1.

COMPANY PROFILE
1.1 NAME & DETAIL OF COMPANY
Name of the company BALAJI WEFERS
Year of establishment 1984
Address Metoda, vajadi
Web site www.balajiwaffers.com
E-MAIL Balaji10gmail.com
Form of business unit BALAJI WEFERS
Name of the owner CHANDUBHAI VIRANI
Name of directors M.D. Patel
Managing director CHANDUBHAI VIRANI
Product 20
Production (per hour) 1200 kg to 1400kg
Banker State Bank of India
Number of employees 1800
Auditor M.K. Patel

1.2 BUSINESS PHILOSOPHY

A business philosophy is a set of beliefs and principles that a company

strives toward. This is sometimes referred to as a mission statement or
company vision. It's essentially the company's operational blueprint.
The business philosophy explains the company's overall goals and its
purpose.
The main business philosophy of “BALAJI WAFERS” is to give the best
quality products to their customers and also to see that there is least
consumption of oil while products getting fried in that edible oil.

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1.3 MISSION & VISION STATEMENT
VISION
Balaji groups vision is to be the world leader in own products and its
related services. We will earn our customers’ enthusiasm through
continuous improvement driven by the integrity, teamwork, and
innovation of our people.
MISSION
To be the market leader by providing customer delight through
world-class quality, service and cost-effectiveness in a progressive,
innovative and challenging environment. To become the world’s
leading consumer company for automotive product and services.
We endeavour to provide an enriching, rewarding and environment
friendly work experience to our employees is and achievement
based, high performance culture. We will provide all maximum
satisfaction to our customers.

1.4 AIMS AND OBJECTIVES

Balaji wafers aims to invest RS 50 crore to expand the capacity. Firm to

invest RS 25 crore to roll out corn chips. The company is planning to
increase the production capacity of wafers and also other snack products
says Chandubhai Virani, Managing Director, Balaji Wafers Pvt Ltd.

1.5 STATUS OF COMPANY IN THE MARKET

Balaji's share of the local potato and vegetable chips market grew to

13.7% in 2012, from 9.5% in 2008, according to Euromonitor. Balaji also
dominates in the western market with a share of 71%. In its home state
Gujarat, it has a share of 90%. Economic Times recognized Balaji
Wafers as 'Sultan of Wafers'.

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1.6 SPECIAL AWARDS AND RECOGNISATION
Madison Media won the media duties worth Rs.20 Crore of the well-
known snacks brand, Balaji Wafers. The company’s media account was
put up for a multi-agency pitch for the first time ever. Balaji Snacks and
Namkeen will focus essentially on the print advertising. Madison
Media has been winning the media duties back to back as a few days
earlier it had won the media and digital mandate worth Rs 500crore of the
health and beauty giant, Marico.
Balaji Wafers and Namkeen is a household name especially in Gujarat for
its potato chips and variety of other savouries. The company started
by Virani brothers back in 1974 currently holds for 70% share in the
market of snacks.

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 2. HISTORY OF ORGANISATION
2.1 MAIN HISTORY
Balaji company started in 1976 by the members of Virani Group, when
Chandubhai and his brothers Bhikhubhai and Kanubhai migrated from a
small village Dhun Dhoraji, Jamnagar district of Gujarat. Their father
Popatbhai Virani was a farmer, who sold ancestral agriculture land and
gave Rs. 20,000 to them to venture into business.
The Virani’s invested in farm equipment, but could not succeed and lost
the money. Kakubhai and his brothers started a wafer business from a
canteen of a cinema hall in Rajkot in 1974. Until 1989, the wafers were
produced at the Virani's house and distributed in and around Rajkot city.
Supplying wafers and namkeen of local brands to the patrons of Astron
cinema, Rajkot due to the short supply of that product hey decided to
make their own products line in year 1982.
By the retail success they inspired to set a semi-automatic plant. Instead
of preparing wafers the traditional trying methods this semi-automatic
plant boosted the quality taste and more sales also. The tame of taste
reached to the whole Gujarat hence. It was time take over the whole
Gujarat so the biggest automatic plant of Gujarat came into the picture,
quenching the demand of Gujarat.

2.2 RECENT ACHIVEMENTS

People’s love is the most memorable achievements. Truly, that helped
BALAJI group them to reach its fame across the globe. Apart from this,
economic time recognized Balaji group as ‘SULTAN OF WAFERS’ and
international magazine i.e. Asia pacific food online published a special
article with ‘CHIP OFF THE OLD BLOCK’ tag. Balaji group is also a
member of snacks food association. Balaji group believes in sheer
performances which win a accolade of people and media at same time.

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 3 FORM OF THE ORGANISATION
Balaji Wafers Private Limited is a Non-govt company, incorporated on 22
Sep, 1995. It's a private unlisted company and is classified as 'company
limited by shares'.

Company's authorized capital stands at Rs 5500.0 lakhs and has

96.18873% paid-up capital which is Rs 5290.38 lakhs. Balaji Wafers
Private Limited last annual general meet (AGM) happened on 30 Sep,
2017. The company last updated its financials on 31 Mar, 2017 as per
Ministry of Corporate Affairs (MCA).

Balaji Wafers Private Limited is majorly in Manufacturing (Food stuffs)

business from last 25 years and currently, company operations are active.
Current board members & directors are CHANDUBHAI POPATBHAI
VIRANI, KEYUR BHIKHABHAI VIRANI, MIHIR BHIKHABHAI VIRANI,
BHIKHABHAI POPATBHAI VIRANI, KANJIBHAI POPATBHAI VIRANI
and PRANAY CHANDUBHAI VIRANI.

ADVANTAGES:
 Member's liability is restricted to the number of shares they own.
They have limited liability.
 Additional capital can easily be raised by selling shares.
 The company can continue to trade even if one of its member’s
dies.
 Shares can be bought and sold with director's approval.
 It has a separate legal existence from that of its owners. It can own
property and sue and be sued.
 This type of organization has a much higher business status than a
sole trader.

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DISADVANTAGES:
 They can audit annual returns and accounts have can be made to
the Registrar of Companies. All these documents are available for
public inspection.
 This private limited company id more expensive and time consuming
to set up than a sole trader or partnership.
 They need professional help will be needed to set up a private
limited company.
 There is separation of ownership and control which means that the
owners no longer make all the decisions.
 They have limited opportunities for economies of scale.

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 4 ORGANISATION STRUCTURE

4 LOCATION
5.1 FACTORY ADDRESS:

BALAJI WAFERS PRIVATE LIMITED

KALWAD ROAD NEAR IOCL PETROL PUMP

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VAJDI, LODHIKA, GUJARAT 360021

5.2 REASONS FOR CHOSING THAT LOCATION

 Easy viability of the raw material (potato, edible oil, spices etc.)
 Easy transportation and other services.
 No cut off in electricity as the plant runs on the solar energy.
 Easily available of men power.
 Constant water supply and electricity supply also.

5.3 BENEFITS OF THE LOCATION

1 They can get the required type of climate and also can store raw
materials easily.
1 Easy availability of raw materials on time.
2 Better transportation services and also reduction in cost of
transportation of goods.
4 They also gets employees easily as it is not so far from the city and
so close also. They can get employees from the Rajkot city also and also
from the villages around them.

5.4 LIMITATIONS OF LOCATION

1 There may be long cut off of electricity some time as it is located in the
outskirts of the Rajkot city

6 PRODUCTION
6.1 PRODUCT RANGE

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6.2 PRODUCTION PROCESS

1 GRADER: To segregate potatoes in terms of their size.

2 PEELAR: To peel out the skin of potatoes.
3 SLICERS: To slice those potatoes for wafers.
4 WASHERS: To wash the slices of potatoes for cleaning starch.
5 FRYERS: For frying the wafers and getting it ready.
6 SORTER: For checking fried wafers and removing extra fried
wafer.
7 MIXER: For adding of flavors to wafers.
8 PACKING: Here the wafers get packed into required size packs
Via packing machines.

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6.3 PLANT & TECHNOLOGY
BALAJI WAFERS PVT LTD uses mainly a semi automated technology for
their better and fast production. So that they can reach to their customers
as early as possible and can also fulfil their demands easily. Balaji Wafers
is constantly striving to upgrade its technological strengths with latest
machinery and processes. The aim is to manufacture the best possible
product, with an eye towards “green” practices and smoother work
systems for the staff.
The company was among the first to install a fully automated plant in
Gujarat.

The production capacity of Balaji wafers is 1200 to 1500 kg in

hour by using 4500kg of potatoes.

6.4 PLANT LAYOUT

The layout used by Balaji wafers is process layout because the
production of wafers is done here step by step and in process also.
First the potatoes are checked and divided in size by size, then they are
washed, cleaned & peeled off, after this the grinder makes slices of
potatoes and then they go in to fryer and finally they get flavored and are
packed.

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6.5 MEASURES TAKEN TO CONTROL POLLUTION
Hazardous/Solid Waste Management
Entire quantity of hazardous waste will be handled and disposed as per
Hazardous & Other Wastes (Management & Transboundary Movement)
Rules’2016. Salt from evaporator will be disposed to secured TSDF site
for landfilling; discarded containers/barrels will be sold to authorized
recyclers. Used oil will be sold to CPCB approved recyclers. The unit has
provided isolated area with impervious flooring for the storage of
hazardous waste. Thus, hazardous waste management system provided
by the unit is adequate.

Noise control measures

 Following steps will be taken by industry to control noise:
 Proper maintenance of equipment and oiling to avoid increase in
noise.
 Provide PPEs like ear puff, ear plugs etc. to workers.
 Rotate the workers from noise generating area to other.
 Develop the green belt adequately.

Water pollution
The company uses the wasted water in garden and also for the farms in
their area of the factory also. The unit has provided Rain water harvesting
system within the plant, for capacity of 100 Kl underground tank. During
the rainy days, they will first use rain water for process and utilities and
only balance water use form ground water source. Further, unit is using
this water for manufacturing process. So, by this we can say that the
company’s wastage of water is very less.

6.6 AREA OF FACTORY

Balaji is the biggest wafer plant of India. The Balaji plant cover
over 914932.39 sq. feet area (21.0039575298 acres) in out course
of Rajkot city. Balaji group has 90% share of wafers market and
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70% share of namkeen market in Gujarat. This plant is not only in
Rajkot it is situated in Rajasthan, Madhya Pradesh, and Goa.
Balaji wafers have frozen their legs in wafer making across the
whole country .

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 7 FINANCIAL INFORMATION
7.1 CAPITAL EMPLOYED
Balaji Wafers Private Limited is a Non-govt company, incorporated
on 22 Sep, 1995. It's a private unlisted company and is classified as
'company limited by shares'.
Company's authorized capital stands at Rs 5500.0 lakhs and has
96.18873% paid-up capital which is Rs 5290.38 lakhs. Balaji Wafers
Private Limited last annual general meet (AGM) happened on 30 Sep,
2017. The company last updated its financials on 31 Mar, 2017 as per
Ministry of Corporate Affairs (MCA).
Balaji Wafers Private Limited is majorly in Manufacturing (Food
stuffs) business from last 25 years and currently, company operations are
active. Current board members & directors are Chandubhai Popatbhai
Virani, Keyur Bhikhabhai Virani, Mihir Bhikhabhai Virani, Bhikhabhai
Popatbhai Virani, Kanjibhai Popatbhai Virani and Pranay Chandubhai
Virani.

7.2 SALES TURNOVER

Balaji Wafers clocked a turnover of around Rs 1200 crore during 2016-17
and is eying a turnover of Rs 1500 crore for the current fiscal. According
to market sources the valuation of the company is around Rs 4,000 crore.

7.3 PROFIT
The profit analysis of the BALAJI WAFERS PVT LTD. For the
years is as follows:

2003 – 2004: 43 lacs

2004 – 2005: 1.2 crore
2005 – 2006: 1.5 crore

This unit does not go for dividend distribution as this unit is privately
owned.

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 8 MARKETING
8.1 MARKETING POSITION
Balaji's share of the local potato and vegetable chips market grew to
13.7% in 2012, from 9.5% in 2008, according to Euromonitor. Balaji also
dominates in the western market with a share of 71%. In its home state
Gujarat, it has a share of 90%. Economic Times recognized Balaji
Wafers as 'Sultan of Wafers'.

8.2 MARKETING SHARE

The market share is 20% of their market. And are targeting to increase by
upcoming new tech installed by them.

8.3 ADVERTISING & SALES PROMOTION

 Balaji brand is not an outcome of intensive marketing and
advertising campaigns but has been created solely by the importance
the company places on delivering quality and affordable products and
various CSR initiatives that it has undertaken, making it a classic
example of ‘word of mouth’ promotion.

 Balaji do not advertise its products nor run any retail schemes or
promotions to sell their products. Instead of misspending on superficial
aspects like packaging and design which does not really benefit either
the company or the consumer, Balaji believes in investing on ensuring
that fresh and quality products reach the market.

 Balaji does not use artificial flavor’s in its snacks and prefers to use
local spices which give a made-at-home taste to its snacks.

 Balaji has affordable price unlike other popular brands almost 50%
less, despite of in cost bearing process like engaging in research,
sustainability, product innovation and new manufacturing techniques
this all is possible as Balaji makes good use of freely available
resources like water and air, it makes biogas (worth approximately 15-
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 20 lacs) to use in the canteen by treating waste water from the plant,
generates electricity worth 25-30 lacs which is used in the plant.
Benefits from these savings are transferred to the consumer. Apart
from all this, Balaji also concentrates on ensuring that it maintains good
relations with distributors & retailers who give the brand good visibility
at the point of sale.

 Balaji Group processes around 450,000 kg of potatoes per day and

400,000 kg of namkeens per day. Balaji has a dense network of 550
distributors and its products are sold up to 400,000 retail outlets across
India.

8.4 LEVEL OF COMPETETION

The main competitors of BALAJI WAFERS are as under:

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8.5 PHYSICAL DISTRIBUTION CHANNEL
Distribution channel is the most important element of marketing mix.
It may be defined as the means through which things move from the
producers or manufactures to the ultimate consumers.

Company

Distributor

Dealers

Retailers

Consumes.

Balaji Company has widely spread distribution channel in India.

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 9 HUMAN RESOURCE MANAGEMENT
9.1 NUMBER OF WORKERS
The total number of workers in Balaji Wafers PVT LTD is around 5000
persons currently.

9.2 SELECTION AND RECRUITMENT

The selection process is concerned elect an applicant thus information is
secured in a number of steps of stage the objective of selection process
is to determine. In BALAJI WAFERS, they recruit staff member through
advertisement in highly circulated newspaper. They are not using any
employment exchange or employment agencies for recruitment. Selection
committee member select candidates by interview. After the candidate is
selected, the company gives him appointment letter that when he has to
join the company.

In this company there are mainly two type of works i.e. at operating
level & managerial level is and the basic of received candidate and at an
operating level the selection of workers in on basic of skilled & unskilled
worker.

9.3 TRAINING AND DEVLOPMENT

After selecting the appropriate person for the job some newly recruited
employees have training and also give a chance to work with every
machine under the guidance of supervisors for days. Basically, training
may be given in on the job or off the job method.

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 Balaji Pvt. Ltd. accompaniers on the job training so here training is
done very smoothly and the workers gets trained and performs uniformly.
Development rings the growth of the personality help individuals in the
progress towards maturity.

9.4 EMOULMENTS, COMPENSATION &PROMOTION &

SALARY
Wage is the rumination paid for the service of labor in production
wage usually refers to the hourly rate paid to such groups of employees
related to production and maintenance work.

On the other hand, salary normally refers to weekly to monthly rate

paid to clerical administrative and professional employees.

Wage structure is determined on the basis of the skills and abilities

of an employee. Wage can be paid in two ways.
1. Hour based wage.
2. Production based wage.

Balaji Company provides most of daily wages and some workers are
provided monthly basis. It also gives bonus to the workers on festivals
such as Diwali loan with the wages.

9.5 TRADE UNIONS & MANAGEMENTS RELATION WITH

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WORKERS
The trade union acts of 1926 section ii (b) a combination of persons
whether temper or permanent is primarily for the purpose of regulation the
relations between workers and employees.

The employee can also be dismissed for his fault. It the employee
opposes any rule then company either punishes or dismisses him.

Although Balaji Pvt Ltd. Company is having 5000 workers total here
are no trade unions. They work very co-operatively and try that do not
arise. They talk directly with the top manager, if they are having any
query.

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 10 RESEARCH & DEVLOPMENT
10.1 QUALITY ASSURANCE TECH

Quality control department of BALAJI WAFERS checks the quality of the

goods with the help of equipment’s. This department checks the quality of
raw material and finished products. Not only this, it also checked the
quality of the product at each stage of the production.

10.2 FUTURE PLANS AND PROJECTS

Firm to invest Rs 25 crore to roll out corn chips.

Balaji Wafers plans capacity expansion of its production unit at Valsad in

South Gujarat at the cost of Rs 50 crore. Besides, the company is
planning to invest Rs 25 crore for launch of new range of products
including corn chips.

“The company has two wafer and snacks manufacturing facilities in

Rajkot. Apart from that we have set up a production unit at Valsad with a
capacity of 22 tonne wafers an hour. The company is planning to increase
the production capacity of wafers and other snack products,” says
Chandubhai Virani, Managing Director, Balaji Wafers Pvt. Ltd.

“The Valsad unit that produces potato chips at present would also
manufacture snack products with capacity of almost 12 tonnes an hour,
which would take the production capacity of the plant to 24 tonnes an
hour. The company aims to invest Rs 50 crore for capacity expansion,”
added Virani.

The company claims to enjoy a 70 per cent market share in Gujarat while
it has 10, 15 and 5 per cent share in Rajasthan, Maharashtra and Madhya
Pradesh respectively. To cater the growing demand in Maharashtra, the
company has set up a plant in Valsad with an investment of Rs 100 crore.

While commenting on the Valsad plant, Virani added that the production
capacity of some of the multinational companies Is 18 tonnes an hour,
while the Valsad facility produces 22 tonne wafers an hour.

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“With an aim to introduce new food products in line with changing
lifestyle, the company is going to launch corn chips. We would invest Rs 5
crore to launch the product,” says Virani.

The company plans to introduce corn chips in triangle and rectangle

shapes. In addition, the company would also increase the production
capacity of other snack items like chevda, dal, sev and chataka-pataka.

“To launch corn chips and other products the company needs to upgrade
its packaging unit. The company would set up the new packaging facility
with investment to the tune of Rs 1.5 crore. Besides, the company has
also invested Rs 5 crore to set up a food laboratory for product testing,”
said Virani. He added that such a laboratory would also be set up very
soon in the Valsad plant.

Talking about the bio-gas plant that would use the waste of potato chips
production facility, Virani said, “This plant would be operational within six
months. The wastage of the Valsad plant be used to produce bio-gas.
With commissioning of the plant, the company expects to get at least 300
cubic meters gas an hour.”

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 11 SOCIAL OBLIGATIONS

Balaji wafers had done project in 2017-18 called Education

Promotion. Project Sector: Education, Employability and
Livelihoods Enhancement. The Project Budget is Approx. 2.55cr.
The Company has spent some amount of money for promotion
of education. Implementing Partners: Bolbala Trust, Sister
Nivedita Foundation, Shri Sardar Patel Cultural Foundation, Smt.
Motiben Jadavajibhai Malani education& Charitable Trust, Smt.
A.P. Patel Education and Charitable Trust, S. J. Thakkar
Pharmacy College, Sunshine Education Trust,
Company has spent some amount of money in Healthcare
and sanitation Activities in 2015-16.

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 12 FINDINGS

• In Balaji Wafers I found that there is cleanliness.

• Very hygienic wafers are made there.
• They also have solar power for electricity. By that
whenever electricity cuts or any problem arises, they use solar
power.
• They have lot of varieties from wafers to Kurkure,
Namkeens, Pop rings, Noddle’s etc. and many more products to
come in future.

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 13 SUGGESTIONS

This unit is owned and managed by efficient persons in the matter of

quality Balaji has become the leader in the production of different wafers
that shows its concrete position in the field.

Balaji has a large no. Of distributors, so due this they cannot directly
know about the changing tastes and wants of the customers. It they
directly do marketing, and then they can easily satisfy their customers
more.

They should also start giving its advertisement through T.V.,

Newspapers etc. in that due to which the customers become more aware
of the products of Balaji.

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 14 CONCLUSIONS
India is developing country and it had adopted free economy.
So, it has an opportunity for very domestic company to upgrade its
technology and other process in order stand in modern market.

BALAJI WAFERS PVT LTD. was not started on very large

basis but due to the best efforts of the executive and director it has
earned good reputation in the sector.

It earns valuable foreign exchange for India through its exports

and has maintained good relation with outsiders and employees. It has a
very efficient group of employees and I wish BALAJI WAFERS PVT LTD.
A very good luck for the future.

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 15 REFERENCES
Following books were referred for getting the necessary information
and version concepts

1. Modern business organization.

2. Management by shareware and shellbark.
3. Principal and practice of management by L.M. Prasad

LINKS:
https://www.ukessays.com/essays/marketing/quality-control-department-
of-balaji-wafers-marketing-essay.php

www.balajiwafers.com

www.tradekosh.com

https://www.business-standard.com/article/companies/balaji-wafers-aims-
to-invest-rs-50cr-to-expand-capacity-108091601068_1.html

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