This course outline provides details for the BS Media-4 (A) course "MD 2318 History of Commercial Arts" taught by Ayesha Siddiqua. The 3 credit hour course will take place on Mondays from 12-3 PM in the Media Lab. It aims to give students an understanding of the history and dynamics of different genres of commercial arts. Assessment will include assignments, presentations, projects, and a midterm, comprising 100% of the final grade. The required textbook is "Beyond the Brillo Box" by C. Danto.
This course outline provides details for the BS Media-4 (A) course "MD 2318 History of Commercial Arts" taught by Ayesha Siddiqua. The 3 credit hour course will take place on Mondays from 12-3 PM in the Media Lab. It aims to give students an understanding of the history and dynamics of different genres of commercial arts. Assessment will include assignments, presentations, projects, and a midterm, comprising 100% of the final grade. The required textbook is "Beyond the Brillo Box" by C. Danto.
This course outline provides details for the BS Media-4 (A) course "MD 2318 History of Commercial Arts" taught by Ayesha Siddiqua. The 3 credit hour course will take place on Mondays from 12-3 PM in the Media Lab. It aims to give students an understanding of the history and dynamics of different genres of commercial arts. Assessment will include assignments, presentations, projects, and a midterm, comprising 100% of the final grade. The required textbook is "Beyond the Brillo Box" by C. Danto.
This course outline provides details for the BS Media-4 (A) course "MD 2318 History of Commercial Arts" taught by Ayesha Siddiqua. The 3 credit hour course will take place on Mondays from 12-3 PM in the Media Lab. It aims to give students an understanding of the history and dynamics of different genres of commercial arts. Assessment will include assignments, presentations, projects, and a midterm, comprising 100% of the final grade. The required textbook is "Beyond the Brillo Box" by C. Danto.
The course gives the student an understanding of the History of Commercial Arts. It attempts to explore the history and dynamics of each genre.
Course Objective
1- To equip students with the comprehension of the concept of commercial arts. 2-To develop an understanding regarding the history and dynamics of individual genres of commercial arts
Learning Outcomes
At the end of the course students must be able to do basic execution of some of the important genres of commercial arts.
Teaching and Learning Methodology
interactive and discussion oriented
Materials and Supplies
case studies, lectures and reference readings
Expected Class Conduct
interactive and respectful
Course Plan
Week Chapters Session Topic Assesments %
1 Meaning and history of Commercial Arts N/A
2 Exploring the history of genres in detail N/A
History and dynamics of creating unexpected commercial
3 N/A messages
Assignment - 4 case studies of advertising 1
5 History and dynamics of commercial design N/A
6 History and dynamics of music videos in detail N/A
7 presentation Presentation
8 mid term Project
9 history and dynamics of photography N/A
10 history and dynamics of fashion design N/A
11 Textual Approaches to Fashion, costume ans Narrative N/A
Assignment - 12 History and dynamics of set design for different mediums 2
13 History and dynamics of cinema N/A
14 brain storming and idea development for final project Media Project
15 final project finalization N/A
Text Book
Beyond the Brillo Box: The visual arts in historical perspective, C. Danto, 1st Edition, ,2000.
Refrence Books
Course Pre-Requisites
None Marks Distribution
Total Total Marks Total Marks For D Grade
Marks Head Frequency Exempted /Frequency /Head Holder(s)
Assignment 2 0 10 20 Included
Project 1 0 30 30 Included
Presentation 1 0 10 10 Included
Final Presentation 1 0 10 10 Included
Media Project 1 0 30 30 Included
Total Marks 100 100 (For DGs)
Attendance Policy
Prompt arrival and regular attendance are extremely important. For Academic policy refer to student handbook for policies on late entry, maximum absences allowed, leave application etc.
Students with Physical or Educational Challenges
Students with educational and/or physical challenges are entitled to extra attention and time from the instructor. Therefore students are advised to notify the course instructor at the beginning of the course. Special arrangement may also be made on prior request based on specific challenges.
Academic Integrity
This course seeks to empower students for independent learning, resourcefulness, clear thinking, and perception. All submitted work and activities should be genuine reflections of individual achievement from which the student should derive personal satisfaction and a sense of accomplishment. Plagiarism and cheating subvert these goals and will be treated according to the policy stated in the Student Handbook. The instructor reserves the right to utilize electronic means to help prevent plagiarism.
Comments and/or Suggestions
Students and Instructors may contact the Institutional Research Department if there is a need to make suggestions or comments that can help further improve the course. A link is also provided on your ZABDESK account for frequent and trouble-free feedback. The Institutional Research Department would like to hear your feedback about the following:
Students Instructors
Availability of teaching material
Course Content/ thoroughness Facilities/Internet/Administrative Support Lecture Delivery/Supplementary Material Labs: Software/Hardware/Technical Facilities/Labs/Software/Hardware support Support Availability and quality of Teaching Course alignment with learning outcomes Instruments Any other comments/feedback Any other comments/feedback
