Chapter 1-Quiz 2

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Some of the key takeaways from the passage include the different models of communication discussed such as the speaker-focused model, two-step flow model, and Shannon-Weaver model. It also discusses concepts like ethos, channels, noise and feedback in communication.

The five critical elements in speaker-focused communication are: the speaker, the message, the audience, the event, and the effect.

The two steps of the Two-Step Flow Communication Model are: 1) the opinion leaders receive the mass media message, and 2) the opinion leaders spread their own interpretation of the mass media message to others.

MODULE SPEECH AND THEATER ARTS: CHAPTER 1- QUIZ 2

CHAPTER 1: TOPIC: BASIC COMMUNICATION MODELS


MULTIPLE CHOICES: Read the given statements carefully, and choose the letter of the
correct answer.

1. When you are the public speaker, the principle of ethos refers to _____.
a. your credibility
b. your emotional appeal to the people
c. the logic of your presentation
d. your appearance

2. In the speaker-focused model of speaker-message-event-audience-effect, which of the


following would represent an effect?
a. The audience learns new information.
b. The audience is a group of professional women.
c. The message is very logical.
d. The room is very hot.

3. Which of the following is NOT a limitation of the speaker-focused model of


communication?
a. Speaker-focused communication is limited to public speaking engagements.
b. It is difficult to measure the effects of external distractions in speaker-focused
communication.
c. Your audience has little or no chance to respond during your message.
d. You have to consider your audience.

4. Which of the following would probably have the LEAST impact on your message
preparation?
a. Material that is suitable to the presenter
b. A comfortable room
c. Content that appeal to the selected audience
d. A sound flow of logic

5. Which of the following is NOT one of the five critical elements in speaker-focused
communication?
a. The message
b. The travel itinerary
c. The audience
d. The speaker

6. In the two-step flow communication model, who directly receives the mass media's
messages?
a. The opinion leaders
b. The influence seekers
c. All the people influenced by the messages
d. The informational channel formers

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MODULE SPEECH AND THEATER ARTS: CHAPTER 1- QUIZ 2

7. What is the first step of the two-step process in the Two-Step Flow Communication
Model?
a. The mass media send their message.
b. The opinion leaders spread their own interpretation of the mass media message to
others.
c. The opinion leaders receive the mass media message.
d. The mass media formulate their message.

8. What is the second step of the Two-Step Flow Communication Model?


a. The mass media formulate their message.
b. The opinion leaders receive the mass media message.
c. The opinion leaders spread their own interpretation of the mass media message to
others.
d. The mass media send their message.

9. In the Two-Step Flow Communication Model, how powerful is the mass media's
influence?
a. Not at all. People are not persuaded by the media at all.
b. Very! The mass media send a message, and those who listen to, watch, or read it
immediately accept and believe it.
c. Somewhat. Opinions leaders receive the mass-media messages, but they then spread
their own interpretations of the message to others.
d. Somewhat. Not everyone listens to, watches, or reads the same mass-media
messages.

10. What is meant by the term ''channel'' in the Shannon-Weaver Model?


a. The person who the message is for.
b. The distractions that cause the message to fail.
c. The signals used to transcribe the message.
d. The signals used to transcribe the message.

11. Which answer is TRUE about Claude Shannon and Warren Weaver, inventors of the
Shannon-Weaver Model of Communication?
a. Their research contributed to the computer science industry.
b. They were both mathematicians.
c. Their communication model is not widely used today.
d. They were both engineers.

12. In the Shannon-Weaver Model of communication, a _____ turns the signal into a
message.
a. channel b. noise c. encoder d. decoder

13. Noise in the Shannon-Weaver Model is defined as which two of these things?
a. Calculating or intentional c. Physical or psychological
b. Definite or indefinite d. Mental or emotional

14. What component of the Shannon-Weaver model did Weaver add that made the
communication process cyclical?
a. Feedback b. Decoder c. Noise d. Channel

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MODULE SPEECH AND THEATER ARTS: CHAPTER 1- QUIZ 2

15. Which of these is a positive associated with the Osgood-Schramm model?


a. Both parties are able to participate in communicating equally.
b. Communication is relegated to various channels.
c. The model allows for multiple participants on both sides.
d. The way the message is interpreted may be lost or changed.

16. The structure of the Osgood-Schramm model could best be compared to which of
these?
a. A triangle c. A square
b. A straight li d. A circle

17. What are semantic barriers in communication?


a. Beliefs or experiences that may alter the way a message is interpreted.
b. The way that the sender encodes a message for delivery and acceptance.
c. The types of channels being used to communicate between sender and recipient.
d. The use of the same message from sender to recipient and back again.

18. How does field of experience play into the Osgood-Schramm model?
a. It is part of another model, not the Osgood-Schramm model.
b. It eliminates the meaning of the message between the sender and recipient.
c. It facilitates messages thanks to commonality between the participants.
d. It prevents messages from clearly being understood due to language barriers.

19. Which of these is the best example of the Osgood-Schramm Model of


Communication?
a. A football coach delivering instruction to an entire team.
b. A television reporter giving a breakdown of the day's news
c. A college president delivering a speech to an audience.
d. A boss conducting an annual review of an employee.

20. Noise in the Shannon-Weaver Model is defined as which two of these things?
a. Physical or psychological
b. Mental or emotional
c. Calculating or intentional
d. Definite or indefinite

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