BB101 - Group Assignment, SEP 2021
BB101 - Group Assignment, SEP 2021
BB101 - Group Assignment, SEP 2021
In small groups (6 is maximum) , students are required to examine and analyse the
effectiveness of communication in a specific organizational context.
1. General Advice:
In small groups of 6 students, you are required to identify an organisation in the public
domain and analyse the nature, implications and effectiveness of its public
communications. In particular, you are asked to utilise relevant theory in your report to:
Identify the implications of the organisation’s public communications for
individual performance;
Identify the implications of the organisation’s public communications for
organizational performance;
2. Report Format:
Your report must follow the proper format. The project must be typed, line spacing
of 1.5, on 8.27” x 11.69” sheets of unruled paper (A4 paper), using Times New
Roman (12 point) font and paragraphs must be justified.
b. Name of University.
3. Marking Criteria
Introduction: 5
Student has provided a brief description of the organisation. The core topic has been
introduced and a few sentences that highlight the key findings.
Concept: 10
Student has correctly identified course concepts that apply to the organisation. They
have also applied theory and concepts beyond what has been discussed in class and the
text
Recommendations: 25
Students have creative solution and recommendations to the organization based on
critical analysis of the literature. Students have applied theory and concepts supported
by literature beyond the text
Conclusion: 5
One final paragraph summarizing your analysis and findings has been provided
Effort 10
It is evident that the author spent a great deal of time and energy self-reflecting and
gathering information for this paper.
Referencing Skills:
In accordance with APA Referencing standards. (refer https://apastyle.apa.org/style-
grammar guidelines/references/examples/)
Turnitin Originality index should be less than 2% per sources.
5
Mark deduction applies on those exceeded 2% per references source.
ALL references must be creditable, original and verified.
References based on opinion such as blogs, web resources which is not original and just
sharing information and wiki etc. shall be subject to mark reduction.
Format