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    2018.06.13 Resume

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    Shannon Fok
    Shannon Fok has over 6 years of experience in marketing roles. She is currently a Marketing Assistant at Mirapath, Inc. where she designs marketing collaterals, writes content, and assists with website maintenance. Previously she held marketing positions at Morningstar, Inc., CFA Institute, and Microsoft Corporation where her responsibilities included creating marketing strategies, executing campaigns, managing projects, and analyzing metrics. She has strong writing, communication, and organizational skills and is fluent in English, Mandarin, and Cantonese with introductory skills in Japanese.

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    2018.06.13 Resume

    Uploaded by

    Shannon Fok
    82 views1 page
    Shannon Fok has over 6 years of experience in marketing roles. She is currently a Marketing Assistant at Mirapath, Inc. where she designs marketing collaterals, writes content, and assists with website maintenance. Previously she held marketing positions at Morningstar, Inc., CFA Institute, and Microsoft Corporation where her responsibilities included creating marketing strategies, executing campaigns, managing projects, and analyzing metrics. She has strong writing, communication, and organizational skills and is fluent in English, Mandarin, and Cantonese with introductory skills in Japanese.

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    Shannon Fok has over 6 years of experience in marketing roles. She is currently a Marketing Assistant at Mirapath, Inc. where she designs marketing collaterals, writes content, and assists with website maintenance. Previously she held marketing positions at Morningstar, Inc., CFA Institute, and Microsoft Corporation where her responsibilities included creating marketing strategies, executing campaigns, managing projects, and analyzing metrics. She has strong writing, communication, and organizational skills and is fluent in English, Mandarin, and Cantonese with introductory skills in Japanese.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    82 views1 page

    2018.06.13 Resume

    Uploaded by

    Shannon Fok
    Shannon Fok has over 6 years of experience in marketing roles. She is currently a Marketing Assistant at Mirapath, Inc. where she designs marketing collaterals, writes content, and assists with website maintenance. Previously she held marketing positions at Morningstar, Inc., CFA Institute, and Microsoft Corporation where her responsibilities included creating marketing strategies, executing campaigns, managing projects, and analyzing metrics. She has strong writing, communication, and organizational skills and is fluent in English, Mandarin, and Cantonese with introductory skills in Japanese.

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    Shannon Fok

    (408) 250-5531 sfok5128@gmail.com


    Work Experience
    Marketing Assistant Mirapath, Inc. Mar 2018 – Present
    ● Design marketing collaterals including product brochures, social media images, and event displays
    ● Write and edit content for marketing collaterals including brochures, presentations, blog articles,
    press releases, email campaigns, etc.
    ● Assist the Marketing Director with maintaining and updating eCommerce / corporate website
    Marketing Specialist Morningstar, Inc Mar 2016 – Sept 2017
    ● Created Campaign Strategies (Email Campaigns, Social Media, Advertisements, Sponsorships)
    ● Orchestrated Events & Regional Conference (150-200 Attendees) and External Agencies to Created
    Marketing Assets and Content (e.g. ads, brochures, banners, etc.) 

    ● Developed & Directed Digital Marketing, Cross Promotions of Conferences for Executives 

    ● Liaised and Collaborated with Senior Leadership, Product, Brand, Marketing, Finance, Sales, and
    Other Internal and External Teams to Promote Brand Awareness 

    ● Created Reports and Analyzed Metrics to Provide Recommendations to Improve Marketing
    Strategies, Operations, and Processes 

    Marketing Coordinator CFA Institute Jan 2015 – Mar 2016
    ● Coordinated and executed Global and Local Integrated Marketing Campaigns 

    ● Managed Campaign Proposals, Objectives, Budgets, Schedules, and Collaborations 

    ● Collaborated with Media, Designers, Vendors, Agencies to Create Marketing Materials 

    ● Developed & Directed Digital Marketing as well as Cross Promotions for Conferences 

    ● Created Metrics, Reports, Recommendations for Marketing and Public Relations Campaigns
    ● Partnered with APAC Society Relations to facilitate CFA Societies’ Events 

    Product Advisor Microsoft Corporation Mar 2013 – Sept 2014
    ● Directed and Coordinated Community Development Team to Lead Product Launch Events
    ● Responsible for Social Media Marketing and Store Promotions (free trials, course offerings)
    ● Managed CRM Database Updates and Created Business Intelligence Reports for Headquarter
    ● Earned MVP of San Francisco Store with Exceptional Customer Service Recognition 


    Transferable Skills 

    ● Fluent in English, Mandarin, Cantonese, and Introductory in Japanese 

    ● Extraordinary Writing, Critical Thinking, Project Management & Communication Skills

    ● Strong Curiosity, Passionate, and Drive to Thrive in Uncertainty 

    ● Embrace Innovation, Teamwork, and Leadership for Optimal Impact 

    ● Exceptional Organizational Skills, Adept at Multitasking, and Excel in Fast Paced Environment
    ● Computer Savvy (Microsoft Word / Excel / PowerPoint / SharePoint / Sway / Outlook, Eloqua,
    Salesforce, Cvent, HTML, Adobe Photoshop / InDesign / Dreamweaver / Illustrator, etc.) 


    Education
    B.S., Business Administration San Francisco State University Dec 2012
    ● Marketing Emphasis
    ● College of Business Dean’s list

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