicle manufacturing company. Part of the Tata Group, and one of the
world's largest manufacturers of commercial vehicles. The OICA ranked it
as the world's 20th largest automaker, based on figures for 2006.

Tata Motors was established in 1945, when the company began

manufacturing locomotives. The company manufactured its first commercial
vehicle in 1954 in collaboration with Daimler-Benz AG, which ended in
1969. Tata Motors was listed on the NYSE in 2004, and by 2005 it was
ranked among the top 10 corporations in India with an annual revenue
exceeding INR 320 billion. In 2004, it bought Daewoo's truck manufacturing
unit, now known as Tata Daewoo Commercial Vehicle, in South Korea. It
also, acquired a 21% stake in Hispano Carrocera SA, giving it controlling
rights in the company. Tata Motors launched their much awaited Tata Nano,
noted for its Rs 100,000 price-tag, in January 2008.
In March 2008, it finalised a deal with Ford Motor Company to acquire their
British Jaguar Land Rover (JLR) business, which also includes the Rover,
Daimler and Lanchester brand names. The purchase was completed on 2nd
June 2008

Tata Motors has its manufacturing base in Jamshedpur, Pantnagar, Lucknow,

Ahmedabad and Pune.

History

Tata Motors launches its first truck in collaboration with Mercedes-Benz

Tata Motors is a part of the Tata and Sons Group, founded by Jamshetji Tata
and J. Baker. The company was established in 1945 as a locomotive
manufacturing unit and later expanded its operations to commercial vehicle
sector in 1954 after forming a joint venture with Daimler-Benz AG of
Germany.

Early years

Tata Indica
Tata Indica

After years of dominating the commercial vehicle market in India, Tata

Motors entered the passenger vehicle market in 1998 by launching a hatch-
back car, the Tata Indica. Indica was the first car indigenously designed in
India. Though the car was initially panned by auto-analysts, the car's
excellent fuel economy, powerful engine and aggressive marketing strategy
made it one of the best selling cars in the history of the Indian automobile
industry. A newer version of the car, named Indica V2, was a major
improvement over the previous version and quickly became a mass- favorite

Daewoo acquisition

Tata Novus is one of the best selling commercial trucks in South Korea.

With the success of Tata Indica, Tata Motors aimed to increase its presence
world-wide. In 2004, it acquired the Daewoo Commercial Vehicle Company
of South Korea. The reasons behind the acquisition were:

Companys global plans to reduce domestic exposure. The domestic

commercial vehicle market is highly cyclical in nature and prone to
fluctuations in the domestic economy. Tata Motors has a high
domestic exposure of ~94% in the MHCV segment and ~84% in the
light commercial vehicle (LCV) segment. Since the domestic
commercial vehicle sales of the company are at the mercy of the
 structural economic factors, it is increasingly looking at the
international markets. The company plans to diversify into various
markets across the world in both MHCV as well as LCV segments.
To expand the product portfolio Tata Motors recently introduced the
25MT GVW Tata Novus from Daewoos (South Korea) (TDCV)
platform. Tata plans to leverage on the strong presence of TDCV in
the heavy-tonnage range and introduce products in India at an
appropriate time. This was mainly to cater to the international market
and also to cater to the domestic market where a major improvement
in the Road infrastructure was done through the National Highway
Development Project

Joint ventures

Tata Marco Polo NON-AC City Bus in Delhi.The NON-AC version is only
used in Delhi while AC versions are used in Bangalore, Mumbai and Delhi
alike

In 2005, sensing the huge opportunity in the fully built bus segment, Tata
Motors acquired 21% stake in Hispano Carrocera SA, Aragonese bus
manufacturing company and introduced its high-end inter-city buses in the
country.

Tata Motors has also formed a 51:49 joint venture with Marcopolo S.A., a
Brazil-based global leader, lead by Brian Behrle, in bus body building. This
joint venture is to manufacture and assemble fully-built buses and coaches
targeted at developing mass rapid transportation systems. The joint venture
will absorb technology and expertise in chassis and aggregates from Tata
Motors, and Marcopolo will provide know-how in processes and systems for
bodybuilding and bus body design.

Tata Ace

Tata Ace, India's first indigenously developed sub-one ton mini-truck was
launched in May 2005. The mini-truck was a huge success in India with
auto-analysts claiming that Ace had changed the dynamics of the light
commercial vehicle (LCV) market in the country by creating a new market
segment termed the small commercial vehicle (SCV) segment. Ace rapidly
emerged as the first choice for transporters and single truck owners for city
and rural transport. By October 2005, LCV sales of Tata Motors had grown
by 36.6 percent to 28,537 units due to the rising demand for Ace. The Ace
was built with a load body produced by Auto line Industries. By 2005, Auto
line was producing 300 load bodies per day for Tata Motors. Ace is still one
of the number maker for TML, TML sold the 2,00,000th Ace in August
2008, within 4 years since its introduction.

Tata Ace has also been exported to several European, South American and
African countries. Electric-versions of Tata Ace are sold through Chrysler's
Global Electric Motorcars division.

2007

Tata Pick Up, unveiled in 2007, is expected to enter European and American
market by 2009.

In 2007, Tata Motors launched several concept models and future designs of
existing models. It also formed joint ventures with various local companies
in several countries to assemble Tata cars. Tata Motors launched a re-
designed version of Tata Xenon TL during Motor Show Bologna which
would be assembled in Thailand and Argentina. A pick-up variant of Tata
Sumo was also launched under the program 'Global Pick-Up'. The company
plans to launch the new pick-up model in India, Southeast Asia, Europe,
South Africa, Turkey and Saudi Arabia. Tata Motors also unveiled newer
model of Tata Indigo and Tata Elegante concept-car during the Geneva Auto
Show.

Tata Motors also formed a joint venture with Fiat and gained access to Fiats
diesel engine technology. Tata Motors is looking to extend its relationship
with Fiat and Iveco to other segments like the 'Global Pick-Up' program.
The launch of the 'Global Pick-Up' will mark the entry of the company into
developed markets like Europe and the United States. The project was
initially collaboration between Tata Motors and its subsidiary Tata Daewoo
Commercial Vehicles, but later Tata Motors decided to work with Iveco as
Daewoos design was not in sync with the needs of sophisticated European
customers.

2008 onwards

Compressed air car

Tata Motors and Motor Development International of Luxembourg have

jointly developed the world's first commercially-viable prototype of a
compressed air car, named OneCAT.

It has airtanks that can be filled in 4 hours by plugging the car into a
standard electrical plug. MDI plans to also design a gas station compressor,
which would fill the tanks in 3 minutes. There are no gasoline costs and no
fossil fuel emissions from the vehicle. There are costs, pollutant emissions,
and greenhouse gas emissions from the generation of the electricity used to
compress the air. These emissions can be mitigated or eliminated, depending
on the source of the electricity (e.g. coal fired power plant, nuclear, solar,
etc.)
OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full
tanks it will run at 100 km/h (62 mph) for 90 kilometres (56 mi) range in
urban cycle. It is actually a dual fuel car but it is more efficient than any
present Hybrid cars.

Tata Nano

Tata has developed a car, named Tata Nano that aims to sell in 2008. It is the
least expensive production car in the world: the price is about RS. 100,000
(USD $2,500). The company unveiled the supermini car during the Auto
Expo 2008 exhibition in Pragati Maidan, New Delhi. Bajaj Auto and
Mahindra-Renault have plans to launch cars in this price range.

Tata has faced controversy over developing the Nano. Some

environmentalists are concerned that the launch of such a low-price car
could lead to mass motorization in India with adverse effects on pollution
and global warming. There was also strong opposition to the compulsory
acquisition of land for the proposed car factory in Singur West Bengal. Now
Tata Motors Limited plan to set up the Nano factory in Sanand, Gujarat,
because of the problems faced in West Bengal.

To solve this, Tata is going to produce the E-Nano, an electric version, in

partnership with Miljbil Grenland AS

Jaguar Cars and Land Rover

As of 27 March 2008, Tata Motors reached agreement with Ford to purchase

their Jaguar and Land Rover operations for US$2 billion. The sale is
expected to be completed by the end of the second quarter of 2008. Tata will
also gain the rights to the Daimler, Lanchester, and Rover brand names

In addition to the brands, Tata Motors has also gained access to 2 design
centers and 3 plants in UK. The key acquisition would be of the intellectual
property rights related to the technologies.

Electric vehicles

Tata Motors unveiled the electric versions of passenger car Tata Indica and
commercial vehicle Tata Ace. Both run on lithium batteries . The company
has indicated that the electric Indica would be launched locally in India in
about 2010, without disclosing the price. The vehicle would be launched in
Norway in 2009.

Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has

bought a 50.3% holding in electric vehicle technology firm Miljbil
Grenland/Innovasjon of Norway for US$1.93 M, which specialises in the
development of innovative solutions for electric vehicles, and plans to
launch the electric Indica hatchback in Europe next year
Global operations

The purchase of Jaguar Cars is expected to help give Tata Motors a foothold
in European and American market.

With the unveiling of Tata Elegante during Geneva Motor Show, Tata
Motors revealed its intention to enter sedan and sports car market.

Tata Indica during an auto exhibition in Bangkok, Thailand. Indica and

Xenon TL will be assembled in Thailand and Argentina.

Tata Motors has expanded its production and assembly operations to several
other countries including South Korea, Thailand, South Africa and Argentina
and is planning to set up plants in Turkey, Indonesia and Eastern Europe.
Present global challenge
Tata Motors have some distinct advantages in comparison to other multi-
national competitors. There is definite cost advantage as labor cost is 8-9
percent of sales as against 30-35 percent of sales in developed economies.
Tata motors have extensive backward and forward linkages and it is strongly
interwoven with machine tools and metals sectors. Tata Group's strong
expertise in the IT based engineering solution for products and process
integration has helped Tata Motors. India has a large auto component
industry noted for its world class capabilities. There is huge demand in
domestic markets due to infrastructure developments and Tata Motors is able
to leverage its knowledge of Indian market. There are favorable Government
polices and regulations to boost the auto industry.

However, some major automakers have moved their operations to India to

cut costs. Volvo entered India in 1998 to focus on production of its fully
built buses. In India, it has focused on providing economical transport
solutions in consonance with its values of safety, quality, and environmental
care. Its competitive advantage is its high technology which makes the
vehicle a very comfortable option to travel through. Tata's trucks have long
been reputed for their unmatched performance, build, and technological
advancements that are the flag bearers in their production activities in India.
It is still operating in the niche market of high end buses where the Tata
compete through its Hispano Carrocera and Marcopolo S.A. JV buses.

The Government of India announced an automobile policy in December

1997. The policy required majority-owned subsidiaries of foreign car firms
to invest at least US$50 million in equity if they wished to set up
manufacturing projects in India. It also forced them to take on export
obligations to fund their auto part imports and required them to submit to a
schedule for increasing the share of locally made parts in their cars. Mere car
assembling operations were not welcomed.
Future challenges

Tata Xover

Plastic Car Production- Tata plans on producing a car that is made of nearly
100% plastic.

Mahindra and Mahindra: JV with ITEC, North American leader in

heavy trucks. M&M has formed a 51:49 JV called Mahindra
International with ITEC, USA (parent Navistar International), to
manufacture commercial vehicles and to bolster its position in the CV
business. ITEC is the leader in medium and heavy trucks and buses in
North America, and is the world's largest manufacturer of medium-
duty diesel engines. Mahindra International aims to have a presence
across the CV market (6-35 tonnes GVW) with variants of passenger
transport, cargo and specialised load applications and is likely to start
producing medium/heavy commercial vehicles from FY09.
Force motors JV with MAN for manufacturing high-tonnage vehicles
Force Motors has paired up with MAN in a 70:30 JV to manufacture
high-tonnage and specialty vehicles, such as long-haul trucks, tippers,
tractor trailers and multi-axle vehicles in the 16-32 tonne range at its
Pithampur plant, with an initial capacity of 24,000 units per annum
and at an investment of Rs7bn. The JV plans to sell nearly half of its
production in the domestic market, while the rest is to be exported to
the Middle East, Turkey, Russia, Asia and Africa. Further, the two
 companies have formed another JV to manufacture buses in India
from end-2007.
Ashok Leyland: Acquisition of Czech Republic-based Avia. Ashok
Leyland (ALL) recently acquired the truck unit of Czech Republic-
based Avia for US$35m. Avia manufactures 6-9 tonne LCVs and has a
capacity of 20,000 units per annum. The acquisition has given ALL
direct access to an entire range of Avia trucks, Avias press shop with
dies and tools, welding lines, state-of-the-art paint shop and R&D
facilities.

Products
Passenger cars and utility vehicles

Tata Indigo SW
Tata Sierra
Tata Estate
Tata Sumo/Spacio
Tata Safari
Tata Indica
Tata Indigo
Tata Indigo Marina
Tata Nano (September 2008)
Tata Xenon XT

Concept vehicles
Tata Cliffrider
2000 Aria roadster
2001 Aria coupe
2002 Tata Indica
2002 Tata indiva
2004 Tata Indigo Advent
2005 Tata xover
2006 Tata cliffrider

Commercial vehicles

Tata 1616 Starbus

Tata 3118 Flatbed Truck

Tata 4923 All Terrain Truck
Tata Ace
Tata TL/Telcoline/207 DI Pickup Truck
Tata 407 Ex and Ex2
Tata 709 Ex
Tata 809 Ex and Ex2
Tata 909 Ex and Ex2
Tata 1109 (Intermediate truck)
Tata 1510/1512 (Medium bus)
Tata 1610/1616 (Heavy bus)
Tata 1613/1615 (Medium truck)
Tata 2515/2516 (Medium truck)
Tata Starbus (Medium Bus)
Tata Globus (Low Floor Bus)
Tata Marcopolo Bus (Low Floor Bus)
Tata 3015 (Heavy truck)
Tata 3118 (Heavy truck) (8X2)
Tata 3516 (Heavy truck)
Tata 4923 (Ultra-Heavy truck) (6X4)
Tata Novus (Heavy truck designed by Tata Daewoo)

Military vehicles

Tata LSV (Light Specialist Vehicle)

Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2
versions
Tata LPTA 713 TC (4x4)
Tata LPT 709 E
Tata SD 1015 TC (4x4)
Tata LPTA 1615 TC (4x4)
Tata LPTA 1621 TC (6x6)
Tata LPTA 1615 TC (4x2)
Introduction to Bijjargi Motors

BIJJARGI MOTORS
 Bijjargi Motors is authorized showroom for TATA vehicles & it is the
first authorized service station in Bijapur. Mr.B.S.Bijjargi &
Smt. N.B.Bijjargi Are the owners of this company.

Bijjargi Motors was first situated behind Jayshree Talkies,

Basaveshwara Circle, Bijapur, But in the year 1994 it was shifted to
N.H.13 Bye pass, Indi Road Cross, Bijapur. Bijjargi Motors under the
dealership of Universal Motors Bombay. In the year 1991 it acquired
the dealership of Bijjargi Motors wholly in Bijapur district. Till it has
maintained its reputation .

Bijjargi Motors is a Proprietorship firm. It has different

departments like Spares department, Sales department, Service
department and Account department.
The company has two divisions:
 Light Motor Vehicle section
Heavy Motor Vehicle Section

Light motor Vehicle section is also called Auto care Center and
Heavy Vehicle Section is called motor section.

This company started with Auto care center in 1991.

K.S.T. No. 5251781-0
C.S.T. No. 5256781-3
In the year 1998 company started heavy vehicle section with
K.S.T No. 5713459-5
C.S.T.No. 5718459-8

In the year 2008 recently Feb, Bijjargi Motors started to sell the
Products of TATA Motors Light Vehicles in Bijapur.

ACTIVITIES:

Sale of Light Vehicles of TATA Motors

Repairs/services of all ranges of TATA vehicles
Sales of spare parts of TATA vehicles (Light &Heavy vehicles)

ORGANIZATION PROFILE
Company Name : Bijjargi Motors
 Established on : In the year 1991
Address : Bijjargi Motors
Indi cross, Bijapur 586104
Plant Area : 2.5 Acre
Capital : 1.5 Crore
Owner/Partner : Owner
Managing Director : Raju.Bijjargi
Total No of Employees : 125
VARIOUS FACILITIES AVAILABLE AT BIJJARGI MOTORS
Good infrastructure, well qualified & trained man power, state of art
diagnostic equipments & innovative ideas are the key elements in making
Bijjargi Automobiles a successful operation (ASO).
FACILITIES AVAILABLE
Sl.No. Facilities & System Availability
1. Good infrastructure yes
2. Trained man power yes
3. Computerized engine yes
facility
4. Computerized wheel yes
aligner
5. Computerized wheel yes
balancer
6. Pneumatic lines & yes
tools
7. Stand by vehicles for yes
customers
8. Service promotion yes
activity
9. Feedback card analysis yes
10. Customer complaint yes
handling
11. Customer care yes
management
12. Quick repair facility yes

View of Bijjargi Motors

Customer lounge

Spares department

Sales department
Service department
 Auto Care Center
Auto care center means Light motor vehicle is being selling
serviced & repaired. This section was started in 1991 and brand new
showroom was established in 2008.
K.S.TNo.5251781-0
C.S.T.No. 5256781-3
The products are
TATA SAFARI
TATA SUMO
TATA SIERRA
TATA SUMO GRANDE
TATA SPACIO
TATA INDICA
TATA INDIGO

This section has more than 53 employees. At a stretch nearly 8-10

vehicles are being serviced/repaired every day.
MANPOWER
WORKERS IN CAR SECTION
Workers -40
Managerial Staff - 6
Manager-1
Accountant-2
Supervisors-3
CRO-1

HEAVY VEHICLE SECTION

Bijjargi Motors started heavy vehicles section in the year 1998.
Following vehicles are services in this section
TATA 407
TATA 608
TATA BUS
TATA 6 Wheeler Track
TATA 10 Wheeler Track

This section has more than 32 employees. At a stretch nearly 5-10

vehicles are being serviced/repaired every day.
WORKERS IN MOTOR SECTION
Workers -24
Managerial Staff - 2
Manager-1
Accountant-1
Supervisors-3
CRO-1
 Divisions:
This motor section is divided 4 further divisions. They are listed
below
1) General work
2) Body work
3) Electrical work
4) Engine work
ORGANISATION STRUCTURE
SERVICE DEPARTMEMT
GENERAL MANAGER
Role & responsibilities of G.M
1. This role is primarily responsible to lead the service
department,

2. To direct, promote, and coordinate the operations of the cooperative in a

manner that will optimize the cooperatives market share and savings,
improve the cooperatives Efficiency, help achieve the cooperatives mission
and goals, and result in outstanding
Customer service.

3. The general managers responsibilities involve supervision, public

relations, marketing, profitability and sales, service, reporting, capital
requirements, and other duties assigned by the board of directors.
The general manager will maintain a positive attitude that promotes team
work within the cooperative and a favorable image of the cooperative.

4. Supervision involves developing and communicating cooperative goals

and results to personnel; selecting, supervising, and supporting the employee
team; and upholding cooperative policies.

5. Create and maintain an atmosphere in which employees willingly produce

at maximum capacity

6. Supervise maintenance of preferred staffing levels

7. Assign employee responsibilities and maintain job descriptions

8. Develop performance standards

9. Supervise on going employee training

10. Complete and administer a yearly merit review with all direct reports
11. Develop and maintain a salary administration program and pay
competitive wages Based on performance

12. Plan for and provide opportunities for employee advancement and
development

13. Continually build upon personal skills and knowledge

Public Relations
Public relations involve building and maintaining positive relationships with
cooperative members, other cooperatives, and the business community.
1. Develop sound working relationships with other cooperatives and within
the business community

2. Personally and officially represent your cooperative by participating in the

community

3. Develop member confidence in and understanding of the cooperative

4. Adhere to and promote all department and cooperative policy and

decisions

5. Promote participation of member customers in the cooperative

6. Build a positive cooperative image

WORKS MANAGER
Role & responsibilities of work manager

1. To give error free service experience to the customer.

2. To manage training needs for technicians.

3. Ensuring that work is carried out as per time schedule so that there is no
deviation in promised time.

4. Minimizing the repeat complaints & revisits within service intervals

5. Improve the revenues of workshop through improving productivity

6. Ability to diagnose problem properly & maintain quality of work

preformed on the vehicle.

7. Maintaining the availability of parts for service.

8. Maintaining cleanliness & appearance of service facility.

Service advisor

Role & responsibilities of service advisor

1. The service advisor is like a consultant to the customer .he must
understand the problem of customer & get effective solutions.

2. Service adviser should deliver whatever is promised to customer & he

must win confidence of customer.

3. Treat the customer with courtesy & respect & listen the customer request.

4. Fairness in charges & explanation of charges for work performed.

5. Promptness in having vehicle ready at promised time.

Documents to be provided to service advisor.

1. Service ready reckoner.

2. Job slip.

3. Job card.

4. Tracking sheet.
CUSTOMER RELATION MANAGER (CRM)

Role & responsibilities of customer relation manager.

1.Identification of problems and development of solutions

from an end-user/consumer perspective.

2. Statistical modeling (including lifetime value and

segmentation) and database mining acumen.

3. Strategic development and execution of acquisition, cross-

sell and loyalty programs

4. Enhance customer satisfaction and increase customer loyalty

5. Suggest recommendations of service improvement to management.

6. Participate in marketing activities and promote group services.

7. Taking corrective step based on dissatisfaction analysis.

8. Share the dissatisfaction analysis with concern people in weekly review

meeting.

9. Ensure the newspaper & magazine are updated regularly.

CUSTOMER RELATION OFFICER (CRO)

Role & responsibilities of customer relation officer

1. Address all the issues of customer through a single window operation.

2. Checking up the appointment control chart & inform the vacant slots to
the customer.

3. Confirming the appointment data & times allocate the job by noting it to
service advisor.

4. Note downing the vehicle details & customer details in the job card.

5. Calling the customer after 72 Hrs to get feedback from them about the
service.

6. During the vehicle delivery if service advisor is not present to attend

customer immediately approach the customer.

7. If customer is dissatisfied with the repair quality requests him to bring the
car back to workshop.

8. Giving the customer feedback to the workshop.

9.90% of compliant should be resolved at workshop level.

10. Compliant from all the channels should be entered in the compliant
register with a corresponding complaint code.
Team leader
Role & responsibilities of team leader
1. Team leader should look after the vehicle should delivered at committed
time.

2. Team leader should report to service advisor any new issues which come
during inspection/ repair.

3. Team leader should ensure that the work done is complete of good quality
& there arte no repeat complaints.

4. Team leader should check the attendance card to know the availability of
the technicians & availability of spare parts.

5. Checking parts availability for the job & inform the service of any likely
deviation in advance.

6. Ensuring through random checking that standard procedure is followed

for repairs by all the technicians.

7. Write the job to be done, start & finished time, the special tools required
to perform job ensuring quality parameter in the job

8. In case any new issues are observed during standard check or repair the
job card should be sent back to service advisor for getting the customer
authorization by informing the estimating time & cost involved in doing
them.

9. Taking feedback from work manager on repeat complaint analysis &

implement the corrective action.
Documents to be provided to team leader.

1. Team leader ready reckoner.

2. Tacking sheet for team leader.

3. Attendance card.

4. Jod scheduling sheet.

5. Process diagnostic chart.

 STRUCTURE OF SERVICE
DEPARTMENT
Workshop Manager

Team 1 Team 2 Front Office Denting &

Painting

Service Advisor Service Advisor Service

Team Leader Team Leader

CRO Account Team Leader
s

Technician Technician Receptioni

st
Technician

Electrician Electrician Helpers (2)

Helpers (2) Electrician
TECHNICANS
Role & responsibilities of Technicians
Skills

Motor Vehicle Technicians need the following skills and abilities:

1. An interest in mechanical/electronic systems and in motor vehicles

2. Good problem-solving skills

3. Good vision, hearing and sense of smell

4. Manual dexterity and mechanical aptitude

5. Ability to get along well with co-workers and customers

6. Ability to read technical diagrams and instructions

7. Good calculating skills

8. Ability to understand and use computerized systems

9. Ability to drive a range of vehicles

10. Ability to keep working area tidy

11. Have a concern for safety and a responsible work attitude

12. An interest in keeping up to date with technology

Duties

Motor Vehicle Technicians perform some or all of the following duties:

1. Review work orders (what needs to be fixed on the vehicle) and

discuss Work with supervisor

2. Check motors that are running, road test motor vehicles, and test
automotive systems and components using testing devices to find the
problem in the vehicle. (See Pre-study package for a detailed list of
automotive systems.)

3. Change, repair or replace parts and components of automotive

systems including fuel, brake, steering and suspension systems,
transmissions, differentials, drive axles and shafts, emission control
and exhaust systems, engines and electrical, cooling and climate
control systems using
hand tools and other specialized automotive repair equipment

4. Test and change repaired systems to the required standards.

5. Perform scheduled maintenance service, such as oil changes,

lubrications and tune ups.

6. Advise customers on work performed, general vehicle conditions

and future repair requirements.
Benefits to Customer
1. Customer is very benefited by quality service provided by
Bijjargi motors.
2. Bijjargi motors provides a very quick & error free service.
3. Bijjargi motors have very good technicians with modern
machines which provide a quality service for customers.
4. A rest roam is there for customers & Bijjargi motor provides all
kind of refreshments to its customers.
SALES DEPARTMENT
Role & responsibilities of AGM

1. Assist the Managing Director in maximizing sales and profits

by meeting and exceeding sales budgets while minimizing
shrink.

2. Assists the Managing Director in recruiting and developing

quality staff at all levels. Provides input to location
succession planning.

3. Provides leadership, effective management and training

for staff. Ensures communications from home office and the
Managing Director is delivered to all staff levels.

4. Ensures full adherence to all company policies and

procedures. Implements and enforces controls that protect
the companies assets from internal and external shrink.

5. Ensures over-all floor coaching and supervision is

delivered consistently to ensure excellent customer service.

6. Completes on a timely basis all administrative work as

assigned by the Managing Director, (i.e. scheduling, back office
administration).
7. Performs daily/ weekly operational audits. Ensures
adherence to all promotional programs and reports
deficiencies in compliance to the Managing Director.

8. Demonstrates excellent product knowledge and visual

merchandising skills Performs daily inspections in each store
to ensure company standards in visual presentation, stock
replenishment and housekeeping are maintained.

9. Fulfills all responsibilities of General Manager in his/her

absence including responsiveness to landlord and home
office requests.

10. Working Relationships: Consults and helps plan daily

activities with Managing Director; manages the activities of
supervisors and staff. Provides supervision, guidance and
support to store staff. Works with o sales representatives.
Communicates with home office personnel.
SALES MANAGER
Role & responsibilities of sales manager.
1. To gave product knowledge to sales executives.

2. To train executives to collect enquire from the

field.

3. Attending the morning meeting for day-to-day commitments by the

relevant executive about booking, delivary, allotment of vehicles checking
the number green forms (customers contact) & yellow forms (customers
order) which opened during the day.

5. keeping contact with fleet sales people & corporate.

6. Taking care about closed green form & yellow form keeping contact with
free lancers.

7. Checking the stock of vehicles in showroom.

8. Purchasing the vehicles from TATA plants.

9. Generating the customers & demonstrating the features & highlights of

the vehicles.

10. Setting a Sales target & achieving that target.

11. Analyzing the market conditions & competitors position in the market.

12. Forecasting the future demands of the vehicle.

13. Marketing & promoting the product to customers by advertisement.

SALES MANAGER IN BIJJARGI
MOTORS

There are different sales manager for

different vehicles.

1. Sales manager (cars)

Tata Indigo XL Classic

Tata Indigo XL Grand

Indigo Marina LX Dicor.

Indigo Marina Petrol.

Tata Indica V2 DL-BS III

Tata Indica V2 DLS-BS III

Indica V2 DLE-BS III

Tata Indica V2 Turbo DLS

Tata Indica V2 Turbo DLG

Tata Indica V2 Turbo DLX.etc

2. SALES MANAGER (VISTA)
Tata indica vista Safire terra

Tata indica vista Safire aqua

Tata indica vista Safire aura

Vista TDI terra

Vista TDI aqua

Vista Quadra jet aqua

Vista Quadra jet aura .etc

3. Sales manager (utilities vehicles)

Tata sumo

Tata sumo victa

Tata sumo Grande

Tata safari

Tata spacio.etc
Sales executives

Role & responsibilities of sales executives.

1. Visiting the possible customers.

2. Approching the customers & giving enough information about vehicles.

3. Giving test drives & demo to customers.

4. Giving information about loans, insurance, banking, discounts offers etc.

5. Making accurate, rapid cost calculations, and providing customers

with quotations

6. Recording sales and order information and sending copies to the

sales office & reviewing own sales performance, aiming to meet or
exceed targets;

7. Representing the organization at trade exhibitions, events and

demonstrations;

8. Maintaining and developing relationships with existing customers

via meetings, telephone calls and emails;

9. Develop a good knowledge of the remote sensing

market; demand,
Competition and prices.

10. Advising on forthcoming product developments and discussing

special promotions

There are 6 sales executives in bijjargi motors working

on different vehicles & in different areas.
BENTFITS TO CUSTOMERS.

1. Bijjargi motors vehicle showroom is one of the biggest showrooms

in south India.

2. In bijjargi motors customers can all kind of tata vehicles.

3. Bijjargi motors all kind of facilities to customers.

4. Bijjargi motors provides all kind of information about car loan, car
insurance, discounts etc.

5. In Bijjargi a customers can buy all kinds of spare parts to their

vehicles.

6. After sales service is very in bijjargi motors.

7. SMP (Service Marketing Person) stays always in touch with customers

either personally or through telephonic conversations
SALES FIGURES OF BIJJARGI MOTORS
MONTH VEHCLES SOLD

APRIL 56

MAY 50

JUNE 49

JULY 76

AUGUST 54

SEPTEMBER 52

OCTOBER 89

NOVEMBER 41

DECEMBER 65
 SPARES DEPARTMENT
Bijjargi motor consists of spares department selling all kinds of
spares & accessories for vehicles. Spares department is very well
managed & systematic providing all kind of modern accessories
for vehicles.

Some of accessories are:

IN CAR TECHNOLOGY
Car entertainment systems

Car refrigerator

Can chiller

EXTERIORS INTERIORS
Bumper protector Carpets & mats

Decals Gear knob

Hood deflector Neck rests

Front nudge guard Pillows

Rear nudge guard Steering wheel covers

ORVM cladding Seat covers

Roof rails

Scuff plate

Door visor

Rear spoilers
Tailpipe finisher .etc

UTILITIES SECURITY
Boot organizer Car security systems

Mobile holder Gear lock

Mobile chargers Alloy wheels

Cargo net

Roof boxes

Roof rack

Parking aid

LIFE STYLE ACCESSORIES CAR CARE

Luggage Air freshners

Jackets Car covers

Tents Sunshades

Sleeping bags Car care products.etc

Watches

T shirts

Key chains

Caps
SPARES MANAGER

Role & responsibilities of spares manager

1. Properly staffing the department, which includes hiring, training
motivating and monitoring the performance of all parts department
staff & Maintaining an orderly workplace.

2. Working with the service department, collision repair shop and

wholesale account representatives to ensure inventory is available
when needed.

3. Establishing competitive pricing specifications in various categories

while generating sufficient profits and maintaining high customer
satisfaction.

4. Confirming that parts are appropriately coded so the dealership

can claim a complete refund for unused factory stock.

5. Reviewing sales figures, costs and stock monthly to ensure budget

benchmarks are met.
6. Overall functioning of the department Communication with
management, Suppliers and Customers

7. Controlling the stock levels, Pricing and comparing sales trends.

8. Records and maintains parts purchase records, which provides an audit

trail on all purchases

9. Performs a periodic parts spot check of inventory to check accuracy of

inventory cards;

10. Promote additional parts sales by suggesting related items,

seasonal lines, and/or parts specialists.
STORES SUPERVISOR

Role & responabalities of stores supervisor

1. Attending customers of accessories.

2. Taking care about stock inventory & received materials details.

3. Keeping accessories on display.

4. Billing & cash collection

5. Daily reporting of sold accessories.

6. Handover the cash to main accountant.

7. Giving all information about spares & accessories to customers.

8. Look after the installation of spares & accessories in vehicles.

BACK OFFICE
A back office is a part of most Bijjargi motors where tasks dedicated to
running the company itself take place. The term comes from the building
layout of early companies where the front office would contain the sales and
other customer-facing staff and the back office would be those
manufacturing or developing the products or involved in administration but
without being seen by customers. Although the operations of a back office
are usually not thought of, they are a major contributor to a business.

The back-office tasks include IT departments that keep the phones and
computers running (operations architecture), accounting, and human
resources. These tasks are often supported by back-office systems: secure e-
commerce software that processes company information (e.g. a database). A
back-office system will keep a record of the companys sales and purchase
transactions, and update the inventory as needed. Invoices, receipts, and
reports can also be produced by the back-office system.

The back office includes the administrative functions that support the trading
of securities, including recordkeeping, trade confirmation, trade settlement,
and regulatory compliance. If used in sales, the back office would include
functions that fulfill customers orders and would usually include the duties
involved in customer-support call.

Back office in bijjargi motors consists of:

1. System administrator.

2. Sales satisfaction manager

3. Data operator.

4. Account department.

SYSTEM ADMINISTRATOR

Role & responsibilities of system administrator

1. Maintaining all computer systems and connectivity in the organization.

2. Maintaining proper connectivity of CRMBMS i.e. internet system.

3. Maintaining UPS, INTERCOM service & power supply in organization.

4. Helping all the user of CRMBMS.

5. Solving all the system related problems in short amount of time.

6. Sending sales related reports.

7. Ordering vehicles from TATA manufacturing plant.

DATA OPERATOR

Role & responsibilities of data operator

1. Entering the green form & yellow form

Green form contains data about customers contact

Yellow form contains data about customers order

2. Generating the tax invoice

3. Giving delivery letter & thank you letter to customers

Delivery letter is given after delivering the vehicle to customers

Thank you letter is given to customers giving acknowledgement &

thanks to customers for buying the vehicle.

4 .Updating the price lists

5. Maintaining all sales related datas

6. Maintaining the datas and documents related to insurance, warranty etc

7. Providing data to managers & customers whenever required.

SALES SATISFACTION MANAGER

Role & responsibilities of sales satisfaction manager
1. Entering the white form & empower form.

2. Looking after the whole delivery process such as giving gate pass,
checking photos, conducting the delivery inspection.

3. Sending the thank you letter with photos

4. Making the post sales call or feedback call.

5. Checking whether the customer is satisfied by vehicle or not

6. Sending apologize letter to dissatisfied customers.

7. Taking satisfied letter from customers.

8. Informing the sales manager about customers dissatisfaction

.

9. Taking all the required steps to satisfy customers.

ACCOUNT DEPARTMENT
ACCOUNT MANAGER
Role & responsibilities of account manager

1. Prepare, examine, and analyze accounting records, financial statements,

and other financial reports to assess accuracy, completeness, and
conformance to reporting and procedural standards.

2. Compute taxes owed and prepare tax returns, ensuring compliance with
payment, reporting and other tax requirements.

3. Analyze business operations, trends, costs, revenues, financial

commitments, and obligations, to project future revenues and expenses or to
provide advice.

4. Report to management regarding the finances of establishment.

5. Establish tables of accounts, and assign entries to proper accounts.

6. Develop, implement, modify, and document recordkeeping and

accounting systems, making use of current computer technology

7. Prepare forms and manuals for accounting and bookkeeping personnel,

and direct their work activities. Entering, transcribing, recording, storing, or
maintaining information in written or electronic/magnetic form

8. Collecting booking amount & preparing receipts

9. After delivery finalizing accounts if excess refunding the amount to

customers

10. Collecting cash and checks from customers.

 Rules & Regulations for the employees:
1. The employee should be in the company premises before 9.30 am
and should work up to 18 .00 pm.

2. Wearing the uniforms everyday is compulsory in service department

but in other department employee can wear causal dress.

3. Employee should follow the safety rules regulated by TATA motors

4. Every 15 days all administrative staff should attend the General

Meeting.

5. If any employee damages any of the tools & equipments of the

company or customers then the damages will be deducted from his
salary.
6. All the employees should undergo training and development
program

7. Employees maintain cleanness within the organization

8. Employees should co-ordinate & co-operate with each other &

with . Management.
 9. All the details of any TATA vehicles serviced or sold should be
updated to the Head-office at Mumbai.

Objectives of the study

1. To study the organizational structure of the automobile industry.

2. To determine the importance of in Service department industry.

Automobiles.

3. To study the services and sales facilities provided by the automobile

industry

4. To know the objective of the automobile industry

5. To study the sales & spares department in automobile industries

6. To study the back office & account department in automobile

industries.
Methodology

Primary data:-

The method adapted to this project is direct interview method,

where the information will be collected by direct interaction with the
employees & managers of bijjargi motors.

Secondary data:-

It is secondary relevant information that is collected through some

Other external sources. The whole information about the BIJJARGI was
given by the Assistant general manager of sales Mr. KUMAR.
FINDINGS
1. Bijjargi motors is very far away from city with lack of transportation
facilities customers cant reach bijjargi motors regularly

2. The bijjargi motors is so far it hard to attract more number of

customers

3. Working hours of employees is more than other originations

4. Due to lack of good hotels around the company employees are

finding hard to eat in bad hotels.

Suggestions
1. Providing good transport facilities to customers so they can reach
the bijjargi motors

2. A new marketing policies are to be applied to improve sales

i.e.Advertising by posting banners, holding, & posters of bijjargi
motors around the city & town of bijapur district .

3. Advertising of bijjargi motors should be given on local T.V channels

& regional T.V channels.

4. Canteen facilities should be provided to employees & customers.

.

CONCLSION

I think bijjargi motors is the pride & asset of bijapur

Bijjargi motors providing an excellent service to its customers. Service
department workers are very hard working & efficient. Service has all
kind of modern technological machine which will provide a better
quality & quick service to customers.

Sales & spares department are also providing service & co-operation to
its customers .these department has a very professional & efficient
manager & executives

In bijjargi motors we can see a great deal of co-operation & co-

ordination between employees & management. There is a good co-
ordination between employees. Interdepartmental co-ordination is also
very good in bijjargi motors. This is all possible because of efficient
leadership of managing director
Mr.RAJU. BIJJARGI.

Bijjargi motor is also providing employment to unemployed youth .I

think this area will became an industrial hub of bijapur in coming
years.