JAMM CO.

RICE FARMING
BRGY.
BAGONG
TABLE OF CONTENTS:

TITLE PAGE ------------------------------------------------------------------------------------------- i

APPROVAL SHEET --------------------------------------------------------------------------------- ii

ACKNOWLEDGEMENT ---------------------------------------------------------------------------- iii

LIST OF TABLES ------------------------------------------------------------------------------------ vi

LIST OF FIGURES ----------------------------------------------------------------------------------- vii

LIST OF APPENDICES ---------------------------------------------------------------------------- ix

CHAPTER I: EXECUTIVE SUMMARY

I. NAME OF THE COMPANY -------------------------------------------------------

II. DESCRIPTION OF THE BUSINESS ------------------------------------------ 1

III. COMPANY LOGO ------------------------------------------------------------------

IV. LOCATION OF THE BUSINESS ------------------------------------------------ 3-5

V. BACKGROUND OF THE LOCATION ------------------------------------------

VI. SHORT-RUN OBJECTIVES ------------------------------------------------------

VII. LONG-RUN OBJECTIVES -------------------------------------------------------- 6-7

CHAPTER II: INTRODUCTION

Pamantasan ng Lungsod ng Maynila

 JAMM CO. RICE FARMING
BRGY.
BAGONG
I. BACKGROUND OF THE STUDY ----------------------------------------------- 8

II. STATEMENT OF THE PROBLEM --------------------------------------------- 8-

10

A. MANAGEMENT ASPECTS -------------------------------------------------- 8

B. MARKETING ASPECTS ------------------------------------------------------ 9

C. TECHNICAL ASPECTS ------------------------------------------------------- 9

D. FINANCIAL ASPECTS --------------------------------------------------------- 9

E. SOCIO-ECONOMIC ASPECTS ---------------------------------------------

10

III. OBJECTIVE OF THE FEASIBILITY STUDY ------------------------------ 10-12

A. MANAGEMENT ASPECTS ----------------------------------------------- 10

B. MARKETING ASPECTS --------------------------------------------------- 10-11

C. TECHNICAL ASPECTS ---------------------------------------------------- 11

D. FINANCIAL ASPECTS ------------------------------------------------------ 11

E. SOCIO-ECONOMIC ASPECTS -------------------------------------------- 12

IV. SIGNIFICANCE OF THE STUDY ---------------------------------------------- 12

V. SCOPE AND LIMITATIONS ----------------------------------------------------- 13

VI. METHODOLOGY ------------------------------------------------------------------ 13

A. SAMPLING METHOD --------------------------------------------------------

13

B. SAMPLING TOOLS ----------------------------------------------------------- 13

C. SAMPLING AREA ------------------------------------------------------------- 13

Pamantasan ng Lungsod ng Maynila

 JAMM CO. RICE FARMING
BRGY.
BAGONG
VII. DEFINITION OF TERMS -------------------------------------------------------- 14-15

CHAPTER III: MANAGEMENT ASPECTS

I. INTRODUCTION ------------------------------------------------------------------- 16

II. COMPANY’S MISSION AND VISION ---------------------------------------- 16

III. COMPANY’S CORE VALUES -------------------------------------------------

17

IV. COMPENSATION AND BENEFITS OF THE EMPLOYERS ----------- 17-18

A. SALARY SCHEME -----------------------------------------------------------

17

B. PAYDAY ------------------------------------------------------------------------ 18

C. BENEFITS OF THE EMPLOYEES AND FARMERS ----------------

18

V. COMPANY’S POLICIES, RULES AND REGULATION ----------------- 19-21

VI. ORGANIZATIONAL CHART -----------------------------------------------------

21

VII. LEGAL REQUIREMENTS FOR BUSINESS ------------------------------ 21-26

VIII. CAPITALIZATION ---------------------------------------------------------------

26

IX. LABOR REQUIREMENTS -----------------------------------------------------

27

X. PROJECT TIMETABLE -------------------------------------------------------- 28-30

CHAPTER IV: MARKETING ASPECTS:

Pamantasan ng Lungsod ng Maynila

 JAMM CO. RICE FARMING
BRGY.
BAGONG
I. PRODUCT DESCRIPION ------------------------------------------------------ 31

A. HEALTH BENEFITS --------------------------------------------------------- 31

II. POPULATION --------------------------------------------------------------------- 31

III. DEMAND ANALYSIS ------------------------------------------------------------ 31-33

A. HISTORICAL DEMAND ---------------------------------------------------- 32

B. PROJECTED DEMAND ---------------------------------------------------- 33

IV. SUPPLY ANALYSIS ------------------------------------------------------------- 33-36

A. HISTORICAL SUPPLY ----------------------------------------------------- 35

B. PROJECTED SUPPLY ----------------------------------------------------- 36

V. DEMAND-SUPPLY GAP -------------------------------------------------------- 37-38

A. HISTORICAL DEMAND-SUPPLY GAP --------------------------------- 37

B. PROJECTED DEMAND-SUPPLY GAP --------------------------------- 38

VI. MARKET SHARE ----------------------------------------------------------------- 39-40

A. MARKET SHARES IN PLACES IN LAGUNA ------------------------- 39

B. MARKET SHARES OF COMPETITORS -------------------------------

40

VII. MARKETING MIX ----------------------------------------------------------------- 40-44

A. PRICE --------------------------------------------------------------------------- 40-41

B. PRODUCT ---------------------------------------------------------------------- 41

C. PROMOTION ---------------------------------------------------------------- 42-43

D. PLACE -------------------------------------------------------------------------

43

Pamantasan ng Lungsod ng Maynila

 JAMM CO. RICE FARMING
BRGY.
BAGONG
E. PROCESS ---------------------------------------------------------------------

43

F. PHYSICAL EVIDENCE ----------------------------------------------------- 44

VIII. MARKETING RESEARCH ------------------------------------------------------ 44

A. MARKETING RESEARCH BACKGROUND PLAN -------------------

44

B. RESULTS, ANALYSIS AND RECOMMENDATION ----------------- 45-55

IX. MARKETING ENVIRONMENT ANALYSIS --------------------------------

55

A. INDUSTRY ANALYSIS ------------------------------------------------------ 55-56

X. TARGET MARKET ------------------------------------------------------------ 56

XI. MARKET SEGMENTATION -------------------------------------------------- 56

A. GEOGRAPHIC --------------------------------------------------------------- 56-57

B. DEMOGRAPHIC -------------------------------------------------------------

57

C. PSYCHOGRAPHIC ---------------------------------------------------------- 57

XII. SWOT ANALYSIS --------------------------------------------------------------- 57-59

XIII. PESTLE ANALYSIS -------------------------------------------------------------- 59-61

CHAPTER V: TECHNICAL ASPECTS:

I. DESCRIPTION OF THE BUSINESS ----------------------------------------- 62

II. OPERATIONAL FLOWCHART ------------------------------------------------- 62

A. BUSINESS TO BUSINESS OPERATION ---------------------------------- 62

III. PLANT SIZE AND PRODUCTION PLANNING -------------------------------- 63

Pamantasan ng Lungsod ng Maynila

 JAMM CO. RICE FARMING
BRGY.
BAGONG
A. PLANT SIZE ------------------------------------------------------------------------ 63

B. PRODUCTION SCHEDULE ---------------------------------------------------- 63

IV. LOCATION PLANNING -------------------------------------------------------------- 64

A. PLANT LAYOUT DESIGN AND SPECIFICATION ------------------- 64-66

V. FACILITIES PLANNING ------------------------------------------------------------- 67

A. MACHINERIES AND EQUIPMENTS ---------------------------------------- 67

B. SUPPLIES ---------------------------------------------------------------------- 67-68

VI. WASTE DISPOSAL ------------------------------------------------------------------- 69

VII. MAINTENANCE PLAN --------------------------------------------------------------- 69

CHAPTER VI: FINANCIAL ASPECTS

I. FINANCIAL ASSUMPTIONS ------------------------------------------------------- 70

II. BALANCE SHEET -------------------------------------------------------------------- 71

III. INCOME STATEMENT -------------------------------------------------------------- 72

IV. CASH FLOW STATEMENT -------------------------------------------------------- 73

V. OWNER’S EQUITY -------------------------------------------------------------- 74-75

VI. NOTES ----------------------------------------------------------------------------------- 76

CHAPTER VII: SOCIO-ECONOMIC ASPECTS

I. ECONOMY ------------------------------------------------------------------------------ 77

II. CULTURE ------------------------------------------------------------------------------- 77

III. ENVIRONMENT ----------------------------------------------------------------------- 77

IV. GOVERNMENT ------------------------------------------------------------------------ 77

V. FUTURE RESEARCHERS ---------------------------------------------------------- 78

Pamantasan ng Lungsod ng Maynila

JAMM CO. RICE FARMING
BRGY.
BAGONG

LIST OF TABLES

Pamantasan ng Lungsod ng Maynila

 JAMM CO. RICE FARMING
BRGY.
BAGONG
TABLE 1: SALARY SCHEME 17

TABLE 2: PAYDAY 18

TABLE 3: BENEFITS OF THE EMPLOYEES AND FARMERS 18

TABLE 4: STEPS IN APPLYING FOR PARTNERSHIP 22-26

TABLE 5: CAPITALIZATION 26

TABLE 6:`METHODS OF INDIRECT FARMING 28-30

TABLE 7: HISTORICAL POPULATION 31

TABLE 8: PROJECTED POPULATION 31

TABLE 9: HISTORICAL DEMAND 32

TABLE 10: PROJECTED DEMAND 33

TABLE 11: HISTORICAL SUPPLY 35

TABLE 12: PROJECTED SUPPLY 36

TABLE 13: HISTORICAL DEMAND-SUPPLY GAP 37

TABLE 14: PROJECTED DEMAND-SUPPLY GAP 38

TABLE 15: GEOGRAPHIC SEGMENTATION 56

TABLE 16: DEMOGRAPHIC SEGMENTATION 57

TABLE 17: PSYCHOGRAPHIC SEGMENTATION 57

TABLE 18: SWOT ANALYSIS 57-59

TABLE 19: PESTLE ANALYSIS 59-61

TABLE 20: MACHINERIES AND EQUIPMENTS 67

TABLE 21: SUPPLIES 67-68

TABLE 22: MAINTENANCE PLAN 69

TABLE 23: BALANCE SHEET 71

Pamantasan ng Lungsod ng Maynila

 JAMM CO. RICE FARMING
BRGY.
BAGONG
TABLE 24: INCOME STATEMENT 72

TABLE 25: CASH FLOW STATEMENT 73

TABLE 26: OWNER’S EQUITY 74-75

TABLE 27: NOTES 75-76

Pamantasan ng Lungsod ng Maynila

 JAMM CO. RICE FARMING
BRGY.
BAGONG
LIST OF FIGURES

Figure 1: Organizational Chart 27

Figure 2: Market Share in Laguna 39

Figure 3: Market Share of JAMM Co. (Direct Competitors 40

Figure 4: Survey Result for age of consumers 45

Figure 5: Survey Results for brand of rice 45

Figure 6: Survey Results for willing to buy local farm rice 46

Figure 7: Survey Results of consumed number of rice 46

Figure 8: Survey Results to know the number of who consume rice 47

Figure 9: Survey Results for gender of consumers 47

Figure 10: Survey Results of who can go through a day without rice 48

Figure 11: Survey Results of willing to buy cheap yet good quality of rice 48

Figure 12: Survey Results of willing to pay for a kg/s of rice 49

Figure 13: Survey Results to know the substitute for rice 49

Figure 14: Survey Results for the consumers preferred where to buy rice 50

Figure 15: Survey Results of Retailers Gender 50

Figure 16: Survey Results of Retailers Age 51

Pamantasan ng Lungsod ng Maynila

 JAMM CO. RICE FARMING
BRGY.
BAGONG
Figure 17: Survey Results for the number of suppliers retailers have 51

Figure 18: Survey Result for the type of rice retailers are selling 52

Figure 19: Survey Results of are willing to buy local rice from a new supplier 52

Figure 20: Survey Results for the number of kilograms retailers sell in a day 53

Figure 21: Survey Results of how often retailers get rice supplies 53

Figure 22: Survey Results for number of sacks retailers usually buy 54

Figure 23: Survey Results for Price Range of retailers 54

Figure 24: Survey Results for how retailers price their rice 55

Figure 25: Business to Business Flowchart 62

Figure 26: Production Schedule 63

Figure 27: Location Planning 64-66

Pamantasan ng Lungsod ng Maynila

 JAMM CO. RICE FARMING
BRGY.
BAGONG
APPENDICES

APPENDIX A: Survey Questionnaire

APPENDIX B: List of population in Laguna

APPENDIX C: Barangay Clearance

APPENDIX D: Fire Safety Evaluation Program

APPENDIX E: Fire Safety Checklist for Buildings

APPENDIX F: Application Form for Business Permit

APPENDIX G: Fire Safety Inspection Certification

APPENDIX H: Inspection Order

APPENDIX I: Barangay Working Certification

APPENDIX J: Contract between Harvesters

APPENDIX K: Contract between Retailers for debts/Payment of balance

APPENDIX L: Articles of Partnership

Pamantasan ng Lungsod ng Maynila

 JAMM CO. RICE FARMING
BRGY.
BAGONG
REFERENCES:

Department of Agriculturein Pila, Laguna

Muncipality of Pila, Laguna

Filipiniana Section, Library of Pamantasan ng Lungsod ng Maynila

www.sec.gov.ph

NSO (National Statistic Office)

www.bas.gov.ph

Pamantasan ng Lungsod ng Maynila