PLATFORM

CAPABILITY
date 15-FEB-2019

Partnering with
Is your Loyalty Programme
making customers happy
or more miserable /
angry?
CONCEPTUAL FUNCTIONALITY

SmileLOYALTY is the solution that

harmonously combines Loyalty
Programme with eCommerce
funcitonality, gamification, and
socialized.

The result, new breed of Loyalty

Platform solution that enables service
provider to gain and retain customers.
 CONCEPTUAL FUNCTIONALITY
Loyalty Platform eCommerce
Multi-Currency Public Portal

Whitelist / Blacklist Industry-Specific Profile Input Processor Payment Gateway Interface Customer Wish List Merchant Wallet

Customer Portal Earning Module Mediation Customer Service Module Dispute Management Merchant On-Board

Customer Segmentation Redemption Module Wallet Management MAC Portal MAC Management MAC Settlement Module

Analytical Module External Interface Expiry Management Merchant Portal Merchant Management Merchant Settlement Module

Real-Time Reporting Module Customer Class Management Reward Management Inventory Management Contract Management Purchase Order (PO) Module

Performance Gathering
Voucher Management Subscription Product Management Product Catalog Promotion Management
Module

Like / Share Customer Group Gift / I want this Messaging Engine Personal Profile Social Network Integration

Multi-Currency Coin Recognition Notification Engine Personal Preference

Gamification Socialized

Core Modules Add-on Modules

FUNCTIONAL ARCHITECTURE
Interface Tier Business Tier

Customer Class
Registration Customer Management
Business Portal Management
Customer Data

Customer Wallet Expiry Management

Payment API
Customer Modules
HTTP / HTTPS Merchant Data

Currency
Exchange Registration Merchant Management Merchant Wallet

API Service Merchant Modules

Business Logic & Data
Settlement
Interface Handler
Reward Management Earning Engine Redemption Engine

Business
Real-Time Transactional Data
Reporting Adjustment
Segmentation Report

Marketing
Support System Merchant Management Product Management Product Category
SFTP

System Configuration
Business Modules
Data Analytical
Data Collector
User Management Configuration System Monitoring
Authorization
System Modules
360° LOYALTY EARNING RULE : CUSTOMER PAYMENT
CHANNEL CUSTOMER MERCHANT

Dash x VIA 20 THB = 1 point 20 THB = 1 Coin

CUSTOMER MERCHANT
GlobalPay x VIA 1 SGD = 1 point 1 SGD = 1 Coin

Payment

Earn Customer Reward Earn Merchant Reward

Redeem (point) (coin) Redeem

PRODUCT CATALOG : FOR CUSTOMER PRODUCT CATALOG : FOR MERCHANT

Cashback Cashback
50 points 200 coins
10 SGD 10 SGD

Cashback Cashback
5 points 20 coins
100 THB REWARD VALUE 100 THB

StarBucks 5 Points = 1 SGD or 20 THB

4 points
100 THB 20 Coins = 1 SGD or 20 THB

* as guideline when configuring product catalog

EARN & REDEEM

LOYALTY SYSTEM

Mediation
Earning Rule
Payment API
Data Conversion

Batch File Processor

Currency
Exchange
Customer Wallet

Settlement
Earn Module

Merchant Wallet
Business
Earning Interface
Handler

Marketing
Support System
Transactional Data

Data Analytical

Notification Engine
Statistical Data
FLEXIBLE EARNING RULE

Payment Event (Earning Activity) Reward

Reward Item Validity Period Reward Amount

Item Purchase
• VIA Points • No Expiry
• Dash Points • Specific Period
• Global Pay Points (days/months/years)
Package Purchase
• Coins • Specific Date

• Welcome Points • Expire at the end of n

Birthday days/months/years
• ...

Subscription

…….
White List Black List
CURRENCY

Merchant-Individual Currency Operator-Individual Currency Single Currency

CUSTOMER CLASS

Class 3

Upgrade Downgrade

Observation Criteria Class 2 Observation Period

Class 1

Single Transaction Value

FEB MAR APR MAY JUN JUL AUG SEP OCT

Accumulated Transaction Value

SLIDING WINDOW (any 6 months period)
Number of Transaction
2011 2012 2013 2014 2015 2016 2017 2018 2019

# of Transaction with Value

TERM-BASED (from the first month of subscription)
USER EXPERIENCE
Using Dash in
Thailand

Using GlobalPay
in Singapore
1 2 3

SINGAPORE
THAILAND (OPTION 2)

Customer uses mobile wallet Merchant keys in price, Confirm payment

to scan merchant QR Code then checks amount

1 2 3

THAILAND (OPTION 1)

Customer uses mobile Show merchant to scan Check amount & confirm
wallet to generate QR Code Merchant keys in amount payment
INTEGRATION
1 2 3

SMILEloyalty

Initiate Payment

Earning API
Payment

Customer Wallet API

Merchant Wallet API

Initiate Earning

Payment API Product Catalog API

Redemption API

Payment

Settlement API
Initiate Payment
INTEGRATION
1 2 3

SMILEloyalty

Generate QR Code

Earning API
Payment

Customer Wallet API

Merchant Wallet API

Request Payment
Initiate Earning

Payment API Product Catalog API

Redemption API

Payment

Settlement API
Generate QR Code
INTEGRATION – ENQUIRY #1

SMILEloyalty

Wallet Enquiry

Earning API
Wallet Enquiry

Customer Wallet API

Merchant Wallet API

Customer Wallet API
Wallet Enquiry
Merchant Wallet API
Wallet API Product Catalog API

Redemption API

Wallet Enquiry

Settlement API
Wallet Enquiry
INTEGRATION – ENQUIRY #2

SMILEloyalty
Wallet Enquiry
Customer Wallet API

Earning API

Customer Wallet API

Merchant Wallet API

Wallet Enquiry
Merchant Wallet API

Wallet API Product Catalog API

Redemption API

Settlement API

Wallet Enquiry Customer Wallet API

INTEGRATION – PRODUCT CATALOG

SMILEloyalty

Catalog Enquiry

Earning API
Catalog Enquiry

Customer Wallet API

Merchant Wallet API

Catalog Enquiry
Product Catalog API

Catalog API Product Catalog API

Redemption API

Catalog Enquiry

Settlement API
Catalog Enquiry
INTEGRATION – REDEMPTION

SMILEloyalty

Initiate Redeem

Earning API
Redeem

Customer Wallet API

Merchant Wallet API

Initiate Redeem
Redemption API

Redemption API Product Catalog API

Redemption API

Redeem

Settlement API
Initiate Redeem
Let’s Make your Customer Smile!

THANK YOU