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Mark Scheme (Results)

Summer 2016

Pearson Edexcel GCSE Business Studies


(5BS01)
Paper 01: Introduction to Small Business
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Summer 2016
Publications Code 5BS01_01_1606_MS
All the material in this publication is copyright
Pearson Education Ltd 2016
General Marking Guidance

All candidates must receive the same treatment. Examiners must mark the first
candidate in exactly the same way as they mark the last.

Mark schemes should be applied positively. Candidates must be rewarded for


what they have shown they can do rather than penalised for omissions.

Examiners should mark according to the mark scheme not according to their
perception of where the grade boundaries may lie.

There is no ceiling on achievement. All marks on the mark scheme should be


used appropriately.

All the marks on the mark scheme are designed to be awarded. Examiners should
always award full marks if deserved, i.e. if the answer matches the mark scheme.
Examiners should also be prepared to award zero marks if the candidates
response is not worthy of credit according to the mark scheme.

Where some judgement is required, mark schemes will provide the principles by
which marks will be awarded and exemplification may be limited.

When examiners are in doubt regarding the application of the mark scheme to a
candidates response, the team leader must be consulted.

Crossed out work should be marked UNLESS the candidate has replaced it with
an alternative response.

Mark schemes will indicate within the table where, and which strands of QWC,
are being assessed. The strands are as follows:

i) ensure that text is legible and that spelling, punctuation and grammar are
accurate so that meaning is clear
ii) select and use a form and style of writing appropriate to purpose and to
complex subject matter
iii) organise information clearly and coherently, using specialist vocabulary when
appropriate.
Question Answer Mark
Number
1 B, 4 000 (1)

(1)

Question Answer Mark


Number
2 B, How to finance the business (1)

E, The legal aspects (1)


(2)

Question Answer Mark


Number
3 A, Allowing staff to work flexible hours (1)
(1)

Question Answer Mark


Number
4 C, Recruit more staff (1)

D, Increase product range (1)


(2)

Question Answer Mark


Number
5 A, Increase spending on marketing

C, Failure of a competitor
(2)

Question Answer Mark


Number
6 B, 37% of those interviewed were over the age of
35
D, 112 people would pay up to 6 for a tub of ice
cream
(2)

Question Answer Mark


Number
7 D, Luxury filling (1)
(1)
Question Answer Mark
Number
8 B, Bad weather reduces the sugar harvest (1)

C, Government report showing the benefits of ice


cream (1)

F, sugar farmers pay higher wages (1)


(3)

Question Answer Mark


Number
9 A, Introducing a customer loyalty scheme (1)

D, Ensuring customer orders are accurate (1)


(2)

Question Answer Mark


Number
10 B, Reduced consumer demand (1)

E, The risk of insolvency is greater (1)


(2)

Question Answer Mark


Number
11 D, Solving problems using a creative approach (1)
(1)

Question Answer Mark


Number
12 C, Potential conflict between the shareholders (1)
E, It will reduce the control of the existing owners
(1)
(2)

Question Answer Mark


Number
13 B, A willingness to undertake training (1)

E, Being prepared to work as part of a team (1)


(2)
Question Answer Mark
Number
14 A, provides proof of ownership of an invention or
process (1)

C, establishes sole rights to the use of a product (1)

(2)

Question Answer Mark


Number
15 D, Raw materials (1)
(1)

Question Answer Mark


Number
16 B, Product not customer orientated (1)

E, Rapid growth and over expansion (1)


(2)

Question Answer Mark


Number
17

August September
Total revenue 4 850 (1)
Fixed costs
Variable costs 4 400 (1)
Total Cost 6 300 (1)
Profit

The correct answer must be in the correct box, If


a candidates enters an incorrect figure In the
box is it wrong regardless of whether that figure
would be correct in another box.

NB: Accept with or without the symbol


Accept any separator, e.g. 4 400, 4400, 4,400 (3)

Question Answer Mark


Number
18 C, Job description (1)

E, Application form (1)


(2)
Question Answer Mark
Number
19 C, be selling an established brand (1)

E, have a better chance of survival (1)


(2)

Question Answer Mark


Number
20 (ii) C (1)
(iii) D (1)
(iv) A (1)
(v) H (1)
(vi) E (1)

NB: Accept either lower or upper case (5)

Total for Paper = 40 marks

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