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    Presentation, Analysis and Interpretation of Data

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    anale candame
    This chapter presents findings from a study analyzing data collected through questionnaires. 100% of 30 targeted respondents participated. Most respondents were female (80%) and in adolescence (46.67%). Data is presented in tables and figures showing demographics and ratings of marketing strategies and customer satisfaction levels. Marketing strategies like advertising (mean of 4.6) and designing (4.53) were rated very satisfactory. Customers also rated elements like taste (4.82), price (4.72), and texture (4.91) as very satisfactory. This shows the company's efforts lead to high levels of customer satisfaction.

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    Presentation, Analysis and Interpretation of Data

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    anale candame
    74 views6 pages
    This chapter presents findings from a study analyzing data collected through questionnaires. 100% of 30 targeted respondents participated. Most respondents were female (80%) and in adolescence (46.67%). Data is presented in tables and figures showing demographics and ratings of marketing strategies and customer satisfaction levels. Marketing strategies like advertising (mean of 4.6) and designing (4.53) were rated very satisfactory. Customers also rated elements like taste (4.82), price (4.72), and texture (4.91) as very satisfactory. This shows the company's efforts lead to high levels of customer satisfaction.

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    This chapter presents findings from a study analyzing data collected through questionnaires. 100% of 30 targeted respondents participated. Most respondents were female (80%) and in adolescence (46.67%). Data is presented in tables and figures showing demographics and ratings of marketing strategies and customer satisfaction levels. Marketing strategies like advertising (mean of 4.6) and designing (4.53) were rated very satisfactory. Customers also rated elements like taste (4.82), price (4.72), and texture (4.91) as very satisfactory. This shows the company's efforts lead to high levels of customer satisfaction.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    74 views6 pages

    Presentation, Analysis and Interpretation of Data

    Uploaded by

    anale candame
    This chapter presents findings from a study analyzing data collected through questionnaires. 100% of 30 targeted respondents participated. Most respondents were female (80%) and in adolescence (46.67%). Data is presented in tables and figures showing demographics and ratings of marketing strategies and customer satisfaction levels. Marketing strategies like advertising (mean of 4.6) and designing (4.53) were rated very satisfactory. Customers also rated elements like taste (4.82), price (4.72), and texture (4.91) as very satisfactory. This shows the company's efforts lead to high levels of customer satisfaction.

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    CHAPTER 4

    PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

    This chapter presents the findings of the study based on the analyzed data. The

    presentation is through figures and tables for proportion statistics. The various results

    were presented with corresponding discussions and explanations. Data was collected

    through giving of questionnaires. The target response was 30 and completely 100%

    respondents participated in the study.

    DEMOGRAPHICS

    Based on gender, most of our respondents were females representing the 80%

    and male were 20%.

    TABLE 1 Gender of Respondents

    INDICATIONS RESPONDENTS
    1. Female 80%
    2. Male 20%
    Overall RESPONDENTS 100%

    Most of the respondents were in the stage of adolescence representing the

    46.67% and the 0% is children (refer figure 3). The mean of the ages of respondents is

    27.36 years, median of 23.5 years and mode of 20 years. The youngest was 16 years

    old and the oldest is 69 years old.

    TABLE 2 Age Range of Respondents


    INDICATIONS RESPONDENTS
    1. No Response 6.66%
    2. Children (14 below) 0%
    3. Early Adolescence (15-18) 10%
    4. Adolescence (19-25) 46.67%
    5. Adult (26 above) 36.67%
    Overall Respondents 100%

    LEVEL OF MARKETING STRATEGIES

    In our research, these are the answer of the management about the marketing

    strategies that they built for satisfying the customer

    TABLE 3 Designing

    INDICATIONS MEAN DESCRIPTION


    A. Designing
    1. Personalize cakes 5 Excellent
    2. Creative packaging 3.7 Satisfactory

    for cakes
    3. Caterings 4.9 Very Satisfactory

    personalize design
    Overall Mean 4.53 Very Satisfactory

    Customers view on product offered is the key to their satisfaction. When ask to

    rate the factors affecting the design of the product, personalized cake having the mean

    of 5 is the highest rate while creative packaging for cakes with the mean of 3.7 is having

    the lowest rate. Overall total for the designing is 4.53. This result says that designing

    satisfy the customers.

    TABLE 4 Delivery

    INDICATIONS MEAN DESCRIPTION


    A. Delivery
    1. Cash on Delivery 3 Satisfactory
    Overall Mean 3 Satisfactory
    Table 4 shows the delivery which had the overall mean of 3. Cash on delivery

    can satisfy the customers.

    TABLE 5 Advertising

    INDICATIONS MEAN DESCRIPTION


    A. Advertising
    1. Flyers or leaflets 4.70 Very Satisfactory
    2. Social Media 4.50 Very Satisfactory
    Overall Mean 4.60 Very Satisfactory

    Advertising shows the overall mean of 4.60 rated as very satisfactory. Based on

    the legend, figure presents very satisfactory responses to all sub-factors. It means that

    the advertisement is effective marketing strategy.

    The 3 tables shows the marketing strategy is very satisfactory. For advertising

    which is having the highest mean of 4.6, designing for having the mean of 4.53 and the

    lowest mean which is the delivery with the mean of 3.

    LEVEL OF CUSTOMERS’ SATISFACTION

    In our research, these are the answer of the customer in services made by the

    firm to satisfy them.

    TABLE 6 Taste

    INDICATIONS MEAN DESCRIPTION


    A. Taste
    1. Deliciousness of 4.83 Very Satisfactory

    cakes
    2. Deliciousness of 4.80 Very Satisfactory

    foods in caterings
    Overall Mean 4.82 Very Satisfactory
    Table 6 shows the highest mean for deliciousness of cakes is 4.83 which is very

    satisfactory while deliciousness of foods in caterings is 4.80 is having the lowest mean.

    The overall mean of taste of 4.82 which says that the customers are very satisfy with

    the taste.

    TABLE 7 Price

    INDICATIONS MEAN DESCRIPTION


    A. Price
    1. Cakes Price 4.70 Very Satisfactory
    2. Caterings Price 4.73 Very Satisfactory
    Overall Mean 4.72 Very Satisfactory

    Table 7 presents the price which is having the overall mean of 4.72. The price for

    cakes got the highest mean of 4.73 and the lowest but still very satisfactory is the cakes

    price with the mean of 4.70.

    TABLE 8 Size

    INDICATIONS MEAN DESCRIPTION


    A. Size
    1. Cakes Size 4.17 Very Satisfactory
    Overall Mean 4.17 Very Satisfactory

    Table 8 presents the size of the cakes which is having the mean of 4.17 that

    makes the customer very satisfy.


    TABLE 9 Texture

    INDICATIONS MEAN DESCRIPTION


    A. Texture
    1. Icing 4.83 Very Satisfactory
    2. Cakes 4.93 Very Satisfactory
    3. Foods 4.97 Very Satisfactory
    Overall Mean 4.91 Very Satisfactory

    In this table presented the texture of icing, cakes and foods with the overall mean

    of 4.91. The foods got the highest mean of 4.97 and the icing is the lowest men of 4.83.

    Customers’ also rate the cakes and shows that they are very satisfy with it by having the

    mean of 4.93.

    TABLE 10 Design

    INDICATIONS MEAN DESCRIPTION


    A. Design
    1. Personalize Cakes 4.83 Very Satisfactory
    2. Creative Packaging 4.43 Very Satisfactory
    3. Catering Design 4.90 Very Satisfactory
    Overall Mean 4.72 Very Satisfactory

    Overall ratings of the customers’ to the design makes them very satisfy with the

    mean of 4.72. Catering design which is having the highest mean of 4.90 and

    personalize cakes for having the mean of 4.83. The lowest mean belongs to the

    creativity of the packaging which is 4.43.

    TABLE 11 Customer Service


    INDICATIONS MEAN DESCRIPTION
    A. Customer Services
    1. Accommodating 4.90 Very Satisfactory

    Crew
    2. Professionalism and 4.87 Very Satisfactory

    courtesy of staffs
    Overall Mean 4.89 Very Satisfactory

    Customer services shows an overall mean of 4.89 rated as satisfactory. It means

    that the crews give priorities to those customers who came and ordered first.

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