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    Media: Information Literate Individual Is Able To

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    Zyfrel Mae V. Pareja
    This document discusses media literacy and information literacy. It defines media as means of communication including print, digital, and artistic visuals. Media literacy is the ability to access, analyze, evaluate, and create media. Information literacy is the ability to recognize when information is needed and to locate, evaluate, and effectively use that information. The document also describes different types of media like printed, broadcast, and new media. It discusses primary, secondary and tertiary sources of media and information and how media uses codes, conventions, messages and targets audiences.

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    Media: Information Literate Individual Is Able To

    Uploaded by

    Zyfrel Mae V. Pareja
    42 views4 pages
    This document discusses media literacy and information literacy. It defines media as means of communication including print, digital, and artistic visuals. Media literacy is the ability to access, analyze, evaluate, and create media. Information literacy is the ability to recognize when information is needed and to locate, evaluate, and effectively use that information. The document also describes different types of media like printed, broadcast, and new media. It discusses primary, secondary and tertiary sources of media and information and how media uses codes, conventions, messages and targets audiences.

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    Types of Media

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    This document discusses media literacy and information literacy. It defines media as means of communication including print, digital, and artistic visuals. Media literacy is the ability to access, analyze, evaluate, and create media. Information literacy is the ability to recognize when information is needed and to locate, evaluate, and effectively use that information. The document also describes different types of media like printed, broadcast, and new media. It discusses primary, secondary and tertiary sources of media and information and how media uses codes, conventions, messages and targets audiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    42 views4 pages

    Media: Information Literate Individual Is Able To

    Uploaded by

    Zyfrel Mae V. Pareja
    This document discusses media literacy and information literacy. It defines media as means of communication including print, digital, and artistic visuals. Media literacy is the ability to access, analyze, evaluate, and create media. Information literacy is the ability to recognize when information is needed and to locate, evaluate, and effectively use that information. The document also describes different types of media like printed, broadcast, and new media. It discusses primary, secondary and tertiary sources of media and information and how media uses codes, conventions, messages and targets audiences.

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    Media

    - refers to all electronic or digital means and print or artistic visuals used to transmit messages, a
    means of communication.
    Literacy
    - is the ability to encode and decode symbols and to synthesize and analyze messages.
    - ability to read and write.
    Media literacy

    - is the ability to access, analyze, evaluate, and create media

    TYPES OF MEDIA

    A. PRINTED MEDIA
    - Is a form of advertising that uses physically printed media, such as magazine, and newspaper
    to reach consumer, business customer, and prospects.
    B. BROADCAST
    - Most expedient means to transmit information immediately to the widest possible audience.
    ex. Radio, television and film
    C. NEW MEDIA
    - Broad term in media studies that emerged in the latter part of 20th century.
    ex. Internet, social media

    Information Literacy

    - Information literacy is a set of abilities requiring individuals to "recognize when information is


    needed and have the ability to locate, evaluate, and use effectively the needed information”.

    - Information literacy also is increasingly important in the contemporary environment of rapid


    technological change and proliferating information resources.

    Information Literate Individual is able to:


    • Know what information needed
    • Get the information quickly and easily
    • Evaluate information and sources
    • Show the information Ethically and legally to accomplish a specific purpose

    MEDIA AND INFORMATION SOURCES


    Media Source is any source that serves as a means of communicating to general and public
    audience.

    Media and information sources can be obtained by:


    • Human Source
    - Any person who can be a source of data or information.
    Ex. Newscaster, Detectives, Teachers
    • Library Source
    - It is a source that found in the library
    Ex. Books, Almanac, Dictionaries
    • Indigenous Source
    - It is sources that are obtained traditionally by an indigenous community or people.
    Ex. Newspaper, Interviews
    • Internet
    - An in information sources found in the internet.
    Ex. Social media sites, Blog entries

    Media and Information Sources are classified into three:

    • Primary Sources (original sources)


    - Evidence and that was created under time study.
    Ex. Journal, Diaries and manuscript, oral histories, speeches, Records of organization
    • Secondary Sources
    - is a document or recording that relates or discusses information originally presented
    elsewhere.
    - Involves interpretation, generalizations, analysis, synthesis or evaluation of the original
    information.
    Ex. Magazines, Newspaper articles, commentaries, criticisms, Biographical works
    • Tertiary Sources
    - is an index or textual consolidation of primary and secondary sources.
    Ex. Almanacs, Guide books, Dictionaries and encyclopedia
    MEDIA AND INFORMATION LANGUAGE

    MEDIA LANGUAGE
    - include the repeated use of particular word, phrase and images also know as verbal or
    visual language.
    CODES
    - Are systems of sign, which create meaning.

    TYPES OF CODES
    1. TECHNICAL CODES
    - Ways in which equipment is used to tell story (Camera technique, framing).
    2. SYMBOLIC CODES
    - Show what is beneath to surface of what we see (object, setting, body language,
    clothing, color, feeling, etc).
    3. WRITTEN CODES
    - Use of language style and textual layout (Headlines, caption, speech, bubbles, language
    style, etc)

    CONVENTIONS
    - Are generally accepted ways of doing something.
    Example: Conventions in an action movie (Money, blood, killing, fighting, guns, rage, murder
    bombs).
    MESSAGES
    -are constructed using creative language with its own rules.
    AUDIENCE
    - Refers to the group of consumer for whom a media text was constructed as well as anyone
    else exposed to the text.

    DIFFERENT AUDIENCE
    TARGET AUDIENCE
    - refers to the group of people to whom a media text is specially addressed because of a
    set of characteristic that thay share, such as age, gender, profession, class, etc.
    ACTIVE AUDIENCE
    - refers to the theory of their own history ; experience and perspective so that different
    groups of people may interpret the same message in different ways.

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