A

SUMMER TRAINING REPORT

ON
SUPPLY CHAIN MANAGEMENT ON INTERNATINAL TRACTOR LIMITED
Submitted to
GOVT. P.G COLLEGE UNA (H.P)
ACEDMIC YEAR 2017-2019

In Partial fulfillment of the requirement for the

Award of degree of Masters of Business Administration (MBA)
SUBMITTED TO SUBMITTED BY
M/s SHAMLI SHARMA ANKUR SHARMA
CLASS MBA 3RD SEM
UNIV. ROLL NO 17MBA0221
GUIDE DECLARATION

This is to certificate that the project report “supply chain management” CARRIED OUT BY
“ANKUR SHARMA” has been accomplished under has been my guidance & supervision. This
report is being is submitted by him in partial of fulfillment of requirement for the award of the
“MASTER OF BUSSINESS ADMINSTRATION” from department of professional education GOVT
POST GRADUATE COLLEGE UNA (HP) represented by H P T U HAMIRPUR

This is an original work that has not been submitted by her anywhere else for the award of
“MASTER OF BUSSINESS ADMINSTRATION” all source of information and help have been dually
mentioned and acknowledged.

ANKUR SHARMA

DATE 19-July 2018

 STUDENT DECLARATION

I am student of MBA 3rd semester, studying at GOVT.P.G. COLLEGE UNA hereby declare that the
project report on “SUPPLY CHAIN MANGEMENT” submitted to H.P.T.U. HAMIRPUR in
partialfulfilment of the requirements for the degree of “MASTER OF BUSSINES
ADMINSTRATION” is the original work conducted by me.

The information and data given in the report is authentic to the best of my knowledge.

This project report is not being submitted to any university for award of any other Degree,
Diploma and Fellowship.
 PREFACE
The most of export &marketing aspect associated with pursuing a course in management is the
dynamism of adding a new perspective to one’s personality and vision by accumulating wider
knowledge, developing analytical skills. MASTER OF BUSINESS ADMINSTRATION (MBA) imports
the student with such virtues and prepares to take the business world in their stride. The
project gives a considerable exposure to student and provides them with an opportunity to see
the practical aspect of working of corporate world. This project is yet another opportunity to
see the application. Part of what we study or learn.

In this project, an attempt has been made to study the EXPORT which is part in sales&
marketing at INTERNATINAL TRACTOR LIMITED SONALIKA Hoshiarpur (Punjab)
It focuses on the team in which the team member is working and how it affects their working
in organization
 ACKNOWLEDGEMENT
I am heartily thanking my project for SUPPLY CHAN MANAGEMENT for export (marketing and
sales in the DGM SATENDER PANCHAL in export department and help in MR. SANJEEV
CHOPDHER and MUNISH RANA in export department. Whose encouragement, guidance and
support from the project reports

And I am heartily thanking my project report in-charge, M/s. SHAMLI SHARMA, faculty GOVT
P.G. COLLEGE UNA. Whose encouragement, guidance and support from the initial to the final
level enabled me to develop an understanding of the subject? I am grateful for Madam’s
contribution towards the execution of my project.

M/s .SHAMLI SHARMA

Dept. of MBA
CONTENTS
Sr. No. No. Particular Page no
Executive summery

1. Chapter no. 1
Introduction of topic
2. Chapter no .2
3. 2.1 Introduction of company
4. 2.2 Objectives of company
5. 2..3 Order process
6. 2.4 Incoterm
7. 2.5 Mission or vision
9.
Needs, study and objectives
10. 3.1 Needs of study
11 3.2 Scope study
12 3.3 Objectives of study
13 Chapter no .4.
Research methodology
14 4.1 Research design
15 4.2 Sample size
16 4.3 Limitation of study.
17. Chapter no 5.
18. On the basis of job training

19 Chapter no 6
Finding of study
20. Chapter no .7.
Conclusion and suggestions
 EXECUTIVE SUMMERY
It is a matter of honor for me to present my finding on supply chain management
the export term which is also used in supply chain management; supply chain
management is also used in manufacturing of row material. This record is an
earnest to study of supply chain management as an important role of EXPORT. I
am presenting the study on supply chain management in
INTERNATIONAL TRACTOR LIMITED, HOSHIARPUR.
 CHAPTER – 1

INTRODUCTION

OF

SUPPLY CHAIN MANAGEMENT

Supply chain management is an integral part of most business and is essential to company
success and company satisfaction.
Supply chain management is mainly role to play on transportation. Supply chain management is
also used in all export term.
Supply chain management is process is an expensive, complexes for supplier to manufacture
and beyond to run well.
In addition, supply chain management sustainability – which covers environmental social and
legal issue.
In addition sustainable procurement closely Evaluate of effect on environment social wellbeing.
SUPPLY CHAIN COMPOLEXCITY
The most basic version of a supply chain includes company, its supplier and the customer of the
company. The chain could look like this raw material producer, manufacture, distribution,
retailer and retail customer.
MANUFACTURING

DISTRIBUTION

RETAIL LOCATION

COUSTOMER

RAW MATERAIL

SUPPLIER

Supply chain management will likely include a number of suppliers and suppliers and suppliers,
a number of customers and customers’ customer’s or final customer,
All organization that offers services required to effectively get product to customer. Including
third party logistics provides, financial organization, supply chain software vendor and
marketing research provides, supply chain management process which is also reuse in
manufacturing of product and provide all raw material in production line. Supply chain
management is related logistic chain.
Logistic chain the process of logistic chain management is used in moment of product and it is
understanding of plan material and employee needed to bring the logistic from beginning to
end. Its management involves many essential sides to business, accounting, housing, packaging,
handling, distribution and even of security.
Duet fact that much business entire operation can be summered into part of or the entire of
the entire of logistic chain, a profession has been created to complete. The needs of business. It
is called logistic chain management.

INTERNATIONAL BUSSINESS: -
1. MARKETING& SALES:
Marketing and sales mainly consist of three major point’s i.e. PROMOTION& ORDER QUERY

PROMOTION: In marketing, promotion refers to any type of marketing communication used

to inform or persuade target audiences of the relative merits of a product, service, brand or issue.
The aim of promotion is to increase awareness, create interest, generate sales or create brand
loyalty. Promotion is also one of the elements in the promotional mix or promotional plan.
SONALIKA mainly uses trade shows, event marketing and exhibitions in various countries to
introduce the new product of the company and creating awareness about the product among the
people.
ORDER QUERY: Order query include:
• What type of product customer demand?

• In how much quantity?

• What should be the delivery time?

• From which country order is receive?

• What should be the transportation method (as in Nepal and Bangladesh

tractors transport by road and in other countries by ship)?

2. PRE SALES ACTIVITITY:

It mainly Include PERFORMA INVOICE and COMMERCIAL INVOICE:
PERFORMA INVOICE: It includes:
• Buyer information
 • Exporter

• Description of goods

• Price of model

• Payment terms(TTLC,SBLC)

• Port of loading

• Port of discharging

After completing the Performa Invoice next steps are:

Production order released to the plant

After readiness of tractors containers booking from shipping lines

Staffing of tractors in one container

Billing

Packing list

Pre shipment document

Dispatch

COMMERCIAL INVOICE&SETTLEMENT: Commercial invoice is

a legal document. In Commercial settlement quotation has been taking
from various agencies and negotiation has been made for final price.
3. ORDER EXECUTION:
After receiving the orders from the buyers the production of tractors will
be start and the production department makes it sure that the tractors are
ready for sale as per the required quantity.
4. LOGISTICS & SUPPLY CHAIN:
Once the payment from the buyer is confirmed Logistic department is
responsible for container arrangement for the purpose of transporting the
tractors from the plant to the customers.
 Type of container depends upon the quantity of tractors like 20ft.or 40ft.
container size.
SONALIK Auses P&O NEDLLOYED, TEX, MAERSK etc.
Companies containers.
In whole process the tracking system is used which will provide the exact
location of the containers and tractors.
5. DOCUMENTATION: Documentations include pre shipment
documents and post shipment documents.
Pre shipment documents include Performa invoice and commercial
invoice.
Post shipment documents include Customs filing, Fumigation certificate,
and Bill of lading.
Once the container is dispatched from the plant to shipping line the
Customs House Agent (CHA) is responsible for custom clearance.

CHAPTER-2

INTRODUCTION
OF THE
COMPANY
M/s international tractors limited has been promoted by “SONALIKA” group of companies a
leading and front industrial unit of the city and a pioneer and widely reputed name in the
manufacturing of farm equipment and machinery throughout the country. The name of
SONALIKA is based upon the first variety of wheat developed by international Agriculture
Research Institute (IARI) in 1963 SONALIKA group started its journey of success during 1976.

OTHER COMPANIES
Apart from the above SONALIKA group own the following companies
-SONALIKA International (Spare Part Division)
-SONALIKA Agro Industrial (Manufacturing and assembly of combine for Harvesting Wheat Crop
established in 1999)
The founder of company Mr. Mittal established the company under the brand name SONALIKA
THRRESHER at Hoshiarpur in 1984-85, who war earlier working in L.I.C. The company initially
started its production with thresher under the brand of SONALIKA. In 1995-96 the co. also
added tractor to its list production under the name of international tractor limited, which is
situated at village CHAK GUJRAN, Jalandhar Road, Hoshiarpurand having its registered office at
new DEHLI. The tractor being manufacturing by co. is widely accepted by the farmers through
out of the country.
ITL was established in 1995-96 with a covered area 35 acre. It is situated at distance of 7km
from Hoshiarpur on Hoshiarpur – Jalandhar road. It is specialist in manufacturing of production
3-cylinder diesel engine of tractor. The first tractor was manufacturing by the co. on 14th Oct
1996. In Oct 1996 the capacity of co. was one tractor in two days. It has sold 396tractor in first
year of launching tractor & now the production rate is 1500-2500 tractors per month, but
installed capacity of co. 100-125 tractor per day. It has developed its own 60 HP diesel engine.

ITL’s Hoshiarpur situated plant is spread across 50,000 sq. MTR, which is having fully
computerized and high level modern machines. Presently, the production capacity of plant is
100-125 tractors per day. The tractor manufacturing by the co. have secured a special place in
the market because of maximum pulling power and minimum fuel consumption and have
achieved a reputation for performance, quality and reliability. Near about 1500 people are
engaged in the plant including workers, technicians and engineers.

ITL has 650 dealers in all over India except Goa and North East State SONALIKA tractors have
made rapid strides in Indian Tractor Industry by having sold 16,464 tractors during 2002-2003.
ISO 9001
The co. has also obtained the ISO 9001 Certification there by becoming the only tractor co, in
Punjab to obtain such certification.
ISO 14001
ITL is an environment friendly plant. In order to achieve international standards. Environment
Management System, ITL has been awarded ISO 14001 certification.
THE CO. & ITS TIE UP WITH RENAULT AGRICULTURE
The co. signed tie up with Renault of France on July 17 th 2000 who is the world leader in the
field of the tractors co. at the year’s award in Italy.
ITL signed an MOU with Renault Agriculture a 100% subsidiary of Renault group of France to
manufacture and market tractor of Renault Agriculture design in India and neighboring
countries.
In 2001, it recorded a sale of more than $340 million. It has three factories and 1833 people
working for it and it is represented in 52 countries across the globe.
The MOU signed by ITL with Renault is threefold collaboration- Technical, Financial and
commercial. It was signed by Mr. L.D. Mittal (chairman) and Mr. B. Morang (President-Renault
Agriculture).
Another special feature of the agreement is that Renault will take of 20%.
80% in hand of Mittal Group.
By joining hand with the market leaders in France, the world’s biggest European tractor market,
SONALIKA will go a long way.
By the SONALIKA achieve many of targets in 2017-18 sales in the tractor 1lakh. Production will
be increase in ITL.
SONALIKA Company is first established in North India in HOSHIARPUR (PB). The SONALIKA
Company is also multinational company and manufacturing many of the tractors. Most of
tractor is export in international market
SONALIKA Company Export in up to 95 countries

COUNTRY EXPORT IM WAY:

SONALIKA Company which has export in tractor on international

1. Afghanistan 2.Algeria 3.Angola 4.Argentina 5.Armenia 6.Australia 7.Bangladesh 8.Bahrain
9.Benin 10.Belgium 11.Bhutan 12.Bolivia 13.Brazil 14.Burundi 15.Busk in Faso 16. Cambodia
17.Cameroon 18.Canada 19.Chile 20.Colombia 21.Costa Rica 22.Czech Republic 23.Denmark
24.DraCongo 25.Ecuador 26. Eli Salvador 27. Egypt 28. Ethiopia 29.France 30. Gambia 31.
Germany 32.Georgia 33.Ghana 34.Guatemala 35.Greece 36.Honduras 37.Hungry 38. Indonesia.
39. Iran 40.Iraq 41.Ivory coast 42.Jordan 43.Kazakhstan 44. Kenya 45. Kuwait 46. Libya 47.
Liberia 48. Luxembourg 49. Madagascar 50. Malawi 51. Malaysia 52. Mali 53. Mauritius 54.
Mexico 55. Morocco 56. Mozambique 57. Myanmar 58. Namibia 59. Nepal 60. Netherland 61.
Nicaragua 62. Nigeria 63. Oman 64. Peru 65. Philippines 66. Poland 67. Portugal 68. Republic of
Congo 69.Saudi Arab 70. Senegal 71. Serbia 72. Sierra Leon 73. Slovenia 74. Slovakia 75. South
Africa 76. South Korea 77. Spain 78 Sri Lanka 79. Sudan 80. Suriname 81. Swaziland 82. Syria 83.
Tanzania 84. Taiwan 85. Thailand 86. Togo 87. Tunisia 88. Turkey 89. Uganda 90. Uzbekistan 91.
UAE 92. UK 93. Uruguay 94. USA 95. Venezuela 96. Yemen 97. Zambia 98. Zimbabwe
SONALIKA tractor has been sales on Asia country and Solis tractor also is ales on Europe country
SONALIKA has been sales Tractor on domestic and international market. Export is also being
increase the growth rate of SONALIKA Company
SONALIKA is the company which world largest tractor sales in international market.it is
manufacturing large Tractor in world in this place

SONALIKA COMPANY FOLLOW 5s CHART IN PRODUCTION SYSTEM

1. SUSTAIN.
2. SORT.
3. SET IN ORDER.

4. STANDARDIZE.
5. SHINE.

7 wastes in (TIMWOOD)
Activities identifies in an organization that don’t add value but cost
1. TRANSPORTATION
2. INVENTORY
3. MOTION
4. WAITING
5. OVER PROCESSING
6. OVER PRODUCTION
7. DEFECT
OBJECTIVE OF INTERNATIONAL TRACTOR LIMITED SONALIKA GROUP

The folk at SONALIKA say that they will invest in strengthening its technology platform to offer
customized farming solution. In term of its utility future plans, SONALIKA aims to strengthen its
presence in Europe and USA markets with tractors meeting the emission norm.

<.> SONALIKA International Tractors Limited (ITL) grew by 22% to sell 100,001 tractors in the
current financial year.
<.> The company recorded a robust growth of 56% in the last quarter FY’18, surpassing the
overall growth registered in the industry sales by a whopping 80% to sell a total of 12,791
tractors.
<.> Raman Mittal, Executive Director SONALIKA ITL Stated, “In FY’13, when we sold 50,853
tractors, we set a vision for ourselves to achieve the 1 lakh tractors milestone FY’18…… We
started making customized product best suited for every state, every type of soil condition and
multiple applications like pudding, orchid farming, potato farmingROTAVATOR, cultivator more.
It was a simple objective but required very complex solution, it meant having more than 1000+
variants with most advanced technology at a competitive price which has resulted in widest
product 20 HP TO 120 HP

<.> The company is looking forward for a favorable weather in 2018. Favorable monsoons,
combined with the government pro-agriculture allocation should enable the Industry to grow at
a steady a steady pace. Mittal said. “With the growth trends seen in Q4, we are confident to
continue this growth momentum, surprising industry growth,”
SONALIKA GROUPS
<.> SONAIKA crosses the 1lakh milestone in annual sales in FY 17-18

<.> SONALIKA groups world no 1 manufacturing tractor and sales in international market.

<.> SONALIKA groups India no 3 manufacturing tractor in plant of ITL. And prepare all sub-
division part in Hoshiarpur.

<.> SONALIKA group achieve many of target in these years and all tie-up with many of the
country and get good relation in international market.

<.> SONALIKA group sales many of tractor in domestic &international market.

<.>SONALIKA group has sales in 14000 Tractor in international market.

<.> SONALIKA group has been first tractor sales in country of Ivory Coast in 2004.
<.> SONALIKA groups is India rating no3 and Mahindra company will be number 1 in India
manufacturing cars and tractor and messy Ferguson is number 2 in India but export term
SONALIKA is the world number 1 which is sales large number of tractor. The SONALIKA group
has been manufacturing 20HP to 120 HP tractors. And SONALIKA company manufacturing
tractor of cabin (ac) with World Track.

TOURNOVER
The total turnover of group stands for 3200crore NIR. An average growth of 30% makes its one
of the fastest growing corporate in India. It is also one of the few debt free companies.

THE VARIOUS DEPARTMENT OF ITL

• EXPORT
• MATERAIL
• Q.I
• PURCHASE
• STORE
• FINANCE
• PAINT SHOP
• ASSEMBLY
 • HEAVY MACHINE SHOP
• LIGHT MACHINE SHOP
• ENGINE DEVISSION
• R&D
• HR
• IT
• MARKETIG
KEY MILESTONE
1969: Modest beginning of firm equipment manufacturing
1996: Diversification into tractor manufacturing
2000: JV- Renault Agriculture _ France, class-Germany
2001: Started in house manufacturing of engine for tractor
2005:4th largest tractor manufacture in India. Tie up with Yammer of Japan
2008: RX series tractor launch
2009: Developed diesel saver unit. Generator set and Crane Manufacturing started.
2011: Launched Garden track and 60RX MM Super tractor
2012: deeper pentationinto form market, cowered more than 60 country
2013: New ultra-Model plant of manufacturing of ROTAVATOR and combines inaugurated.
Launch of a tractor
2014: Attained 3rd position in tractor industry. Launched First 24 speed in india-worldtrack60
2015: Achieved 12% market share. Continued Growth across all states & all HP segments.
Launches the next generation DL750III HDM series of tractor. Introduce advanced feature
packed GT 26&RX30 BAAGBAN super for garden &orchard faming
2016: only Indian company to indigenously develop and produce 120HP tractor under our
INTERNATIONAL” SOLIS. Register 34% growth export during the April-August 2016 Period and
100% Growth in August 201
 ORDER
PROCESS
 • PI- PERFORMA INVOICE
(Buyer name exporter)

COMERICIAL INVOICE
(Description of goods and show engine number and chassis number)

DISCRIPTION OF GOODS
Price model, payments terms (TT, LC)

ORDER PUNCHING
Payment copy/LC
 PAYMENT
Conform. Order opening.

Delivery
CI/PL/BILLING

STUFFING (inspection before dispatch if required 3rd party inspection)

DISPATCH

INCOTERMS: it is registered trade mark of international chamber of commerce

EX WORKS CARRIAGE: loading and carriage of the goods from the named placed of
delivery are arranged by buyer

RISKS: risk transfers from seller to buyer when the goods are made
available to buyer at seller named placed of delivery not loaded

COSTS: costs transfer from seller to buyer when the goods are made
available to buyer at seller named placed of delivery not loaded
 FCA (named CARRIAGE: carriage is arranged by buyer or by the seller on behalf of the
place of buyer
delivery) RISK TRANSFER: risk transfer from the seller to buyer when the goods have
been delivered to carriers at the named placed of delivery
COST TRANSFER: cost transfer from the seller to buyer when the goods.
Have been delivered to carrier
CPT CARRIAGE: Carriage of goods to the named plays of destination is arrange
(CARRIAGE PAID by seller
TO) RISK TRANSFER: Risk transfer for seller to buyer when the goods have been
deliver carrier.
COST TRANSFER: Cost transfer for seller to buyer at the name place of
destination.
CIP(CARRIAGE CARRIAGE: Carriage of goods and ins. To name place of destination are
INS. PAID TO) arranged by the seller.
RISK TRANSFER: Risk transfer to seller to buyer when the goods have been
delivered to first carrier.
COAT TRANSFER: Cost transfer for seller to buyer at the name place
destination.
DAT (DELIVERD CARRIAGE: Carriage of goods to the name terminal at port or place of
AT TARMINAL) destination, unloaded is arranged by seller.
RISK TRANSFER: Risk transfer from seller to buyer when the goods are
available to buyer at the name at port.
COST TRANSFER: Cost transfer from the seller to buyer when the goods are
made available to buyer at name port of place of destination unloaded.
DAP(DELIVERY CARRIAGE: Carriage of goods to the name place of destination ready for
AT PLACE) uploading is arranged by seller.
RISK TRANSFER: Risk transfer from the buyer when the goods are made
available, ready to upload. At name place of destination.
COST TRANSFER: Cost transfer from seller to buyer when the goods are
made available, ready for uploading at name place of destination.
DDP(DELIVERY CARRIAGE: Carriage of goods to the name place of destination ready for
DUTY PAID) uploading is arranged by seller.
RISK TRANSFER: Risk transfer from the seller to buyer when the goods are
made available ready for upcoming at name place of destination.
COST TRANSFER: Cost transfer from seller to buyer when the goods are
made available ready for uploading clear for import, at the name place of
destination.

MISSION & VISION:

 VISION STATEMENT: The dream Project of SONALIKA group is to cater the
agricultural and auto industry with quality abrasive products through untiring
dedication and leadership.
MISSION STATEMENT: we pay personal attention to customers so that, we can
build products they need, and not merely sell the products we build.
CORE VALUES: To accomplish our mission, the ownership, staff, and
management go to great lengths to treat each customer like a member of the family
and provide them with the best choice of products and highest quality of service in
the industry.

ETHO STATEMENT OR LOGO RATIONALE:

Red - symbolizes the strength, power, determination, and desire of company.

Yellow - surrounding the SONALIKA produces a warming effect, arouses
cheerfulness, stimulates mental activity, and generates the same.
Green Leaf - in the center symbolizes growth, harmony, freshness, and fertility.
Black underlining the logo associates with power, elegance, and formality.
Orange - surroundings the complete logo represents enthusiasm, fascination,
happiness, creativity, encouragement, and stimulation.
All this permutation of persona represents the SONALIKA group as an asset in the
industry
DETAILS OF TOP EXECUTIVES:
1. Chairman- Mr. L.D. MITTAL
2. vice Chairman- Mr. A.S. MITTAL
3. Managing Director- Mr. DEEPAK MITTAL
4. President & CEO (IB) - Mr. GAURAV SAXENA
5. Finance Head- Mr. RAJNISH JAIN
6. Production Head- Mr. ASHOK KAPOOR
7. Marketing Head- Mr. L.R. YADAV (CEO)
8. R&D Head- Mr. ASWANI MALIK

NEEDS, OBJECTIVES
SCOPES
THE NEEDS FOR A SUPPLY CHAIN MANGEMENT SYSTEM

Supply chain management is critical to a company’s procurement to production lifecycle,

It is not highly publicized. With the advent of emerging technologies such as cloud computing,
big data and more, the needs for supply chain managements becoming more prominent. I
believe that an effective SCM system is crucial for almost all industries to run their business
uninterruptedly, including the fodder

.Supply chain management is process affect both the speed and efficiency service delivery of
company .speed and efficiency factor cost money,

Supply chain management {speed of service, system efficiency, and cost efficiency
OBJECTIVE
• To familiarize with basic concepts of logistics and supply chain management
• To understand recent evolvement of logistics
• To understand the reasons for its recent growth in importance
• To understand the importance of IT in logistics
SCOPE OF SCM
The scope and Span of supply chain management. Abstract: studies on supply chain
management suggest that the process of business processes being coordinated across supply
chains is broad. However, little imperial evidence exits. That Cooperator such claims.

CHAPTER-4
 RESEARCH
METHODOLOGY

4.1. OBJECTIVE OF STUDY

OBJECTIVE
• To familiarize with basic concepts of logistics and supply chain management
• To understand recent evolvement of logistics
• To understand the reasons for its recent growth in importance
• To understand the importance of IT in logistics
4.2. RESEARCH DESIGN:
(A) MEANING OF RESEARCH METHODOLGY
Research methodology is a systematic of finding solution to problem. It is
essential and investigation, a recording and an analysis of evidence for the purpose of gaining
knowledge. According to Clifford Woody, “research comprises of defining and redefining
problem, formulating hypothesis or suggested solution, collecting, organization and evaluating
data, reaching conclusions, testing conclusions to determine whether they fit the formulated
hypothesis”
(B) RESEARCH DESIGN
It is well known fact that the most important step in marketing research process is to define
the problem. Chose for investigation because a problem well defined is half solved. That was a
reason that at most care was taken while defining various parameter of the problem. After
giving through brain storming session, objectives. A questionnaire was designed major
emphasis of which was new ideas or insight so as to determine and bind out solution to the
problem.
To conduct the market research first of all it is necessary to create a research design.
A research design is basically a blue print of how a research is to be conduct, it may include:
• Choosing the approach.
• Determination the types of data needed.
• Locating the source of data.

RESEARCH DESIGN

EXPLORATORY

CONCLUSION

CASUAL
DESCRPTIVE
Basically there are three types of approaches used during the any research.

Exploratory research:
This research is conducted for a problem that has not been clearly defined. If often occurs
before we know enough to make conceptual distinction or posit an explanatory relationship.
Exploratory research helps determine the best research design, data collection method and
selection of subject.

Experimental research:
Experimental research is a research technique where variable of interest are deliberately
manipulated by the research technique where variable of interest are deliberately manipulated
by the researcher. It is used to provide evidence regarding cause-and-effect relevant
information to describe the relationship between marketing problem and the available
information.
4.3 Sampling:
A process used in statistical analysis in which a predetermined number of observations will be
taken from larger population. The methodology number of observations will be taken from a
larger population.
Sample size:
Number of the Sampling units is selected from the population is known as sample size.
In this project sample size is 50 respondents.
Sampling technique:
Convenience sampling technique is use in this project.
4.4 DATA COLLECTION:
Data collection is the process of gathering and measuring information on variable of interest, in
an established systematic fashion that enables one to answer stated research question, test
hypothesis and evaluation outcome. The data collection components of research is common to
all fields of study including physical and social science humanities, business etc.

DATA COLLECTION METHOD:

Research included gathering both primary and secondary data.

PRIMARY DATA:
Primary data is a type of information that is obtained directly from first-handed source by
means of survey, observation on experimentation. It is data that has not been previously
published and is derived from a new or original research study and collected at the source such
as in marketing.
SECONDARY DATA:
Secondary data is collected by someone other than the user. Common source of secondary data
for social science include censuses organizational records and data collected through qualitative
methodologies or qualitative research.

MATHEMATICAL TOOL:
Percentage method is used in this project.

LIMITATIOM OF STUDY:
Sometimes supply chain management can be expensive to implements.

Competitors can easily copy the strategy of supply chain management.

For better supply chain management proper skills and experience is required to achieve
success.

Sometimes in supply chain management various functions may be difficult to manage.

In supply chain management there may be staff resistance.

 CHAPTER 5

ON THE BASIS OF JOB TRAINIG

On the basis of job training I have successful training on export department on the international
tractor limited. On the job training I have done my project report on export department which
is sales goods and services.
On the basis of training supply chain management is during transportation .which is part of

supply chain management. ..

1. Sales in tractor in international market.
sr no 1 2 3 4 5
no of 2004- 2007- 2010- 2013- 2015-
years 06 09 12 15 17
no of 2000 5000 6500 10,000 14,000
tractor

.2. data system show on ranking system by manufacturing of tractor.

sr no No of company manufacturing and ranking of company

sales tractor.
1 Mahindra group. 1 position
2 Messy Ferguson. 2 positions.
3 SONALIKA group. 3rd position.
4 swaraj 4th position.
5 john dhree 5th position.

3. export in tractor sonalika is the no 1 position in world due its good will is
increase and customer will satisfied in that product and sonalika is achieve large
number of target in during . It has been achieve 1.5 lakh tractors in the both
domestic and in international market as compare to Mahindra group sonalika is
used material in heavy after manufacturing in tractor and also will be best quality.
And as compare to Mahindra groups
That the blue are are show large number of tractor sales in sonalika .in export in
world.
• Red format show the sales in Mahindra group in export.
• Black format show the sales in messy Ferguson.
• Yellow format shown the sales in SWARAJ group in market.

• .soils trends graphs. In production increase month by month

• Soils trends increases in production in month to month

sr Production in 2017 years by month April to October. production

no increases
in %
.1. APRIL 68%
.2. MAY 70%
.3. JUNE 75%
.4. JULY 78%
.5. AUGUEST 82%
.6. SEPTEMBER 87%
.7. OCTOBER 95%

Production of sonalika in april to september2017.

Costumer are satisfied their product on sonalika in % in various as compare to

Mahindra product. During SONALIKA lies large number of manufacturing a
product and its quality is to be good during other company compare.
sr product percentage in group of product using
.no name
.1. 30%
Mahindra
.2. sonalika 55%
&soils
group
.3. messy 10%
 Ferguson
.4. Other. 5%

Interpretation: it can be concluded that majority of the respondent i.e., 55%

product use in good quality
Mumbai: domestic maker SONALIKA reported 23.2 percent increases in total sales
at 7,369 units in august, aided by a massive 90 %growth in overseas shipments.

Tractor ranges up to SONALIKA or soils group:

.soils 22hp gardentrac
, solis26hpworld range
.soils 30hp
.soils 50hp range
.solis55hp World Series
.soils 65hp range
Soils 75hp range
Soils 95hpworld power
.soils 110hp range
The export division alone has registered the growth of 20%in 8 month starting
April to november16. The company has exported 8121 tractors as compared to
6739 tractors in same period last year. Furthermore, company also had achieved a
milestone, of 7lakh customer reach in November 2016, from the time of its
inception.
Sonalika also participated in EIMA international brand soils in the month of
November. It displayed new range of product at exhibition and also unveiled its
new series "soils nova nx".
Sales increase 81531 units for last financial year.
This is the highest sale of tractors ever to be recorded in the history of the
company. This led to the company market share increasing to 12.3% from
11.9%eariler.
While domestic sales went up by 18% by selling 69290 units, exports for the
company too registered a growth of of 29.3% to 12241 units during the years.

SONALIKA currently marketing its product in up to 98 countries, inclluding25

europium country with a product range starting from 20ho to 110 hp which are
manufacture in India. SONALIKA established one of the world largest integrated
tractor manufacture plant equipped with world-class technology in hoshiarpur,
Punjab. The new plant has been designed to provide complete agriculture
solution to cater to the needs of the global and domestic market and
international market, and matching international standard in quality.
>..In other way SONALIKA tractor export data can be utilized to know the pricing,
tariff, unit quantity, duty optimization and current market scenario.

It is depend upon the HS code /country code/Indian port

sr. no harmed system country code Indian port

1. 87019090( 92) Nepal (90) raxaul (90)
2. 87081010(20 Algeria(18) tughlakabad(18)
3. 87089900(7) Bangladesh(6) Ludhiana(8)
4. 85122010(4) Myanmar(4) petrapderoad(6)
5. 84329090(1) Colombia(2) hydras bad(1)

CHAPTER
6
 FINDINGS (?).

• FINDINGS:

• In supply chain management the firstly way in says which type of product
are be used in manufacturing on tractor in production line.
• supply chain management including the raw material , supplier,
manufacture , input bond, operation output logistic, transportation
,retailer location, customer,.
• In the project report many of term finding area and and the company
product increases in market.
• Due SONALIKA group sales 1.5 lakh tractor sales in international market and
domestic market.
• SONALIKA included largest sales in brand of soils tractor in export in other
country.
• Growth rate will be increases in SONALIKA Company due to sale in large
number tractor in domestic or international market.
• SONALIKA group are 3rd position in India which is large number of sale and
production and manufacturing of tractor.
• Soils tractor increases the growth rate of company in year2017 and month
April to October.
• In presences the company has tie-up with 100 up country to deal in
SONALIKA tractor.
• the marketer and sales man are collect the different are survey and country
and check throughout which country or area has not used in his company
product and create an exhibition in that particular area has been and
attract the customer to product
• sonalika company world the number 1 company which is export .and
company create all customer mind in good will and its brand will be best
quality and useful in farmer and agriculture department.

CHAPTER -7
CONCLUSION &SUGGESTION

• CONCLUSTION:
• On the topic supply chain management involves outsourcing partner,
suppliers, and customer. It comprises the transformation of good from raw
material through to the delivery of finished products.
• It also included raw material manufacturer, transportation retail location,
retailer, customer and supplier.
• In future supply chain are like to be more dynamics in nature and
constantly maximized. Purchasing firms needs to ensure that cost and risks
are equitably shared across the supply chain.
• .purchasing firm needs to ensure that cost and risks are equitability shared
across the supply chain.
• .in concluding way:
• . Exporting companies are the most successful
• .international buyer probably wants your products.
• .a basic guide attempts to considerably detail that export community of
practice in in state.
• .they will then open door to our international resources, including market
and industry experts in the more than 80 countries.

• SUGGESTION:
• . Connecting ERP and supply chain management strategies.
• .increase transparency. - supply chain management strategic pro that can
be fixed with right ERPsystem
• .gain data insight.-decision making for your supply chain management
depends on accurate data and information.
• In export term this is best for the arriving the tractor in different areas and
different areas.
• In export the growth rate will be increases in company brand.
• In supply chain is good solution to require the transportation and arrive the
manufacturing of product to retail location in right time.
• SONALIKA Company will create in exhibition in different area where his
product has not been sale. On during its international market or if its
domestic market SONALIKA group lies the promoting his tractor during
holding and agriculture areas.
• SONALIKA groups has success in many area due to the customer are
satisfied their product and the company good will be increases on its way.