An Analysis of Screen Reader Use in India: Ted Mccarthy, Joyojeet Pal, Edward Cutrell, Tanvi Marballi
An Analysis of Screen Reader Use in India: Ted Mccarthy, Joyojeet Pal, Edward Cutrell, Tanvi Marballi
An Analysis of Screen Reader Use in India: Ted Mccarthy, Joyojeet Pal, Edward Cutrell, Tanvi Marballi
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Ted McCarthy , Joyojeet Pal , Edward Cutrell , Tanvi Marballi
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University of Michigan Microsoft Research India New York University
School of Information Technology for Emerging Markets Polytechnic Institute
Ann Arbor, MI 48104 Bangalore, India 560 025 Brooklyn, NY 11201
{epmccart, joyojeet}@umich.edu cutrell@microsoft.com tanvimarballi@gmail.com
ABSTRACT 1. INTRODUCTION
We present the results of two surveys and a qualitative interview- Approximately 90% of the world‟s visually impaired live in the
based study with users of screen readers in India. Our early developing world1, and an estimated 15 million Indians are
interviews moved us in the direction of examining patterns that visually impaired.2 For people with vision impairments, access to
differentiate users of two particular software applications – the Assistive Technology (AT) can be decisive for participation in a
dominant market standard JAWS and the free, open source modern labor force where technology is increasingly ubiquitous.
challenger NVDA. A comparison between the two is timely and Since most AT for people with vision impairments tends to be
particularly relevant to issues elsewhere in the developing world. produced in the industrialized world, primarily for users from
In the short term, the question of choosing one application over those countries, there are problems of price point, support
another could be based on price and support for custom-made infrastructure, and language regionalization that can be hurdles
applications, but in the long term, issues of language support are for AT adoption in the developing world. As a result, screen
likely to be of concern as well. We explore software adoption readers that are free or low-cost and easily extensible to locally
behavior and present results that show the relationship between relevant software needs are of importance to the needs of the
the quality of audio and peoples‟ willingness to use one software developing world.
over another. We also compare the switch from JAWS to NVDA
to other kinds of switches from dominant software to open source Although some work has looked at the importance of low-cost AT
options. In conclusion, we discuss the business aspects of screen for the needs of the developing world [1], there has been little
readers and examine why the comparison between these two systematic investigation of the actual mechanics of low-cost
applications is particularly important in the discussion on options to dominant (and high-cost) software. Furthermore, there
accessible personal computing for people with vision impairments are few empirical studies that present data on the state of AT use
in the developing world. for people with vision impairments in any part of the developing
world. Despite the large community of persons with vision
impairments, their relatively small size as a „market‟ for AT
Categories and Subject Descriptors products has limited the amount of existing research on the
K.4.2 [Computers and Society]: Social Issues – Handicapped
technology use of this community.
persons/special needs.
In this paper, we explore the use of screen reader software by
General Terms people with vision impairments in India, and specifically examine
Design, Economics their behavior related to low-cost options on screen reading
technology. Screen reading software refers to programs that
enable blind or visually impaired users to better operate a
Keywords computer; they essentially replaces much of the graphical user
Disability, ICTD, Assistive Technology, Screen Readers, Open interface, allowing users to interact fully with a computer using
Source Software, JAWS, NVDA the mouse and receiving audio feedback (or tactile, if the
computer if equipped with a Braille output device – however,
none of our participants reported using a tactile output). The
screen reader employs a text-to-speech engine (TTS) that “reads”
out text from the screen, notifies users of the applications they are
Permission to make digital or hard copies of part or all of this using, their location within a spreadsheet or web page, etc. The
work for personal or classroom use is granted without fee quality of these TTS “voices” varies significantly, from very
provided that copies are not made or distributed for profit or human-like voices to voices that sound quite synthesized.
commercial advantage and that copies bear this notice and the full
citation on the first page. Copyrights for components of this work
owned by others than ACM must be honored. Abstracting with 2. APPROACH
credit is permitted. To copy otherwise, to republish, to post on We use a mixed-methods approach for the empirical data
servers or to redistribute to lists, requires prior specific permission presented here with input from a total of 200 respondents. In
and/or a fee.
1
ICTD '12, March 12 - 15 2012, Atlanta, GA, USA http://www.who.int/mediacentre/factsheets/fs282/en/
Copyright 2012 ACM 978-1-4503-1045-1/12/03…$10.00. 2
http://www.disabilityindia.org/djfactsoct07D.cfm
addition to an extensive review of the existing literature on screen Our efforts were primarily invested in sampling screen reader
reading technology, we studied forums of users and developers for users for two reasons – first, we see the open source survey as
screen readers, with specific attention to two particular software mainly playing a supporting role in explaining one of the various
programs – JAWS (Job Access with Speech) and NVDA (Non aspects relating to screen reader software preference in India, and
Visual Desktop Access) – which, between the two, have the secondly, the population of screen reader users in India is fairly
highest installation rates among people with vision impairments3. scattered (even in these two cities) and to sample a significant
enough population of assistive technology users was what we saw
Following our study of secondary data, we conducted in-depth
as the critical task ahead of us. There are a few biases in the
qualitative interviews of 20 users of screen readers, and those
populations sampled – for instance, sampling the open source
interviews were used to create two surveys; one specifically
software-using community through mailing lists dedicated to that
surveying screen reader use, and another on open source software
community likely biased us toward users who have a greater
use.
ideological motivation in their choice of technology. However,
The first survey examined a number of issues around screen because the survey compares application use across various kinds
reading technology use such as individual preference for one of open source software (operating systems, graphics applications,
screen reader over another, online activity, use of TTS, word processing applications etc.), we can control for this within
discussions of experience and typical problems with various the responses.
screen readers, and ability to complete specific tasks using screen
One important aspect of the survey was the distinction between
reading technology. The survey was conducted in-person in two
the locations of the interviewees based on the kind of survey
cities of India – Mumbai and Bangalore, where members of the
being conducted. In the screen reading survey, all the respondents
team were located - or online. Online respondents were reached
were based in India, although some of the experts recruited for the
through web-based forums on Inclusive Planet and Access India,
in-depth open-ended interviews were located outside of the
the first a social networking site and the second a mailing list,
country. For the open source software survey, we wanted to get a
both for persons with vision impairments in India. The survey was
sampling of non-Indian users as well as Indian users. The reason
fully accessible and could be completed using an online or
for this distinction, besides our need to focus on Indian users, was
desktop-based screen reading application – roughly a third of
that the process of procurement of and training in screen reading
respondents completed the survey online, and the remainder were
software differs in various parts of the world – so access to
surveyed in person. All surveys were conducted in English.
expensive screen reading software like JAWS (at about $1000 per
The second survey was very specifically aimed at sampling license) is mandated by various governments for both home and
behavior related to the switch from a dominant proprietary workplace use due to local disability-related laws. In contrast, use
software product to an open-source product. The decision to of most other software typically requires an investment by the user
conduct this survey came from early interviews in which we found (irrespective of piracy), and so the same problem was not
a sizable sampled population discussing an interest in moving applicable to the open source survey.
from JAWS, the dominant screen reading software, to NVDA, an
open source program and relative newcomer with a comparatively 2.1 Sample Description
smaller but rapidly growing market share. In this survey, our goal Both the open source software and the screen reading survey
was to understand economic versus ideological motivations in population were not random, therefore it is not clear to what
switching to open source software products generally to see what extent our sample reflects the rest of the population in that
comparisons could be drawn to screen reading software in category. For the screen reader survey, 34% of respondents were
particular. This survey was conducted via mailing lists of open female and 66% were male, while for the open source survey,
source software user mailing lists. 29% of respondents were female and 71% were male.
Ideally, we would have compared the results of the screen reading
survey with a pre-existing survey of open source product use, but
none such to our knowledge exists in India. Thus, the second
survey was performed with the purpose of fulfilling an important
gap in the literature.
There were 101 users sampled for the screen reading software
survey. The median age for respondents of this survey was 26, and
the average number of years of screen reader use was 5.4. 80% of
respondents own a screen reader for their computer, and 75% of
those surveyed use a screen reader on their mobile phones. About
half – 48% - of users who own screen readers reported that they
had obtained a pirated version, but it seems likely that this may be
a conservative estimate, though an attempt was made to ensure the
confidentiality of respondents‟ answers. There were 99 users
sampled for the open source software, 40% of whom were Indian
and 60% of whom lived elsewhere. Our sample was heavily male,
with that gender comprising 79% of the respondents.
Figure 7: Common uses of screen reader software -HM, Screen reader user
Mumbai
And while respondents clearly marked their preference for screen Thus the fact that that Talks is the dominant cellular phone-based
readers with a natural voice (such as JAWS), the data about their screen reading application in India (used by 98% of our
preferences after becoming more experienced, and discussions respondents) further strengthens the preference for Eloquence (the
with advanced screen reader users, suggests something rather natural-voice speech synthesizer used by JAWS), and as users
different. The survey data shows that as users get more were unwilling to try out the cellular alternative MobileSpeak,
experienced with screen reader use, they speed up the audio they similarly dismissed NVDA because of the voice.
output to the point where it sounds very much like a mechanical
Up until recently, people have been trained using only JAWS or at
voice. In fact, some advanced users specifically stated preferring a
the very least „primarily‟ JAWS at training centers, and as 98% of
mechanical voice for the standardized intonation.
users surveyed cited JAWS as the one screen readers they first
As a user becomes an advanced screen reader user, the output used (one learned using NVDA and one using NVDA and
voice seems to matter less than the number of applications JAWS), they will likely continue to use this software well into
supported. The results of the survey show strongly (p = .010) that more advanced stages. Thus, even after one has ceased to value
advanced users find application support to be the most important the quality of voice, the loss in efficiency from switching to a new
quality in a screen reader, while novice users placed the most piece of software and re-learning a new interface often prevents
importance on the voice quality of the text-to-speech engine used this from occurring.
by the software.
Shown visually, the survey of screen reading suggests an inverse
“Since it's existed for quite some time, people are
relationship between level of expertise and valuation of features,
actually addicted with the Eloquence synthesizer,
as seen in figure 8.
because the quality of the speech is pretty good… So,
now if you ask them to transition from that speech
quality to a little bad speech quality [as in the case of
NVDA], it's actually the mindset issue, they cannot
really change it. It takes time for them to change. That's
the problem. They simply say that NVDA is bad just
because of the speech quality.”
Srinivasu Chakravarthula,
Yahoo! accessibility consultant, Bangalore
Figure 9: Top ranked sources of information on screen readers 3.5 Screen reading in the work environment
A factor not immediately obvious on switching behavior is that
social networks play an incredibly important role in vision “Middle-level and startup companies… cannot afford
impaired computer users‟ technology choices. This emerged to spend about 1000 dollars [per license of JAWS] … If
somewhat in our interviews with people, but as we see with the people start using open source screen readers like
top sources of information on technology in figure 9 above, online NVDA, it's easy to convince an employer to give an
sources (typically social networking forums), organizations employment opportunity to these candidates, and it's
(typically NGOs) and others (typically friends) are top sources on easy for them to get in onto the payrolls… I recommend
issues relating to screen readers and AT. In other words, new our trainees to learn using NVDA because it's easy for
technologies spread very quickly through word of mouth sources us to generate employment for them.”
and social networks.
Srinivasu Chakravarthula,
Yahoo! accessibility consultant, Bangalore
3.4 The discourse of complexity
One of the motivations behind exploring the parallels between By 2010, Indian software companies had started investing in
JAWS/NVDA and perhaps the most easily comparable condition developing NVDA for compatibility with their internal systems.
of Windows/Linux was the perception of complexity. As opposed This is an important direction for the future of screen reading as it
to the Windows OS packaged with most off-the-shelf computers, indicates a recognition among companies that licenses for
there is typically an additional effort involved in switching to expensive screen reading software may not be viable in the long-
Linux. The perception that the average Linux user needs to be run. With the implementation of the United Nations Convention
more technical is fairly pervasive, as the Linux OS is generally on the Rights of Persons with Disabilities and India‟s own
perceived as having a steep learning curve, associated with an disability-related legislation, it is clear that larger corporations are
early group of command line hackers [8]. This made it such that likely to see an increase in employees with vision impairments.
when user-friendly releases of Linux (e.g. Ubuntu) arose, there Alongside this, the increasing implementation of intellectual
was a need to market these as usable by non-geeks [9]. property laws in the organized sector has meant that „Pirated
This association with the hacker ethic has also contributed to the JAWS‟ is not a serious option for the workplace, even if
idea of open source software use as itself being tied to the intent employers choose to turn a blind eye to whatever is installed on
of, or active participation in, the further development of their employees‟ personal machines. Thus stable versions of
applications [10] or at the very least in user groups [11]. NVDA that can handle custom-made internal applications are
Arguably, this „geekification‟ plays a role in the idea that any likely to grow in prominence among major employers.
open source software requires a greater ability to deal with
complexity and the minutiae of software functionality.
“People aren’t seeing the large picture – eventually
To some extent, this was reflected in computer courses for they’re going to have to pay for [pirated versions of
visually impaired populations focusing only on JAWS, much in JAWS] – if they get a job, or… whether out of their own
the way that introductory computer courses do not stray beyond pocket, or through a company, or something else.”
Windows. The few computer courses that do offer training in
NVDA (Enable India in Bangalore, for instance) offer it as Dipendra Manocha, Screen reader user
secondary to JAWS, usually spending very little time on it. and disability rights activist, Mumbai
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