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    Anna Pick Resume

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    Anna Pick has experience in product marketing, communications, and administrative roles. She currently works as an Assistant Product Marketing Manager at HanesBrands Inc. where she collaborates with sales teams, analyzes consumer data, and manages private label brands. Previously, she held internships in public relations, marketing, and administration. Anna has strong technical skills in analytics, creative design, and customer relationship management systems. She earned a Bachelor's degree in Business Marketing from the University of Kansas.

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    Anna Pick Resume

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    67 views1 page
    Anna Pick has experience in product marketing, communications, and administrative roles. She currently works as an Assistant Product Marketing Manager at HanesBrands Inc. where she collaborates with sales teams, analyzes consumer data, and manages private label brands. Previously, she held internships in public relations, marketing, and administration. Anna has strong technical skills in analytics, creative design, and customer relationship management systems. She earned a Bachelor's degree in Business Marketing from the University of Kansas.

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    Anna Pick has experience in product marketing, communications, and administrative roles. She currently works as an Assistant Product Marketing Manager at HanesBrands Inc. where she collaborates with sales teams, analyzes consumer data, and manages private label brands. Previously, she held internships in public relations, marketing, and administration. Anna has strong technical skills in analytics, creative design, and customer relationship management systems. She earned a Bachelor's degree in Business Marketing from the University of Kansas.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    67 views1 page

    Anna Pick Resume

    Uploaded by

    api-522247012
    Anna Pick has experience in product marketing, communications, and administrative roles. She currently works as an Assistant Product Marketing Manager at HanesBrands Inc. where she collaborates with sales teams, analyzes consumer data, and manages private label brands. Previously, she held internships in public relations, marketing, and administration. Anna has strong technical skills in analytics, creative design, and customer relationship management systems. She earned a Bachelor's degree in Business Marketing from the University of Kansas.

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    Anna Pick

    North Carolina • 402-896-6159 • annapick1@gmail.com • annapick.weebly.com • linkedin.com/in/anna-pick

    WORK EXPERIENCE
    HanesBrands Inc. Winston-Salem, North Carolina
    Assistant Product Marketing Manager June 2022 - Present
    ● Collaborate with sales team to create sell-in sheets and collect data from Power BI for key mass customers such as
    Walmart and Target, which resulted in successfully selling in 10 new styles for a new Fall 2023 program launch
    ● Under time constraints with hard deadlines, efficiently gather product information/ecommerce assets such as
    photography, graphics, features & benefits, and PDP copy to launch up to 15 new styles each season at 10+ retailers
    ● Support key winning portfolio priorities such as data-driven strategies to add SKUs, adjust prices, etc. through different
    analyses which has helped to gain a 24% point of sales increase in one year in Maidenform strapless bras at Walmart
    ● Analyze consumer needs and preferences through various reports such as the Circana research site, POS, inventory,
    UPC, event management & target inventory level, to retain and grow the current HBI TMM women’s bra share of 28%
    ● Manage and lead the private label girls bras/underwear business, by clearly communicating with 3rd party/cross
    functional employees, and solving issues that regularly arise such as pricing discrepancies so HBI can maintain and
    grow its second place spot in share, owning 25% share in girls bras for total measured market (TMM)

    University of Kansas Lawrence, Kansas


    Teaching Assistant - Business Professionalism Class July 2021 - May 2022
    ● Fostered positive relationships with 60 students to give them advice and guidance in individual meetings
    ● Provided feedback and graded assignments weekly with great attention to detail to enter data into Canvas platform

    Communications Assistant, College of Liberal Arts and Sciences October 2020 - May 2022
    ● Developed, pitched, planned, and implemented intriguing content ideas for social media campaigns
    ● Transferred and formatted entire Sociology website using a Drupal-based content management system
    ● Drew conclusions from social media analytics reports on Sprout Social and Twitter Analytics on a monthly basis
    ● Created graphics for WordPress, Facebook, Instagram stories, Twitter, and Facebook with 5,000+ followers
    ● Wrote social captions that gained 293,000 impressions and wrote WordPress blogs which gained 7,000 views a month

    St. Jude Children’s Research Hospital Memphis, Tennessee


    Public Relations and Communications Intern June 2021 - August 2021
    ● Edited and rewrote content in Adobe Experience Manager for St. Jude web pages that have over 9,200 monthly visitors
    ● Collaborated to host a booth in an 850 person CancerCon national conference and facilitated an email marketing
    campaign to booth visitors to bring awareness to the Together Facebook page, meeting our predetermined KPIs
    ● Generated and implemented ideas for an efficient relaunch of a new intranet site used by 8,000 St. Jude users
    ● Scanned environment through MuckRack and other websites to see if there are any crises that could come up
    Fortra (formerly known as HelpSystems) Ashland, Nebraska
    Administrative Assistant Intern May 2017 - August 2018
    ● Navigated Excel, Word, DiscoverOrg, HubSpot and CRM software applications for daily tasks and projects
    ● Drew conclusions based on marketing research / data and thought critically to translate it into concise recommendations
    ● Transformed the company’s meta descriptions for their blog posts to gain more traction from SEO

    TECHNICAL SKILLS
    ● Certifications: Beginners & Advanced Google ● Pivot tables, XLOOKUP, VLOOKUP, Nuxeo DAM
    Analytics, Google Ads Display, Six Sigma White ● MS Office Suite (Word, Excel, Powerpoint, Sharepoint)
    Belt, Mimic Advertising Courseware ● WorkFront, WordPress, HubSpot, FLEX PLM
    ● Adobe Creative Cloud (InDesign, Adobe ● Microsoft Dynamics CRM, Cor360 Approval Workflow
    Illustrator, Photoshop, Lightroom) & Canva ● Data analysis - Power BI, NPD, X Analytics, SAP

    EDUCATION
    University of Kansas Lawrence, Kansas
    Overall GPA: 3.93
    Bachelor of Science in Business Marketing & minor in communications

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