ENGAGE, EMPOWER, GROW!

ACHIEVING MEMBERSHIP GROW TH

WORKBOOK

SUMMARY
The aim of this course is to help Local Organizations structure their recruitment process and create
membership retention and management strategies that will lead to growth in quality members in their
Local Organization. This will be achieved through finding, properly training and inducting candidates
into becoming effective and active members who will climb the JCI career ladder and in turn motivate
other candidates to join the organization.

OBJECTIVES
- Understand your Local Organization better and prepare for recruitment
- Provide your Local Organization with tools to conduct effective recruitment
- Turn potential members into active & committed members
- Learn how to manage and maintain your new and existing members

MODULES
1. Preparation and Research
2. Recruitment
3. Becoming a Member
4. Membership Retention and Management

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1.0 Preparation & Research

1.1 WHO IS THE JCI TARGET AUDIENCE?

Think about the best candidates who you would think should join your Local Organization. What
qualities should they possess? Make a list below.

1. 2.

3. 4.

5. 6.

7. 8.

9. 10.

1.2A WHAT IS EXPECTED FROM 1.2B HOW DO MEMBERS BENEFIT

JCI MEMBERS? FROM JOINING?
When someone asks you what is expected Think about the opportunities that active
from JCI members, what will you tell them? members of your Local Organization get. List
Make a list below of how they can benefit your below the benefits members gain from being an
Local Organization. active member.

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1.3 WHAT ARE YOUR LOCAL ORGANIZATION’S BIGGEST

ACHIEVEMENTS?
Potential members generally get attracted by tangible achievements of your Local Organization.
Below, list the top five most impactful projects of your Local Organization or past achievements of
your members.

1.

2.

3.

4.

5.

1.4 HOW DO PEOPLE HEAR ABOUT JCI?

So that you can understand how to attract more members to your Local Organization and how to
market JCI, think about how active citizens get exposed to JCI for the first time. Make a list below.

1. 2.

3. 4.

5. 6.

7. 8.

9. 10.

1.5 WHAT MAKES YOUR ORGANIZATION SPECIAL?

SWOT analysis is a strategic planning technique used to help an organization identify strengths,
weaknesses, opportunities and threats related to competition or project planning.

In four groups, create a SWOT Analysis for your JCI Local Organization. The facilitator will assign you
one of the four SWOT elements. Discuss it with your group and fill it in the table below to present.

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STRENGTHS WEAKNESSES
What do you do well? What could you improve?
What unique resources can you draw on? Where do you have fewer resources than
What do others see as your strengths? others?
What are others likely to see as weaknesses?

OPPORTUNITIES THREATS
What opportunities are open to you? What threats could harm you?
What trends could you take advantage of? What is your competition doing?
How can you turn your strengths into What threats do your weaknesses expose you
opportunities? to?

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2.0 Recruitment

2.1 MEMBERSHIP APPLICATION FORM

Collecting data is important to understand who your (potential) members are. Analyzing this data can
provide valuable insight such as what type of activities to run based on the interest of the majority.

In your group, decide on the most important questions to be included in the application form. List
them below.

JCI APPLICATION FORM

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2.2 MARKETING CHANNELS FOR RECRUITMENT

Which marketing channels can you use to advertise your recruitment application form? List them
below.

2.3 RECRUITMENT EVENT

In your group, create a plan for your next recruitment event. Consider the following:

a. Location, date, time and dur ation of your event

a. Who will t he speaker s be?

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c. The progr am /agenda of t he event

d. What activities will be conducted?

e. What impression do we want to give of JCI?

f. How of ten should t his event be held?

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3.0 Becoming a Member

3.1 CRITERIA FOR ACCEPTING A MEMBER

What would a guest have to do to become a member of your Local Organization? Discuss and list
below the steps that the guest must fulfill to become a member.

3.2 ORIENTATION PROCESS

During the welcome period, potential members can undergo a series of orientation workshops in
order to understand JCI well and be able to positively contribute to your Local Organization.

In your group, design an orientation program for candidates to learn more about JCI. Which topics or
workshops would you recommend for them to undergo?

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3.3 POTENTIAL MEMBER INTERVIEWS

Interviews can help you decide whether the potential member’s goals and personality fits with your
Local Organization and help the potential member decide whether joining JCI fits with their needs and
goals.

In your group, discuss some questions that you think will be valuable to ask the candidates during the
interview and list them below.

INTERVIEW QUESTIONS

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4.0 Membership Retention

and Management

4.1A WHY DO MEMBERS LEAVE 4.1B WHY DO MEMBERS STAY IN

JCI? JCI?
In your group, recall instances where members Now recall the most active members in your
you know have left your Local Organization. Local Organization. What keeps them motivated
What were the main reasons that they left? and committed to your organization? As a
member, what makes you stay?

4.1C MOTIVATING AND ENGAGING MEMBERS TO STAY ACTIVE

Keeping in mind your answers to the previous two questions, think of ways that you can motivate and
engage your existing members to stay active in your organization. What are ways you can keep your
members happy? List them below.

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4.2 DEVELOPMENT PATHS

So that new members feel that their development in JCI is organized, create development paths that
are relevant to your members and are distributed across the four areas of opportunity.

In your group, choose one development path and outline below the objectives or tasks that your
members can aspire to achieve.

4.3 TEAM BUILDING

Team building brings people together by encouraging collaboration and teamwork. Fun activities that
help people see each other in a different light allow them to connect in a different setting.

Discuss with your group some team building activities that can be implemented in your Local
Organization.

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4.4 CONTINUOUS ENGAGEMENT

To keep your members motivated, they must be constantly engaged with your Local or National
organization activities.

How can you keep your members engaged? Using the ABC Avalanche method, suggest engagement
ideas for members based, one idea for each letter of the alphabet.

A N
B O

C P
D Q
E R
F S
G T
H U
I V

J W
K X

L Y

M Z

QUESTIONS & NOTES

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Appendix 1.
RECRUITMENT STRATEGY PLAN
THE JCI TARGET AUDIENCE FOR MY ORGANIZATION POSSESS THE
FOLLOWING KEY QUALITIES (INSERT FROM 1.1):

1.

2.

3.

4.

5.

IT IS EXPECTED FROM JCI MEMBERS THAT (INSERT FROM 1.2A):

MEMBERS WHO JOIN JCI WILL BENEFIT FROM THESE OPPORTUNITIES

(INSERT FROM 1.2B):

MEMBERS WILL JOIN OUR ORGANIZATION BECAUSE WE ACHIEVED

(INSERT FROM 1.3):
1.

2.

3.

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WE WILL ATTRACT AND ENGAGE OUR TARGET GROUP BY USING THE

FOLLOWING STRATEGIES (INSERT FROM 1.4):

1.

2.

3.

4.

5.

BASED ON OUR SWOT ANALYSIS (1.5),

WE WILL IMPROVE (INSERT FROM 4.1A):

AND ENHANCE (INSERT FROM 4.1B):

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15645 Olive Boulevard, Chesterfield, MO 63017, USA
Tel: +1-636-449-3100 | Email: training@jci.cc

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