Bullet Rider Questionnaire

Why do you ride a motorcycle
Sense of Freedom
Economic Travelling
Sense of Control
The speed and the thrill
Convenience
Other (please specify)
Which Motorcycle do you own?
Make:
Year:
Odometer Reading:
Longest ride: Location - Distance-
Fastest Speed:
Ownership: 1st User 2nd User Family hand-me-down
Modifications: Performance- Looks-
What made you choose your motorcycle?
Look
Speed
Power
Mileage
[For Bullet Riders]
Why did you choose a Royal Enfield Motorcycle?
Majestic feel
Simple Engineering
Speed
Power
Macho Image
Reliability
For Long Rides
It’s cool!
I had it in my family
The Thump
[For Non-Bullet riders]
Why did you not chose a Royal Enfield motorcycle?
High maintenance
Poor After Sales Service
High Price
Low Mileage
Noisy vehicle
It’s too heavy. Not for me.
Not sporty enough
It’s not cool enough
It’s not fast enough
[For all riders]
Which of the following Royal Enfield models have you ridden on?
Standard 350
Cast Iron 500
Electra 350
Thunderbird
Thunderbird Twinspark
Classic UCE 350
Classic UCE 500
Lightning 535
Twin 500
Which is your favourite motorcycle?
Indian –
International –
Which motorcycle in India comes closest to the Royal Enfield motorcycles?
Bullet/Electra –
Thunderbird –
For Serious Riders
Rally Race
Done?
Want to?
Is your bike up to it?
[For Bullet riders]
Where do you service your motorcycle?
Company Service station
Castrol Bike Zone
Specialist Mechanic
Any mechanic
I do it myself
What do you feel about the Spares availability?
They are readily available
We don’t get them readily in Manipal. Cities have them.
They do not have good spares supply.

Major headache!
Where did you buy your motorcycle?
Showroom
Direct Second hand
Second hand, through broker
Used vehicles dealership
Who recommended your vehicle?
Company employee
Friend/Colleague
Private Dealer
I decided before buying
How much did you pay for your motorcycle?
Less than Rs. 10,000
Rs. 10,000 to Rs. 19,999
Rs. 20,000 to Rs. 49,999
Rs. 50,000 to Rs. 79,999
Rs. 80,000 to Rs. 99,999
Rs. 1,00,000 and above
How much would you be willing to pay for your motorcycle now if you get it 1 st hand?
Rs. 10,000 to Rs. 19,999
Rs. 20,000 to Rs. 49,999
Rs. 50,000 to Rs. 79,999
Rs. 80,000 to Rs. 99,999
Rs. 1,00,000 to Rs. 1,99,999

How much will you spend on modifying your motorcycle?
Nothing. It’s great the way it is.
Less than Rs. 100
Rs. 100 to Rs. 499
Rs. 500 to Rs. 999
Rs. 1,000 to Rs. 4,999
Rs. 5,000 to Rs. 9,999
Rs. 10,000 to Rs. 29,999
Rs. 30,000 to Rs. 49,999
Rs. 50,000 and above
Which is your favourite Royal Enfield Advertisement?
Don’t really recall seeing one
Leave Home print Ad
Leave Home TV Commercial
Everybody makes way for the Bullet TV Commercial
Bullet Meri Jaan TV Commercial
Bullet Classic print Ads
Who do you think will make the best Brand Ambassador for Royal Enfield?
________________________
What do you think Bullet ads should show?
Speed
Power
Respect
Look
Comfort
Reliability
Have you heard of Rider Mania?
Yes No
Have you ever visited a Rider Mania?
Yes No Planning to Visit one
Year and Place: ______________________
Are you a part of any Motorcycling Club?
Yes No
Which ones:
____________________________ ________________________
____________________________ ________________________
____________________________ ________________________
Miscellaneous Information:
Age:
Gender: M F
Employment Status:
Student
Unemployed
Government Service
Defense Services
Ex-Serviceman
Professional
Self-Employed
Annual Income:
Rs. 12,000 to Rs. 59,999
Rs. 60,000 to Rs. 1,19,999
Rs. 1,20,000 to Rs. 3,59,999
Rs. 3,60,000 to Rs. 7,19,999
Rs. 7,20,000 to Rs. 11,99,999
Rs. 12,00,000 to Rs. 17,99,999
Which of these National dailies do you read?
Times of India
The Hindu
Dainik Jagaran
Economic Times
Asian Age
Hindustan Times
New Indian Express
Deccan Chronicle
Deccan Herald
The Statesman
The Telegraph
Business Standard
Business Line
Any others: ___________________________________

Which of these magazines have you read more than once in the last 6 months?
Bike India
Autocar India
OverDrive
The Week
Outlook
Readers’ Digest
India Today
Oomph!
Men’s World
Stardust
Glitz
Femina
Women’s Era
Prevention
Othes: ________________________________
Which of these websites have you visited more than twice in the last one month?
www.royalenfield.com
www.team-bhp.com
www.wheelsunplugged.com
www.harley-davidson.com
www.victorycustoms.com
Which Automobile website do you visit at least once every week?
________________________
Which of these Social Networking websites are you enlisted with?
Facebook
Orkut
Twitter
Yammer
LinkedIn
Hi5
BigAdda
Ibibo
Other: _____________________________
Who is your favourite Hero? _________________________________
Who is your favourite Heroine? _________________________________
Which is your favourite Music band/Singer? _________________________________
What is your favourite Color for a motorcycle? _________________________________

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Bullet Rider Questionnaire

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Why do you ride a motorcycle

The speed and the thrill

Other (please specify)

Which Motorcycle do you own?

Longest ride: Location - Distance-

Ownership: 1st User 2nd User Family hand-me-down

Modifications: Performance- Looks-

What made you choose your motorcycle?

[For Bullet Riders]

Why did you choose a Royal Enfield Motorcycle?

For Long Rides

[For Non-Bullet riders]

Why did you not chose a Royal Enfield motorcycle?

Poor After Sales Service

It’s too heavy. Not for me.

Not sporty enough

It’s not cool enough

It’s not fast enough

[For all riders]

Cast Iron 500

Classic UCE 500

Which is your favourite motorcycle?

Which motorcycle in India comes closest to the Royal Enfield motorcycles?

For Serious Riders

[For Bullet riders]

Where do you service your motorcycle?

Company Service station

Castrol Bike Zone

What do you feel about the Spares availability?

They are readily available

We don’t get them readily in Manipal. Cities have them.

They do not have good spares supply.

Where did you buy your motorcycle?

Direct Second hand

Second hand, through broker

Used vehicles dealership

Who recommended your vehicle?

I decided before buying

How much did you pay for your motorcycle?

Less than Rs. 10,000

Rs. 10,000 to Rs. 19,999

Rs. 20,000 to Rs. 49,999

Rs. 50,000 to Rs. 79,999

Rs. 80,000 to Rs. 99,999

Rs. 1,00,000 and above

Less than Rs. 10,000

Rs. 10,000 to Rs. 19,999

Rs. 20,000 to Rs. 49,999

Rs. 50,000 to Rs. 79,999

Rs. 80,000 to Rs. 99,999

Rs. 1,00,000 to Rs. 1,99,999

How much will you spend on modifying your motorcycle?

Nothing. It’s great the way it is.

Less than Rs. 100

Rs. 100 to Rs. 499

Rs. 500 to Rs. 999

Rs. 1,000 to Rs. 4,999

Rs. 5,000 to Rs. 9,999

Rs. 10,000 to Rs. 29,999

Rs. 30,000 to Rs. 49,999