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    Expert Facebook Hacks: The Blueprint Guide To Setting Up & Scaling Facebook Marketing Campaigns

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    hamad
    This document provides a 5-step framework for setting up and scaling successful Facebook marketing campaigns. The steps include finding the target niche, crafting ads and sales funnels, using automation, scaling strategies, and ongoing optimization. The goal is to target the right audiences, improve conversion rates and scale budgets over time through techniques like custom audiences, lookalike audiences, and regularly refreshing content.

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    Expert Facebook Hacks: The Blueprint Guide To Setting Up & Scaling Facebook Marketing Campaigns

    Uploaded by

    hamad
    137 views7 pages
    This document provides a 5-step framework for setting up and scaling successful Facebook marketing campaigns. The steps include finding the target niche, crafting ads and sales funnels, using automation, scaling strategies, and ongoing optimization. The goal is to target the right audiences, improve conversion rates and scale budgets over time through techniques like custom audiences, lookalike audiences, and regularly refreshing content.

    Original Description:

    facebook ads hacks

    Original Title

    5. Expert+Facebook+Hacks+++Scaling+Tips

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    This document provides a 5-step framework for setting up and scaling successful Facebook marketing campaigns. The steps include finding the target niche, crafting ads and sales funnels, using automation, scaling strategies, and ongoing optimization. The goal is to target the right audiences, improve conversion rates and scale budgets over time through techniques like custom audiences, lookalike audiences, and regularly refreshing content.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    137 views7 pages

    Expert Facebook Hacks: The Blueprint Guide To Setting Up & Scaling Facebook Marketing Campaigns

    Uploaded by

    hamad
    This document provides a 5-step framework for setting up and scaling successful Facebook marketing campaigns. The steps include finding the target niche, crafting ads and sales funnels, using automation, scaling strategies, and ongoing optimization. The goal is to target the right audiences, improve conversion rates and scale budgets over time through techniques like custom audiences, lookalike audiences, and regularly refreshing content.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 7
    At a glance
    Powered by AI
    The key takeaways are to find and target your niche audience, craft compelling ads, and set up a successful 5-step Facebook marketing campaign framework.

    The 5 steps outlined are to find your niche audience, craft compelling ads, set up your sales funnel, automate email sequences, and scale your campaign through various tactics like custom audiences and lookalike audiences.

    When crafting ads, factors to consider include calling out to your target audience, asking a question that will resonate, having a clear offer, adding scarcity or urgency, and ensuring the image/video is relevant and will stop someone from scrolling.

    Expert

    Facebook
    Hacks
    The Blueprint Guide To Setting
    Up & Scaling Facebook
    Marketing Campaigns.
    5 Steps to a Successful
    Facebook Campaign
    This is the framework that you need to use to set up your Facebook
    ecosystem and scale the sh*t out of it!

    Finding and targeting your niche. 


    1. What Do They Read and Watch?

    2. Who Do They Follow (influencers/mentors)?

    3. What Groups Or Associations Are They In?

    4. Do They Use Mobile or Desktop?

    5. Demographics (age? / gender? / family status?) 

    6. Geographic (live? / holiday at? / travel to?)

    Crafting your ad
    Call Out Your Customer/User
    Attention {defined demographic}

    What Question Will Resonate With Your Customer?


    Are you having this problem xxx

    What’s Your Offer? Or What Separates You From Competitors?


    Add Scarcity. Is There a Limit? Expiration? On Your Offer.

    What Makes This Offer So Great? Offer Lots Of Value.

    Is Your Image or Video Relevant To The Problem You Are Solving? Does It Stop
    Someone From Scrolling?

    What’s Your Call to Action? Does It Make Sense For Your Offer?

    Crafting your Sales Funnel


     WhereAreYouSendingTheProspect?
    Website - home
    Landing Page - offer or product
    Registration Page
    Contest Other Lead Magnet

    Does Your This Page Match The Offer In The Ad?


    Same Images
    Same Offer
    Similar Copy

    Will They Be Willing To Give It Up Their Information For What You Are Offering
    (Would you? Ask 5 other people)?

    Create Trust
    How Do You Reassure Their Private Information Is Safe With You?
    Add Social Validation
    Add Humanization

    Do You Have A 2nd Funnel Page Set Up?


    Thank You
    Confirmation
    Download Page
    Order Summary 
    Bonus Offer (discount, BOGO etc)
    Upsell/Downsell

    Are You Asking Them To Take Action?


    Call Now

    OrderNow
    Upgrade Now
    Refer A Friend

    Add Tracking (Facebook, Google Analytics etc)?


    Website
    OptinPage
    Thank You Page
    StorePage
    Purchase Page

    Facebook - Tracking Events?


    Lead
    PageView
    Registration Complete
    Add To Cart
    Purchas

    Using Automation

    Is An Auto Email Sequence Set Up


    How Many Emails Are You Sending (start with 6-10 weeks)?
    How Often (every 2-5 days, increase wait as they get further into drip)?
    Do You Emails Add Value?
    Do They All Have CTA's (purchase, download, book, apply etc)
    Include Conversion Boosters
    Thank them 
    Tell a personal story
    Display scarcity (increase security as drip goes on)
    Social proof

    Have you tested your funnel


    Do Emails Fire
    Is Tracking Working
    What Else Can You Automate?

    Automation in Facebook
    Abandon cart (15 days)
    Registrion not complete (15 days)
    Lead form not complete (15 days)
    Page remarketing (30 days)
    Page or post engagement remarketing (60 days)

    Scaling
    What Is It Costing You?
    Pay Per Click
    Pay Per Lead
    Cost Per Add To Cart
    Pay Per Purchase
    Pay Per 1000 Reach

    What’s Your Click through & Conversion Rates?


    Is Audience Is Responding To The Ad (1%+ for CTR)
    Does You Conversion Rate = Profit (e.g. Rev - Cost = $$$ If not, what
    conversion rate do I need?)
    Adjust the below to improve conversion rates
    Click Through Rate
    Increase Social Validation (use Facebook dark posts)
    Cost per Click
    Remove negative comments
    Change the audience, offer or image (in that order)
    Duplicating Sets To Scale The Budget
    Duplicate Your Campaign At The Ad Set Level With New Upgraded Budget

    Scaling with Custom Audiences (minimum 150 Pixel Fires)


    Types of events that you need to make audiences from and remarket to.
    Make sure each one is excluded from the other.
    Pixels (Lead, Purchase, PageView, Cart etc)

    Upload email list 


    Facebook or Instagram Engagement (% of video watched, page
    engagement, post engagements etc)

    Scaling With Look-a-like Audiences


    Create LAL's from the custom events
    Target the 1% first (use this until you are getting 20+ conversion a day)
    Then the scale 2,3,4,5 and make sure you exclude the prior amounts.
    Use the 5% or 10% LAL's as prospecting a super wide targeting, make sure
    you are getting at least 50-100 conversion a day to the Facebook pixel can
    work it's magic finding you, new customers. 

    Optimization
    Watch Your Cost Per Acquisition
    always look at ROAS and CPA for optimization first
    Then look at CPC, CTR and CPM

    Refresh Your Ad Content Every 2-3 Weeks

    Test 2-3 Images And 1-2 Copy Variations For New Ad Concepts. Then Scale The
    Combination That Works The Best.

    Keep Frequency For Prospecting Under 5 Over 14 Days

    Keep Frequency For Remarketing Under 10 Over 14 Days


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