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    Questionnaire: Tick Mark All Applicable

    Uploaded by

    Josh Joseph
    The document is a questionnaire about ownership and usage experiences with Royal Enfield motorcycle brands. It contains 22 multiple choice and open-ended questions about the respondent's demographics, income, owned Royal Enfield model, purchase process, influences to purchase the brand, expected versus actual mileage and performance, satisfaction levels, considerations to switch brands, lifestyle, and suggestions to improve Royal Enfield products and ownership experience. The goal is to understand customer profiles and feedback on Royal Enfield's motorcycle brands.

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    © All Rights Reserved
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    Questionnaire: Tick Mark All Applicable

    Uploaded by

    Josh Joseph
    12K views5 pages
    The document is a questionnaire about ownership and usage experiences with Royal Enfield motorcycle brands. It contains 22 multiple choice and open-ended questions about the respondent's demographics, income, owned Royal Enfield model, purchase process, influences to purchase the brand, expected versus actual mileage and performance, satisfaction levels, considerations to switch brands, lifestyle, and suggestions to improve Royal Enfield products and ownership experience. The goal is to understand customer profiles and feedback on Royal Enfield's motorcycle brands.

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    Questionnaire

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    Questionnaire

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    The document is a questionnaire about ownership and usage experiences with Royal Enfield motorcycle brands. It contains 22 multiple choice and open-ended questions about the respondent's demographics, income, owned Royal Enfield model, purchase process, influences to purchase the brand, expected versus actual mileage and performance, satisfaction levels, considerations to switch brands, lifestyle, and suggestions to improve Royal Enfield products and ownership experience. The goal is to understand customer profiles and feedback on Royal Enfield's motorcycle brands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    12K views5 pages

    Questionnaire: Tick Mark All Applicable

    Uploaded by

    Josh Joseph
    The document is a questionnaire about ownership and usage experiences with Royal Enfield motorcycle brands. It contains 22 multiple choice and open-ended questions about the respondent's demographics, income, owned Royal Enfield model, purchase process, influences to purchase the brand, expected versus actual mileage and performance, satisfaction levels, considerations to switch brands, lifestyle, and suggestions to improve Royal Enfield products and ownership experience. The goal is to understand customer profiles and feedback on Royal Enfield's motorcycle brands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Questionnaire

    Tick mark all applicable


    1) Name: ____________________ (optional)
    2) Age: ____________
    3) Height: (Cms) _______________Weight: (kgs) ______________
    4) Current Location: ________________ (e.g.: Anna Nagar, KK Nagar, etc.)
    5) Occupation:
    a) Student b) Private Employee c) Government Employee
    d) Self-Employee e) others (specify) _______________

    6) Income per month:


    a) Less than 15000 b) 15000-20000 c) 20000-25000
    d) 25000-30000 e) 30000 & above f) Nil

    7) Which model of Royal Enfield do you own?


    a) Bullet 350 b) Bullet 500 c) Classic 350 d) Classic
    500
    e) Electra f) Thunderbird 350 g) Thunderbird 500 h) Himalayan
    i) Continental GT j) others (specify) ____________

    8) How did you purchase the bike?


    a) Full Cash b) Installment payment c) Loan/EMI
    d) Gift from parents

    9) Did you consider other motorcycle brands before buying the Royal Enfield bike??
    a) Yes b) No
    If yes, which bikes did you compare with (specify)
    Brand_________________ Bike: __________________ cc: __________
    10) Which outlet did you prefer to purchase your Royal Enfield bike?
    a) Showroom b) Used vehicles dealership

    11) Which of the following influenced you to choose your bike?


    a) Magazines b) Friends c) Showrooms
    d) Electronic Media e) others (specify) ________________

    12) Mileage expected before purchasing of your bike?


    a) 20-25 b) 25-30 c) 30-35
    d) 35-40 e) 40 & above

    13) How often do you use your bike?


    a) Daily b) 1-2 times a Week c) weekends
    d) Rarely/ occasionally

    14) How available are the spare parts?


    a) Readily available b) dont get them readily
    c) Dont have good spares supply d) Major headache

    15) I use my bike for: Tick mark all applicable on the agreement scale 1-10 [least
    agree (1) to strongly agree (10)]
    1 2 3 4 5 6 7 8 9 1
    0
    Daily Work
    Long Trips
    Shopping
    Go with friends
    Tough rides
    Style
    16) Did the following factors influence you to purchase the bike?
    Strongly Agree Neutral Disagr Strong
    Agree ee ly
    disagr
    ee
    Performance of the
    bike
    Durability of the bike
    Mileage
    Comfort
    Sound
    Stability on roads
    Brand Image/
    reputation
    Color of the bike
    Good design
    Simple purchase
    process
    High Price
    Prestige
    Masculine look
    Maintenance cost
    After sales service
    Others Factors
    (specify)
    _________________

    17) Please provide your satisfaction level on each of the following expectations?
    Strongly Agree Neutral Disagr Strong
    Agree ee ly
    disagr
    ee
    Performance of the
    bike
    Durability of the bike
    Mileage
    Comfort
    Sound
    Stability on roads
    Brand Image/
    reputation
    Prestige
    Masculine look
    Maintenance cost
    After sales service
    Others Expectations
    (specify)
    _________________

    18) Have you ever thought of shifting from the Royal Enfield brand due to following
    reasons?
    Strongly Agree Neutral Disagr Strong
    Agree ee ly
    disagr
    ee
    Over Weight
    Less Mileage
    High repair &
    Maintenance Cost
    Over Sound
    Vibrations
    Others (specify)
    __________________

    19) Kindly give a few thoughts on your lifestyle


    Strongly Agree Neutral Disagre Strong
    Agree e ly
    disagr
    ee
    Party going
    Fashion freak
    Gym going
    Foodies
    Traveller
    Others (specify)
    __________________

    21) Your suggestion to improve product Quality of Royal Enfield Bikes


    _____________________________________________________________________________________

    22) Your comments/ feedback on Royal Enfield Bike Experience

    _____________________________________________________________________________________

    _____________________________________________________________________________________

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