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    Julia Lucey Resume 2021

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    Julia Lucey has over 10 years of experience in marketing, data analysis, and public relations. She currently works as an Analyst for Havas Media in Boston, focusing on media strategy and analytics for clients such as Fidelity Investments. Her skills include proficiency in Microsoft Office, Google Cloud, analytics tools such as Tableau, and research databases. Previously she held roles analyzing consumer insights and competitive spending for Havas, and developing public relations strategies as a practitioner. She holds a BBA in Marketing from James Madison University.

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    Julia Lucey Resume 2021

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    Julia Lucey has over 10 years of experience in marketing, data analysis, and public relations. She currently works as an Analyst for Havas Media in Boston, focusing on media strategy and analytics for clients such as Fidelity Investments. Her skills include proficiency in Microsoft Office, Google Cloud, analytics tools such as Tableau, and research databases. Previously she held roles analyzing consumer insights and competitive spending for Havas, and developing public relations strategies as a practitioner. She holds a BBA in Marketing from James Madison University.

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    Julia Lucey has over 10 years of experience in marketing, data analysis, and public relations. She currently works as an Analyst for Havas Media in Boston, focusing on media strategy and analytics for clients such as Fidelity Investments. Her skills include proficiency in Microsoft Office, Google Cloud, analytics tools such as Tableau, and research databases. Previously she held roles analyzing consumer insights and competitive spending for Havas, and developing public relations strategies as a practitioner. She holds a BBA in Marketing from James Madison University.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views1 page

    Julia Lucey Resume 2021

    Uploaded by

    api-452790993
    Julia Lucey has over 10 years of experience in marketing, data analysis, and public relations. She currently works as an Analyst for Havas Media in Boston, focusing on media strategy and analytics for clients such as Fidelity Investments. Her skills include proficiency in Microsoft Office, Google Cloud, analytics tools such as Tableau, and research databases. Previously she held roles analyzing consumer insights and competitive spending for Havas, and developing public relations strategies as a practitioner. She holds a BBA in Marketing from James Madison University.

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    JULIA LUCEY Boston, Massachusetts | (978) 382 -3923 | julialucey2@gmail.

    com

    Marketing specialist focused on building brands through applied data analysis, targeted public outreach, and
    effective media communication to increase visibility, supporters, and campaign impact

    SKILLS
    Microsoft (Word, PowerPoint, Excel [Pivot Tables, V-Look Ups], Access, Outlook, Power BI) | Media Math | Tableau
    | Google Cloud Platform | Google Analytics | SQL | Hootsuite | HubSpot | New Business Acquisition | Kantar |
    Pathmatics | ComScore | Brandwatch | Netbase Quid | Claritas 360 | SimilarWeb | Nielsen (N*Power, T*Views,
    Media Impact, Clear Decisions) | MRI/Simmons | Ipsos | eMarketer | Mintel | WARC | Euromonitor | IbisWorld

    WORK EXPE RIENCE

    Havas Media - Boston, Massachusetts

    Analyst, Measurement and Analytics | January 2021 – Present


    • Support the Fidelity Investments planning and analytics teams with pre-campaign research requests involving
    target personas, competitive insights, and media strategy
    • Improve media efficacy reporting by streamlining data updates in a client-facing Tableau dashboard
    • Create and present campaign performance analytics decks to Fidelity clients for the Youth Account and
    Women’s and Life Events lines of business
    • Accumulate Stop & Shop competitor’s creative assets and media spend into a weekly client deliverable

    Insights Analyst, Insights and Data Strategy | June 2019 – December 2020
    • Support new business research requests and presentations involving strategy, consumer, or competitive insights
    • Aggregate competitive spend data from multiple sources into a client dashboard complete with relevant trends
    • Contribute to the development and publication of thought leadership pieces that provide internal and external
    clients with a POV on the media landscape
    • Train fellow employees on various tools and inform on best-practices from a research-perspective
    • Monitor trends across multiple industries including but not limited to apparel, CPG, financial services, and furniture

    The Unstoppable Entrepreneur – Westchester, PA (Remote)

    Public Relations Practitioner | December 2017 – May 2018


    • Created digital marketing content for newsletters, emails, sales pitches, promotional offers
    • Internal liaison with brand team for all social media handles to grow the brand’s network
    • Developed multi-channel communication outreach for brand partnerships and public relation connections
    • Worked directly with CEO assisting weekly Public Relations coaching calls with clients and partners

    E DUCATION
    Bachelor of Business Administration | James Madison University - Harrisonburg, VA
    Major: Marketing Minor: Communication Studies
    Activities: Work-study at JMU Libraries, Sigma Sigma Sigma Sorority Executive Board, ENACTUS
    Honors: 2016 General Education Student Conference Speaker, Gold Excellence Award for
    Fundraising and Service as Philanthropy Chair of Sigma Sigma Sigma Sorority

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