Feasibility Study (Ergo.)

Café-Lib 'N Thirst-Tea
Name of Business
Because of our passion in reading and being a milktea and coffee lover and the dream of opening a
coffee and milktea shop that differ from others. Libraries can be a great locations for a milktea and a
coffee business so we come up with our business name “Café-Lib 'N Thirst-Tea” mere seeing a shop with
this name you instantly know what if offers. And since our target market are the business workers and
the local students who loves to try a unique and trendy experience. It’s instantly connects with our
target customers with the promise of offering not just the products and services but also the deep
emotional connection it has with our customers the way it makes them feel.
LOGO
VISION
To establish Café-Lib 'n Thirst-Tea as the top of the finest aromatic coffee and tea in the world while
maintaining our principles while we grow in business.
MISSION
To provide the comforting presence and the best quality of coffee and Tea to everyone and aim to
satisfy your thirst better than anyone else while reading in a relaxing coffee shop-library.
Type of Business
“Cafe-Lib 'N Thirst-Tea” is type of business which offers a higher and innovative quality products and
better quality service in an exceptional environment. It will be the go-to place for coffee, tea and book
lovers. The shop plan on serving the good quality of coffee and tea in a trendy and comfortable
atmosphere.
With the innovation of Café-Lib ’N Thirst-Tea, People will surely enjoy the place and the service, because
aside from giving what they deserve and satisfying their thirst from caffeine and sugar, they will also
spend time together with their love ones classmates etc. through the relaxing atmosphere of the shop.
Café-Lib 'n Thirst-Tea assure that upon waiting their orders, there is a library that will accompany them
to avoid the feeling of boredom which is through reading their preferred books. They also have Wi-Fi
that will help every customers finish their work while enjoying the kick of caffeine and sugar. "Cafe-lib 'n
Thirst-Tea offers you not only a delicious kinds of coffee and tea but also a one of a kind experience and
a unique level of happiness that will make its best effort to create a unique place where customers can
socialize with each other in a comfortable and relaxing environment while enjoying the best coffee and
tea in town.
ORGANIZATIONAL CHART
MARKETING PLAN
Target Market
Students and business workers on their way to work or class, who want a cheap cup for the caffeine and
sugar kick. The shop intend to cater students and young office workers. On the other hand, to middle-
and upper-class coffee drinkers by providing plenty of seating space and superior customer service with
a trendy vibe.
People who spend time at shops and cafes where specialty drinks and regular cups of coffee and tea are
available along with an inviting atmosphere and a mini library. Persons who love specific ingredients in
their coffee-based beverage, and are willing to pay a premium to get what they want and people who
buy whole bean coffee to make at home or in the office.
COMPETITIVE ANALYSIS
Cafe-Lib 'N Thirst-Tea's direct competitors will be other famous milktea shops in whole Solana. These
includes Solanawoods and D' Mixologist.
COMPETIT PRODUCTS/SER STRATEG MARKET STENGT WEAKNES THREA OPPORTUNI

ORS VICES IES ING HS SES TS TIES
TOOLS
Solanawo - Milktea known Faceboo - -small loyal New

ods Cafe for their k Page perfect spot or custom products
- Fruit Tea
"choose spot small ers and services
-Popping Soda your space to to try on.
-
accommo
-Cream puff own refreshi - some
date
cups, for ng customers
- Cream Cheese customers
your ambian would like
- Shawarma better ce to try or
paths" (fresh patronize
- Fries air and the new
they are
perfect business.
letting
view)
their
custome
rs
choose
their
cups
with
vibrant
colors
and
styles.
D' - Milk tea - known Faceboo - unique - Some -quality
Mixologist for their k Page mixes customers custom service and
- Coffee
refreshi of choose ers products
- Fruit Tea ng cold drinks the wants
- a library
original to
- Frappe coffee - letting etc.
taste of discove
tea the
the drinks r
custom
- unique such as differe
er to
mixes of coffee, nt
choose
drinks. teas etc. tastes
what
mixes
they
want
SAMPLE PRODUCTS OF COMPETITORS:

Cafe-Lib 'N Thirst-Tea offers several advantages over its competitors. Aside from giving what they
deserved and satisfying their thirst from caffeine and sugar, what makes it differ from its competitors is
having a mini-library perfect for book lovers. The place is perfect for spending time together with your
love ones, classmates etc. through the relaxing atmosphere of the shop.
Cafe-Lib 'N Thirst-Tea assure that upon waiting for their order, there’s a library that will accompany
them to avoid to the feeling of boredom through reading their preferred books. Also a Wi-Fi that will
help every customers finish their work while enjoying the kick of caffeine and sugar.
"Cafe-lib 'n Thirst-Tea offers you not only a delicious kinds of coffee and tea but also a one of a kind
experience and a unique level of happiness that will make its best effort to create a unique place where
customers can socialize with each other in a comfortable and relaxing environment while enjoying the
best coffee and tea in town. The location is close to the public.
SITE ANALYSIS
Cafè-Lib 'n Thirst-Tea's location is very accessible to the target market or customers because it is along
the national highway of Solana and it is very easy to find because it is located to "Town Center" which is
known by the target market.
LOCAL AREA EVALUATION

Centro solana will soon become a city which is the target area is perfect for the business, since we are
trying to gear our shop towords a certain crowd of people, specially the local students who will possibly
patronized the business.
Café-Lib 'n Thirst-Tea strategically located within easy walking distance from the school. It's located
close to the public market of centro solana, Since the area is located close to the public market, there's
a park near the area and also a church that will open next month.
The lack of cafe in the target area indicates an opening for a Café-lib 'N Thirst-Tea Shop. Since the
location is close to the public market the are is surrounded with different establishment. Beside the
target area is the newly opened puregold.
If we're talking about the budget of the people on buying/patronizing the business is good because the
labor availability of Solana is also good. As for the community people of Solana's budget, Cafè-Lib 'n
Thirst-Tea will make sure that the products that it offer is budget friendly. You can experience a good
quality of product and services with a fair price..
MARKETING STRATEGIES
We all know that Social Media is no longer concealed in our knowledge which is the most rampant in
promoting a business. Most of the people are using social medias that is why it is the cheapest, best and
effective to use as a marketing tool to reach and encourage the target marlet to try the Cafè-Lib 'n
Thirst-Tea Shop to be able to enjoy the aromatic coffee and tasty teas.
In Social Media, we will have a page to be able to enlighten the target market if they have queries about
our product, services and the quality that we offer to them.
In case of those target market who does not have an access to the social medias, we will also give fliers
the the community to promote our business which is an effective way also.
SWOT ANALYSIS
STRENGTH WEAKNESS OPPORTUNITIES THREATS
Quality product and First time in the Develop a customer Increase in supplier
services business and not yet relationship culture costs
known to the market
Relaxing and stress- Easy access to More aggressive
free ambiance customers competitors

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Feasibility Study (Ergo.)

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Café-Lib 'N Thirst-Tea

COMPETIT PRODUCTS/SER STRATEG MARKET STENGT WEAKNES THREA OPPORTUNI

Solanawo - Milktea known Faceboo - -small loyal New

SAMPLE PRODUCTS OF COMPETITORS:

LOCAL AREA EVALUATION

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