Chapter 1-Quiz 2
Chapter 1-Quiz 2
Chapter 1-Quiz 2
1. When you are the public speaker, the principle of ethos refers to _____.
a. your credibility
b. your emotional appeal to the people
c. the logic of your presentation
d. your appearance
4. Which of the following would probably have the LEAST impact on your message
preparation?
a. Material that is suitable to the presenter
b. A comfortable room
c. Content that appeal to the selected audience
d. A sound flow of logic
5. Which of the following is NOT one of the five critical elements in speaker-focused
communication?
a. The message
b. The travel itinerary
c. The audience
d. The speaker
6. In the two-step flow communication model, who directly receives the mass media's
messages?
a. The opinion leaders
b. The influence seekers
c. All the people influenced by the messages
d. The informational channel formers
7. What is the first step of the two-step process in the Two-Step Flow Communication
Model?
a. The mass media send their message.
b. The opinion leaders spread their own interpretation of the mass media message to
others.
c. The opinion leaders receive the mass media message.
d. The mass media formulate their message.
9. In the Two-Step Flow Communication Model, how powerful is the mass media's
influence?
a. Not at all. People are not persuaded by the media at all.
b. Very! The mass media send a message, and those who listen to, watch, or read it
immediately accept and believe it.
c. Somewhat. Opinions leaders receive the mass-media messages, but they then spread
their own interpretations of the message to others.
d. Somewhat. Not everyone listens to, watches, or reads the same mass-media
messages.
11. Which answer is TRUE about Claude Shannon and Warren Weaver, inventors of the
Shannon-Weaver Model of Communication?
a. Their research contributed to the computer science industry.
b. They were both mathematicians.
c. Their communication model is not widely used today.
d. They were both engineers.
12. In the Shannon-Weaver Model of communication, a _____ turns the signal into a
message.
a. channel b. noise c. encoder d. decoder
13. Noise in the Shannon-Weaver Model is defined as which two of these things?
a. Calculating or intentional c. Physical or psychological
b. Definite or indefinite d. Mental or emotional
14. What component of the Shannon-Weaver model did Weaver add that made the
communication process cyclical?
a. Feedback b. Decoder c. Noise d. Channel
16. The structure of the Osgood-Schramm model could best be compared to which of
these?
a. A triangle c. A square
b. A straight li d. A circle
18. How does field of experience play into the Osgood-Schramm model?
a. It is part of another model, not the Osgood-Schramm model.
b. It eliminates the meaning of the message between the sender and recipient.
c. It facilitates messages thanks to commonality between the participants.
d. It prevents messages from clearly being understood due to language barriers.
20. Noise in the Shannon-Weaver Model is defined as which two of these things?
a. Physical or psychological
b. Mental or emotional
c. Calculating or intentional
d. Definite or indefinite